Black Consumers' Share of Wallet - US - January 2013
“Black median household income decreased by slightly more than $2,000 from 2008-11, more so than for any other ethnic or racial group. Yet, prices for everyday essentials such as food, transportation, and utilities continue to rise. This means that Black household budgets are being shifted from discretionary categories such as apparel, entertainment, and personal care to cover more essential household expenses.”
– Leylha Ahuile, Senior Multicultural Analyst
Some questions answered in this report include:
- How is the economy affecting the choices Black consumers make in the marketplace?
- What household expenses are taking a greater share of Black households’ budget?
- Compared to 2010, how has spending and saving changed for Black consumers?
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