US Black Haircare Market Report 2023
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This report reveals in-depth insight into the Black haircare market in the US. Consumer-led research explores routines and preferences, with strategies to connect and engage effectively with Black consumers in the haircare industry.
Below, we provide the key topics covered and select insights from the report itself.
Black consumers’ spending on routine haircare products (shampoo, conditioner, styling) is forecast to grow 5.1% in 2023, following similar gains in 2022. However, change is expected through 2028 as inflation and financial concerns remain top-of-mind, as discussed in the report.
Find further analysis of Black haircare market size, including forecast, in the full report. Relaxer and hair colour spending is included separately.
This report provides dedicated consumer research on trends across Black consumer haircare. Below are some handpicked statistics.
Black consumers are more likely to agree that they are paying more attention to their hair health. While moisturising claims are well-established in the curly/coily haircare space, there is an opportunity for other hair health claims to expand, such as damaged hair, vitamin/mineral fortified and antioxidant.
Find a complete analysis of challenges and opportunities in the US Black haircare industry in the full report. Alternatively, you can view our Black American consumer research or haircare market research.
Various leading brands are discussed within the scope of the report analysis, covering launch activity, successful marketing/advertising deployed, and competitive opportunities. Brands include Uzima, 4U by Tia, Cantu, Dove, Fix My Curls, Latina, Nioxin, and more.
Leading Multicultural Consumer Insights analyst Courtney Rominiyi delivers in-depth expert insight with this report.
Black consumers are looking to stretch out the cycle between product purchases and looking to longer-term protective or low-manipulation styles.
Courtney Rominiyi
Multicultural Consumer Insights Analyst
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.