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  • Mintel GNPD

    Global product launch activity in consumer packaged goods

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    Consumer trends and their business application

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“Undoubtedly, the biggest competitive threat to beer brands is the likelihood that drinkers will opt for wine or spirits instead of beer. This presents beer brands with a challenge to attract drinkers who may otherwise select a different type of alcohol. Doing so will, in part, entail taking a few ...