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Beer - Europe - August 2010

Across Europe, beer volumes have, in general, experienced a decline in the past year. Depressed consumer spending has been an influential factor, exacerbated by the fact that the beer market has been undergoing change. Healthier lifestyles, a widespread smoking ban and strong attacks on the binge drinking culture have led to changes in consumer drinking habits.

The trend towards premiumisation has slowed down but there are still signs that consumers are moving towards craft beer which has entered the main distribution channels. Manufacturers are attempting to expand the consumer base by launching products with low calories and reduced alcohol content to attract health conscious consumers, and beer mixes with milder flavours in order to appeal to women.

European FMCG reports - now new and improved!

In response to increased demand and client feedback, Mintel European FMCG reports now cover more market sectors on a Pan-European scale and are enhanced with even more consumer and market analysis. In 2010, we will publish more than 60 reports across five key FMCG categories, providing insight into the major European markets including the UK, Germany, France, Italy and Spain.

All you need to know about your market

Each title explores a specific sector on a Pan-European scale and helps you stay on top of market sizes, shares and forecasts, consumer trends, brand news and product innovation.

How we do it

Using Mintel’s Global New Products Database (GNPD), the reports look at new product development trends and launches in Europe including country, product and claim comparison. In addition, the new reports provide market size and
share information,allowing cross-market analysis and forecasts. Consumer research has been enhanced with TGI Europe and Toluna data.

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Table of contents

  1. Issues in the Market

      • Definition
        • Consumer research
          • Abbreviations
          • Market in Brief

            • Market trends
              • NPD trends
                • Consumer profile
                • European Market Size and Forecast

                  • Key points
                    • Overview top five countries
                      • Figure 1: Value sales of beer, by country, 2004-13
                      • Figure 2: Spend per capita, by country, 2004-08
                    • Overview of other European countries
                      • Figure 3: Volume sales of beer, by country, 2004-13
                      • Figure 4: Volume sales of beer, by country, 2004-13
                      • Figure 5: Volume sales of beer, by country, 2004-13
                  • Market Segmentation

                    • Key points
                      • France
                        • Figure 6: Market segmentation, by volume, France, 2008
                        • Figure 7: Market segmentation, by value, France, 2008
                      • Germany
                        • Figure 8: Market segmentation, by volume, Germany, 2008
                      • Italy
                        • Figure 9: Market segmentation, by volume, Italy, 2008
                      • Spain
                        • Figure 10: Market segmentation, by volume, Spain, 2008
                        • Figure 11: Market segmentation, by value, Spain, 2008
                      • UK
                        • Figure 12: Market segmentation, by volume, UK, 2008
                    • Companies and Product Innovation

                      • Key points
                        • Global region
                          • Figure 13: Percentage of new product launches in beer, by global region, 2009
                        • European region
                          • Figure 14: Percentage of new product launches in beer, by top ten European countries, 2009
                          • Figure 15: Percentage of new product launches, by top ten European countries, 2006-09
                        • Beer by top five claims
                          • Figure 16: Percentage of new product launches, by top five claims in the ‘Big 5’ countries, 2009
                        • Brands vs private label
                          • Figure 17: Percentage of new product launches, by private label in the ‘Big 5’ countries, 2009
                        • France – Beer
                          • Figure 18: Top five claims on new product development, %, France, 2006-09
                        • Top flavours
                          • Figure 19: Top five flavours on new product development, %, France, 2006-09
                        • Most innovative products
                          • Germany – Beer
                            • Top claims
                              • Figure 20: Top five claims on new product development, %, Germany, 2006-09
                            • Top flavours
                              • Figure 21: Top five flavours on new product development, %, Germany, 2006-09
                            • Most Innovative products
                              • Italy – Beer
                                • Top claims
                                  • Figure 22: Top five claims on new product development, %, Italy, 2006-09
                                • Top flavours
                                  • Figure 23: Top five flavours on new product development, %, Italy, 2006-09
                                • Most innovative products
                                  • Spain – Beer
                                    • Top claims
                                      • Figure 24: Top five claims on new product development, %, Spain, 2006-09
                                    • Top flavours
                                      • Figure 25: Top five flavours on new product development, %, Spain, 2006-09
                                    • Most innovative products
                                      • UK – Beer
                                        • Top claims
                                          • Figure 26: Top five claims on new product development, UK, 2006-09
                                        • Top flavours
                                          • Figure 27: Top five flavours on new product development, UK, 2006-09
                                        • Most innovative products
                                        • The Consumer

                                          • Key points
                                            • Alcohol consumption
                                              • Figure 28: Alcohol consumption, by country, 2009
                                            • Beer across Europe
                                              • Figure 29: Penetration of beer, by country, 2009
                                            • European trends
                                              • Figure 30: Trends in penetration of beer, by type, by country, 2005-09
                                            • Types of beer
                                              • Figure 31: Penetration of beer, by type, by country, 2009
                                            • Frequency of drinking beer
                                              • Figure 32: Frequency of drinking draught beer/lager, by country, 2009
                                            • Occasions
                                              • Figure 33: Drinking occasions, by country, 2009
                                            • Attitudes
                                              • Figure 34: Attitudes towards drinking, by country, 2009
                                            • Demographics
                                                • Figure 35: France demographics, 2009
                                                • Figure 36: Germany demographics, 2009
                                                • Figure 37: GB demographics, 2009
                                                • Figure 38: Spain demographics, 2009
                                            • Appendix – Market Segmentation

                                                • Figure 39: Market segmentation, by volume, Austria, 2008
                                                • Figure 40: Market segmentation, by volume, Belgium, 2008
                                                • Figure 41: Market segmentation, by volume, Bulgaria, 2008
                                                • Figure 42: Market segmentation, by volume, Czech Republic, 2008
                                                • Figure 43: Market segmentation, by volume, Denmark, 2008
                                                • Figure 44: Market segmentation, by volume, Estonia, 2005
                                                • Figure 45: Market segmentation, by volume, Finland, 2008
                                                • Figure 46: Market segmentation, by volume, Hungary, 2008
                                                • Figure 47: Market segmentation, by volume, Ireland, 2008
                                                • Figure 48: Market segmentation, by volume, Italy, 2008
                                                • Figure 49: Market segmentation, by volume, Netherlands, 2008
                                                • Figure 50: Market segmentation, by volume, Norway, 2008
                                                • Figure 51: Market segmentation, by volume, Poland, 2008
                                                • Figure 52: Market segmentation, by volume, Portugal, 2008
                                                • Figure 53: Market segmentation, by value, Portugal, 2008
                                                • Figure 54: Market segmentation, by volume, Romania, 2008
                                                • Figure 55: Market segmentation, by volume, Russia, 2008
                                                • Figure 56: Market segmentation, by volume, Slovak Republic, 2008
                                                • Figure 57: Market segmentation, by volume, Sweden, 2008
                                                • Figure 58: Market segmentation, by volume, Switzerland, 2008
                                                • Figure 59: Market segmentation, by volume, Turkey, 2008
                                                • Figure 60: Market segmentation, by volume, Ukraine, 2008
                                            • Appendix – Market Size and Forecast Data

                                                • Figure 61: Value sales of beer, by country, 2004-13
                                                • Figure 62: Spend per capita, by country, 2004-08
                                                • Figure 63: Volume sales of beer, by country, 2004-13
                                                • Figure 64: Volume sales of beer, by country, 2004-13
                                                • Figure 65: Volume sales of beer, by country, 2004-13

                                            Beer - Europe - August 2010

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