Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Beer - Brazil - July 2014

Beer is the favorite alcoholic beverage in Brazil. The country is by far the largest beer market in Latin America and the third largest market in volume in the world. Brazilians drank the equivalent of 66 liters per capita last year.”
– Andre Euphrasio, Research Analyst

The microbrewery sector is still fighting for a fairer tax system, but the number of microbreweries is continuing to grow. This is great news for the market, as the variety of craft beer with different flavor and ingredients continues to widen.

The beer sector in Brazil is highly concentrated, but the microbrewery sector keeps growing nonetheless. As well as drinking great amounts of cold beer, Brazilians are also discovering the pleasures and varieties of craft beer.Major brands are not lagging behind, launching new products constantly and also investing in new factories.
 
Although microbreweries couldn’t count on the government for a tax reduction, the “new” consumer will certainly turn to them in a quest for new products and flavors. The market is more competitive than ever.
 
Campaigners (such as The Public Prosecutor's Office of the State of São Paulo and the minister for health, Arthur Chioro) are trying to restrict beer advertisement. This is particularly worrisome for brands that heavily rely on TV advertisement.
 
Many people choose a beer for its good quality, price, and availability as well as its popularity, and advertisement can help a brand become popular and known. Brands can start looking at different ways to promote their beer.
 
Brazilians are heavy users of social media, and beer brands already use them. It could be a good time to engage even more with the users.

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Introduction

      • Definition
        • Abbreviations
        • Executive Summary

            • The market
              • Figure 1: Forecast of Brazil value sales of beer, 2009-19
              • Figure 2: Forecast of Brazil volume sales of beer, 2009-19
            • Market drivers
              • Companies, Brands, and Innovation
                • Figure 3: Market share retail, value, 2011-13
              • The consumer
                • What we think
                • Issues and Insights

                  • Acquiring a more refined taste
                    • The facts
                      • The implications
                          • Figure 4: Award-winning beer: Backer Trigo (Backer) and Ithaca (Colorado), 2013
                        • The ever-growing premium market
                          • The facts
                            • The implications
                            • Trend Application

                                • Trend: Sense of the Intense
                                  • Trend: Extend My Brand
                                    • Trend: Brand Intervention
                                    • Market Drivers

                                      • Key points
                                        • Stricter advertising regulations regarding beer
                                          • Beer consumption in soccer stadiums
                                            • Increased tax on alcoholic beverages
                                            • Who’s Innovating?

                                              • Key points
                                                • Mixing two Brazilian passions: soccer and beer
                                                  • Figure 5: Selection of a new range of Brahma supporting soccer teams, 2013
                                                • World Cup commemorative beers
                                                    • Figure 6: Brazuka by Três Lobos
                                                    • Figure 7: Brahma Seleção Especial by Ambev
                                                  • Creative packaging for beer
                                                    • Figure 8: Skol Design bottle by Ambev
                                                  • From açaí to bacuri
                                                    • Figure 9: New product launches by launch type in the Brazil beer market, 2010-14
                                                    • Figure 10: Colorado’s Titãs and Demoiselle
                                                    • Figure 11: Amazon Beer’s Stout Açaí and Red Ale Priprioca 
                                                    • Figure 12: 3 Lobos’ Bravo and Seasons Craft Brewery’s Cirilo Coffee Stout
                                                • Market Size, Forecast, and Segment Performance

                                                  • Key points
                                                    • Figure 13: Forecast of Brazil value sales of beer, 2009-19
                                                    • Figure 14: Forecast of Brazil volume sales of beer, 2009-19
                                                    • Figure 15: Retail and on-trade sales, volume, 2008-13
                                                    • Figure 16: Retail market unit prices in GBP, per country, 2012
                                                  • Sales by segment
                                                    • Figure 17: Retail market segmentation by volume, 2010-13
                                                  • Regular beer
                                                    • Figure 18: Selection of regular beers
                                                  • Low- or no-alcohol beer
                                                    • Figure 19: A selection of low or no alcohol beers
                                                  • Premium beer
                                                    • Figure 20: A selection of premium beers
                                                  • The future of the market
                                                    • Forecast methodology
                                                    • Market Share

                                                      • Key points
                                                        • Figure 21: Market share retail, value, 2011-13
                                                        • Figure 22: Market share retail, volume, 2011-13
                                                        • Figure 23: Share of new product releases June 2013 – June 2014
                                                    • Companies and Brands

                                                      • Ambev
                                                        • Grupo Petrópolis
                                                          • Brasil Kirin
                                                            • Heineken Brasil
                                                            • The Consumer – Frequency of Drinking Beer

                                                              • Key points
                                                                  • Figure 24: Changes in spending habits – alcoholic drinks in 2013, January 2014
                                                                  • Figure 25: Frequency of drinking beer either at home or out of home, April 2014
                                                                  • Figure 26: Consumption of beer, by selected cities, April 2014
                                                              • The Consumer – Occasions and Places for Drinking Beer

                                                                • Key points
                                                                    • Figure 27: Occasions and places for drinking beer, April 2014
                                                                  • Brazilians like to socialize and drink beer out of home
                                                                    • Botecos are part of the Brazilian culture
                                                                      • Theme up to stand out
                                                                        • Brand-operated bars are a good way to gain exposure
                                                                          • Drinking at home
                                                                              • Figure 28: Occasions and places for drinking beer, by gender and age, April 2014
                                                                          • The Consumer – Attitudes and Behavior Towards Beer

                                                                            • Key points
                                                                                • Figure 29: Attitudes and behavior towards beer, April 2014
                                                                                • Figure 30: Desperados and Kaiser Radler labels
                                                                            • The Consumer – Beer Attributes

                                                                              • Key points
                                                                                  • Figure 31: Beer attributes, April 2014
                                                                                  • Figure 32: Skol Beats and Skol Beats Extreme labels
                                                                                  • Figure 33: Range of Brazilian flavored-beer
                                                                              • Appendix – Market Size and Forecast

                                                                                  • Figure 34: Additional best and worst case, by value, june 2014
                                                                                  • Figure 35: Additional best and worst case, by volume, june 2014
                                                                                  • Figure 36: Total Value sales for beer, 2009-19
                                                                                  • Figure 37: Total volume of beer, 2009-19
                                                                              • Appendix – the Consumer – Frequency of Drinking Beer

                                                                                  • Figure 38: Frequency of drinking beer either at home or out of home, April 2014
                                                                                  • Figure 39: Frequency of drinking beer either at home or out of home, April 2014
                                                                                  • Figure 40: Most popular frequency of drinking beer either at home or out of home – Any beer, by demographics, April 2014
                                                                                  • Figure 41: Next most popular frequency of drinking beer either at home or out of home – Any beer, by demographics, April 2014
                                                                                  • Figure 42: Most popular frequency of drinking beer either at home or out of home – Draft beer, by demographics, April 2014
                                                                                  • Figure 43: Next most popular frequency of drinking beer either at home or out of home – Draft beer, by demographics, April 2014
                                                                                  • Figure 44: Most popular frequency of drinking beer either at home or out of home – Regular beer, by demographics, April 2014
                                                                                  • Figure 45: Next most popular frequency of drinking beer either at home or out of home – Regular beer, by demographics, April 2014
                                                                                  • Figure 46: Most popular frequency of drinking beer either at home or out of home – Premium local beer, by demographics, April 2014
                                                                                  • Figure 47: Next most popular frequency of drinking beer either at home or out of home – Premium local beer, by demographics, April 2014
                                                                                  • Figure 48: Most popular frequency of drinking beer either at home or out of home – International brands of beer, by demographics, April 2014
                                                                                  • Figure 49: Next most popular frequency of drinking beer either at home or out of home – International brands of beer, by demographics, April 2014
                                                                                  • Figure 50: Most popular frequency of drinking beer either at home or out of home – Craft beer, by demographics, April 2014
                                                                                  • Figure 51: Next most popular frequency of drinking beer either at home or out of home – Craft beer, by demographics, April 2014
                                                                                  • Figure 52: Beer attributes, by frequency of drinking beer either at home or out of home – Any beer, April 2014
                                                                                  • Figure 53: Beer attributes, by frequency of drinking beer either at home or out of home – Draft beer, April 2014
                                                                                  • Figure 54: Beer attributes, by frequency of drinking beer either at home or out of home – Regular beer, April 2014
                                                                                  • Figure 55: Beer attributes, by frequency of drinking beer either at home or out of home – Premium local beer, April 2014
                                                                                  • Figure 56: Beer attributes, by frequency of drinking beer either at home or out of home – International brands of beer, April 2014
                                                                                  • Figure 57: Beer attributes, by frequency of drinking beer either at home or out of home – Craft beer, April 2014
                                                                              • Appendix – the Consumer – Occasions and Places for Drinking Beer

                                                                                  • Figure 58: Occasions for drinking beer, April 2014
                                                                                  • Figure 59: Most popular occasions for drinking beer, by demographics, April 2014
                                                                                  • Figure 60: Next most popular occasions for drinking beer, by demographics, April 2014
                                                                              • Appendix – the Consumer – Attitudes and Behavior Towards Beer

                                                                                  • Figure 61: Attitudes and behavior to beer, April 2014
                                                                                  • Figure 62: Most popular attitudes and behavior to beer, by demographics, April 2014
                                                                                  • Figure 63: Next most popular attitudes and behavior to beer, by demographics, April 2014
                                                                                  • Figure 64: Attitudes and behavior to beer, by frequency of drinking beer either at home or out of home – Any beer, April 2014
                                                                                  • Figure 65: Attitudes and behavior to beer, by frequency of drinking beer either at home or out of home – Draft beer, April 2014
                                                                                  • Figure 66: Attitudes and behavior to beer, by frequency of drinking beer either at home or out of home – Regular beer, April 2014
                                                                                  • Figure 67: Attitudes and behavior to beer, by frequency of drinking beer either at home or out of home – Premium local beer, April 2014
                                                                                  • Figure 68: Attitudes and behavior to beer, by frequency of drinking beer either at home or out of home – International brands of beer, April 2014
                                                                                  • Figure 69: Attitudes and behavior to beer, by frequency of drinking beer either at home or out of home – Craft beer, April 2014
                                                                              • Appendix – the Consumer – Beer Attributes

                                                                                  • Figure 70: Beer attributes, April 2014
                                                                                  • Figure 71: Most popular beer attributes, by demographics, April 2014
                                                                                  • Figure 72: Next most popular beer attributes, by demographics, April 2014
                                                                                  • Figure 73: Other beer attributes, by demographics, April 2014

                                                                              Companies Covered

                                                                              To learn more about the companies covered in this report please contact us.

                                                                              Beer - Brazil - July 2014

                                                                              £3,277.28 (Excl.Tax)