Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Betting Shops - UK - February 2014

“Gaming machines are now embedded within shops’ culture and all-round offering, contributing to the formation of social circles in shops, one of the few things that is difficult to replicate online. Any further legislation that limits machine play would see regular visitors spend less time and money in shops, which could have a seriously damaging effect on a sector that has become so reliant on machine players.”

– Paul Davies, Senior Leisure and Technology Analyst

Some questions answered in this report include:

  • If the government were to impose a further limit on FOBTs, would shops still attract as many visitors?
  • Can the modernisation of shops help bookmakers to attract more punters?
  • How can shops encourage more non-sports fans to visit premises?
  • Will betting shops still receive a boost during the 2014 FIFA World Cup?

The biggest challenge for betting shops is to retain existing customers, who continue to be tempted to bet via the online channel. Some 18% of this group say they now prefer to bet online, yet they still decide to visit high street premises.

The betting shop sector has so far managed to remain resilient, despite the increasing threat from online bookmakers, many of which offer punters financial incentives (e.g. free bets), or services that are difficult to replicate in shops (e.g. in-play betting). Now that growth within the machine sector seems set to slow down, operators would be wise to focus on maximising what they have – a loyal core of regular visitors who are extremely lucrative, and have so far yet to defect to the online channel.

This report discusses betting shop visiting rates, and looks at which activities consumers choose to take part in when inside high street betting shops. Mintel’s research also analyses visitors’ attitudes towards shops, betting and gaming machines, in order to see what may influence their current and future behaviour. Finally, we ask non-visitors about their opinions on betting shops, analysing what could convince them to return to premises, or go through the door for the first time.

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Introduction

      • Definition
        • Abbreviations
        • Executive Summary

            • The market
              • Figure 1: Forecast of gross gambling yield in betting shops, 2008/09-2018/19*
            • FOBTs accounted for more than half of consumer expenditure in 2012/13
              • Figure 2: Off-course betting sector breakdown of gross gambling yield, by segment, 2012/13
            • Companies, brands and innovation
              • Independents fall victim to big brand domination
                • Figure 3: Share of premises, by operator, March 2013
              • The consumer
                • Visiting remains stable despite online surge
                  • Figure 4: Betting shop visiting habits, December 2013
                • One in ten visitors play machines, which make up over half of shops’ profits
                  • Figure 5: Activities that betting shop visitors have taken part in within a betting shop in the past 12 months, December 2013
                • Desire for modernisation suggests a need for more refurbishments
                  • Figure 6: Visitors’ attitudes towards betting shops, December 2013
                • Opportunity for shops to highlight non-sports offering
                  • Figure 7: Non-visitors’ attitudes towards betting shops, December 2013
                • What we think
                • Issues in the Market

                    • If the government were to impose a further limit on FOBTs, would shops still attract as many visitors?
                      • Can the modernisation of shops help bookmakers to attract more punters?
                        • How can shops encourage more non-sports fans to visit premises?
                          • Will betting shops still receive a boost during the 2014 FIFA World Cup?
                          • Trend Application

                              • Trend: Locavore
                                • Trend: Many Mes
                                  • Mintel Futures: Generation Next
                                  • Market Drivers

                                    • Key points
                                      • OTC sector under threat as smartphone and tablet penetration continues to rise
                                        • Figure 8: Smartphone and tablet penetration, January 2012-September 2013
                                      • Exclusive offers give sports punters even more reason to choose online
                                        • Financial incentives
                                          • Bet in play
                                            • Figure 9: William Hill in-play betting statistics, 2008 and 2012
                                          • Cash in/out
                                              • Figure 10: Example of a Ladbrokes Self Service Betting Terminal (SSBT), rolled out in 2013
                                            • Extreme weather conditions hurt shop footfall
                                              • FOBTs become a widely debated issue in Parliament
                                                • Addiction raises its head as self-exclusions rise
                                                  • Figure 11: Betting sector self-exclusions, 2008/09 – 2012/13
                                                  • Figure 12: Locations used to gamble by GamCare clients, 2011/12-2012/13
                                                • Match fixing and corruption in sport increases
                                                  • Figure 13: Closed Sports Betting Intelligence Unit (SBIU) cases, October 2011-Sep 2012 and October 2012-September 2013
                                              • Who’s Innovating?

                                                • Key points
                                                  • Next-generation displays help shops to move into a new era
                                                    • FOBTs continue to develop by integrating online play
                                                      • Fun event betting gives bookmakers a wider audience
                                                        • Personality is the key as bookies look to gain identity
                                                        • Market Size and Forecast

                                                          • Key points
                                                            • Growth set to slow as shops feel the heat
                                                              • Figure 14: Gross gambling yield in betting shops, 2008/09-2018/19*
                                                            • Favourable sporting results offset OTC wagering decline
                                                              • Figure 15: Betting shops’ OTC turnover and OTC gross gambling yield, 2011/12 and 2012/13
                                                            • Forecast
                                                              • Figure 16: Forecast of gross gambling yield in betting shops, 2008/09-2018/19*
                                                            • Forecast methodology
                                                            • Segment Performance

                                                              • Key points
                                                                • Machines keep growing whilst OTC segment holds its own
                                                                  • Figure 17: UK betting shops gross gambling yield, by segment, 2011/12-2013/14*
                                                                • Euro 2012 boosted football betting in shops
                                                                  • Figure 18: Off-course betting sector breakdown of gross-gambling yield, by segment, 2012/13
                                                                • Online sportsbooks set to become more profitable than OTC
                                                                  • Figure 19: Betting shops’ over-the-counter gross-gambling yield vs online sportsbook gross-gambling yield 2009-13
                                                                • Segment forecasts
                                                                  • Over-the-counter betting
                                                                    • Figure 20: Forecast of gross gambling yield on over-the-counter betting in betting shops, 2008/09-2018/19*
                                                                  • Gaming machines
                                                                    • Figure 21: Forecast of gross gambling yield on gaming machines in betting shops, 2008/09-2018/19*
                                                                • Market Share

                                                                  • Key points
                                                                    • Independents fall victim to big brand domination
                                                                      • Figure 22: Number of premises, by operator, 2011-13
                                                                      • Figure 23: Share of premises, by operator, March 2013
                                                                  • Companies and Products

                                                                    • Key points
                                                                      • William Hill PLC
                                                                          • Figure 24: Key financials, William Hill PLC, 2012-13
                                                                        • Ladbrokes PLC
                                                                            • Figure 25: Key financials, Ladbrokes PLC, H1 2012 and H1 2013
                                                                          • Gala Coral Group Ltd
                                                                              • Figure 26: Financial performance, Gala Coral Group Ltd, 2012-13
                                                                            • Betfred Group Ltd
                                                                                • Figure 27: Key financials, Betfred Group Ltd, 2012-13
                                                                              • Paddy Power PLC
                                                                                  • Figure 28: Key financials, Paddy Power (UK Retail division), H1 2012 and H1 2013
                                                                              • Brand Communication and Promotion

                                                                                • Key points
                                                                                  • Big five continue to promote multi-channel offer
                                                                                    • Figure 29: UK bookmakers’ advertising expenditure (excluding online only brands), by bookmaker, 2010-13
                                                                                    • Figure 30: Share of UK bookmakers’ advertising expenditure (excluding online only brands), by bookmaker, December 2012-November 2013
                                                                                  • TV expenditure doubles in three years as brands push bet in play
                                                                                    • Figure 31: UK bookmakers’ advertising expenditure (excluding online only brands), by media type, 2010-13
                                                                                • The Consumer – Betting Shop Visiting Habits

                                                                                  • Key points
                                                                                    • Visiting remains stable despite online surge
                                                                                      • Figure 32: Betting shop visiting habits, 2011-13
                                                                                    • Casino games and numbers could help address gender imbalance
                                                                                      • Figure 33: Betting shop visiting habits, by gender, December 2013
                                                                                    • Regular shop visitors on lower incomes than online gamblers
                                                                                      • Figure 34: Current betting shop visitors, by household income and age, December 2013
                                                                                  • The Consumer – Betting Shop Activities

                                                                                    • Key points
                                                                                      • One in ten visitors play machines, which make up over half of shops profits
                                                                                        • Figure 35: Activities that betting shop visitors have taken part in within a betting shop in the past 12 months, December 2013
                                                                                        • Figure 36: Activities that betting shop visitors have taken part in within a betting shop in the past 12 months, December 2013 and off-course betting sector breakdown of gross-gambling yield, by segment, 2012/13
                                                                                      • Machines help to bring younger consumers into shops
                                                                                        • Figure 37: Betting shop activities, by age, December 2013
                                                                                      • But shops are still heavily reliant on racing within OTC sector
                                                                                        • Figure 38: Breakdown of industry revenue from greyhound racing, horseracing and football betting, by channel, April 2012-March 2013
                                                                                    • The Consumer – Visitors’ Attitudes towards Betting Shops

                                                                                      • Key points
                                                                                        • Desire for modernisation suggests a need for more refurbishments
                                                                                          • Figure 39: Visitors’ attitudes towards betting shops, December 2013
                                                                                        • Younger consumers most likely to favour online
                                                                                          • Figure 40: Visitors’ attitudes towards betting shops, by age, December 2013
                                                                                        • Social element key for frequent visitors
                                                                                        • The Consumer – Non-visitors’ Attitudes towards Betting Shops

                                                                                          • Key points
                                                                                            • Opportunity for shops to highlight non-sports offering
                                                                                              • Figure 41: Non-visitors’ attitudes towards betting shops, December 2013
                                                                                            • Almost a fifth of ex-visitors are now more likely to bet online…
                                                                                              • Figure 42: Non-visitors’ attitudes towards betting shops, by betting shop visiting habits, December 2013
                                                                                            • … but OTC trade remains stable thanks to greater awareness of sports betting
                                                                                            • Appendix – Market Size and Forecast

                                                                                                • Figure 43: Forecast of gross gambling yield in betting shops, 2013/14-2018/19*
                                                                                            • Appendix – Segment Performance

                                                                                                • Figure 44: Forecast of gross gambling yield on over-the-counter betting in betting shops, 2013/14-2018/19*
                                                                                                • Figure 45: Forecast of gross gambling yield on gaming machines in betting shops, 2013/14-2018/19*
                                                                                            • Appendix – The Consumer – Betting Shop Visiting Habits

                                                                                                • Figure 46: Betting shop visiting habits, December 2013
                                                                                                • Figure 47: Betting shop visiting habits, by demographics, December 2013
                                                                                            • Appendix – The Consumer – Betting Shop Activities

                                                                                                • Figure 48: Betting shop activities, December 2013
                                                                                                • Figure 49: Most popular betting shop activities, by demographics, December 2013
                                                                                                • Figure 50: Next most popular betting shop activities, by demographics, December 2013
                                                                                                • Figure 51: Betting shop activities, by betting shop activities, December 2013
                                                                                                • Figure 52: Betting shop activities, by betting shop visiting habits, December 2013
                                                                                            • Appendix – The Consumer – Visitors’ Attitudes towards Betting Shops

                                                                                                • Figure 53: Visitors’ attitudes towards betting shops, December 2013
                                                                                                • Figure 54: Visitors’ attitudes towards betting shops, by demographics, December 2013
                                                                                                • Figure 55: Next most popular visitors’ attitudes towards betting shops, by demographics, December 2013 (continued)
                                                                                                • Figure 56: Visitors’ attitudes towards betting shops, by betting shop visiting habits, December 2013
                                                                                                • Figure 57: Visitors’ attitudes towards betting shops, by betting shop activities, December 2013
                                                                                            • Appendix – The Consumer – Non-visitors’ Attitudes towards Betting Shops

                                                                                                • Figure 58: Non-visitors’ attitudes towards betting shops, December 2013
                                                                                                • Figure 59: Non-visitors’ attitudes towards betting shops, by demographics, December 2013
                                                                                                • Figure 60: Non-visitors’ attitudes towards betting shops, by demographics, December 2013 (continued)
                                                                                                • Figure 61: Non-visitors’ attitudes towards betting shops, by non-visitors’ attitudes towards betting shops, December 2013
                                                                                                • Figure 62: Non-visitors’ attitudes towards betting shops, by non-visitors’ attitudes towards betting shops, December 2013 (continued)
                                                                                                • Figure 63: Non-visitors’ attitudes towards betting shops, by betting shop visiting habits, December 2013

                                                                                            Companies Covered

                                                                                            • Betfair
                                                                                            • Betfred
                                                                                            • British Sky Broadcasting Group plc (BSkyB)
                                                                                            • Coral Eurobet plc
                                                                                            • Facebook, Inc.
                                                                                            • Football Association (The)
                                                                                            • Global Betting Exchange Limited (Betdaq)
                                                                                            • Ladbrokes Ltd
                                                                                            • Manchester United PLC
                                                                                            • Paddy Power Plc
                                                                                            • Playtech
                                                                                            • Rank Group
                                                                                            • Sportingbet PLC
                                                                                            • Tote
                                                                                            • William Hill

                                                                                            Betting Shops - UK - February 2014

                                                                                            US $2,583.33 (Excl.Tax)