Biscuits - UK - July 2009
This report assesses the performance of the biscuits market. Faced with the challenge of rising ingredients costs in 2008, sweet and non-sweet biscuits have grown by 11.7% and 16% respectively between 2007 and 2009 to take the overall UK retail market for biscuits to an estimated £2.1 billion.
Manufacturers have looked to reformulate their product ranges by reducing saturated fat levels, and giving their biscuits a healthier positioning. This has supported sales growth, as well as consumers’ search for inexpensive affordable treats at this time of economic hardship.
How a health positioning sits within the biscuits market.
Suppliers’ major challenge, marrying health with a tasty product.
The impact of the economic downturn, and whether it has affected the biscuit market.
How increased new product development is driving sales in the market.
Opportunities for generating further growth.
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