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Beer - Global Annual Review - 2016

Mintel’s Annual Overviews take a look back at 2015 and provide a detailed overview of the key issues faced by key categories through the year. Including; a full market overview, an in-depth review of the big stories from the year as well as our forecast for the future of these markets.

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Table of contents

  1. Overview

        • Figure 1: Beer, global market performance
    • The Big Stories

      • Craft beer continues its ascent
        • Figure 2: Proportion of new retail beer releases, styled as craft, globally, 2011-15
        • Figure 3: Proportion of retail beer releases (both craft and total), which are IPA-style, globally, 2011-15
        • Figure 4: Top 5 factors influencing beer purchase, by total beer and craft beer consumers, US, July 2015
      • Younger drinkers seek more flavour in their beer
        • Figure 5: Proportion of global retail beer releases, which are flavoured, globally, 2011-15
        • Figure 6: Fruit-flavoured beer purchased in the past 6 months, all adults versus 18-24 year-olds, key European markets, 2015
        • Figure 7: Top 10 flavours for flavoured beer releases, globally, 2015
      • A year of consolidation for macro- and micro-brewers alike
        • Figure 8: A comparison of latest regional profit divisions, AB InBev and SABMiller
        • Figure 9: Defining craft beer, by age group, US, July 2015
    • Notable Products of the Past Year

      • Notable products of 2015
      • Looking to the Future

        • A move towards lower alcohol beer?
          • Figure 10: Proportion of new beer releases, by ABV segment, globally, 2011-15
          • Figure 11: Attitudes towards low-alcohol beers, selected European markets, 2015
        • The pull of more natural beer
          • Figure 12: Proportion of beer releases, by ‘free from’ claims, globally, 2011-15
          • Figure 13: Purchase of unpasteurised/unfiltered beer in the past 6 months, by all drinkers and 18-24 year-olds, key European markets, 2015
        • Beer’s sweeter competitors bring more females into the category
          • Figure 14: Favourite flavours/types of cider, by age and gender, UK, October 2015
          • Figure 15: Volume sales of flavoured malt beverages, US, 2009-14
          • Figure 16: Interest in flavoured beer concepts, by age and gender, US, September 2014
      • The Analyst’s View

        Companies Covered

        To learn more about the companies covered in this report please contact us.

        Beer - Global Annual Review - 2016

        £1,636.59 (Excl.Tax)