Big and Tall Men - US - June 2009
The current recession has dampened spending on apparel, but there are still significant opportunities in the big and tall category. Readers of this report will gain a thorough understanding of the psyche of the big and tall male customer.
This report analyzes this category, and provides the following insights:
- Factors driving the market: obesity rates, a greater awareness of fashion, trading down because of the recession, and other trends
- Attitudes towards big and tall apparel, including styles and selection, fit, price sensitivities, ease of purchase, desires for new types of products, and more
- Attitudes towards big and tall retailers
- Important and overlooked demographics that buy big and tall apparel
- Specific strategies for reaching these demographics
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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