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Beer - Ireland - June 2016

“In a climate where discounters are currently excelling throughout IoI, we find that Irish consumers are becoming more driven towards unique, value-added beers and furthermore, are willing to pay a premium for this luxury. The rise in craft beers, which is set to continue in the years to come, has massively boosted this trend with Irish consumers perhaps shifting away from their traditional pint and more towards the latest innovation in beer.”
– Emma McGeown, Research Analyst

This report discusses the following key questions:

  • How is the market expected to perform in 2016?
  • What are the most popular beers and ciders on the Irish market?
  • Where are consumers drinking?
  • What types of innovation are consumers interested in?

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Table of contents

  1. Overview

    • What you need to know
      • Issues covered in this Report
      • Executive Summary

          • The market
            • Figure 1: Total beer sales, by value, IoI, on-trade and off-trade, 2011-21
          • Market segmentation
            • Figure 2: Estimated total beer market, by segment, IoI, 2016
          • Market factors
            • Beer duty frozen
              • Irish alcohol consumption drops
                • ‘Healthy’ finances reach tracker peak
                  • The continued rise of craft
                    • On-trade faces stiff competition from off-trade
                      • Companies and innovations
                        • The consumer
                          • Beer favoured over cider
                            • Figure 3: Types of beer consumers have drunk both in home (ie their home or another person’s) and out of home (in pubs/bars/clubs/ restaurants or another location out of home) in the last three months, Ni and RoI, April 2016
                          • Apple remains the favourite cider
                            • Figure 4: Types of cider consumers have drunk both in home (ie their home or another person’s) and out of home (in pubs/bars/clubs/ restaurants or another location out of home) in the last three months, Ni and RoI, April 2016
                          • A pint at the pub is the most popular occasion for drinking beer
                            • Figure 5: Occasions on which consumers have drunk beer in the last three months, NI and RoI, April 2016
                          • Four in 10 drink cider in bars
                            • Figure 6: Occasions on which consumers have drunk cider in the last three months, NI and RoI, April 2016
                          • Irish consumers’ preference for light beer
                            • Figure 7: Launches of beer in bottle and can format, June 2011-16
                          • Premium comes at a price
                            • Figure 8: Agreement with statements relating to beer and cider, NI and RoI, April 2016
                          • What we think
                          • Issues and Insights

                            • How is the market expected to perform in 2016?
                              • The facts
                                • The implications
                                  • What are the most popular beers and ciders on the Irish market?
                                    • The facts
                                      • The implications
                                        • Where are consumers drinking?
                                          • The facts
                                            • The implications
                                              • What types of innovation are consumers interested in?
                                                • The facts
                                                  • The implications
                                                  • The Market – What You Need to Know

                                                    • Irish beer market estimated to see 0.9% growth in 2016
                                                      • Lager sales continue to dominate the Irish market
                                                        • Beer and cider duty frozen for second year in a row
                                                          • Alcohol consumption decreases in 2015
                                                            • The continued rise of craft
                                                              • On-trade industry faces tough competition from off-trade
                                                              • Market Size and Forecast

                                                                  • Irish beer market estimated to see 0.9% growth in 2016
                                                                    • Figure 9: Total beer sales, by value, IoI, on-trade and off-trade, 2011-21
                                                                    • Figure 10: Total beer sales, by value, IoI, on-trade and off-trade, 2011-21
                                                                  • On-trade sales estimated to outperform off-trade
                                                                    • Figure 11: Total on-trade beer sales, by value, IoI, NI and RoI, 2011-21
                                                                  • Off-trade growth slowing
                                                                    • Figure 12: Total off-trade beer sales, by value, IoI, NI and RoI, 2011-21
                                                                  • Volumes set for 0.9% decrease
                                                                    • Figure 13: Total beer sales, by volume, on-trade and off-trade, IoI, 2010-17
                                                                  • Growth estimated to continue for the craft beer market
                                                                    • Figure 14: Estimated market value of craft beer market (on-trade and off-trade), RoI, 2012-17
                                                                • Market Segmentation

                                                                    • Lager sales dominate the Irish market
                                                                      • Figure 15: Estimated total beer market, by segment, IoI, 2016
                                                                    • Lager the dominant sector
                                                                      • Figure 16: Total lager sales, by value, IoI, off-trade and on-trade, 2011-21
                                                                    • Stout estimated for 0.4% growth in 2016
                                                                      • Figure 17: Total stout sales, by value, IoI, off-trade and on-trade, 2011-21
                                                                    • The rise in craft beer could spark opportunity for ale
                                                                      • Figure 18: Total ale sales, by value, IoI, off-trade and on-trade, 2011-21
                                                                  • Market Drivers

                                                                    • Beer duty frozen in NI and RoI
                                                                      • Figure 19: UK and RoI excise duty rates per pint of beer (4% ABV) and cider, 2012-16
                                                                    • Consumption of alcohol decreases in UK and Ireland
                                                                      • Figure 20: Average alcohol consumption per person, RoI, 2012-15
                                                                    • Falls in UK consumption
                                                                      • Figure 21: Average alcohol consumption per person, UK (including NI), 2012-14
                                                                    • ‘Healthy’ finances reach tracker peak
                                                                      • Figure 22: How consumers rate their current financial situation, NI and RoI, 2014-16
                                                                    • Brexit unlikely to have a significant short-term impact
                                                                      • The continued rise of craft
                                                                        • Figure 23: Usage of any beer made by a small producer (ie craft beer eg Galway Bay) and any craft cider (ie made by a small producer) in the last three months, NI and RoI, April 2016
                                                                      • An embattled on-trade industry
                                                                      • Key Players and Innovations

                                                                        • AB InBev and SABMiller join forces
                                                                          • Diageo launches Smirnoff Cider
                                                                            • Heineken launches Heineken Light
                                                                              • Molson Coors acquires rights to Rekorderlig
                                                                              • Who’s Innovating?

                                                                                • New beers launched increases by 50% in 2015
                                                                                  • Figure 24: Number of beer products launched, UK and Ireland, 2010-16
                                                                                • Ethical claims are at the top
                                                                                  • Figure 25: Beer products launched, by top five claims, UK and Ireland, 2012-16
                                                                                • Other fruit ciders show rising popularity
                                                                                  • Figure 26: Cider products launched, by top flavours, Europe, 2015
                                                                                • Protein craze could be translated into beer
                                                                                  • Sour beer makes a return
                                                                                    • Subscription beer boxes remain a niche in Ireland
                                                                                    • Key Players

                                                                                        • AB InBev
                                                                                          • Key facts
                                                                                            • Product portfolio
                                                                                              • Brand NPD
                                                                                                • Latest developments
                                                                                                  • Diageo
                                                                                                    • Key facts
                                                                                                      • Product portfolio
                                                                                                        • Brand NPD
                                                                                                          • Latest developments
                                                                                                            • Molson Coors
                                                                                                              • Key facts
                                                                                                                • Product portfolio
                                                                                                                  • Brand NPD
                                                                                                                    • Latest developments
                                                                                                                      • SABMiller
                                                                                                                        • Key facts
                                                                                                                          • Product portfolio
                                                                                                                            • Brand NPD
                                                                                                                              • Latest developments
                                                                                                                                • The Cantrell and Cochrane Group (C&C)
                                                                                                                                  • Key facts
                                                                                                                                    • Product portfolio
                                                                                                                                      • Brand NPD
                                                                                                                                        • Latest developments
                                                                                                                                          • Heineken Ireland
                                                                                                                                            • Key facts
                                                                                                                                              • Product portfolio
                                                                                                                                                • Brand NPD
                                                                                                                                                  • Latest developments
                                                                                                                                                    • Craft beer and cider companies
                                                                                                                                                      • BrewDog
                                                                                                                                                        • Key facts
                                                                                                                                                          • Product portfolio
                                                                                                                                                            • Latest developments
                                                                                                                                                              • Carlow Brewing
                                                                                                                                                                • Key facts
                                                                                                                                                                  • Product portfolio
                                                                                                                                                                    • Brand NPD
                                                                                                                                                                      • Latest developments
                                                                                                                                                                        • Hilden Brewery
                                                                                                                                                                          • Key facts
                                                                                                                                                                            • Product portfolio
                                                                                                                                                                              • Latest developments
                                                                                                                                                                                • Long Meadow
                                                                                                                                                                                  • Key facts
                                                                                                                                                                                    • Product portfolio
                                                                                                                                                                                      • Latest developments
                                                                                                                                                                                        • Porterhouse
                                                                                                                                                                                          • Key facts
                                                                                                                                                                                            • Product portfolio
                                                                                                                                                                                              • Latest developments
                                                                                                                                                                                                • Whitewater Brewery
                                                                                                                                                                                                  • Key facts
                                                                                                                                                                                                    • Brand NPD
                                                                                                                                                                                                      • Product portfolio
                                                                                                                                                                                                        • Latest developments
                                                                                                                                                                                                        • The Consumer – What You Need to Know

                                                                                                                                                                                                          • Lager is the most popular beer
                                                                                                                                                                                                            • At the bar is the most popular occasion
                                                                                                                                                                                                              • Consumer preferences when drinking beer
                                                                                                                                                                                                                • Premium comes at a price
                                                                                                                                                                                                                • The Consumer – Usage of Beer and Cider

                                                                                                                                                                                                                    • Beer drunk more than cider
                                                                                                                                                                                                                      • Figure 27: Types of beer consumers have drunk in home or out of home in the last three months, NI and RoI, April 2016
                                                                                                                                                                                                                      • Figure 28: Types of cider consumers have drunk in home or out of home in the last three months, NI and RoI, April 2016
                                                                                                                                                                                                                    • Lager preferred by men
                                                                                                                                                                                                                      • Figure 29: Consumers who have drunk lager (eg Harp Heineken) in the last three months, by gender, NI and RoI, April 2016
                                                                                                                                                                                                                    • More engagement needed with women
                                                                                                                                                                                                                      • Stout in pubs favoured
                                                                                                                                                                                                                        • Figure 30: Where consumers have drunk stout (eg Guinness, Murphy’s) in the last three months, by gender, NI and RoI, April 2016
                                                                                                                                                                                                                      • Older Millennials (25-34) show a high interest in craft beer
                                                                                                                                                                                                                        • Figure 31: Consumers who have drunk any beer made by a small producer (ie craft beer eg Galway Bay) in the last three months, by age, NI and RoI, April 2016
                                                                                                                                                                                                                      • Apple cider typically appeals to younger consumers
                                                                                                                                                                                                                        • Figure 32: Consumers who have drunk apple cider in the last three months, by gender and age, NI and RoI, April 2016
                                                                                                                                                                                                                      • Younger Millennials favour craft cider
                                                                                                                                                                                                                          • Figure 33: Consumers who have drunk any cider made by a small producer (ie craft cider) in the last three months, by gender and age, NI and RoI, April 2016
                                                                                                                                                                                                                      • The Consumer – Occasions for Drinking Beer

                                                                                                                                                                                                                          • A pint at the pub is the most popular occasion
                                                                                                                                                                                                                            • Figure 34: Occasions on which consumers have drunk beer in the last three months, NI and RoI, April 2016
                                                                                                                                                                                                                          • Drinking beer at the bar is preferred by men
                                                                                                                                                                                                                              • Figure 35: Consumers who have drunk beer in a bar/pub in the last three months, by gender, NI and RoI, April 2016
                                                                                                                                                                                                                            • UEFA Euro 2016 offers an opportunity for beer
                                                                                                                                                                                                                                • Figure 36: Consumers who have drunk beer while watching live sport at a venue or watching a sporting event on TV in the last three months, NI and RoI, April 2016
                                                                                                                                                                                                                              • Beer popular with meals both in and out of the home
                                                                                                                                                                                                                                • Figure 37: Consumers who have drunk beer with a meal at home and out of home in the last three months, NI and RoI, April 2016
                                                                                                                                                                                                                            • The Consumer – Occasions for Drinking Cider

                                                                                                                                                                                                                                • Four in 10 consumers drink cider at the bar
                                                                                                                                                                                                                                  • Figure 38: Occasions on which consumers have drunk cider in the last three months, NI and RoI, April 2016
                                                                                                                                                                                                                                • At a bar popular among women
                                                                                                                                                                                                                                  • Figure 39: Consumers who have drunk cider in a bar/pub in the last three months, by gender and age, NI and RoI, April 2016
                                                                                                                                                                                                                                • Sugar continues to be a threat to cider drinkers
                                                                                                                                                                                                                                  • Figure 40: Consumers who have drunk cider while relaxing at home (eg watching TV) in the last three months, by age, NI and RoI, April 2016
                                                                                                                                                                                                                                • Cider a popular drink during barbeques
                                                                                                                                                                                                                                  • Figure 41: Consumers who have drunk cider at a barbeque in the last three months, by age, NI and RoI, April 2016
                                                                                                                                                                                                                              • The Consumer – Preferences towards Beer

                                                                                                                                                                                                                                  • Taste is the most influencing purchasing factor
                                                                                                                                                                                                                                    • Figure 42: Consumers’ preference towards beer, NI and RoI, April 2016
                                                                                                                                                                                                                                  • Irish consumers favour light beer compared to dark beers
                                                                                                                                                                                                                                    • Figure 43: If consumers prefer light or dark beer, NI and RoI, April 2016
                                                                                                                                                                                                                                  • Men prefer beer with higher ABV
                                                                                                                                                                                                                                    • Figure 44: If consumers prefer high or low alcohol content in beer, by social class, NI and RoI, April 2016
                                                                                                                                                                                                                                  • Scope to increase appeal of canned beer
                                                                                                                                                                                                                                    • Figure 45: Consumers who prefer glass bottles when drinking beer, by social class, NI and RoI, April 2016
                                                                                                                                                                                                                                    • Figure 46: Launches of beer in bottle and can format, June 2011-16
                                                                                                                                                                                                                                  • Flavoured beer appeals to Irish consumers
                                                                                                                                                                                                                                    • Figure 47: If consumers prefer flavoured (eg fruit or spirit) or unflavoured beer, NI and RoI, April 2016
                                                                                                                                                                                                                                    • Figure 48: Top five flavours of beer launched in the UK and Ireland beer market, June 2012-16
                                                                                                                                                                                                                                  • Boomers prefer draught compared to bottled
                                                                                                                                                                                                                                    • Figure 49: Consumers who prefer draught beers, by gender and age, NI and RoI, April 2016
                                                                                                                                                                                                                                  • Made in Ireland is a priority
                                                                                                                                                                                                                                    • Figure 50: If consumers prefer beer brewed in NI/RoI or brewed abroad, NI and RoI, April 2016
                                                                                                                                                                                                                                • The Consumer – Attitudes towards Beer and Cider

                                                                                                                                                                                                                                    • Premium comes at a price
                                                                                                                                                                                                                                      • Figure 51: Agreement with statements relating to beer and cider, NI and RoI, April 2016
                                                                                                                                                                                                                                    • Irish consumers willing to pay more for premium
                                                                                                                                                                                                                                      • Figure 52: Agreement with the statement ‘I would be interested in trying a beer aged in an oak barrel’, by gender, NI and RoI, April 2016
                                                                                                                                                                                                                                    • Event attendees demand more variety of beers
                                                                                                                                                                                                                                      • Figure 53: Agreement with the statement ‘I would like to see a wider choice of beer available at festivals/ events (eg more than just a sponsor's beer)’, by age, NI and RoI, April 2016
                                                                                                                                                                                                                                    • New alcohol guidelines could lead to an uptake in low-alcohol beverages
                                                                                                                                                                                                                                      • Non-alcoholic drinks entering the market at a brisk pace
                                                                                                                                                                                                                                      • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                                                                                                                        • Definition
                                                                                                                                                                                                                                          • Data sources
                                                                                                                                                                                                                                            • Generational cohorts
                                                                                                                                                                                                                                              • Abbreviations
                                                                                                                                                                                                                                              • Appendix – The Consumer

                                                                                                                                                                                                                                                • NI Toluna data
                                                                                                                                                                                                                                                  • Figure 54: Types of beer drunk by consumers in the last three months, by demographics, NI, April 2016
                                                                                                                                                                                                                                                  • Figure 55: Types of beer drunk by consumers in the last three months, by demographics, NI, April 2016 (continued)
                                                                                                                                                                                                                                                  • Figure 56: Types of cider drunk by consumers in the last three months, by demographics, NI, April 2016
                                                                                                                                                                                                                                                  • Figure 57: Where consumers have drunk lager (eg Harp, Heineken) in the last three months, by demographics, NI, April 2016
                                                                                                                                                                                                                                                  • Figure 58: Where consumers have drunk ale/bitter (eg Smithwick’s) in the last three months, by demographics, NI, April 2016
                                                                                                                                                                                                                                                  • Figure 59: Where consumers have drunk any beer made by a small producer (ie craft beer eg Galway Bay) in the last three months, by demographics, NI, April 2016
                                                                                                                                                                                                                                                  • Figure 60: Where consumers have drunk stout (eg Guinness, Murphy’s) in the last three months, by demographics, NI, April 2016
                                                                                                                                                                                                                                                  • Figure 61: Where consumers have drunk alcoholic ginger beer (eg Crabbie’s) in the last three months, by demographics, NI, April 2016
                                                                                                                                                                                                                                                  • Figure 62: Where consumers have drunk fruit-flavoured beer (eg Früli) in the last three months, by demographics, NI, April 2016
                                                                                                                                                                                                                                                  • Figure 63: Where consumers have drunk low-alcohol beer (eg Guinness Kaliber, Carling C2) in the last three months, by demographics, NI, April 2016
                                                                                                                                                                                                                                                  • Figure 64: Where consumers have drunk non-alcoholic beer (eg Beck’s Blue) in the last three months, by demographics, NI, April 2016
                                                                                                                                                                                                                                                  • Figure 65: Where consumers have drunk spirit-flavoured beer (eg Desperados) in the last three months, by demographics, NI, April 2016
                                                                                                                                                                                                                                                  • Figure 66: Where consumers have drunk other types of beer (eg gluten-free beer, wheat beer) in the last three months, by demographics, NI, April 2016
                                                                                                                                                                                                                                                  • Figure 67: Where consumers have drunk low-sugar/low-calorie beer in the last three months, by demographics, NI, April 2016
                                                                                                                                                                                                                                                  • Figure 68: Where consumers have drunk apple cider in the last three months, by demographics, NI, April 2016
                                                                                                                                                                                                                                                  • Figure 69: Where consumers have drunk pear cider in the last three months, by demographics, NI, April 2016
                                                                                                                                                                                                                                                  • Figure 70: Where consumers have drunk any other fruit-flavoured cider (eg strawberry & lime/red grape) in the last three months, by demographics, NI, April 2016
                                                                                                                                                                                                                                                  • Figure 71: Where consumers have drunk any craft cider (ie made by a small producer) in the last three months, by demographics, NI, April 2016
                                                                                                                                                                                                                                                  • Figure 72: Where consumers have drunk any low/non-alcoholic cider in the last three months, by demographics, NI, April 2016
                                                                                                                                                                                                                                                  • Figure 73: Where consumers have drunk low-sugar/low-calorie cider in the last three months, by demographics, NI, April 2016
                                                                                                                                                                                                                                                  • Figure 74: Occasions on which consumers have drunk beer in the last three months, by demographics, NI, April 2016
                                                                                                                                                                                                                                                  • Figure 75: Occasions on which consumers have drunk beer in the last three months, by demographics, NI, April 2016 (continued)
                                                                                                                                                                                                                                                  • Figure 76: Occasions on which consumers have drunk beer in the last three months, by demographics, NI, April 2016 (continued)
                                                                                                                                                                                                                                                  • Figure 77: Occasions on which consumers have drunk cider in the last three months, by demographics, NI, April 2016
                                                                                                                                                                                                                                                  • Figure 78: Occasions on which consumers have drunk cider in the last three months, by demographics, NI, April 2016 (continued)
                                                                                                                                                                                                                                                  • Figure 79: Occasions on which consumers have drunk cider in the last three months, by demographics, NI, April 2016 (continued)
                                                                                                                                                                                                                                                  • Figure 80: Agreement with statements relating to beer, by demographics, NI, April 2016
                                                                                                                                                                                                                                                  • Figure 81: Agreement with statements relating to beer, by demographics, NI, April 2016 (continued)
                                                                                                                                                                                                                                                  • Figure 82: Agreement with statements relating to beer, by demographics, NI, April 2016 (continued)
                                                                                                                                                                                                                                                  • Figure 83: If consumers prefer light or dark beer, by demographics, NI, April 2016
                                                                                                                                                                                                                                                  • Figure 84: If consumers prefer high or low alcohol content in beer, by demographics, NI, April 2016
                                                                                                                                                                                                                                                  • Figure 85: If consumers prefer glass bottles or cans when drinking beer, by demographics, NI, April 2016
                                                                                                                                                                                                                                                  • Figure 86: If consumers prefer beers made by a well-known brand or those made by a smaller brand (eg craft beer), by demographics, NI, April 2016
                                                                                                                                                                                                                                                  • Figure 87: If consumers prefer lower-priced or higher-priced beers, by demographics, NI, April 2016
                                                                                                                                                                                                                                                  • Figure 88: If consumers prefer beers with a high hop or low hop content, by demographics, NI, April 2016
                                                                                                                                                                                                                                                  • Figure 89: If consumers prefer flavoured or unflavoured beers, by demographics, NI, April 2016
                                                                                                                                                                                                                                                  • Figure 90: If consumers prefer beers brewed in NI/RoI or brewed abroad, by demographics, NI, April 2016
                                                                                                                                                                                                                                                  • Figure 91: If consumers prefer high-carbonated or low-carbonated beers, by demographics, NI, April 2016
                                                                                                                                                                                                                                                  • Figure 92: If consumers prefer draught beers or those served in a bottle, by demographics, NI, April 2016
                                                                                                                                                                                                                                                • RoI Toluna data
                                                                                                                                                                                                                                                  • Figure 93: Types of beer drunk by consumers in the last three months, by demographics, RoI, April 2016
                                                                                                                                                                                                                                                  • Figure 94: Types of beer drunk by consumers in the last three months, by demographics, RoI, April 2016 (continued)
                                                                                                                                                                                                                                                  • Figure 95: Types of cider drunk by consumers in the last three months, by demographics, RoI, April 2016
                                                                                                                                                                                                                                                  • Figure 96: Where consumers have drunk lager (eg Harp, Heineken) in the last three months, by demographics, RoI, April 2016
                                                                                                                                                                                                                                                  • Figure 97: Where consumers have drunk ale/bitter (eg Smithwick’s) in the last three months, by demographics, RoI, April 2016
                                                                                                                                                                                                                                                  • Figure 98: Where consumers have drunk any beer made by a small producer (ie craft beer eg Galway Bay) in the last three months, by demographics, RoI, April 2016
                                                                                                                                                                                                                                                  • Figure 99: Where consumers have drunk stout (eg Guinness, Murphy’s) in the last three months, by demographics, RoI, April 2016
                                                                                                                                                                                                                                                  • Figure 100: Where consumers have drunk alcoholic ginger beer (eg Crabbie’s) in the last three months, by demographics, RoI, April 2016
                                                                                                                                                                                                                                                  • Figure 101: Where consumers have drunk fruit-flavoured beer (eg Früli) in the last three months, by demographics, RoI, April 2016
                                                                                                                                                                                                                                                  • Figure 102: Where consumers have drunk low-alcohol beer (eg Guinness Kaliber, Carling C2) in the last three months, by demographics, RoI, April 2016
                                                                                                                                                                                                                                                  • Figure 103: Where consumers have drunk non-alcoholic beer (eg Beck’s Blue) in the last three months, by demographics, RoI, April 2016
                                                                                                                                                                                                                                                  • Figure 104: Where consumers have drunk spirit-flavoured beer (eg Desperados) in the last three months, by demographics, RoI, April 2016
                                                                                                                                                                                                                                                  • Figure 105: Where consumers have drunk other types of beer (eg gluten-free beer, wheat beer) in the last three months, by demographics, RoI, April 2016
                                                                                                                                                                                                                                                  • Figure 106: Where consumers have drunk low-sugar/low-calorie beer in the last three months, by demographics, RoI, April 2016
                                                                                                                                                                                                                                                  • Figure 107: Where consumers have drunk apple cider in the last three months, by demographics, RoI, April 2016
                                                                                                                                                                                                                                                  • Figure 108: Where consumers have drunk pear cider in the last three months, by demographics, RoI, April 2016
                                                                                                                                                                                                                                                  • Figure 109: Where consumers have drunk any other fruit-flavoured cider (eg strawberry & lime/red grape) in the last three months, by demographics, RoI, April 2016
                                                                                                                                                                                                                                                  • Figure 110: Where consumers have drunk any craft cider (ie made by a small producer) in the last three months, by demographics, RoI, April 2016
                                                                                                                                                                                                                                                  • Figure 111: Where consumers have drunk any low/non-alcoholic cider in the last three months, by demographics, RoI, April 2016
                                                                                                                                                                                                                                                  • Figure 112: Where consumers have drunk low-sugar/low-calorie cider in the last three months, by demographics, RoI, April 2016
                                                                                                                                                                                                                                                  • Figure 113: Occasions on which consumers have drunk beer in the last three months, by demographics, RoI, April 2016
                                                                                                                                                                                                                                                  • Figure 114: Occasions on which consumers have drunk beer in the last three months, by demographics, RoI, April 2016 (continued)
                                                                                                                                                                                                                                                  • Figure 115: Occasions on which consumers have drunk beer in the last three months, by demographics, RoI, April 2016
                                                                                                                                                                                                                                                  • Figure 116: Occasions on which consumers have drunk cider in the last three months, by demographics, RoI, April 2016 (continued)
                                                                                                                                                                                                                                                  • Figure 117: Occasions on which consumers have drunk cider in the last three months, by demographics, RoI, April 2016 (continued)
                                                                                                                                                                                                                                                  • Figure 118: Occasions on which consumers have drunk cider in the last three months, by demographics, RoI, April 2016 (continued)
                                                                                                                                                                                                                                                  • Figure 119: Agreement with statements relating to beer, by demographics, RoI, April 2016
                                                                                                                                                                                                                                                  • Figure 120: Agreement with statements relating to beer, by demographics, RoI, April 2016 (continued)
                                                                                                                                                                                                                                                  • Figure 121: Agreement with statements relating to beer, by demographics, RoI, April 2016 (continued)
                                                                                                                                                                                                                                                  • Figure 122: If consumers prefer light or dark beer, by demographics, RoI, April 2016
                                                                                                                                                                                                                                                  • Figure 123: If consumers prefer high or low alcohol content in beer, by demographics, RoI, April 2016
                                                                                                                                                                                                                                                  • Figure 124: If consumers prefer glass bottles or cans when drinking beer, by demographics, RoI, April 2016
                                                                                                                                                                                                                                                  • Figure 125: If consumers prefer beers made by a well-known brand or those made by a smaller brand (eg craft beer), by demographics, RoI, April 2016
                                                                                                                                                                                                                                                  • Figure 126: If consumers prefer lower-priced or higher-priced beers, by demographics, RoI, April 2016
                                                                                                                                                                                                                                                  • Figure 127: If consumers prefer beers with a high hop or low hop content, by demographics, RoI, April 2016
                                                                                                                                                                                                                                                  • Figure 128: If consumers prefer flavoured or unflavoured beers, by demographics, RoI, April 2016
                                                                                                                                                                                                                                                  • Figure 129: If consumers prefer beers brewed in NI/RoI or brewed abroad, by demographics, RoI, April 2016
                                                                                                                                                                                                                                                  • Figure 130: If consumers prefer high-carbonated or low-carbonated beers, by demographics, RoI, April 2016
                                                                                                                                                                                                                                                  • Figure 131: If consumers prefer draught beers or those served in a bottle, by demographics, RoI, April 2016

                                                                                                                                                                                                                                              Companies Covered

                                                                                                                                                                                                                                              To learn more about the companies covered in this report please contact us.

                                                                                                                                                                                                                                              Beer - Ireland - June 2016

                                                                                                                                                                                                                                              £1,095.00 (Excl.Tax)