Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Black Haircare - US - August 2009

Historically, black consumers have shopped at hair salons and beauty supply stores for their haircare needs. While that is still the case for a large number of shoppers, given the state of the economy, many black consumers are taking a closer look at FDMx outlets, which tend to offer better pricing.

In addition to tracking segment sales of black haircare products this report reveals the following market details:

  • The impact of the recession and overall challenging economic times on the black haircare market
  • How hair styling trends are specifically affecting segment sales
  • What repertoire of products is used in conjunction with relaxer kits
  • How FDMx retailers are faring in terms of the black haircare market
  • How large multinational HBC companies are affecting the market from within and outside the market
  • How new products are being positioned to meet changing consumer demand

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources and methodology
          • Sales data
            • Consumer survey data
              • Advertising clips
                • Abbreviations and terms
                  • Abbreviations
                    • Terms
                    • Executive Summary

                      • Market at a glance
                        • Shampoo/conditioner is the largest category segment
                          • Mainstream marketers dominate black haircare category
                            • Demographics’ role in buying behavior
                              • Professional haircare struggles during tough times
                                • Mainstream marketers making headway in Hispanic markets
                                • Insights and Opportunities

                                  • Salon brands in line for makeover?
                                    • Private label missing out on black haircare opportunity
                                      • Styling kiosks could offer ‘before and after’ view
                                        • Transracial adoptions translate into educational opportunities
                                        • Inspire Insights

                                            • Golden Hair
                                              • What’s it all about?
                                              • Market Size and Forecast

                                                • Black haircare shows slight decline
                                                  • Key points
                                                    • Black haircare languishes in 2008
                                                      • Tough economy damaging to haircare market
                                                        • Black haircare market size and forecast
                                                          • Figure 1: FDMx sales and forecast of black haircare products, at current prices, 2004-14
                                                          • Figure 2: FDMx sales and forecast of black haircare products, at inflation-adjusted prices, 2004-14
                                                      • Competitive Context

                                                          • Economic concerns may spell opportunity for traditional retailers
                                                            • Online shopping still resonates with shoppers
                                                              • Brand loyalty higher than store loyalty
                                                                • Hair styling appliances plug into consumers’ hair concerns
                                                                • Segment Performance

                                                                  • Key points
                                                                    • Shampoo/conditioner remains key component of haircare
                                                                      • Hair coloring sales not quite as gray
                                                                        • Sales of black haircare products by segment
                                                                          • Figure 3: FDMx sales of black haircare products, by segment, 2007 and 2009
                                                                          • Figure 4: FDMx sales and forecast of black haircare, at current prices, by segment, 2004-14
                                                                      • Segment Performance—Shampoo/Conditioner

                                                                        • Key points
                                                                          • Shampoo/conditioner sales suffer slight declines
                                                                            • Latest styles may keep shampoo out of fashion
                                                                              • Sales and forecast
                                                                                • Figure 5: FDMx sales and forecast of shampoo/conditioners, at current prices, 2004-14
                                                                            • Segment Performance—Styling Products

                                                                              • Key points
                                                                                • Styling products not a model of success
                                                                                  • New products in vogue
                                                                                    • Gels lead the styling products category
                                                                                      • Figure 6: FDMx sales and forecast of styling products, at current prices, 2004-14
                                                                                  • Segment Performance—Relaxer Kits

                                                                                    • Key points
                                                                                      • Relaxer sales in sleep mode
                                                                                        • Sales and forecast
                                                                                          • Figure 7: FDMx sales and forecast of relaxer kits, at current prices, 2004-14
                                                                                      • Segment Performance—Hair Color

                                                                                        • Key points
                                                                                          • Hair coloring sales fade
                                                                                            • Women enjoy hair color
                                                                                              • Sales and forecast
                                                                                                • Figure 8: FDMx sales and forecast of hair color, at current prices, 2004-14
                                                                                            • Retail Channels—Drug Stores/Other

                                                                                              • Key points
                                                                                                • Drug stores’ share growing since 2004
                                                                                                  • Drug stores’ dollar sales peaked in 2007
                                                                                                    • Sales through drug stores and “other”
                                                                                                      • Figure 9: U.S. FDMx sales of black haircare products at drug stores and “other,” 2004-09
                                                                                                  • Market Drivers

                                                                                                    • Key points
                                                                                                      • Haircare more than just a fashion statement
                                                                                                        • Salons/barbershops address more than hair needs
                                                                                                          • Recession impacting wallets and hair styles
                                                                                                            • Buying power increasing for blacks
                                                                                                              • Some Hispanics migrating from black haircare market
                                                                                                              • Leading Companies

                                                                                                                • Key points
                                                                                                                  • Mainstream marketers leading but experiencing sales declines
                                                                                                                    • Namasté Laboratories may have found formula for success
                                                                                                                      • Procter & Gamble sells black haircare company
                                                                                                                        • Leading black haircare companies
                                                                                                                          • Figure 10: FDMx sales of leading black haircare companies, 2008 and 2009
                                                                                                                      • Shampoo/Conditioner

                                                                                                                        • Key points
                                                                                                                          • Namasté Laboratories posts biggest sales jump
                                                                                                                            • Procter & Gamble sees sales decrease
                                                                                                                              • Figure 11: FDMx manufacturer brand sales of black-targeted shampoo/conditioner in the U.S., 2008 and 2009
                                                                                                                          • Styling Products

                                                                                                                            • Key points
                                                                                                                              • Fantasia’s share gain puts it out front
                                                                                                                                • Few manufacturers post gains
                                                                                                                                  • Figure 12: FDM manufacturer brand sales of styling products in the U.S., 2008 and 2009
                                                                                                                              • Relaxer Kits

                                                                                                                                • Key points
                                                                                                                                  • SoftSheen-Carson seeing sales declines
                                                                                                                                    • Namasté Laboratories moves into third
                                                                                                                                      • Figure 13: FDM manufacturer brand sales of relaxer kits in the U.S., 2008 and 2009
                                                                                                                                  • Hair Color

                                                                                                                                    • Key points
                                                                                                                                      • Numbers down for majority of manufacturers and their brands
                                                                                                                                        • SoftSheen-Carson continues to control the segment
                                                                                                                                          • Figure 14: FDM manufacturer brand sales of hair coloring in the U.S., 2008 and 2009
                                                                                                                                      • Brand Qualities

                                                                                                                                          • Organic Root Stimulator
                                                                                                                                            • Dark and Lovely
                                                                                                                                              • Pantene
                                                                                                                                              • Innovation and Innovators

                                                                                                                                                • Unique challenges to black haircare product introductions
                                                                                                                                                  • Hair treatments
                                                                                                                                                    • Shampoo/conditioner
                                                                                                                                                      • Styling products
                                                                                                                                                        • Hair coloring
                                                                                                                                                        • Advertising and Promotion

                                                                                                                                                          • Overview
                                                                                                                                                            • Dr. Miracle’s Hair Relaxer
                                                                                                                                                              • Figure 15: Dr. Miracle’s hair relaxer, March 26, 2009
                                                                                                                                                            • Dr. Miracle’s Haircare Line
                                                                                                                                                              • Figure 16: Dr. Miracle’s haircare line, April 4, 2009
                                                                                                                                                            • Luster’s Pink Moisturizing Hair Lotion
                                                                                                                                                              • Figure 17: Luster’s pink moisturizing hair lotion, August 9, 2008
                                                                                                                                                            • Organic Root Stimulator Olive Oil
                                                                                                                                                              • Figure 18: Organic root stimulator olive oil, January 18, 2009
                                                                                                                                                            • Bronner Bros. International Hair Show
                                                                                                                                                              • P&G’s My Black is Beautiful Tour
                                                                                                                                                                • Ebony Fashion Fair
                                                                                                                                                                  • M&M Products’ ABCs of Hair Styling
                                                                                                                                                                  • Usage of Black Haircare Products

                                                                                                                                                                    • Key points
                                                                                                                                                                      • Overall use of haircare products
                                                                                                                                                                        • Figure 19: Usage of hair products, by gender, October 2007-December 2008
                                                                                                                                                                      • Frequency of product usage in last seven days
                                                                                                                                                                        • Figure 20: Mean number of products used in last seven days, by product, by gender, October 2007-December 2008
                                                                                                                                                                      • Frequency of product usage by women in last 12 months
                                                                                                                                                                        • Figure 21: Mean number of products used in last 12 months, by product, October 2007-December 2008
                                                                                                                                                                      • Permanent/relaxer brands used
                                                                                                                                                                        • Figure 22: Relaxer brands used, October 2007-December 2008
                                                                                                                                                                      • Types of permanent/relaxer brands used
                                                                                                                                                                        • Figure 23: Types of relaxer used, October 2007-December 2008
                                                                                                                                                                      • Hair color brands used
                                                                                                                                                                        • Figure 24: Hair color brands used, October 2007-December 2008
                                                                                                                                                                    • Purchasing Habits and Product Attitudes

                                                                                                                                                                      • Key points
                                                                                                                                                                        • Purchase behavior
                                                                                                                                                                          • Figure 25: Purchasing habits of black haircare products, by age, June 2009
                                                                                                                                                                          • Figure 26: Purchasing habits of black haircare products, by household income, June 2009
                                                                                                                                                                        • Retail destinations for black haircare
                                                                                                                                                                          • Figure 27: Where black haircare products are purchased, by age, June 2009
                                                                                                                                                                          • Figure 28: Where black haircare products are purchased, by household income, June 2009
                                                                                                                                                                        • Purchasing factors for black haircare products
                                                                                                                                                                          • Figure 29: Factors considered before purchase, by age, June 2009
                                                                                                                                                                          • Figure 30: Factors considered before purchase, by household income, June 2009
                                                                                                                                                                      • Patronage of Professional Haircare Services

                                                                                                                                                                        • Key points
                                                                                                                                                                          • Frequency of professional haircare services
                                                                                                                                                                            • Figure 31: Frequency of professional haircare services, by age, June 2009
                                                                                                                                                                            • Figure 32: Frequency of professional haircare services, by household income, June 2009
                                                                                                                                                                          • Frequency of at-home treatment or styling
                                                                                                                                                                            • Figure 33: Frequency of at-home treatment or styling services, by age, June 2009
                                                                                                                                                                            • Figure 34: Frequency of at-home treatment or styling, by household income, June 2009
                                                                                                                                                                          • Frequency of relaxer treatments
                                                                                                                                                                            • Figure 35: Frequency of relaxer treatments, by age, June 2009
                                                                                                                                                                            • Figure 36: Frequency of relaxer treatments, by household income, June 2009
                                                                                                                                                                        • Maintaining Hair after Treatment

                                                                                                                                                                          • Key points
                                                                                                                                                                            • Aftercare treatments
                                                                                                                                                                              • Figure 37: Choice of aftercare treatments, by age, June 2009
                                                                                                                                                                              • Figure 38: Choice of aftercare treatments, by household income, June 2009
                                                                                                                                                                          • Impact of Race/Hispanic Origin

                                                                                                                                                                            • Key points
                                                                                                                                                                              • Hispanics not afraid to try something new
                                                                                                                                                                                • Importance of specific haircare needs spans across ethnic groups
                                                                                                                                                                                  • For Hispanics, home is where the haircare is
                                                                                                                                                                                    • Figure 39: Attitudes toward haircare products, by Hispanic origin, June 2009
                                                                                                                                                                                    • Figure 40: Outlet preference for haircare products, by Hispanic origin, June 2009
                                                                                                                                                                                    • Figure 41: Buying influences for haircare products, by Hispanic origin, June 2009
                                                                                                                                                                                    • Figure 42: Frequency of professional haircare, by Hispanic origin, June 2009
                                                                                                                                                                                    • Figure 43: Frequency of in-home hair treatment/styling, by Hispanic origin, June 2009
                                                                                                                                                                                    • Figure 44: Frequency of hair relaxer usage, by Hispanic origin, June 2009
                                                                                                                                                                                    • Figure 45: Relaxer aftercare products used, by Hispanic origin, June 2009
                                                                                                                                                                                • Cluster Analysis

                                                                                                                                                                                    • Recommended
                                                                                                                                                                                      • Bargainers
                                                                                                                                                                                        • Retailers
                                                                                                                                                                                          • Cluster characteristics
                                                                                                                                                                                            • Figure 46: Black haircare clusters, June 2009
                                                                                                                                                                                            • Figure 47: Attitudes toward haircare products, by black haircare clusters, June 2009
                                                                                                                                                                                            • Figure 48: Outlet preference for haircare products, by black haircare clusters, June 2009
                                                                                                                                                                                            • Figure 49: Buying influences for haircare products, by black haircare clusters, June 2009
                                                                                                                                                                                            • Figure 50: Frequency of hair relaxer usage, by black haircare clusters, June 2009
                                                                                                                                                                                          • Cluster demographics
                                                                                                                                                                                            • Figure 51: Black haircare clusters, by age, June 2009
                                                                                                                                                                                            • Figure 52: Black haircare clusters, by income group, June 2009
                                                                                                                                                                                          • Cluster methodology
                                                                                                                                                                                          • Custom Consumer Groups

                                                                                                                                                                                              • Regional influences on haircare products
                                                                                                                                                                                                • Figure 53: Attitudes toward haircare products, by region, June 2009
                                                                                                                                                                                              • Larger households more flexible with haircare shopping
                                                                                                                                                                                                • Figure 54: Attitudes toward haircare products, by household size, June 2009
                                                                                                                                                                                              • Higher education leads to higher-end shopping
                                                                                                                                                                                                • Figure 55: Outlet preference for haircare products, by education level, June 2009
                                                                                                                                                                                              • Full- and part-time workers employ professional haircare more often
                                                                                                                                                                                                  • Figure 56: Frequency of in-home hair treatment/styling, by level of employment, June 2009
                                                                                                                                                                                                • Presence of children contributes to more frequent in-home haircare
                                                                                                                                                                                                    • Figure 57: Frequency of in-home hair treatment/styling, by presence of children, June 2009
                                                                                                                                                                                                • Appendix: Other Useful Consumer Tables

                                                                                                                                                                                                  • Different types of shampoo used by black respondents
                                                                                                                                                                                                    • Figure 58: Types of shampoo used, by gender, October 2007-December 2008
                                                                                                                                                                                                  • Different types of styling products used by black respondents
                                                                                                                                                                                                    • Figure 59: Type of styling products used, by gender, October 2007-December 2008
                                                                                                                                                                                                  • Different types of hair permanent/relaxers used by black women
                                                                                                                                                                                                    • Figure 60: Type of hair permanent/relaxer products used, October 2007-December 2008
                                                                                                                                                                                                  • Impact of education level on purchases
                                                                                                                                                                                                    • Figure 61: Buying influences, by education level, June 2009
                                                                                                                                                                                                • Appendix: Trade Associations

                                                                                                                                                                                                  Companies Covered

                                                                                                                                                                                                  • Alberto-Culver USA Inc
                                                                                                                                                                                                  • American Health and Beauty Aids Institute (AHBAI)
                                                                                                                                                                                                  • Avon USA
                                                                                                                                                                                                  • Black Owner Beauty Supply Association
                                                                                                                                                                                                  • Brinker International Inc.
                                                                                                                                                                                                  • Bronner Brothers Inc
                                                                                                                                                                                                  • Colomer
                                                                                                                                                                                                  • CVS Caremark Corporation
                                                                                                                                                                                                  • Dillard's, Inc
                                                                                                                                                                                                  • Ford Motor Company (USA)
                                                                                                                                                                                                  • Greenfield Online
                                                                                                                                                                                                  • Henkel Corporation
                                                                                                                                                                                                  • Imetec
                                                                                                                                                                                                  • Independent Cosmetic Manufacturers and Distributors Inc. (ICMAD)
                                                                                                                                                                                                  • J Strickland & Co Inc
                                                                                                                                                                                                  • Kmart Corporation
                                                                                                                                                                                                  • Kohl's Corporation
                                                                                                                                                                                                  • L'Oréal Canada
                                                                                                                                                                                                  • L'Oréal USA
                                                                                                                                                                                                  • Luster Products Co.
                                                                                                                                                                                                  • M&M Cosmetics Ltd
                                                                                                                                                                                                  • Macy's, Inc.
                                                                                                                                                                                                  • Namasté Laboratories Llc
                                                                                                                                                                                                  • National Beauty Culturists' League, Inc. (NBCL)
                                                                                                                                                                                                  • P&G-Clairol, Inc.
                                                                                                                                                                                                  • Procter & Gamble Company (The)
                                                                                                                                                                                                  • Procter & Gamble USA
                                                                                                                                                                                                  • Revlon USA
                                                                                                                                                                                                  • Sally Beauty Company, Inc.
                                                                                                                                                                                                  • Society of Cosmetic Chemists (SCC)
                                                                                                                                                                                                  • SoftSheen Carson
                                                                                                                                                                                                  • Target Corporation
                                                                                                                                                                                                  • The Conference Board
                                                                                                                                                                                                  • Turner Broadcasting System, Inc.
                                                                                                                                                                                                  • U.S. Bureau of Labor Statistics
                                                                                                                                                                                                  • U.S. Bureau of the Census
                                                                                                                                                                                                  • Ulta Salon, Cosmetics & Fragrance, Inc.
                                                                                                                                                                                                  • Unilever USA
                                                                                                                                                                                                  • Walgreen Co
                                                                                                                                                                                                  • Walmart Stores (USA)
                                                                                                                                                                                                  • White Castle System, Inc.

                                                                                                                                                                                                  Black Haircare - US - August 2009

                                                                                                                                                                                                  US $3,995.00 (Excl.Tax)