Black Consumers' Diet and Wellness - US - March 2013
“Black consumers exhibit the highest incidence of obesity and related diseases, but they are doing little to address it. Cultural as well as economic elements play a big role in unhealthy dietary habits and sedentary lifestyle. Creating awareness about the link between diet and food is the key to restoring wellness among this consumer groups. At the same time there is a need for OTC remedies that could help in preventive care as well as address the needs of those afflicted with chronic diseases such as diabetes and high blood pressure.”
– Leylha Ahuile, Senior Multicultural Analyst
Some questions answered in this report include:
- Why should marketers work to change the status quo?
- How can marketers fill the gap between perception and behavior regarding attributes of healthy lifestyle?
- How does Black consumers’ low spending on healthcare products affect wellness marketers?
What you get
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