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Biscuits, Cookies and Crackers - Europe - July 2011

Definition:

  • The Savoury Biscuits/Crackers and the Sweet Biscuits/Cookies sub-categories are defined as follows:
  • Savoury Biscuits/Crackers: savoury products including savoury/unflavoured rice cakes (except snacking rice cakes), rusks, crispbread, soda crackers, cream crackers, and cheese crackers. The product can be baked or fried and are usually grain flour based. It excludes cracker/dip or cheese combos as these are categorised according to the dip.
  • Sweet Biscuits/Cookies: sweet products including cookies, sweet rice cakes (except snacking rice cakes), digestive biscuits, butter cookies, chocolate covered biscuits/cookies, sandwich cookies or spread combinations. It excludes cracker/dip or cheese combos as these are categorised according to the dip.
  • Specific GMN definitions are included below. Please note that for individual countries, the scope in terms of segmentation or distribution may differ depending on which source data are available.

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Table of contents

  1. Introduction

      • Key points
        • Definition
          • Consumer research
            • Abbreviations
            • Executive Summary

                • The market
                  • Growth continues even in most mature markets
                    • Figure 1: Biscuits (cookies & crackers), by value in local currency, The Big 5, €m, 2005-14
                  • Sweet biscuits are the most popular
                    • Strength and weaknesses in brief
                      • Companies, brands and innovation
                        • NPD between indulgence and healthiness
                          • Figure 2: New product activity in biscuits, cookies and crackers, Europe, % share by country, 2010
                        • Strong competition from own-labels
                          • The consumer
                            • Figure 3: Frequency of using sweet biscuits, by country, 2010
                        • European Market Size and Forecast

                          • Key points
                            • The Big 5
                              • Figure 4: Biscuits (cookies & crackers), by value in local currency, The Big 5, 2004-15
                              • Figure 5: Biscuits (cookies & crackers), by volume, France, Germany, Italy and Spain, 2004-15
                              • Figure 6: Biscuits (cookies & crackers), by spend per capita (population), The Big 5, 2004-15
                            • Other European countries
                              • Figure 7: Biscuits (cookies & crackers), by value in local currency, other European countries, 2004-15
                              • Figure 8: Biscuits (cookies & crackers), by volume in local currency, other European countries, 2004-15
                              • Figure 9: Biscuits (cookies & crackers), by spend per capita in local currency, other European countries, 2004-15
                          • Market Segmentation

                            • Key points
                              • The Big 5
                                • France – Slow growth but high consumption
                                  • Figure 10: France - Biscuits (cookies & crackers): Market segmentation, by volume, 2009
                                  • Figure 11: France - Biscuits (cookies & crackers): Market segmentation by value, 2009
                                • Germany – The healthy trend impacted on sales in 2010
                                  • Figure 12: Germany - Biscuits (cookies & crackers): Market segmentation, by volume, 2010
                                  • Figure 13: Germany - Biscuits (cookies & crackers): Market segmentation, by value, 2010
                                • Italy – Breakfast biscuits are driving sales
                                  • Figure 14: Italy - Biscuits (cookies & crackers): Market segmentation, by volume, 2009
                                  • Figure 15: Italy - Biscuits (cookies & crackers): Market segmentation, by value, 2009
                                • Spain – Healthy ranges support sales
                                  • Figure 16: Spain - Biscuits (cookies & crackers): Market segmentation, by volume, 2010
                                  • Figure 17: Spain - Biscuits (cookies & crackers): Market segmentation, by value, 2010
                                • UK – Strong competition from a wide range of snacking products
                                  • Figure 18: UK - Biscuits (cookies & crackers): Market segmentation, by value, 2010
                                • Other European countries
                                  • Norway – Low consumption
                                    • Figure 19: Norway - Biscuits (cookies & crackers): Market segmentation by volume, 2010
                                    • Figure 20: Norway - Biscuits (cookies & crackers): Market segmentation, by value, 2010
                                  • Portugal – Own labels dominate
                                    • Figure 21: Portugal - Biscuits (cookies & crackers): Market segmentation, by volume, 2010
                                    • Figure 22: Portugal - Biscuits (cookies & crackers): Market segmentation, by value, 2010
                                  • Turkey – High potential as disposable income rises
                                    • Figure 23: Portugal - Biscuits (cookies & crackers): Market segmentation, by volume, 2010
                                    • Figure 24: Portugal - Biscuits (cookies & crackers): Market segmentation, by value, 2010
                                • Companies and Product Innovation

                                  • Key points
                                    • NPD is strong worldwide
                                      • Figure 25: New product activity in biscuits, cookies and crackers, % share of global region, 2010
                                    • Germany leads NPD in Europe
                                      • Figure 26: New product activity in biscuits, cookies and crackers, Europe, % share by country, 2010
                                      • Figure 27: New product activity in biscuits, cookies and crackers, % share by category, by country, 2010
                                    • Latest trends
                                      • Figure 28: New product activity in biscuits, cookies and crackers, % share by top five claims in the Big 5 European countries, 2010
                                    • Healthy products
                                      • Delivering naturalness
                                        • Eco-products on the rise
                                          • Beyond popular flavours
                                            • France
                                                • Figure 29: New product activity in biscuits, cookies and crackers, % share of new product launches, France, by category, 2007-10
                                                • Figure 30: New product activity in biscuits, cookies and crackers, % share by claim, France, top five, 2007-10
                                              • Most innovative products in France
                                                • Germany
                                                    • Figure 31: New product activity in biscuits, cookies and crackers, % share of new product launches, Germany, 2007-10
                                                    • Figure 32: New product activity in biscuits, cookies and crackers, % share by claim, Germany, top five, 2007-10
                                                  • Most innovative products in Germany
                                                    • Italy
                                                        • Figure 33: New product activity in biscuits, cookies and crackers, % share of new product launches, Italy, 2007-10
                                                        • Figure 34: New product activity in biscuits, cookies and crackers, % share by claim, Italy, top five, 2007-10
                                                      • Most innovative products in Italy
                                                        • Spain
                                                            • Figure 35: New product activity in biscuits, cookies and crackers, % share of new product launches, Spain, 2007-10
                                                            • Figure 36: New product activity in biscuits, cookies and crackers, % share by claim, Spain, top five, 2007-10
                                                          • Most innovative products in Spain
                                                            • UK
                                                                • Figure 37: New product activity in biscuits, cookies and crackers, % share of new product launches, UK, 2007-10
                                                                • Figure 38: New product activity in biscuits, cookies and crackers, % share by claim, UK, top five, 2007-10
                                                              • Most innovative products in the UK
                                                              • The Consumer

                                                                • Key points
                                                                  • Pan-European analysis of frequency of use
                                                                      • Figure 39: Frequency of using sweet biscuits, by country, 2010
                                                                      • Figure 40: Frequency of using savoury biscuits, crispbread, crackers and rice cakes, by country, 2010
                                                                    • Pan-European analysis of biscuits consumed most often
                                                                        • Figure 41: Types of sweet biscuits used most often, GB and Germany, 2010
                                                                        • Figure 42: Types of sweet biscuits used most often, France, 2010
                                                                        • Figure 43: Types of sweet biscuits used most often, Spain, 2010
                                                                      • Demographics
                                                                        • Snacking in Germany and GB
                                                                            • Figure 44: Eating snacks, by country, Germany and GB, 2010
                                                                          • Consumer attitudes by country
                                                                              • Figure 45: Agreement with lifestyle statements, by country, 2010
                                                                          • Appendix – Snacking in Germany and GB

                                                                              • Figure 46: Reasons for eating snacks in weekdays, by country, 2010
                                                                              • Figure 47: Reasons for eating snacks in weekends, by country, 2010
                                                                              • Figure 48: Frequency of eating snacks in-home, by country, 2010
                                                                              • Figure 49: Frequency of eating snacks elsewhere, by country, 2010
                                                                              • Figure 50: Types of snacks have during the day, GB, 2010
                                                                              • Figure 51: Types of snacks have during the day, Germany, 2010
                                                                              • Figure 52: Eating snacks, by demographics, GB, 2010
                                                                              • Figure 53: Eating snacks, by demographics, Germany, 2010
                                                                              • Figure 54: Reasons for eating snacks in weekdays, by demographics, GB, 2010
                                                                              • Figure 55: Reasons for eating snacks in weekdays, by demographics, GB, 2010
                                                                              • Figure 56: Reasons for eating snacks in weekdays, by demographics, Germany, 2010
                                                                              • Figure 57: Reasons for eating snacks in weekdays, by demographics, Germany, 2010
                                                                              • Figure 58: Reasons for eating snacks in weekends, by demographics, GB, 2010
                                                                              • Figure 59: Reasons for eating snacks in weekends, by demographics, GB, 2010
                                                                              • Figure 60: Reasons for eating snacks in weekends, by demographics, Germany, 2010
                                                                              • Figure 61: Reasons for eating snacks in weekends, by demographics, Germany, 2010
                                                                              • Figure 62: Frequency of eating snacks in-home, by demographics, GB, 2010
                                                                              • Figure 63: Frequency of eating snacks in-home, by demographics, GB, 2010
                                                                              • Figure 64: Frequency of eating snacks in-home, by demographics, Germany, 2010
                                                                              • Figure 65: Frequency of eating snacks in-home, by demographics, Germany, 2010
                                                                              • Figure 66: Frequency of eating snacks elsewhere, by demographics, GB, 2010
                                                                              • Figure 67: Frequency of eating snacks elsewhere, by demographics, GB, 2010
                                                                              • Figure 68: Frequency of eating snacks elsewhere, by demographics, Germany, 2010
                                                                              • Figure 69: Frequency of eating snacks elsewhere, by demographics, Germany, 2010
                                                                              • Figure 70: Cakes and biscuits having during the day, by demographics, GB, 2010
                                                                              • Figure 71: Crackers and bread having during the day, by demographics, GB, 2010
                                                                              • Figure 72: Cakes and biscuits having during the day, by demographics, Germany, 2010
                                                                              • Figure 73: Crackers and bread having during the day, by demographics, Germany, 2010
                                                                          • Appendix – Demographic Data

                                                                              • Figure 74: Frequency of using savoury biscuits, crispbread, crackers and rice cakes, by demographics, Spain, 2010
                                                                              • Figure 75: Frequency of using savoury biscuits, crispbread, crackers and rice cakes, by demographics, GB, 2010
                                                                              • Figure 76: Frequency of using sweet biscuits, by demographics, GB, 2010
                                                                              • Figure 77: Frequency of using sweet biscuits, by demographics, Spain, 2010
                                                                              • Figure 78: Frequency of using sweet biscuits, by demographics, Germany, 2010
                                                                              • Figure 79: Frequency of using sweet biscuits, by demographics, France, 2010
                                                                              • Figure 80: Eating snacks, by demographics, GB, 2010
                                                                              • Figure 81: Eating snacks, by demographics, Germany, 2010
                                                                              • Figure 82: Reasons for eating snacks in weekdays, by demographics, GB, 2010
                                                                              • Figure 83: Reasons for eating snacks in weekdays, by demographics, GB, 2010
                                                                              • Figure 84: Reasons for eating snacks in weekdays, by demographics, Germany, 2010
                                                                              • Figure 85: Reasons for eating snacks in weekdays, by demographics, Germany, 2010
                                                                              • Figure 86: Reasons for eating snacks in weekends, by demographics, GB, 2010
                                                                              • Figure 87: Reasons for eating snacks in weekends, by demographics, GB, 2010
                                                                              • Figure 88: Reasons for eating snacks in weekends, by demographics, Germany, 2010
                                                                              • Figure 89: Reasons for eating snacks in weekends, by demographics, Germany, 2010
                                                                              • Figure 90: Frequency of eating snacks in-home, by demographics, GB, 2010
                                                                              • Figure 91: Frequency of eating snacks in-home, by demographics, GB, 2010
                                                                              • Figure 92: Frequency of eating snacks in-home, by demographics, Germany, 2010
                                                                              • Figure 93: Frequency of eating snacks in-home, by demographics, Germany, 2010
                                                                              • Figure 94: Frequency of eating snacks elsewhere, by demographics, GB, 2010
                                                                              • Figure 95: Frequency of eating snacks elsewhere, by demographics, GB, 2010
                                                                              • Figure 96: Frequency of eating snacks elsewhere, by demographics, Germany, 2010
                                                                              • Figure 97: Frequency of eating snacks elsewhere, by demographics, Germany, 2010
                                                                              • Figure 98: Cakes and biscuits having during the day, by demographics, GB, 2010
                                                                              • Figure 99: Crackers and bread having during the day, by demographics, GB, 2010
                                                                              • Figure 100: Cakes and biscuits having during the day, by demographics, Germany, 2010
                                                                              • Figure 101: Crackers and bread having during the day, by demographics, Germany, 2010

                                                                          Companies Covered

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                                                                          Biscuits, Cookies and Crackers - Europe - July 2011

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