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Biscuits, Cookies and Crackers - Europe - July 2010

European biscuit markets have continued to grow in spite of the economic recession. During a time of economic hardship, many consumers see biscuits as an affordable luxury and a comforting treat. The UK market remains the largest market for biscuits, with sales approaching £2.2 billion, thanks to high penetration rates, tea-drinking culture and well-developed snacking market.

This report covers sweet and non-sweet biscuits. Please note that for individual countries, the scope in terms of definition, segmentation or distribution may differ depending on which source data are available.

European FMCG reports - now new and improved!

In response to increased demand and client feedback, Mintel European FMCG reports now cover more market sectors on a Pan-European scale and are enhanced with even more consumer and market analysis. In 2010, we will publish more than 60 reports across five key FMCG categories, providing insight into the major European markets including the UK, Germany, France, Italy and Spain.

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Each title explores a specific sector on a Pan-European scale and helps you stay on top of market sizes, shares and forecasts, consumer trends, brand news and product innovation.

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Using Mintel’s Global New Products Database (GNPD), the reports look at new product development trends and launches in Europe including country, product and claim comparison. In addition, the new reports provide market size and
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Table of contents

  1. Issues in the Market

      • Key themes
        • Definition
          • Consumer research
            • Abbreviations
            • Market in Brief

              • Continued growth
                • Biscuits get a healthier image
                  • Maintaining consumer interest
                    • Biscuits as snacks
                      • Varying consumer bases
                        • Brits are the biggest biscuit munchers
                        • European Market Size and Forecast

                          • Key points
                            • Biscuits
                              • Figure 1: Retail value sales of biscuits, by country, 2004-14
                              • Figure 2: Retail value sales of biscuits, by country, 2004-13
                              • Figure 3: Retail volume sales of biscuits, by country, 2004-14
                              • Figure 4: Retail volume sales of biscuits, by country, 2004-13
                              • Figure 5: Spend per capita, by country, 2004-08
                              • Figure 6: Spend per capita, by country, 2004-08
                          • Market Segmentation

                            • Key points
                              • Sweet dominance
                                • Figure 7: Market segmentation, by volume, Germany, 2008
                                • Figure 8: Market segmentation, by value, Germany, 2008
                                • Figure 9: Market segmentation, by volume, Spain, 2008
                                • Figure 10: Market segmentation, by value, Spain, 2008
                                • Figure 11: Market segmentation, by value, UK, 2008
                                • Figure 12: Market segmentation, by value, Italy, 2010
                                • Figure 13: Market segmentation, by volume, Italy, 2010
                                • Figure 14: Market segmentation, by value, France, 2010
                                • Figure 15: Market segmentation, by volume, France, 2009
                            • Companies and Product Innovation

                              • Key points
                                • Global region
                                  • Figure 16: Percentage of new product launches, by region, 2009
                                • European region
                                  • Figure 17: Percentage of new product launches, by top ten European countries, 2009
                                • Biscuits by top five claims
                                  • Figure 18: Percentageof new product launches, by top five claim, by the ‘Big 5’ European countries, 2009
                                • Biscuits by top five flavours
                                  • Figure 19: Percentage of new product launches, by top five flavours, by the ‘Big 5’ European countries, 2009
                                • France – Biscuits
                                  • Figure 20: Percentage of new product launches, France, 2006-09
                                  • Figure 21: Top flavours in new product development, France, 2006-09
                                  • Figure 22: Top claims on new product development, France, 2006-09
                                • Healthy does it
                                  • Indulgence factor
                                    • Eye-catching packaging
                                      • Traditional recipes
                                        • Germany – Biscuits
                                          • Figure 23: Percentage of new product launches, Germany, 2006-09
                                          • Figure 24: Top flavours in new product development, Germany, 2006-09
                                          • Figure 25: Top claims on new product development, Germany, 2006-09
                                        • Organic products in a key role
                                          • Seasonal launches
                                            • Appealing to children
                                              • Italy – Biscuits
                                                • Figure 26: Percentage of new product launches, Italy, 2006-09
                                                • Figure 27: Top claims on new product development, Italy, 2006-09
                                                • Figure 28: Top flavours in new product development, Italy, 2006-09
                                              • Cracking products
                                                • Free from additives and preservatives
                                                  • Fibre-rich biscuits
                                                    • Biscuits for snacking
                                                      • Famous cantucci biscuits
                                                        • Spain – Biscuits
                                                          • Figure 29: Percentage of new product launches, Spain, 2006-09
                                                          • Figure 30: Top flavours in new product development, Spain, 2006-09
                                                          • Figure 31: Top claims on new product development, Spain, 2006-09
                                                        • Biscuits become healthier
                                                          • High in fibre
                                                            • Mini varieties
                                                              • Rice cakes
                                                                • UK – Biscuits
                                                                  • Figure 32: Percentage of new product launches, UK, 2006-09
                                                                  • Figure 33: Top claims on new product development, UK, 2006-09
                                                                  • Figure 34: Top flavours in new product development, UK, 2006-09
                                                                • Shortbread launches
                                                                  • Biscuits with more natural ingredients
                                                                    • Vegetarian products feature strongly
                                                                      • Bite-sized biscuits for snacking
                                                                      • The Consumer

                                                                        • Key points
                                                                          • British love of biscuits
                                                                            • Figure 35: Penetration of savoury biscuits, crispbreads, crackers and rice cakes, by country, 2009
                                                                            • Figure 36: Penetration of sweet biscuits, by country, 2009
                                                                            • Figure 37: Frequency of eating savoury biscuits, crispbreads, crackers and rice cakes, by country, 2009
                                                                            • Figure 38: Frequency of eating sweet biscuits, by country, 2009
                                                                            • Figure 39: Types of savoury biscuits, crispbreads, crackers and rice cakes, by country, 2009
                                                                            • Figure 40: Types of sweet biscuits, by country, 2009
                                                                          • Trends in product penetration
                                                                            • Figure 41: Trends in penetration of sweet and savoury biscuits, France, 2005-09
                                                                            • Figure 42: Trends in penetration of sweet and savoury biscuits, Germany, 2005-09
                                                                            • Figure 43: Trends in penetration of sweet and savoury biscuits, Spain, 2005-09
                                                                            • Figure 44: Trends in penetration of sweet and savoury biscuits, GB, 2005-09
                                                                          • Product use by demographics
                                                                            • Figure 45: Savoury biscuits, crispbreads, crackers and rice cakes, by demographics, Spain, 2009
                                                                            • Figure 46: Savoury biscuits, crispbreads, crackers and rice cakes, by demographics, GB, 2009
                                                                            • Figure 47: Eat sweet biscuits, by demographics, France, 2009
                                                                            • Figure 48: Eat sweet biscuits, by demographics, Germany, 2009
                                                                            • Figure 49: Eat sweet biscuits, by demographics, Spain, 2009
                                                                            • Figure 50: Eat sweet biscuits, by demographics, GB, 2009
                                                                          • Consumer attitudes
                                                                            • Figure 51: Attitudinal statements, by country, 2009
                                                                        • Appendix – Market Segmentation Data

                                                                            • Figure 52: Market segmentation, by volume, Belgium, 2008
                                                                            • Figure 53: Market segmentation, by value, Belgium 2008
                                                                            • Figure 54: Market segmentation, by volume, Czech Republic, 2008
                                                                            • Figure 55: Market segmentation, by value, Hungary, 2008
                                                                            • Figure 56: Market segmentation, by value, Ireland, 2008
                                                                            • Figure 57: Market segmentation, by value, Netherlands, 2008
                                                                            • Figure 58: Market segmentation, by volume, Portugal, 2008
                                                                            • Figure 59: Market segmentation, by volume, Romania, 2008
                                                                            • Figure 60: Market segmentation, by value, Romania, 2008
                                                                            • Figure 61: Market segmentation, by volume, Russia, 2008
                                                                            • Figure 62: Market segmentation, by volume, Switzerland, 2008
                                                                        • Appendix – Market Size and Forecast Data

                                                                            • Figure 63: Retail value sales of biscuits, by country, 2004-14
                                                                            • Figure 64: Retail value sales of biscuits, by country, 2004-13
                                                                            • Figure 65: Retail volume sales of biscuits, by country, 2004-14
                                                                            • Figure 66: Retail volume sales of biscuits, by country, 2004-13
                                                                            • Figure 67: Spend per capita, by country, 2004-08
                                                                            • Figure 68: Spend per capita, by country, 2004-08

                                                                        Biscuits, Cookies and Crackers - Europe - July 2010

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