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Beverage Packaging Trends - US - February 2014

“New government regulations, fluctuating disposable income, and higher expectations for health and sustainability transparency are impacting the beverage packaging market. A balance of egoistic, altruistic, and ergonomic qualities is a must for successful packaging, with innovative ascetics allowing packaging to stand out.”

– Elizabeth Sisel, Beverage Analyst

Some questions answered in this report include:

  • Do consumers expect sustainable packaging as a standard?
  • Do consumers like the idea of recycling more than they want to act on it?
  • Do consumers want to see alcoholic labeling?
  • Health trends are driving labeling claims - what is in store for 2014?

The beverage industry is continuing to recover from the economic downturn. As beverage launches continue, so does consumers’ knowledge about their drinks.

Consumers are becoming sleuths when shopping for beverages, checking health and nutrition information now more than ever. Interest in nutritional labels and ingredient statements is rising as consumers want to know what is healthful to them and why. Top claims are mirroring current trends, such as environmentally friendly, organic, and gluten-free. Environmentally friendly packaging preferences have skyrocketed as organizations and companies spread awareness about recycling. However, clear labeling is necessary for quick decision making, and the easy act of recycling is essential to get consumers to participate. Manufacturers must provide clear product information and reformulate beverage packaging to allow consumers to make fast, knowledgeable purchases, and to make recycling easier than throwing an empty vessel into the trash.

While packaging design may fall short of ergonomic and altruistic demands, keeping up with aesthetics is important. While consumers might not be specifically looking for aestetic qualities, packaging that highlights the heritage and history of a brand, contributes to a feeling of “patriotism,” new shapes that update a brand, or interactive packaging will all help companies appeal to consumers on a personal level.

This report builds on the analysis presented in Mintel’s Beverage Packaging Trends – US, February 2013, as well as the same title from January 2012, February 2011, and February 2010. The report also complements analysis presented in Packaging Trends in Food and Drink – US, March 2009 and Food and Drink Packaging Trends – US, April 2008.

For the purposes of this report, Mintel will cover trends in beverage package labeling and design in the shelf-stable and refrigerated non-alcoholic and alcoholic US beverage industry. The report includes insight into consumer priorities regarding package characteristics, labeling, functionality, and design when shopping in specific beverage categories. In addition, attitudes and behaviors regarding packaging materials and recycling are discussed, particularly as they relate to themes applicable to the report.

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Consumer survey data
            • Abbreviations and terms
              • Abbreviations
                • Terms
                • Executive Summary

                    • The market
                      • Figure 1: Total beverage introductions, % change, by year, 2009-13
                    • Market factors
                      • Disposable income recovery encourages purchases
                        • Figure 2: Real disposable personal income, February 2012-October 2013
                      • Consumer interest, knowledge in healthier lifestyles increase
                        • Figure 3: Agreement about attitudes and behaviors toward drink packaging, by age, November 2013
                      • Stricter labeling requirements alter packaging
                        • The consumer
                          • Consumers are shopping economically, conscientiously for new ideas
                            • Figure 4: Attitudes and behaviors toward drink packaging, November 2013
                          • Non-alcoholic labeling desires affected by consumers’ ages
                            • Figure 5: Package labeling attributes influencing non-alcoholic drink purchases, by age, November 2013
                          • Younger, older, and affluent consumers more interested in recycling
                            • Figure 6: Agreement about attitudes and behaviors toward drink packaging, by household income, November 2013
                          • More alcoholic labeling welcomed by consumers
                            • Figure 7: Desired labeling attributes for alcoholic drinks, November 2013
                          • Consumers want value, convenience in alcoholic beverage packaging
                            • Figure 8: Package attributes influencing alcoholic drink purchases – Any use, November 2013
                          • Hispanic respondents mimic non-alcoholic purchases of young men
                            • Figure 9: Non-alcoholic drink purchases, by race and Hispanic origin and by gender and age, November 2013
                          • What we think
                          • Issues and Insights

                              • Consumers expecting sustainable packaging as a standard
                                • Issues
                                  • Insight
                                    • Consumers like the idea of recycling more than they want to act on it
                                      • Issues
                                        • Insight
                                          • Do consumers want to see alcoholic labeling?
                                            • Issues
                                              • Insight
                                                • 2013 trends continue into 2014, create new labeling opportunities
                                                  • Issues
                                                    • Insight
                                                    • Trend Applications

                                                        • Trend: Greenfluencers
                                                          • Trend: Prove It
                                                            • Mintel Futures: Access Anything, Anywhere
                                                            • Market Drivers

                                                              • Key points
                                                                • Increasing disposable income encourages purchases, particularly in alcohol
                                                                  • Figure 10: Real disposable personal income, February 2007-October 2013
                                                                • Demand for sustainable packaging escalates
                                                                  • Figure 11: Attitudes and opinions about the environment, any agree, by gender, May 2012-June 2013
                                                                • Consumer interest, knowledge in healthier lifestyles increase
                                                                  • Stricter labeling requirements alter packaging
                                                                  • Category Performance – Non-alcoholic Beverage Launches

                                                                    • Key points
                                                                      • Non-alcoholic beverage introductions via Mintel GNPD
                                                                        • Non-alcoholic beverage introductions decrease in 2013
                                                                          • Figure 12: Total US non-alcoholic beverage introductions, % change, by year, 2009-13
                                                                          • Figure 13: Total US non-alcoholic beverage introductions (%), by category, 2009-13
                                                                        • Top labeling claims increase in non-alcoholic beverage categories
                                                                          • Figure 14: Top 10 US non-alcoholic beverage introductions (%), by claim, 2009-13
                                                                        • Juice goes kosher
                                                                          • Figure 15: Total US non-alcoholic beverage introduction with kosher claim (%), by category, 2013
                                                                        • As sustainability interest increases, so follows environmentally friendly packaging claims
                                                                          • Figure 16: Total US non-alcoholic beverage introductions with ethical – Environmentally friendly claim (%), by category, 2013
                                                                          • Figure 17: Total US non-alcoholic beverage introductions with gluten-free claim (%), by category, 2013
                                                                        • Bottles, flexible packaging top non-alcoholic beverage introductions
                                                                          • Bottles remain on top, flexible packaging and cartons pick up pace
                                                                            • Figure 18: Top 10 US non-alcoholic beverage introductions (%), by packaging type, 2009-13
                                                                          • Cartons, paper-based packaging on the rise
                                                                            • Figure 19: Total US non-alcoholic beverage introductions in cartons (%), by category, 2013
                                                                          • Plastic top beverage packaging material for 2013 product introductions
                                                                          • Category Performance – Alcoholic Beverage Launches

                                                                            • Key points
                                                                              • Alcoholic beverage introductions via Mintel GNPD
                                                                                • Alcoholic beverage introductions continue upward in 2013
                                                                                  • Figure 20: Total US alcoholic beverages, % change, by year, 2009-13
                                                                                • Increase in introductions seen across majority of alcoholic beverage categories in 2013
                                                                                  • Figure 21: Total US alcoholic beverage introductions (%), by category, 2009-13
                                                                                • Alcoholic beverage labeling claims skyrocket in 2013
                                                                                  • Environmentally friendly packaging tops labeling claims for alcoholic beverage introductions
                                                                                    • Figure 22: Top US alcoholic beverage introductions (%), by claim, 2009-13
                                                                                  • Beer offers highest number of claims for 2013 introductions
                                                                                    • Figure 23: Total US alcoholic beverage introductions (%), by claim, 2013
                                                                                  • Bottles remain top packaging type for alcoholic beverages
                                                                                    • Figure 24: Top 10 US alcoholic beverage introductions (%), by packaging type, 2009-13
                                                                                  • Beer category drives new introduction growth in 2013
                                                                                    • Figure 25: Total US alcoholic beverages packaged in bottles (%), by category, 2013
                                                                                • Innovations and Innovators

                                                                                  • Living healthy, simply, and eco-friendly translates to packaging
                                                                                    • Origin, history labels help win back consumer trust
                                                                                      • Packaging becomes an accessory, piece of art
                                                                                        • On-the-go options take new forms
                                                                                          • Packaging interaction goes beyond smartphones
                                                                                          • Marketing Strategies

                                                                                            • Overview of the brand landscape
                                                                                              • Personalization and patriotism
                                                                                                • Absolut taps city inspiration
                                                                                                  • Coca-Cola invites consumers to share a Coke with…
                                                                                                    • Team pride expands to primary packaging
                                                                                                      • Nostalgia
                                                                                                        • Figure 26: Miller Lite, Pioneer, December 2013
                                                                                                      • New shapes for classic brands
                                                                                                          • Figure 27: Budweiser, Introducing the New Budweiser Bowtie Shaped Can, May 2013
                                                                                                          • Figure 28: Miller Lite, See & Say, May 2013
                                                                                                          • Figure 29: Coca-Cola, Botella de Hielo, May 2013
                                                                                                        • Limited editions
                                                                                                          • Figure 30: Diet Coke, Music That Moves, April 2013
                                                                                                      • Consumer Section – Attributes of Non-alcoholic Beverage Labeling Claims

                                                                                                        • Key points
                                                                                                          • Young women, households with children top purchasers of non-alcoholic beverages
                                                                                                            • Important labeling attributes for non-alcoholic beverages
                                                                                                              • Fortified beverage labeling sidelined for ingredient claims, claims of natural benefits
                                                                                                                • Consumers find allergen labels unimportant, beverage labeling fueled by want rather than necessity
                                                                                                                  • Despite recent attention, GMO labeling not a top priority in non-alcoholic beverages
                                                                                                                    • Some consumers still unconcerned by beverage labeling
                                                                                                                      • Figure 31: Package labeling attributes influencing non-alcoholic drink purchases, November 2013
                                                                                                                    • Important labeling attributes influenced by non-alcoholic beverage purchases
                                                                                                                      • Functional, nutrient claims are important for sports drinks, RTD beverage purchasers
                                                                                                                          • Figure 32: Package labeling attributes influencing non-alcoholic drink purchases, by non-alcoholic drink purchases, November 2013
                                                                                                                        • Important non-alcoholic beverage labeling attributes influenced by age and gender
                                                                                                                          • Older women aged 55+ most concerned with sugar claims
                                                                                                                              • Figure 33: Package labeling attributes influencing non-alcoholic drink purchases, by gender and age, November 2013
                                                                                                                            • Important non-alcoholic labeling attributes influenced by generation
                                                                                                                              • Sugar labeling attributes important to fewer Millennials
                                                                                                                                • Millennials influenced by current health trends, find “all natural” most important attribute
                                                                                                                                  • Figure 34: Package labeling attributes influencing non-alcoholic drink purchases, by generations, November 2013
                                                                                                                              • Consumer Section – Attitudes and Behaviors toward Non-alcoholic Beverage Labeling Claims

                                                                                                                                • Key points
                                                                                                                                  • Behavior and attitudes toward labeling and important non-alcoholic beverage labeling attributes
                                                                                                                                    • Consumers want to know what is good for them and why
                                                                                                                                      • Brand trust, interest in additional product uses decrease with age
                                                                                                                                        • Consumers may trust organizational claims over manufacturer claims
                                                                                                                                          • Figure 35: Package labeling attributes influencing non-alcoholic drink purchases, by agreement toward attitudes and behaviors toward drink packaging, October 2013
                                                                                                                                        • Behavior and attitudes toward packaging and important non-alcoholic beverage labeling attributes
                                                                                                                                          • On-package recipe ideas, product ideas need to stay health oriented
                                                                                                                                            • Beverage packaging interest in health-oriented portion control fades
                                                                                                                                                • Figure 36: Package labeling attributes influencing non-alcoholic drink purchases, by agreement toward attitudes and behaviors toward drink packaging, October 2013
                                                                                                                                            • Consumer Section – Attributes of Non-alcoholic Beverage Packaging

                                                                                                                                              • Key points
                                                                                                                                                • Important packaging attributes for non-alcoholic beverages
                                                                                                                                                  • Environmentally friendly packaging attributes considered of high importance
                                                                                                                                                    • Figure 37: Packaging material attributes influencing non-alcoholic drink purchases, November 2013
                                                                                                                                                  • Important packaging attributes depend on non-alcoholic beverage purchases
                                                                                                                                                    • Portability, serving sizes most relevant for bottled water, other non-alcoholic drinks
                                                                                                                                                        • Figure 38: Packaging material attributes influencing non-alcoholic drink purchases, by non-alcoholic drink purchases, November 2013
                                                                                                                                                      • Important non-alcoholic beverage packaging attributes influenced by age and gender
                                                                                                                                                        • Young men and older women most concerned with environmentally friendly practices
                                                                                                                                                          • Men aged 18-34 desire convenience, least interested in recycling
                                                                                                                                                            • Women aged 55+ over index for ergonomic packaging characteristics
                                                                                                                                                              • Young men interested in on-the-go attributes
                                                                                                                                                                • Figure 39: Packaging material attributes influencing non-alcoholic drink purchases, by gender and age, November 2013
                                                                                                                                                              • More ergonomic packaging beneficial for older generations
                                                                                                                                                                • Baby Boomers, Swing Generation most interested in recycling attributes
                                                                                                                                                                  • Figure 40: Packaging material attributes influencing non-alcoholic drink purchases, by generations, November 2013
                                                                                                                                                                • Children help dictate important packaging attributes for non-alcoholic beverages
                                                                                                                                                                    • Figure 41: Packaging material attributes influencing non-alcoholic drink purchases, by presence of children in household, November 2013
                                                                                                                                                                • Consumer Section – Attitudes and Behaviors toward Non-alcoholic Beverage Packaging

                                                                                                                                                                  • Key points
                                                                                                                                                                    • Behavior and attitudes on packaging toward non-alcoholic beverages
                                                                                                                                                                      • Water bottle brands should highlight artistic features, eco-friendly characteristics for mass appeal
                                                                                                                                                                          • Figure 42: Agreement about attitudes and behaviors toward drink packaging, by non-alcoholic drink purchases, November 2013
                                                                                                                                                                        • Behavior and attitudes toward packaging and important non-alcoholic beverage packaging attributes
                                                                                                                                                                          • Beverage packaging can feature attributes to add in recipes, new product idea creation
                                                                                                                                                                            • Consumers looking for multiple-serving beverages
                                                                                                                                                                              • Consumers like the idea of recycling more than the action
                                                                                                                                                                                • Green and brown no longer the only colors of sustainability
                                                                                                                                                                                  • Figure 43: Packaging material attributes influencing non-alcoholic drink purchases, by agreement toward attitudes and behaviors toward drink packaging, October 2013
                                                                                                                                                                                • Behavior and attitudes toward labeling and important non-alcoholic beverage packaging attributes
                                                                                                                                                                                  • Respondents looking for Fair Trade significantly over index for eco-friendly, recyclable packaging importance
                                                                                                                                                                                    • Partnerships with select organizations can support beverage packaging
                                                                                                                                                                                        • Figure 44: Packaging material attributes influencing non-alcoholic drink purchases, by agreement toward attitudes and behaviors toward drink packaging, October 2013
                                                                                                                                                                                    • Consumer Section – Attributes of Alcoholic Beverage Labeling Claims

                                                                                                                                                                                      • Key points
                                                                                                                                                                                        • Young adults, households with higher disposable incomes top purchasers of alcoholic beverages
                                                                                                                                                                                          • Important labeling attributes for alcoholic beverages
                                                                                                                                                                                              • Figure 45: Desired packaging and labeling attributes for alcoholic drinks, November 2013
                                                                                                                                                                                            • Important labeling attributes by alcoholic beverage type
                                                                                                                                                                                              • A fourth of consumers desire wine labeling, but are unlikely to see it anytime soon
                                                                                                                                                                                                • Beer categories unlikely to display calorie counts…yet
                                                                                                                                                                                                  • Hard liquor, RTD flavored alcoholic beverage companies begin labeling
                                                                                                                                                                                                      • Figure 46: Desired labeling attributes for alcoholic drinks, by alcoholic drink purchases, November 2013
                                                                                                                                                                                                    • Important labeling attributes influenced by gender and age
                                                                                                                                                                                                        • Figure 47: Desired labeling attributes for alcoholic drinks, by gender and age, November 2013
                                                                                                                                                                                                      • Desired labeling attributes for alcoholic beverages influenced by generation
                                                                                                                                                                                                        • Millennial views will be most impactful for the alcoholic beverage labeling
                                                                                                                                                                                                          • Older generations prefer no changes to alcoholic beverages
                                                                                                                                                                                                              • Figure 48: Desired labeling attributes for alcoholic drinks, by generations, November 2013
                                                                                                                                                                                                          • Consumer Section – Attitudes and Behaviors toward Alcoholic Beverage Labeling Claims

                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                              • Behavior and attitudes on labeling toward alcoholic beverage
                                                                                                                                                                                                                • Health-conscious consumers purchase RTD flavored alcoholic beverages
                                                                                                                                                                                                                  • Social media still relevant, logos on alcoholic beverage packaging increasing
                                                                                                                                                                                                                    • Figure 49: Agreement about attitudes and behaviors toward drink packaging, by alcoholic drink purchases, November 2013
                                                                                                                                                                                                                  • Behavior and attitudes toward labeling and desired alcoholic beverage labeling
                                                                                                                                                                                                                    • Less respondents who read nutritional, ingredient labels before purchase are interested in alcoholic labeling
                                                                                                                                                                                                                      • Social media users significantly more likely to desire alcoholic beverage labeling
                                                                                                                                                                                                                        • Figure 50: Desired labeling attributes for alcoholic drinks, by agreement toward attitudes and behaviors toward drink packaging, October 2013
                                                                                                                                                                                                                      • Behavior and attitudes toward packaging and desired alcoholic beverage labeling
                                                                                                                                                                                                                        • On-package serving indicators may be better positioned for recipes rather than consumption control
                                                                                                                                                                                                                          • Figure 51: Desired labeling attributes for alcoholic drinks, by agreement toward attitudes and behaviors toward drink packaging, October 2013
                                                                                                                                                                                                                      • Consumer Section – Attributes of Alcoholic Beverage Packaging

                                                                                                                                                                                                                        • Key points
                                                                                                                                                                                                                          • Important alcoholic packaging attributes influenced by gender and age
                                                                                                                                                                                                                            • Men prefer multiple-serving packaging and packaging that can retain freshness
                                                                                                                                                                                                                              • Women look for multiple-serving packaging, easy to pour or serve
                                                                                                                                                                                                                                • Figure 52: Package attributes influencing alcoholic drink purchases – Any use, by gender and age, November 2013
                                                                                                                                                                                                                              • Millennials interested in on-the-go alcoholic beverage packaging
                                                                                                                                                                                                                                  • Figure 53: Package attributes influencing alcoholic drink purchases – Any use, by generations, November 2013
                                                                                                                                                                                                                                • Desired packaging attributes for alcoholic beverages influenced by gender and age
                                                                                                                                                                                                                                  • Young men, older women would like to see more lightweight alcoholic packaging
                                                                                                                                                                                                                                      • Figure 54: Desired packaging attributes for alcoholic drinks, by gender and age, November 2013
                                                                                                                                                                                                                                    • Millennial interest in alcoholic packaging supports pouch growth
                                                                                                                                                                                                                                        • Figure 55: Desired packaging attributes for alcoholic drinks, by generations, November 2013
                                                                                                                                                                                                                                      • Households with children seek more alcoholic beverage packaging attributes
                                                                                                                                                                                                                                          • Figure 56: Package attributes influencing alcoholic drink purchases – Any use, by presence of children in household, November 2013
                                                                                                                                                                                                                                          • Figure 57: Desired packaging attributes for alcoholic drinks, by presence of children in household, November 2013
                                                                                                                                                                                                                                        • Important packaging attributes for alcoholic beverages
                                                                                                                                                                                                                                          • Figure 58: Package attributes influencing alcoholic drink purchases, November 2013
                                                                                                                                                                                                                                        • Top wine packaging attributes include resealable, freshness retention characteristics
                                                                                                                                                                                                                                            • Figure 59: Package attributes influencing alcoholic drink purchases – Wine, by generations, November 2013
                                                                                                                                                                                                                                          • Beer and hard cider top packaging attributes include multiple servings, recyclability
                                                                                                                                                                                                                                              • Figure 60: Package attributes influencing alcoholic drink purchases – Beer and/or hard cider, by gender and age, November 2013
                                                                                                                                                                                                                                            • Spirits and liqueur top packaging attributes include retaining freshness, resealable
                                                                                                                                                                                                                                                • Figure 61: Package attributes influencing alcoholic drink purchases – Spirits and liqueurs, by household income, November 2013
                                                                                                                                                                                                                                              • Desired packaging attributes influenced by alcoholic beverage
                                                                                                                                                                                                                                                • Pouch presence expanding in alcoholic beverage industry
                                                                                                                                                                                                                                                    • Figure 62: Desired packaging attributes for alcoholic drinks, by alcoholic drink purchases, November 2013
                                                                                                                                                                                                                                                • Consumer Section – Attitudes and Behaviors toward Alcoholic Beverage Packaging

                                                                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                                                                    • Behavior and attitudes on packaging toward alcoholic beverages
                                                                                                                                                                                                                                                      • On-package recipes could encourage purchases from new consumers
                                                                                                                                                                                                                                                        • Spirit and liqueur, RTD flavored alcoholic purchasers are economical shoppers searching for something special
                                                                                                                                                                                                                                                            • Figure 63: Agreement about attitudes and behaviors toward drink packaging, by alcoholic drink purchases, November 2013
                                                                                                                                                                                                                                                          • Behavior and attitudes toward packaging and desired alcoholic beverage packaging attributes
                                                                                                                                                                                                                                                            • Consumers are not willing to pay more for extra alcoholic beverage packaging attributes
                                                                                                                                                                                                                                                              • Benefits of current alcoholic beverage packaging may be overlooked
                                                                                                                                                                                                                                                                  • Figure 64: Desired labeling attributes for alcoholic drinks, by agreement toward attitudes and behaviors toward drink packaging, October 2013
                                                                                                                                                                                                                                                                • Millennial behaviors, attitudes shape alcoholic beverage packaging attributes
                                                                                                                                                                                                                                                                    • Figure 65: Desired labeling attributes for alcoholic drinks, by agreement toward attitudes and behaviors toward drink packaging, October 2013
                                                                                                                                                                                                                                                                • Race and Hispanic Origin

                                                                                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                                                                                    • Beverage purchases, influencers differ between races
                                                                                                                                                                                                                                                                      • Racial influences on non-alcoholic beverages
                                                                                                                                                                                                                                                                        • Racial and ethnic influences on alcoholic beverages
                                                                                                                                                                                                                                                                          • Attitudes and behaviors toward beverage packaging
                                                                                                                                                                                                                                                                            • Despite incentives, Hispanics unlikely to pay more for a beverage with extra attributes
                                                                                                                                                                                                                                                                              • Figure 66: Agreement about attitudes and behaviors toward drink packaging, by race and Hispanic origin, November 2013
                                                                                                                                                                                                                                                                            • Social media on packaging increases multicultural, Millennial interactions after point of purchase
                                                                                                                                                                                                                                                                              • Figure 67: Agreement about attitudes and behaviors toward drink packaging, by race and Hispanic origin, November 2013
                                                                                                                                                                                                                                                                            • Non-alcoholic packaging attributes
                                                                                                                                                                                                                                                                              • Black respondents likely share non-alcoholic beverages in household
                                                                                                                                                                                                                                                                                • Figure 68: Packaging material attributes influencing non-alcoholic drink purchases, by race and Hispanic origin, November 2013
                                                                                                                                                                                                                                                                              • Alcoholic labeling attributes
                                                                                                                                                                                                                                                                                • Hispanics mimic Millennials’ desires for alcoholic beverage labeling
                                                                                                                                                                                                                                                                                  • Figure 69: Desired labeling attributes for alcoholic drinks, by race and Hispanic origin, November 2013
                                                                                                                                                                                                                                                                              • Correspondence Analysis

                                                                                                                                                                                                                                                                                • Methodology
                                                                                                                                                                                                                                                                                  • Consumers prefer longevity for wine, spirits and convenience for RTD flavored drinks
                                                                                                                                                                                                                                                                                    • Spirits, liqueurs, and wine
                                                                                                                                                                                                                                                                                      • Beer and/or hard cider
                                                                                                                                                                                                                                                                                        • RTD premade flavored alcoholic beverages
                                                                                                                                                                                                                                                                                          • Figure 70: Correspondence analysis, February 2014
                                                                                                                                                                                                                                                                                          • Figure 71: Packaging attributes influencing alcoholic drink purchases, February 2014
                                                                                                                                                                                                                                                                                      • Appendix – Market Drivers

                                                                                                                                                                                                                                                                                        • Health and lifestyle
                                                                                                                                                                                                                                                                                          • Figure 72: American adults, by weight category as determined by body mass index (BMI), 2008-Oct. 28, 2013
                                                                                                                                                                                                                                                                                        • Childhood and teen obesity – Highest in decades
                                                                                                                                                                                                                                                                                            • Figure 73: Prevalence of obesity among children and adolescents aged 2-19, 1971-2010
                                                                                                                                                                                                                                                                                          • Consumer confidence
                                                                                                                                                                                                                                                                                            • Figure 74: University of Michigan’s index of consumer sentiment (ICS), 2007-13
                                                                                                                                                                                                                                                                                          • Unemployment
                                                                                                                                                                                                                                                                                            • Figure 75: US unemployment rate, by month, 2002-13
                                                                                                                                                                                                                                                                                            • Figure 76: US unemployment and underemployment rates, 2007-13
                                                                                                                                                                                                                                                                                            • Figure 77: Number of employed civilians in US, 2007-13
                                                                                                                                                                                                                                                                                          • Retail channels
                                                                                                                                                                                                                                                                                            • Figure 78: Distribution of expenditures on food for off-premise consumption, by channel, 2008-12
                                                                                                                                                                                                                                                                                          • Racial, ethnic population growth
                                                                                                                                                                                                                                                                                              • Figure 79: US population, by race and Hispanic origin, 2009, 2014, and 2019
                                                                                                                                                                                                                                                                                              • Figure 80: Households with children, by race and Hispanic origin of householder, 2013
                                                                                                                                                                                                                                                                                            • Shifting US demographics
                                                                                                                                                                                                                                                                                              • Figure 81: US population, by age, 2009-19
                                                                                                                                                                                                                                                                                              • Figure 82: US households, by presence of own children, 2003-13
                                                                                                                                                                                                                                                                                          • Appendix – Other Useful Consumer Tables

                                                                                                                                                                                                                                                                                            • Non-alcoholic and alcoholic drink purchases
                                                                                                                                                                                                                                                                                              • Figure 83: Non-alcoholic and alcoholic drink purchases, November 2013
                                                                                                                                                                                                                                                                                              • Figure 84: Non-alcoholic drink purchases, by gender, November 2013
                                                                                                                                                                                                                                                                                              • Figure 85: Non-alcoholic drink purchases, by age, November 2013
                                                                                                                                                                                                                                                                                              • Figure 86: Non-alcoholic drink purchases, by gender and age, November 2013
                                                                                                                                                                                                                                                                                              • Figure 87: Non-alcoholic drink purchases, by household income, November 2013
                                                                                                                                                                                                                                                                                              • Figure 88: Non-alcoholic drink purchases, by presence of children in household, November 2013
                                                                                                                                                                                                                                                                                              • Figure 89: Non-alcoholic drink purchases, by generations, November 2013
                                                                                                                                                                                                                                                                                              • Figure 90: Alcoholic drink purchases, by gender, November 2013
                                                                                                                                                                                                                                                                                              • Figure 91: Alcoholic drink purchases, by age, November 2013
                                                                                                                                                                                                                                                                                              • Figure 92: Alcoholic drink purchases, by gender and age, November 2013
                                                                                                                                                                                                                                                                                              • Figure 93: Alcoholic drink purchases, by household income, November 2013
                                                                                                                                                                                                                                                                                              • Figure 94: Alcoholic drink purchases, by presence of children in household, November 2013
                                                                                                                                                                                                                                                                                              • Figure 95: Alcoholic drink purchases, by generations, November 2013
                                                                                                                                                                                                                                                                                              • Figure 96: Non-alcoholic drink purchases, by race and Hispanic origin, November 2013
                                                                                                                                                                                                                                                                                              • Figure 97: Alcoholic drink purchases, by race and Hispanic origin, November 2013
                                                                                                                                                                                                                                                                                            • Package labeling attributes influencing non-alcoholic drink purchases
                                                                                                                                                                                                                                                                                              • Figure 98: Package labeling attributes influencing non-alcoholic drink purchases, by gender, November 2013
                                                                                                                                                                                                                                                                                              • Figure 99: Package labeling attributes influencing non-alcoholic drink purchases, by age, November 2013
                                                                                                                                                                                                                                                                                              • Figure 100: Package labeling attributes influencing non-alcoholic drink purchases, by household income, November 2013
                                                                                                                                                                                                                                                                                              • Figure 101: Package labeling attributes influencing non-alcoholic drink purchases, by race and Hispanic origin, November 2013
                                                                                                                                                                                                                                                                                            • Packaging material attributes influencing non-alcoholic drink purchases
                                                                                                                                                                                                                                                                                              • Figure 102: Packaging material attributes influencing non-alcoholic drink purchases, by gender, November 2013
                                                                                                                                                                                                                                                                                              • Figure 103: Packaging material attributes influencing non-alcoholic drink purchases, by age, November 2013
                                                                                                                                                                                                                                                                                              • Figure 104: Packaging material attributes influencing non-alcoholic drink purchases, by household income, November 2013
                                                                                                                                                                                                                                                                                            • Desired packaging and labeling attributes for alcoholic drinks
                                                                                                                                                                                                                                                                                              • Figure 105: Desired packaging and labeling attributes for alcoholic drinks, November 2013
                                                                                                                                                                                                                                                                                              • Figure 106: Desired labeling attributes for alcoholic drinks, by gender, November 2013
                                                                                                                                                                                                                                                                                              • Figure 107: Desired labeling attributes for alcoholic drinks, by age, November 2013
                                                                                                                                                                                                                                                                                              • Figure 108: Desired labeling attributes for alcoholic drinks, by household income, November 2013
                                                                                                                                                                                                                                                                                              • Figure 109: Desired labeling attributes for alcoholic drinks, by presence of children in household, November 2013
                                                                                                                                                                                                                                                                                              • Figure 110: Package attributes influencing alcoholic drink purchases – Any use, by race and Hispanic origin, November 2013
                                                                                                                                                                                                                                                                                              • Figure 111: Desired packaging attributes for alcoholic drinks, by race and Hispanic origin, November 2013
                                                                                                                                                                                                                                                                                            • Packaging attributes influencing alcoholic drink purchases
                                                                                                                                                                                                                                                                                              • Figure 112: Package attributes influencing alcoholic drink purchases – Any use, by gender, November 2013
                                                                                                                                                                                                                                                                                              • Figure 113: Package attributes influencing alcoholic drink purchases – Any use, by age, November 2013
                                                                                                                                                                                                                                                                                              • Figure 114: Package attributes influencing alcoholic drink purchases – Any use, by household income, November 2013
                                                                                                                                                                                                                                                                                              • Figure 115: Package attributes influencing alcoholic drink purchases – Wine, by gender, November 2013
                                                                                                                                                                                                                                                                                              • Figure 116: Package attributes influencing alcoholic drink purchases – Wine, by age, November 2013
                                                                                                                                                                                                                                                                                              • Figure 117: Package attributes influencing alcoholic drink purchases – Wine, by household income, November 2013
                                                                                                                                                                                                                                                                                              • Figure 118: Package attributes influencing alcoholic drink purchases – Wine, by presence of children in household, November 2013
                                                                                                                                                                                                                                                                                              • Figure 119: Package attributes influencing alcoholic drink purchases – Beer and/or hard cider, by gender, November 2013
                                                                                                                                                                                                                                                                                              • Figure 120: Package attributes influencing alcoholic drink purchases – Beer and/or hard cider, by age, November 2013
                                                                                                                                                                                                                                                                                              • Figure 121: Package attributes influencing alcoholic drink purchases – Beer and/or hard cider, by household income, November 2013
                                                                                                                                                                                                                                                                                              • Figure 122: Package attributes influencing alcoholic drink purchases – Beer and/or hard cider, by presence of children in household, November 2013
                                                                                                                                                                                                                                                                                              • Figure 123: Package attributes influencing alcoholic drink purchases – Beer and/or hard cider, by generations, November 2013
                                                                                                                                                                                                                                                                                              • Figure 124: Package attributes influencing alcoholic drink purchases – Spirits and liqueurs, by gender, November 2013
                                                                                                                                                                                                                                                                                              • Figure 125: Package attributes influencing alcoholic drink purchases – Spirits and liqueurs, by age, November 2013
                                                                                                                                                                                                                                                                                              • Figure 126: Package attributes influencing alcoholic drink purchases – Spirits and liqueurs, by household income, November 2013
                                                                                                                                                                                                                                                                                              • Figure 127: Package attributes influencing alcoholic drink purchases – Spirits and liqueurs, by generations, November 2013
                                                                                                                                                                                                                                                                                              • Figure 128: Package attributes influencing alcoholic drink purchases – Spirits and liqueurs, by presence of children in household, November 2013
                                                                                                                                                                                                                                                                                              • Figure 129: Package attributes influencing alcoholic drink purchases – Ready-to-drink premade flavored alcoholic beverages, by gender, November 2013
                                                                                                                                                                                                                                                                                              • Figure 130: Package attributes influencing alcoholic drink purchases – Ready-to-drink premade flavored alcoholic beverages, by household income, November 2013
                                                                                                                                                                                                                                                                                              • Figure 131: Package attributes influencing alcoholic drink purchases – Ready-to-drink premade flavored alcoholic beverages, by presence of children in household, November 2013
                                                                                                                                                                                                                                                                                              • Figure 132: Package attributes influencing alcoholic drink purchases – Any use, by race and Hispanic origin, November 2013
                                                                                                                                                                                                                                                                                              • Figure 133: Desired packaging attributes for alcoholic drinks, by gender, November 2013
                                                                                                                                                                                                                                                                                              • Figure 134: Desired packaging attributes for alcoholic drinks, by age, November 2013
                                                                                                                                                                                                                                                                                              • Figure 135: Desired packaging attributes for alcoholic drinks, by household income, November 2013
                                                                                                                                                                                                                                                                                            • Attitudes and behaviors toward drink packaging
                                                                                                                                                                                                                                                                                              • Figure 136: Attitudes and behaviors toward drink packaging, November 2013
                                                                                                                                                                                                                                                                                              • Figure 137: Agreement about attitudes and behaviors toward drink packaging, by gender, November 2013
                                                                                                                                                                                                                                                                                              • Figure 138: Agreement about attitudes and behaviors toward drink packaging, by age, November 2013
                                                                                                                                                                                                                                                                                              • Figure 139: Agreement about attitudes and behaviors toward drink packaging, by gender and age, November 2013
                                                                                                                                                                                                                                                                                              • Figure 140: Agreement about attitudes and behaviors toward drink packaging, by household income, November 2013
                                                                                                                                                                                                                                                                                              • Figure 141: Agreement about attitudes and behaviors toward drink packaging, by Hispanic origin, November 2013
                                                                                                                                                                                                                                                                                              • Figure 142: Agreement about attitudes and behaviors toward drink packaging, by presence of children in household, November 2013
                                                                                                                                                                                                                                                                                              • Figure 143: Agreement about attitudes and behaviors toward drink packaging, by generations, November 2013
                                                                                                                                                                                                                                                                                            • Attitudes and opinion about the environment, Spring 2013
                                                                                                                                                                                                                                                                                              • Figure 144: Attitudes and opinion about the environment, any agree, by gender, May 2012-June 2013
                                                                                                                                                                                                                                                                                              • Figure 145: Attitudes and opinion about the environment, any agree, by age, May 2012-June 2013
                                                                                                                                                                                                                                                                                              • Figure 146: Attitudes and opinion about the environment, any agree, by race/Hispanic origin, May 2012-June 2013
                                                                                                                                                                                                                                                                                              • Figure 147: Attitudes and opinion about the environment, any agree, by household income, May 2012-June 2013
                                                                                                                                                                                                                                                                                              • Figure 148: Attitudes and opinion about the environment, any agree, by presence of children in household, May 2012-June 2013
                                                                                                                                                                                                                                                                                              • Figure 149: Attitudes and opinion about the environment, any agree, by gender and age, May 2012-June 2013
                                                                                                                                                                                                                                                                                          • Appendix – Trade Associations

                                                                                                                                                                                                                                                                                            Companies Covered

                                                                                                                                                                                                                                                                                            To learn more about the companies covered in this report please contact us.

                                                                                                                                                                                                                                                                                            Beverage Packaging Trends - US - February 2014

                                                                                                                                                                                                                                                                                            £3,199.84 (Excl.Tax)