Beer - Brazil - July 2015
“The craft beer movement continues to grow and although it still does not represent a threat to the major players in the sector, these brands have started acting by partnering with craft beer producers or launching products that directly compete with craft beers. On the other hand, beer drinkers do not see craft beer exactly as premium, leaving the difficult task of craft brewers convincing them their products are worth the higher price.
Branding is also a key factor, so building up a strong relationship with consumers should be a priority for any brewery.”
– Andre Euphrasio, Research Analyst
This report looks at the following areas:
- Using older consumers to increase consumption of craft beer
- Food pairing can help boost consumption during meal times
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