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Bicycles - UK - June 2010

  • In 2009, the value of the bicycle market grew by more than 4%, despite a 10% fall in the number of bicycles sold. With nearly all bicycles sold in the UK being imported, the weakness of the pound led to a sharp rise in prices.
  • A shortage of stock last year led to some companies bringing forward 2010 models to fill the void. Retailers had underestimated demand, particularly in low to mid-range road bikes in the £300-600 band.
  • Sales of bicycles are being stimulated by Cycle to Work schemes, offering significant discounts on bicycles bought through employers, and a wider range of retail finance, particularly interest-free deals. These schemes are also encouraging buyers to trade up to more expensive models.
  • The e-bikes (electric bicycles) sector is generating considerable excitement in the industry, with sales growing rapidly from a tiny base. These products are seen as a ‘half-way house’ between bicycles and mopeds/scooters. Longer term, e-bikes could play a role in introducing many more people, particularly women, to cycling.
  • Bicycle retailing is becoming increasingly competitive, with the likes of Halfords competing with specialists (such as Evans, independents and online-only operations like Wiggle and Chain Reaction). Of greater concern to the trade are the major grocery retailers, such as Tesco and Asda. The grocery retailers are showing an interest in growing their share of the bicycle market, having already trialled some lines at extremely low prices.
  • Cyclists can be divided fairly evenly into the one in eight adults who ride regularly (once a week or more often) and the similar proportion who ride occasionally (less often than once a week). Non-cyclists are most likely to be deterred by the perception that it is too dangerous to ride a bicycle on the road.

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Table of contents

  1. Issues in the Market

      • Main issues
        • Definition
          • Abbreviations
          • Future Opportunities

            • Getting families on board with cycle holidays
              • Learning through play – learning while cycling
              • Market in Brief

                • Market performance
                  • Interest and participation at record levels
                    • Innovation gets technical – in models, parts and accessories
                      • Routes to market
                      • Internal Market Environment

                        • Key points
                          • Building on the momentum
                            • Figure 1: Factors driving cycling participation, June 2010
                          • Meeting its potential
                            • High membership interest enjoyed by cycling organisations
                              • Cyclists’ Touring Club (CTC)
                                • British Cycling (BC)
                                  • Association of Cycle Traders
                                    • Bike It!
                                      • Cycling initiatives nationwide to get more people cycling
                                        • National Cycling Network
                                          • Cycle to Work schemes
                                            • Cycle to Work Guarantee
                                              • Cycle Hire Scheme
                                                • Bikeability
                                                  • The Mayor of London’s Skyride
                                                    • The Olympics are coming
                                                      • Women get a leg up
                                                        • Tracking cycling participation
                                                          • Figure 2: Participation in cycling and mountain biking, 2005-09
                                                        • Spectators far outnumber cyclists
                                                          • Sport England identifies growth areas
                                                            • Figure 3: Consumer groups showing a statistical increase in cycling once per week, Oct 07/08-Jan 09/10
                                                          • Road bike sales boosted by sportives
                                                            • Road safety – reason to be concerned?
                                                              • Figure 4: Trends in reported road accident casualties by road user type, by percentage change, 2004-08
                                                            • Debate over the costs and benefits of wearing a helmet
                                                              • Bike thefts on the increase again
                                                                • Figure 5: Trends in bicycle theft, England and Wales, 1981-2008/09
                                                              • LCC response – Beat the Thief
                                                                • Targeting commuters
                                                                  • Figure 6: Miles per trip by bicycle, by purpose of trip, 2008
                                                                • Cycle/ride combo for commuters
                                                                  • A new breed of trendsetters is in town
                                                                    • More urban warrior than polka dots: Fixies target hardcore cyclists
                                                                    • Broader Market Environment

                                                                      • Key points
                                                                        • Economic pressures
                                                                          • Figure 7: GDP quarterly percentage change, 2004-09
                                                                        • How has the recession affected the bike market?
                                                                          • Rising fuel prices is a cycling incentive for the cost-conscious
                                                                            • Figure 8: UK average fuel prices, November 2004-09
                                                                          • Easier to justify spend on a new bike
                                                                            • Figure 9: Cost of bicycle, % and by percentage age point changes, 2004-09
                                                                          • Mixed fortunes in terms of population growth and key target groups
                                                                            • Figure 10: Trends in the age structure of the UK population, by gender, 2009-14
                                                                          • Widening the brief
                                                                            • Figure 11: Forecast adult population trends, by socio-economic group, 2004-14
                                                                          • Silver cyclists?
                                                                            • Figure 12: Forecast adult population trends, by lifestage, 2004-14
                                                                          • Cycling websites are prolific – targeting the cycling enthusiast
                                                                            • ‘Health of the nation’ is a major motivation for government initiatives
                                                                              • Figure 13: Incidence of being overweight or obese, by gender, 1999, and 2003-07
                                                                              • Figure 14: Trends in being overweight or obese by gender, by % age change 1999-2007
                                                                            • Take the weather with you
                                                                              • Figure 15: UK weather trends, 2002-09
                                                                            • Regional events boost participation
                                                                            • Competitive Context

                                                                              • Key points
                                                                                • Indoor fitness trends have dominated
                                                                                  • Figure 16: Consumer expenditure on selected leisure activities, 2005-09
                                                                                • Spinning anyone?
                                                                                  • Can’t tear me away from the TV
                                                                                    • Virtual road map
                                                                                      • Cycling is not the only sport to receive a funding boost – free swimming
                                                                                        • Tired of staying indoors yet?
                                                                                            • Figure 17: Top five sports/activities played or taken part in regularly, 2006-09
                                                                                          • More bicycles on the roads
                                                                                            • Figure 18: Road traffic by type of vehicle, billion vehicle kilometres, 2004-08
                                                                                          • e-Bikes: Competitor or complementary to pedal cycles?
                                                                                          • Strengths and Weaknesses in the Market

                                                                                              • Strengths
                                                                                                • Government funding
                                                                                                  • Strong network of support organisations
                                                                                                    • Stream of successful cycling initiatives
                                                                                                      • Socially responsible and cost-effective
                                                                                                        • Plenty of scope for growth
                                                                                                          • Weaknesses
                                                                                                            • The weather
                                                                                                              • Population changes
                                                                                                                • Product lifespan
                                                                                                                  • Reliance on imports
                                                                                                                    • Road safety
                                                                                                                    • Who’s Innovating?

                                                                                                                      • Key points
                                                                                                                        • E-bike innovation
                                                                                                                          • Zyro introduces BionX system to UK distribution
                                                                                                                            • Raleigh’s new e-bike range
                                                                                                                              • US Robrady’s folding e-bike
                                                                                                                                • Canadian Daymak launches first-ever wireless electric bike
                                                                                                                                  • Carbon is focus for new product innovation
                                                                                                                                    • Excitement for roadies over the launch of 6 Series Madone
                                                                                                                                      • Archon grows Litespeed range
                                                                                                                                        • BioKork grip scores high on eco-credentials
                                                                                                                                          • Making cycling more accessible (and interesting) to women
                                                                                                                                            • Fashion combines style and practicality
                                                                                                                                              • Oakley wraparounds get a distinctive new look
                                                                                                                                                • Rapha targets elegant female cyclists
                                                                                                                                                  • Synergy Action brings Zensah Compression Apparel to the UK
                                                                                                                                                    • New mountain bike uplift service for the Forest of Dean
                                                                                                                                                      • ‘Pay as you go’ car schemes to include bicycles for hire
                                                                                                                                                        • Combating bike theft
                                                                                                                                                        • Market Size and Forecast

                                                                                                                                                          • Key points
                                                                                                                                                            • 2009 was a pleasant surprise for the cycle trade
                                                                                                                                                              • Unforeseen stock shortages caused a mid-year hiccup
                                                                                                                                                                • Retailers helping consumers to finance a higher-end bike
                                                                                                                                                                  • Exchange rates and inflation tarnish an otherwise rosy picture
                                                                                                                                                                    • Figure 20: Response to the question, “by how much do you anticipate price inflation has impacted your turnover in 2009?”
                                                                                                                                                                    • Figure 21: Bicycle import volume vs value trends, Jan-June 2008-09
                                                                                                                                                                  • Second-hand bicycles
                                                                                                                                                                    • Positive start to 2010 despite sales being snowed under
                                                                                                                                                                      • Can cycling participation sustain this level of growth?
                                                                                                                                                                        • Future outlook
                                                                                                                                                                        • Segment Performance

                                                                                                                                                                          • Key points
                                                                                                                                                                              • Figure 22: Estimate breakdown of unit sales, 2009
                                                                                                                                                                            • Bike sales are only half the story
                                                                                                                                                                              • The UK pedelec market
                                                                                                                                                                                  • Figure 23: Estimated sales of e-bikes, 2009-10
                                                                                                                                                                                • Can e-bikes do for bikes what Red Bull did for energy drinks?
                                                                                                                                                                                • Companies and Products

                                                                                                                                                                                  • Key points
                                                                                                                                                                                    • Halfords Group Plc
                                                                                                                                                                                      • Figure 24: Key financial data for Halfords plc, 2005-09
                                                                                                                                                                                    • Giant Bicycles (UK)
                                                                                                                                                                                        • Figure 25: Key financial data for Giant UK Limited, 2004-08
                                                                                                                                                                                      • Raleigh Bicycles
                                                                                                                                                                                        • Figure 26: Key financial data for Raleigh Holdings Limited, 2005-09
                                                                                                                                                                                      • Tandem Group Plc
                                                                                                                                                                                        • Figure 27: Key financial data for Tandem Group Plc, 2005-09
                                                                                                                                                                                      • Trek Bicycle Corporation Ltd
                                                                                                                                                                                          • Figure 28: Key financial data for Trek Bicycle Corporation Limited, 2004-08
                                                                                                                                                                                        • Universal Cycles Ltd
                                                                                                                                                                                          • Figure 29: Key financial data for Universal Cycles Limited, 2004-08
                                                                                                                                                                                      • Channels to Market

                                                                                                                                                                                        • Key points
                                                                                                                                                                                          • Are bicycle retailers a victim of their own success?
                                                                                                                                                                                            • Figure 30: Bicycle sales (volume), by distribution
                                                                                                                                                                                          • Non-specialists eye up the bicycle market
                                                                                                                                                                                            • How can specialists fight back?
                                                                                                                                                                                              • The argument for and against cheap bicycles
                                                                                                                                                                                                • The independent channel enjoys a robust year
                                                                                                                                                                                                  • Figure 31: Value sales growth of independent cycle retailers*, %, 2009
                                                                                                                                                                                                • Speed of delivery is a key selling point for online success stories
                                                                                                                                                                                                  • Evans
                                                                                                                                                                                                  • Brand Communication and Promotion

                                                                                                                                                                                                    • Key points
                                                                                                                                                                                                      • Seasonal peaks during Easter, Summer and Christmas
                                                                                                                                                                                                        • Figure 32: Monthly trends in advertising expenditure, 2008-09
                                                                                                                                                                                                      • Halfords
                                                                                                                                                                                                        • Giant
                                                                                                                                                                                                          • Raleigh
                                                                                                                                                                                                            • Tandem
                                                                                                                                                                                                              • Trek
                                                                                                                                                                                                                • Sky backs British team
                                                                                                                                                                                                                  • Boris does his bit
                                                                                                                                                                                                                    • Other examples of 2010 sponsorship deals
                                                                                                                                                                                                                    • How Many People Own Bicycles?

                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                        • Bike ownership
                                                                                                                                                                                                                          • Figure 33: Bicycle ownership and purchase, 2004-09
                                                                                                                                                                                                                          • Figure 34: Bicycle ownership, according to above/below average response, 2004-09
                                                                                                                                                                                                                      • How Often Do People Ride Bicycles?

                                                                                                                                                                                                                        • Key points
                                                                                                                                                                                                                          • Almost two thirds of UK adults are non-cyclists
                                                                                                                                                                                                                            • Figure 35: Frequency of riding a bicycle, December 2009
                                                                                                                                                                                                                            • Figure 36: Frequency of riding a bicycle, by age group, December 2009
                                                                                                                                                                                                                          • Who are the cyclists?
                                                                                                                                                                                                                            • Figure 37: Frequency of riding a bicycle, December 2009
                                                                                                                                                                                                                          • Women grow out of cycling quicker
                                                                                                                                                                                                                          • What Do People Think About Cycling?

                                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                                              • Good in theory, but road safety is a concern
                                                                                                                                                                                                                                • Figure 38: Attitudes towards bicycles and cycling, December 2009
                                                                                                                                                                                                                              • Being green is on-trend
                                                                                                                                                                                                                                • The Hoy Effect is not working among non-believers
                                                                                                                                                                                                                                • What Are The Key Motivations For Cycling?

                                                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                                                    • Fitness first
                                                                                                                                                                                                                                      • Figure 39: Reasons for interest in cycling, December 2009
                                                                                                                                                                                                                                      • Figure 40: Reasons for interest in cycling, by gender, according to percentage point +/- average, December 2009
                                                                                                                                                                                                                                    • Men and women are spokes apart
                                                                                                                                                                                                                                      • Figure 41: Reasons for interest in cycling, by gender, according to percentage point +/- average, December 2009
                                                                                                                                                                                                                                    • Commuting by bike is creating a buzz
                                                                                                                                                                                                                                      • Figure 42: Top ten reasons for cycling among consumers who would consider buying a bike in the next 12 months (new or second-hand), December 2009
                                                                                                                                                                                                                                  • Targeting Opportunities

                                                                                                                                                                                                                                    • Key points
                                                                                                                                                                                                                                      • Figure 43: Attitudes towards bicycles and cycling, by target groups, December 2009
                                                                                                                                                                                                                                    • Seatbelts and Buckled Up
                                                                                                                                                                                                                                      • Who are they?
                                                                                                                                                                                                                                        • Understanding Seatbelts and Buckled Up
                                                                                                                                                                                                                                          • Targeting Seatbelts and Buckled Up
                                                                                                                                                                                                                                            • Cycling Enthusiasts
                                                                                                                                                                                                                                              • Who are they?
                                                                                                                                                                                                                                                • Understanding Cycling Enthusiasts
                                                                                                                                                                                                                                                  • Targeting Enthusiasts
                                                                                                                                                                                                                                                    • Practical Parents
                                                                                                                                                                                                                                                      • Who are they?
                                                                                                                                                                                                                                                        • Understanding Practical Parents
                                                                                                                                                                                                                                                          • Targeting Practical Parents
                                                                                                                                                                                                                                                          • Appendix – Internal Market Environment

                                                                                                                                                                                                                                                              • Figure 44: British cycling membership numbers, 1993-2009
                                                                                                                                                                                                                                                              • Figure 45: Trips per person per year, by age and gender, 2008
                                                                                                                                                                                                                                                              • Figure 46: Frequency of bicycle use, 2000-08*
                                                                                                                                                                                                                                                              • Figure 47: Average trip length (all modes), by purpose of trip, 1997-2008
                                                                                                                                                                                                                                                              • Figure 48: Trips by bicycle per person per year, by purpose, 2004-08
                                                                                                                                                                                                                                                              • Figure 49: Miles per trip by bicycle per person per year, by purpose in 2008
                                                                                                                                                                                                                                                              • Figure 50: Trips per person per year, by age and gender, 2008
                                                                                                                                                                                                                                                              • Figure 51: Bicycle ownership, by age, 2008
                                                                                                                                                                                                                                                              • Figure 52: Bicycle ownership, by age, 2008
                                                                                                                                                                                                                                                              • Figure 53: Trips to and from school* per child per year by bicycle, 1995/97-2008
                                                                                                                                                                                                                                                              • Figure 54: Travel by bicycle and household income quintile, 2008
                                                                                                                                                                                                                                                              • Figure 55: Bicycle trips per rider per week, 2004-08
                                                                                                                                                                                                                                                              • Figure 56: Bicycle trips per person per year, by age and gender, 2008
                                                                                                                                                                                                                                                              • Figure 57: Trips to and from school* per child per year by bicycle, 1995/97-2008
                                                                                                                                                                                                                                                              • Figure 58: Where usually cycled in the last 12 months, 2004-08
                                                                                                                                                                                                                                                              • Figure 59: Where usually cycled in the last 12 months, 2008
                                                                                                                                                                                                                                                              • Figure 60: Reported road accident casualties, by road user type 2004-08
                                                                                                                                                                                                                                                              • Figure 61: Reported road casualties by severity, by bicycles in Great Britain, 2004-08
                                                                                                                                                                                                                                                              • Figure 62: Trends in reported thefts of bicycles, England and Wales, 1981-2008/09
                                                                                                                                                                                                                                                              • Figure 63: Road traffic, by bicycle and class of road, 2004 and 2008
                                                                                                                                                                                                                                                              • Figure 64: Hours travelled per week by bicycle, 2007-09
                                                                                                                                                                                                                                                              • Figure 65: Hours travelled per week by bicycle vs other modes of transport, 2009
                                                                                                                                                                                                                                                              • Figure 66: Cost of bicycle, 2004-09
                                                                                                                                                                                                                                                              • Figure 67: Ownership of cycle carrier, 2009
                                                                                                                                                                                                                                                              • Figure 68: Use of bicycle/motorcycle/moped for food shopping, 2004-09
                                                                                                                                                                                                                                                              • Figure 69: Paid to watch/watch on TV/read about/looked up on internet/any interest in cycling, mountain biking, 2004-09
                                                                                                                                                                                                                                                              • Figure 70: Most popular participation and spectator sports, 2009
                                                                                                                                                                                                                                                          • Appendix – Broader Market Environment

                                                                                                                                                                                                                                                              • Figure 71: UK average fuel prices, November 2004-09
                                                                                                                                                                                                                                                              • Figure 72: GDP, PDI, consumer expenditure and savings, at current prices, 2004-14
                                                                                                                                                                                                                                                              • Figure 73: UK households, by size, 2004-14
                                                                                                                                                                                                                                                              • Figure 74: Trends in the age structure of the UK population, by gender, 2004-14
                                                                                                                                                                                                                                                              • Figure 75: British internet penetration at home/work/place of study or elsewhere, by gender, socio-economic group, age, region and working status, 2002-09
                                                                                                                                                                                                                                                              • Figure 76: Incidence of being overweight or obese among men in england, by age group, 1999, 2003-07
                                                                                                                                                                                                                                                              • Figure 77: Incidence of being overweight or obese among women in england, by age group, 1999-2003-07
                                                                                                                                                                                                                                                              • Figure 78: UK weather trends, 2002-09
                                                                                                                                                                                                                                                              • Figure 79: UK weather trends, 2002-07
                                                                                                                                                                                                                                                          • Appendix – Market Value, Forecast and Segmentation

                                                                                                                                                                                                                                                            • Definition of ACT estimates (Independent retailers)
                                                                                                                                                                                                                                                              • Trends in imports
                                                                                                                                                                                                                                                                  • Figure 80: Bicycle imports by volume, UK, units, 2005-08
                                                                                                                                                                                                                                                                  • Figure 81: Response to the question: what is your average selling price on bicycles, 2009
                                                                                                                                                                                                                                                              • Appendix – Competitive Context

                                                                                                                                                                                                                                                                  • Figure 82: Average trips, distance and trip length, by bicycle, 2002-08
                                                                                                                                                                                                                                                                  • Figure 83: Trips per person per year, by distance, by bicycle, 2008*
                                                                                                                                                                                                                                                                  • Figure 84: Average time spent travelling and average trip time, by bicycle, 2008
                                                                                                                                                                                                                                                                  • Figure 85: Comparison of pedal cycles with other vehicles, 2008
                                                                                                                                                                                                                                                              • Appendix – Advertising Expenditure

                                                                                                                                                                                                                                                                  • Figure 86: Topline spend in the bicycles market, 2005-09
                                                                                                                                                                                                                                                                  • Figure 87: Spend by media type in the bicycles market in 2008
                                                                                                                                                                                                                                                                  • Figure 88: Spend by media type in the bicycles market in 2009*
                                                                                                                                                                                                                                                                  • Figure 89: Monthly adspend by leading advertisers in the bicycles market, 2008
                                                                                                                                                                                                                                                                  • Figure 90: Monthly adspend by leading advertisers in the bicycles market in 2009*
                                                                                                                                                                                                                                                                  • Figure 91: Total average net circulation per issue for major cycling titles, 2008
                                                                                                                                                                                                                                                              • Appendix – How Many People Own Bicycles

                                                                                                                                                                                                                                                                  • Figure 92: Bicycle ownership and purchase, by demographics, 2009
                                                                                                                                                                                                                                                                  • Figure 93: Participation in cycling, mountain biking, by demographics, 2009
                                                                                                                                                                                                                                                                  • Figure 94: Paid to watch/watch on TV/read about/looked up on internet/any interest in cycling, mountain biking, by demographics, 2009
                                                                                                                                                                                                                                                              • Appendix – How Often Do People Ride Bicycles

                                                                                                                                                                                                                                                                  • Figure 95: Most popular frequency of riding a bicycle, by demographics, December 2009
                                                                                                                                                                                                                                                                  • Figure 96: Next most popular frequency of riding a bicycle, by demographics, December 2009
                                                                                                                                                                                                                                                              • Appendix – What Do People Think About Cycling

                                                                                                                                                                                                                                                                  • Figure 97: Attitudes towards bicycles and cycling, by most popular frequency of riding a bicycle, December 2009
                                                                                                                                                                                                                                                                  • Figure 98: Attitudes towards bicycles and cycling, by next most popular frequency of riding a bicycle, December 2009
                                                                                                                                                                                                                                                                  • Figure 99: Attitudes towards bicycles and cycling, by most popular attitudes towards bicycles and cycling, December 2009
                                                                                                                                                                                                                                                                  • Figure 100: Attitudes towards bicycles and cycling, by next most popular attitudes towards bicycles and cycling, December 2009
                                                                                                                                                                                                                                                                  • Figure 101: Most popular attitudes towards bicycles and cycling, by demographics, December 2009
                                                                                                                                                                                                                                                                  • Figure 102: Next most popular attitudes towards bicycles and cycling, by demographics, December 2009
                                                                                                                                                                                                                                                              • Appendix – What Are the Key Motivations for Cycling?

                                                                                                                                                                                                                                                                  • Figure 103: Reasons for interest in cycling, December 2009
                                                                                                                                                                                                                                                                  • Figure 104: Most popular reasons for interest in cycling, by demographics, December 2009
                                                                                                                                                                                                                                                                  • Figure 105: Next most popular reasons for interest in cycling, by demographics, December 2009
                                                                                                                                                                                                                                                                  • Figure 106: Reasons for interest in cycling, by most popular frequency of riding a bicycle, December 2009
                                                                                                                                                                                                                                                                  • Figure 107: Reasons for interest in cycling, by next most popular frequency of riding a bicycle, December 2009
                                                                                                                                                                                                                                                                  • Figure 108: Reasons for interest in cycling, by most popular reasons for interest in cycling, December 2009
                                                                                                                                                                                                                                                                  • Figure 109: Reasons for interest in cycling, by next most popular reasons for interest in cycling, December 2009
                                                                                                                                                                                                                                                                  • Figure 110: Reasons for interest in cycling, by most popular attitudes towards bicycles and cycling, December 2009
                                                                                                                                                                                                                                                                  • Figure 111: Reasons for interest in cycling, by next most popular attitudes towards bicycles and cycling, December 2009
                                                                                                                                                                                                                                                                  • Figure 112: Number of reasons for interest in cycling, December 2009
                                                                                                                                                                                                                                                                  • Figure 113: Number of reasons for interest in cycling, by demographics, December 2009
                                                                                                                                                                                                                                                                  • Figure 114: Reasons for interest in cycling by demographics, by number of reasons for interest in cycling, by demographics, December 2009
                                                                                                                                                                                                                                                              • Appendix – Targeting Opportunities

                                                                                                                                                                                                                                                                  • Figure 115: Attitudes towards bicycles and cycling, by target groups, December 2009
                                                                                                                                                                                                                                                                  • Figure 116: Frequency of riding a bicycle, by demographics, December 2009
                                                                                                                                                                                                                                                                  • Figure 117: Reasons for interest in cycling, by demographics, December 2009
                                                                                                                                                                                                                                                                  • Figure 118: Target groups, by demographics, December 2009

                                                                                                                                                                                                                                                              Companies Covered

                                                                                                                                                                                                                                                              • Asda Group Ltd
                                                                                                                                                                                                                                                              • Association of Cycle Traders
                                                                                                                                                                                                                                                              • Association of Train Operating Companies (ATOC)
                                                                                                                                                                                                                                                              • Bikehut
                                                                                                                                                                                                                                                              • British Heart Foundation
                                                                                                                                                                                                                                                              • British Market Research Bureau (BMRB)
                                                                                                                                                                                                                                                              • British Medical Association (BMA)
                                                                                                                                                                                                                                                              • British Sky Broadcasting Group plc (BSkyB)
                                                                                                                                                                                                                                                              • Co-operative Group
                                                                                                                                                                                                                                                              • CVC Capital Partners Limited
                                                                                                                                                                                                                                                              • Dawes Cycles Limited
                                                                                                                                                                                                                                                              • Evans Cycles UK Limited
                                                                                                                                                                                                                                                              • Falcon Cycles Ltd
                                                                                                                                                                                                                                                              • Giant Manufacturing Co Ltd
                                                                                                                                                                                                                                                              • GlaxoSmithKline Plc
                                                                                                                                                                                                                                                              • Government Actuary's Department (GAD)
                                                                                                                                                                                                                                                              • Halfords Ltd
                                                                                                                                                                                                                                                              • Home Office
                                                                                                                                                                                                                                                              • J. Sainsbury
                                                                                                                                                                                                                                                              • Kantar Media
                                                                                                                                                                                                                                                              • Marks & Spencer
                                                                                                                                                                                                                                                              • Moore Large & Co Ltd
                                                                                                                                                                                                                                                              • Nationwide Building Society
                                                                                                                                                                                                                                                              • Raleigh UK Ltd
                                                                                                                                                                                                                                                              • Saracen Cycles Ltd
                                                                                                                                                                                                                                                              • Somerfield
                                                                                                                                                                                                                                                              • Tesco Plc
                                                                                                                                                                                                                                                              • Trek Bicycle Corporation
                                                                                                                                                                                                                                                              • Waitrose
                                                                                                                                                                                                                                                              • Wm Morrison Supermarkets

                                                                                                                                                                                                                                                              Bicycles - UK - June 2010

                                                                                                                                                                                                                                                              £1,995.00 (Excl.Tax)