Betting Shops - UK - February 2014
“Gaming machines are now embedded within shops’ culture and all-round offering, contributing to the formation of social circles in shops, one of the few things that is difficult to replicate online. Any further legislation that limits machine play would see regular visitors spend less time and money in shops, which could have a seriously damaging effect on a sector that has become so reliant on machine players.”
– Paul Davies, Senior Leisure and Technology Analyst
Some questions answered in this report include:
- If the government were to impose a further limit on FOBTs, would shops still attract as many visitors?
- Can the modernisation of shops help bookmakers to attract more punters?
- How can shops encourage more non-sports fans to visit premises?
- Will betting shops still receive a boost during the 2014 FIFA World Cup?
The biggest challenge for betting shops is to retain existing customers, who continue to be tempted to bet via the online channel. Some 18% of this group say they now prefer to bet online, yet they still decide to visit high street premises.
The betting shop sector has so far managed to remain resilient, despite the increasing threat from online bookmakers, many of which offer punters financial incentives (e.g. free bets), or services that are difficult to replicate in shops (e.g. in-play betting). Now that growth within the machine sector seems set to slow down, operators would be wise to focus on maximising what they have – a loyal core of regular visitors who are extremely lucrative, and have so far yet to defect to the online channel.
This report discusses betting shop visiting rates, and looks at which activities consumers choose to take part in when inside high street betting shops. Mintel’s research also analyses visitors’ attitudes towards shops, betting and gaming machines, in order to see what may influence their current and future behaviour. Finally, we ask non-visitors about their opinions on betting shops, analysing what could convince them to return to premises, or go through the door for the first time.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.