Biscuits, Cookies and Crackers - China - March 2015
“China’s biscuit market is relatively well established with an estimated volume size of 3.1 million tonnes in 2014, representing a slower annual growth of 6.5% from 2013-14. The biscuit market faces strong competition from other snack categories such as salty snacks, chocolate and sugar and gum confectioneries. Growth opportunities come from increasing biscuit usage at less common occasions and encouraging consumers to trade up.
Chinese consumers are becoming more demanding and it is no longer easy for any brand to remain attractive to every consumer in the market. Rather than trying to please the general public, brands should target specific consumer groups in their product design and marketing communications to create standout and appeal to certain groups.”
– Hao Qiu, Research Analyst
This report answers the following key questions:
- Do men have a sweeter tooth than women?
- How to use savoury biscuits to increase usage at on-the-go occasions?
- Is biscuit with food therapy concept a trend to sustain or a fad?
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