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Biscuits, Cookies & Crackers - Global Annual Review - 2016

Mintel’s Annual Overviews take a look back at 2015 and provide a detailed overview of the key issues faced by key categories through the year. Including; a full market overview, an in-depth review of the big stories from the year as well as our forecast for the future of these markets.

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Table of contents

  1. Overview

        • Figure 1: Global market performance 2015, Biscuits, Cookies and Crackers
        • Figure 2: Top 5 markets, Biscuits, cookies and crackers, volume retail sales, 2015*
        • Figure 3: Top trending claims, Biscuits, cookies and crackers, % of launches, global, 2012 – 2015
        • Figure 4: Top five flavours in Sweet Biscuits and Cookies, % of launches, by region, 2015
        • Figure 5: Top five flavours in Savoury biscuits, crackers and crispbread, % of launches, by region, 2015
    • The Big Stories

      • Oreo Thins, the Oreo for grown-ups
        • US breakfast biscuits venture into savoury territory
          • Figure 6: Breakfast biscuit launches, by sub-category, by region, 2012 – 2015
          • Figure 7: Snack attributes associated with the morning snacking occasion, US, January 2015
        • Major biscuit players are mobilising to take on the Middle East and Africa
            • Figure 8: Brazilian biscuit exports by region, % of volume exports, 2014
        • Notable Products of the Past Year

            • Notable products of 2015
            • Looking to the Future

              • Aesthetics add novelty and distinctiveness
                • Junk food tax stimulates low-sugar innovation in the Mexican cookie category
                  • Savoury biscuits take over the driver’s seat in the UK biscuits category
                    • Figure 9: Savoury biscuits retail market sales, volume, UK, 2011 - 2014
                    • Figure 10: Savoury biscuits brand retail market share by value, UK, 2013 – 2014
                    • Figure 11: Top 5 food brands, by association with “A brand that is innovative”, UK, January 2013-April 2015
                • The Analyst’s View

                  Companies Covered

                  To learn more about the companies covered in this report please contact us.

                  Biscuits, Cookies & Crackers - Global Annual Review - 2016

                  £1,995.00 (Excl.Tax)