Binge Drinking - UK - June 2009
Drinking alcohol is engrained in British culture and shows no signs of abating – two thirds of adults drink at least once a week and the government estimates that 10 million people exceed daily limit guidelines.
Mintel last examined British drinking habits in Attitudes Towards Drinking – UK, November 2006, when the alcohol market was facing pressure from legislators and other interested parties because of the social and health problems being attributed to excessive alcohol consumption.
One of the issues examined in that report was the gulf between consumers’ attitudes towards drinking and the raw data showing alcohol consumption and alcohol-related issues on the rise.
This report examines attitudes towards excessive alcohol consumption in more detail given that government resources are being committed to making people aware of the unit content of alcoholic drinks and the physical dangers associated with drinking to excess.
How have drinking habits changed in the last five years?
Is the UK heading towards the government’s aim of a ‘continental drinking culture’?
What are manufacturers and retailers doing to combat binge drinking?
Who are the main binge drinkers?
Has the government’s responsible drinking campaign been successful?
Do consumers understand the term binge drinking and are they modifying their behaviour accordingly?
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