Beer - Global Annual Review - 2017
Mintel’s Annual Overviews take a look back at 2016 and provide a detailed overview of the key issues faced by key categories through the year. Including; a full market overview, an in-depth review of the big stories from the year as well as our forecast for the future of these markets.
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Table of contents
Overview
- Figure 1: Beer, global market performance
- Figure 1: Beer, fastest/slowest growing markets by value, past five years
- Figure 1: Beer, new product launches*, top five countries, 2016
The Big Stories
- A glass half full*
- Figure 1: Market size and forecast for volume sales of key global beer markets, 2011-16
- Figure 1: Share of all beer innovation which is either sweet or fruit-flavoured, by region, 2012-16
- Beer becomes the new wine
- Figure 1: Top factors influencing beer purchase, total beer drinkers vs craft beer drinkers, US, July 2015
- Figure 1: Share of all beer innovation which was ale, stout or porter, by region, 2012-16
- Figure 1: Share of all beer innovation which is in the IPA or pale ale style, global, 2012-16
- Cider continues to challenge beer
- Figure 1: Cider’s share of all beer and cider launches, globally, 2012-16
- Figure 1: Preference for sweeter flavours, by age, major European countries, Q3 2016
- Figure 1: Top 5 factors that would most appeal cider drinkers, UK, 2016
- Figure 1: Share of cider launches which were craft-positioned*, global, 2012-16
Notable Products
- The evolution of premium cues
- The evolution of premium cues
- Brands push the flavour boundaries
- Brands push the flavour boundaries
- Positioning beer as more natural
- Positioning beer as more natural
Looking to the Future
- From “true craft” to “mass craft”
- Figure 1: Share of total beer launches with a craftpositioning*,global, 2012-16
- Figure 1: Share of total beer launches with a craft-positioning*, by region, 2012-16
- Figure 1: Key differences in perceptions of “craft-style” vs. “true craft”, US, July 2015
- More moderation — but not mildness
- Figure 1: Share of all beer launches with an ABV or lower than 3.5%, by region, 2014-16
- Figure 1: Selected attitudes to non-alcoholic beer, Germany, 2015
- Figure 1: Share of new lower ABV beer launches
- Beer goes botanical
- Figure 1: % of beer releases which are made with herbs, flowers or spices, globally, January 2011 – June 2016
The Analyst’s View
Companies Covered
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Beer - Global Annual Review - 2017