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Biscuits, Cookies & Crackers - Global Annual Review - 2017

Mintel’s Annual Overviews take a look back at 2016 and provide a detailed overview of the key issues faced by key categories through the year. Including; a full market overview, an in-depth review of the big stories from the year as well as our forecast for the future of these markets.

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Table of contents

  1. Overview

        • Figure 1: Global market performance 2016, biscuits, cookies and crackers
        • Figure 2: Top 5 markets, biscuits, cookies and crackers, volume retail sales, 2016*
        • Figure 3: Top trending claims, biscuits, cookies and crackers, % of launches, global, 2016
        • Figure 4: Top five flavours in sweet biscuits and cookies, % of launches, by region, 2016
        • Figure 5: Top five flavours in savoury biscuits and crackers, % of launches, by region, 2016
        • Figure 6: Top 10 flavours to watch - sweet biscuits and cookies
        • Figure 7: Top flavours to watch – savoury biscuits and crackers
    • The Big Stories

        • Belvita goes global tapping into universal urban demand for on-the-go breakfast
            • Figure 8: Breakfast biscuits, launches by region, rolling 12 months December 2012 to November 2016
          • Lack of trust in palm oil sustainability sees rise in palm oil-free biscuit claims
              • Figure 9: Launches of palm oil-free biscuits, top five countries, 2016
            • Free-from biscuits are no longer niche in Europe
                • Figure 10: Company retail market share by value, Biscuits, cookies and crackers, Spain, 2013 - 2015
            • Notable Products

                • Mintel 2017 Food and Drink trend ‘In Tradition we Trust’ and ‘Time is of the Essence’
                  • Mintel 2016 Food and Drink Trend ‘From the Inside Out’
                    • New healthy ingredients
                      • Established brands moving into new territory
                      • Looking to the Future

                          • Grains are side-lined as US crackers seek to offer more balanced nutrition
                              • Figure 11: Interest in cracker ingredients, US, November 2015
                              • Figure 12: Ingredient trends in savoury crackers, % of all savoury cracker* launches, US, 2012 – 2016
                            • McVitie’s looks to boldly go beyond the home
                                • Figure 13: Leading on-the-go snack food innovators, % of all food and drink launches, global, rolling 12 months, November 2012 - October 2016
                                • Figure 14: Where people snack, in a typical week, by age, December 2015, UK
                                • Figure 15: Purchasing of sweet biscuits in the last 3 months, by age, December 2015, UK
                              • Over-the-top indulgence and ‘mash-ups’ are opportunities for cookies
                                  • Figure 16: Attitudes towards cookies, by demographics, US, June 2015
                                  • Figure 17: Top five chocolate tablet flavours, % of all launches, global, rolling 12 months ending November 2016
                                  • Figure 18: Top five ice cream flavours, % of all launches, global, rolling 12 months ending November 2016
                              • The Analyst’s View

                                Companies Covered

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                                Biscuits, Cookies & Crackers - Global Annual Review - 2017

                                US $1,995.00 (Excl.Tax)