Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Black Haircare - US - August 2012

The Black haircare market is estimated to be $684 million in 2012, a slight decrease from the $687 million posted in 2007. This category has been impacted by the prolonged recession, which has hit Black consumers harder than it has the general population. While this has been beneficial for the market for Black haircare products as consumers trade down from professional hair treatments to using products bought at the store, this has been counterbalanced by consumers who have traded down to less expensive store-bought haircare items.

This report includes an in-depth analysis of the Black haircare market, including an analysis of trends in Black hairstyles and how this is impacting Black haircare sales through a variety of outlets. Mintel’s own consumer research highlights the attitudes of Black men and women toward the importance of the appearance of their hair, both on a personal as well as a professional level.

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Sales data
            • Consumer survey data
              • Advertising creative
                • Abbreviations and terms
                  • Abbreviations
                    • Terms
                    • Executive Summary

                        • The market
                          • Figure 1: Sales and fan chart forecast of Black haircare products, at current prices, 2007-17
                        • Market factors
                          • Black population growing
                            • Figure 2: Population growth by race and Hispanic origin, 2007-12 and 2012-17
                          • Black unemployment stays higher than overall rate
                            • Figure 3: Seasonally adjusted Black unemployment rate, June 2011; Feb-June 2012
                          • Market segmentation
                            • Figure 4: Share of Black haircare product sales, by type, 2010 and 2012
                          • Retail channels
                            • Figure 5: Share of Black haircare sales, by channel, 2012
                            • Figure 6: Locations purchase haircare products from, April 2012
                          • Innovation
                            • The consumer
                              • Consumers most likely to use styling lotions or moisturizers
                                • Figure 7: Haircare products used every day, April 2012
                              • Consumers base purchase decisions on previous selections
                                • Figure 8: Influence on product selection, April 2012
                              • What we think
                              • Issues in the Market

                                  • How can brands improve sales growth with the improving economy?
                                    • How will the trend toward natural hair continue to influence the market?
                                      • What role do men play in the Black haircare category?
                                        • How can mass retailers better attract the Black consumer?
                                        • Insights and Opportunities

                                          • Companies targeting the needs of the biracial consumer
                                            • Maintaining hair style while minimizing damage
                                              • Figure 9: Frequency of shampoo and conditioner product usage, by gender, April 2012
                                          • Trend Applications

                                              • Trend: Influentials
                                                • Trend: Make It Mine
                                                  • 2015 Trend: East Meets West
                                                  • Market Size and Forecast

                                                    • Key points
                                                      • Slow but steady growth expected through 2017
                                                        • Sales and forecast of Black haircare products
                                                          • Figure 10: Total U.S. retail sales and forecast of Black haircare products, at current prices, 2007-17
                                                          • Figure 11: Total U.S. retail sales and forecast of market, at inflation-adjusted prices, 2007-17
                                                        • Fan chart forecast
                                                            • Figure 12: Total U.S. sales and fan chart forecast of Black haircare, at current prices, 2007-17
                                                        • Market Drivers

                                                          • Key points
                                                            • Black population growing more quickly than that of Whites
                                                              • Figure 13: Population, by race and Hispanic origin, 2007-17
                                                            • Black population by age shows key differences
                                                              • Figure 14: Population, by age, 2007-17
                                                            • Black unemployment inches higher
                                                              • More room for growth for Black income
                                                                • Figure 15: Population, by race and Hispanic origin, 2007-17
                                                            • Competitive Context

                                                              • Recession, hairstyle trends drive down salon visits among women, opportunities exist among men
                                                                  • Figure 16: Frequency of styling hair professionally, by gender, April 2012
                                                                • Hair extensions becoming increasing popular
                                                                  • Black haircare brands competing with those for the general population
                                                                  • Segment Performance

                                                                    • Key points
                                                                      • Styling products continue to be the dominant segment
                                                                        • Sales of Black haircare products, by segment
                                                                          • Figure 17: Sales of Black haircare products, segmented by type, 2010 and 2012
                                                                      • Segment Performance—Styling Products

                                                                        • Key points
                                                                          • Styling products show healthy sales
                                                                            • Sales and forecast of Black styling products
                                                                              • Figure 18: Sales and forecast of Black styling products, at current prices, 2007-17
                                                                          • Segment Performance—Shampoo and Conditioner

                                                                            • Key points
                                                                              • Shampoo and conditioner experience slow but steady growth
                                                                                • Sales and forecast of Black shampoo and conditioner
                                                                                  • Figure 19: Sales and forecast of Black shampoo and conditioner, at current prices, 2007-17
                                                                              • Segment Performance—Relaxer Kits

                                                                                • Key points
                                                                                  • Relaxer kits feeling the impact of a trend toward natural hair
                                                                                    • Sales and forecast of Black relaxer kits
                                                                                      • Figure 20: Sales and forecast of Black relaxer kits, at current prices, 2007-17
                                                                                  • Segment Performance—Hair Color

                                                                                    • Key points
                                                                                      • Hair color segment lackluster, but expected to show growth through 2017
                                                                                        • Sales and forecast of Black hair color
                                                                                          • Figure 21: Sales and forecast of Black hair color, at current prices, 2007-17
                                                                                      • Retail Channels and Purchase Locations

                                                                                        • Key points
                                                                                          • Non-FDMx channels key to Black haircare
                                                                                            • Sales of Black haircare products, by channel
                                                                                              • Figure 22: Sales of Black haircare products, by channel, 2010 and 2012
                                                                                            • Consumer-reported purchase locations
                                                                                              • Figure 23: Locations purchase haircare products from, April 2012
                                                                                              • Figure 24: Locations purchase haircare products from, by gender, April 2012
                                                                                              • Figure 25: Any locations purchase haircare products from, by gender and age, April 2012
                                                                                          • Retail Channels—Drug Stores

                                                                                            • Key points
                                                                                              • Drug store sales rebound after decline in sales
                                                                                                • Drug store sales of Black haircare products
                                                                                                  • Figure 26: Drug store sales of Black haircare products, at current prices, 2007-12
                                                                                              • Retail Channels—Supermarket

                                                                                                • Key points
                                                                                                  • Supermarkets find it difficult to compete
                                                                                                    • Supermarket sales of Black haircare products
                                                                                                      • Figure 27: Supermarket sales of Black haircare products, at current prices, 2007-12
                                                                                                  • Retail Channels—Other

                                                                                                    • Key points
                                                                                                      • Sales through other channels a mixed bag
                                                                                                        • Other channel sales of Black haircare products
                                                                                                          • Figure 28: Other channel sales of Black haircare products, at current prices, 2007-12
                                                                                                      • Leading Companies

                                                                                                        • Key points
                                                                                                          • L’Oreal remains the top company
                                                                                                            • Manufacturer sales of Black haircare products
                                                                                                              • Figure 29: Select manufacturer sales of Black haircare products at FDMx, 2011 and 2012
                                                                                                          • Brand Share—Styling Products

                                                                                                            • Key points
                                                                                                              • Fantasia Industries has largest share of market
                                                                                                                • Manufacturer sales of Black styling products
                                                                                                                  • Figure 30: Select manufacturer and brand sales of Black styling products at FDMx, 2011 and 2012
                                                                                                                • Brand usage
                                                                                                                  • Figure 31: Brands of hairstyling products used, by gender, October 2010-November 2011
                                                                                                                  • Figure 32: Brands of hairstyling products used, by gender and age, October 2010-November 2011
                                                                                                              • Brand Share—Shampoo and Conditioner

                                                                                                                • Key points
                                                                                                                  • FDMx sales of shampoo and conditioner led by Namasté
                                                                                                                    • Manufacturer sales of Black shampoo and conditioner
                                                                                                                      • Figure 33: Select manufacturer and brand sales of Black shampoo and conditioner at FDMx, 2011 and 2012
                                                                                                                    • Brand usage
                                                                                                                      • Figure 34: Brands of shampoo used, by gender, October 2010-November 2011
                                                                                                                  • Brand Share—Relaxer Kits

                                                                                                                    • Key points
                                                                                                                      • Unilever maintains top place, despite decline in sales
                                                                                                                        • Manufacturer sales of Black relaxer kits
                                                                                                                          • Figure 35: Select manufacturer and brand sales of Black relaxer kits, 2011 and 2012
                                                                                                                      • Brand Share—Hair Color

                                                                                                                        • Key points
                                                                                                                          • L’Oreal has majority of market share in hair color
                                                                                                                            • Manufacturer sales of Black hair color
                                                                                                                              • Figure 36: Manufacturer sales of Black hair color, 2011 and 2012
                                                                                                                          • Innovations and Innovators

                                                                                                                            • New product launch trends
                                                                                                                              • New product launches slow as economic recovery is still slow
                                                                                                                                • Figure 37: Black haircare product launches, by sub-category, 2007-12*
                                                                                                                              • Natural ingredients combined with moisturizing lead top claims
                                                                                                                                • Figure 38: Black haircare product launches, by top 10 claims, 2007-12*
                                                                                                                              • Product innovations
                                                                                                                                • Feel it working
                                                                                                                                  • Natural and transitioning hair
                                                                                                                                  • Marketing Strategies

                                                                                                                                    • Overview of brand landscape
                                                                                                                                      • Brand analysis: Dr. Miracle’s
                                                                                                                                        • Figure 39: Brand analysis of Dr. Miracle’s, 2012
                                                                                                                                      • Online initiatives
                                                                                                                                        • TV presence
                                                                                                                                          • Figure 40: Dr. Miracle’s Curl Care Product Line TV ad, 2012
                                                                                                                                        • Brand analysis: Motions
                                                                                                                                          • Figure 41: Brand analysis of Motions Silkening Shine Relaxer, 2012
                                                                                                                                        • Online initiatives
                                                                                                                                          • TV presence
                                                                                                                                            • Figure 42: Motions Silkening Shine TV ad, 2012
                                                                                                                                          • Print ads
                                                                                                                                            • Brand analysis: Namasté Laboratories
                                                                                                                                              • Figure 43: Brand analysis of Organic Root Stimulator, 2012
                                                                                                                                            • Online initiatives
                                                                                                                                              • TV presence
                                                                                                                                                • Figure 44: Namasté Laboratories Olive Oil Hair Products TV ad, 2012
                                                                                                                                              • Brand analysis: SoftSheen-Carson
                                                                                                                                                • Figure 45: Brand analysis of Soft-Sheen Carson Dark & Lovely Healthy-Gloss 5, 2012
                                                                                                                                              • Online initiatives
                                                                                                                                                • TV presence
                                                                                                                                                  • Figure 46: Soft-Sheen Carson, Dark & Lovely Relaxer, 2012
                                                                                                                                                • Print ads
                                                                                                                                                • Wearing Hair

                                                                                                                                                  • Natural and straightened most common hairstyles
                                                                                                                                                    • Figure 47: Way in which currently wearing hair or worn in the last six months, April 2012
                                                                                                                                                    • Figure 48: Way in which currently wearing hair, by gender and age, April 2012
                                                                                                                                                • Product Usage

                                                                                                                                                  • Key points
                                                                                                                                                    • Styling lotions, creams, or moisturizers are used most often
                                                                                                                                                      • Figure 49: Frequency of haircare products usage, April 2012
                                                                                                                                                    • Shampoo usage highest among Black men
                                                                                                                                                      • Figure 50: Frequency of haircare products usage—at least once a week, by gender, April 2012
                                                                                                                                                    • Natural hair trend impacting relaxer usage
                                                                                                                                                      • Figure 51: Frequency of haircare products usage—less than once a week, by age, April 2012
                                                                                                                                                      • Figure 52: Frequency of haircare products usage—at least once a week, by household income, April 2012
                                                                                                                                                  • Haircare Product Selection

                                                                                                                                                    • Key points
                                                                                                                                                      • Switching brands and products is common among respondents
                                                                                                                                                        • Figure 53: Haircare brand selection, by gender, April 2012
                                                                                                                                                        • Figure 54: Haircare product selection, by gender, April 2012
                                                                                                                                                        • Figure 55: Haircare brand selection, by use of products specifically for Black hair, April 2012
                                                                                                                                                        • Figure 56: Haircare brand selection, by gender and household income, April 2012
                                                                                                                                                    • Influence on Haircare Product Selection

                                                                                                                                                      • Key points
                                                                                                                                                        • Previous experience with product most likely to influence purchase
                                                                                                                                                          • Figure 57: Influence on product selection, April 2012
                                                                                                                                                          • Figure 58: Influence on product selection—very/somewhat influential, by gender, April 2012
                                                                                                                                                        • Consumers seek value and quality
                                                                                                                                                          • Figure 59: Influence on product selection, by previous experience, specific haircare needs, price, ingredients and brand name, April 2012
                                                                                                                                                        • Those seeking product information influenced by recommendations and advertising
                                                                                                                                                          • Figure 60: Influence on product selection, by recommendations, April 2012
                                                                                                                                                          • Figure 61: Influence on product selection, by advertisements and reviews, April 2012
                                                                                                                                                      • Haircare Attitudes

                                                                                                                                                        • Key points
                                                                                                                                                          • Appearance of hair is a strong indicator of confidence
                                                                                                                                                            • Figure 62: Haircare attitudes, April 2012
                                                                                                                                                          • Women more likely to struggle with styling hair at home
                                                                                                                                                            • Figure 63: Haircare attitudes, by gender, April 2012
                                                                                                                                                          • Good hair equals confidence but takes time
                                                                                                                                                            • Figure 64: Haircare attitudes, by haircare attitudes, April 2012
                                                                                                                                                        • Hairstyling—Professionally and At Home

                                                                                                                                                          • Key points
                                                                                                                                                            • Professional vs. at-home styling
                                                                                                                                                              • Figure 65: Frequency of styling hair professionally and at home, April 2012
                                                                                                                                                              • Figure 66: Frequency of styling hair professionally, by gender, April 2012
                                                                                                                                                              • Figure 67: Frequency of styling hair at home, by gender, April 2012
                                                                                                                                                            • Income correlates to frequency of salon visits among women
                                                                                                                                                              • Figure 68: Frequency of styling hair professionally, by female and household income, April 2012
                                                                                                                                                          • Ingredients Sought in Haircare Products

                                                                                                                                                            • Key points
                                                                                                                                                              • Natural ingredients in demand
                                                                                                                                                                • Figure 69: Ingredients seek in haircare products, by gender, April 2012
                                                                                                                                                              • Consumers more likely to seek oils and vitamins in products they use frequently
                                                                                                                                                                • Figure 70: Ingredients seek in haircare products, by those who seek specific oils in haircare products, April 2012
                                                                                                                                                                • Figure 71: Frequency of shampoo and conditioner product usage, by those who seek shea butter, vitamins, and keratin in haircare products, April 2012
                                                                                                                                                              • Consumers seeking moisture from styling products
                                                                                                                                                                • Figure 72: Frequency of hair styling product usage, by those who seek specific oils in haircare products, April 2012
                                                                                                                                                                • Figure 73: Frequency of hair styling product usage, by those who seek shea butter, vitamins, and keratin in haircare products, April 2012
                                                                                                                                                            • Custom Consumer Groups

                                                                                                                                                              • Key points
                                                                                                                                                                • Young women are the least brand loyal of respondents
                                                                                                                                                                    • Figure 74: Haircare brand selection, by gender and age, April 2012
                                                                                                                                                                    • Figure 75: Haircare attitudes, by gender and age, April 2012
                                                                                                                                                                    • Figure 76: Frequency of styling hair professionally, by gender and age, April 2012
                                                                                                                                                                    • Figure 77: Ingredients seek in haircare products, by gender and age, April 2012
                                                                                                                                                                • Appendix—Other Useful Consumer Tables

                                                                                                                                                                  • Product use
                                                                                                                                                                    • Figure 78: Frequency of haircare products usage—at least once a week, by age, April 2012
                                                                                                                                                                    • Figure 79: Frequency of haircare products usage—at least once a week, by gender and age, April 2012
                                                                                                                                                                    • Figure 80: Frequency of shampoo and conditioner product usage, by gender, April 2012
                                                                                                                                                                    • Figure 81: Frequency of shampoo and conditioner product usage, by gender and age, April 2012
                                                                                                                                                                    • Figure 82: Frequency of hair smoothing products usage, by gender, April 2012
                                                                                                                                                                    • Figure 83: Frequency of hair smoothing product usage, by gender and age, April 2012
                                                                                                                                                                    • Figure 84: Frequency of hair styling product usage, by gender, April 2012
                                                                                                                                                                    • Figure 85: Frequency of hair styling products usage, by gender and age, April 2012
                                                                                                                                                                    • Figure 86: Frequency of hair coloring product usage, by gender, April 2012
                                                                                                                                                                    • Figure 87: Frequency of hair coloring product usage, by gender and age, April 2012
                                                                                                                                                                    • Figure 88: Haircare product selection, by gender and age, April 2012
                                                                                                                                                                  • Purchase locations and influencers
                                                                                                                                                                    • Figure 89: Locations purchase haircare products from most often, by gender, April 2012
                                                                                                                                                                    • Figure 90: Locations purchase haircare products from most often, by gender and age, April 2012
                                                                                                                                                                    • Figure 91: Influence on product selection—very/somewhat influential, by gender and age, April 2012
                                                                                                                                                                  • Ingredients seek and product usage
                                                                                                                                                                    • Figure 92: Frequency of hair smoothing products usage, by those who seek specific oils in haircare products, April 2012
                                                                                                                                                                    • Figure 93: Frequency of hair smoothing product usage, by those who seek shea butter, vitamins, and keratin in haircare products, April 2012
                                                                                                                                                                    • Figure 94: Frequency of hair coloring product usage, by those who seek specific oils in haircare products, April 2012
                                                                                                                                                                    • Figure 95: Frequency of hair styling product usage, by those who seek shea butter, vitamins, and keratin in haircare products, April 2012
                                                                                                                                                                • Appendix—Trade Associations

                                                                                                                                                                  Companies Covered

                                                                                                                                                                  • Facebook, Inc.
                                                                                                                                                                  • L'Oréal USA
                                                                                                                                                                  • Luster Products Co.
                                                                                                                                                                  • Namasté Laboratories Llc
                                                                                                                                                                  • Twitter, Inc.
                                                                                                                                                                  • Unilever USA
                                                                                                                                                                  • YouTube, Inc.

                                                                                                                                                                  Black Haircare - US - August 2012

                                                                                                                                                                  £3,199.84 (Excl.Tax)