Black Haircare - US - August 2012
The Black haircare market is estimated to be $684 million in 2012, a slight decrease from the $687 million posted in 2007. This category has been impacted by the prolonged recession, which has hit Black consumers harder than it has the general population. While this has been beneficial for the market for Black haircare products as consumers trade down from professional hair treatments to using products bought at the store, this has been counterbalanced by consumers who have traded down to less expensive store-bought haircare items.
This report includes an in-depth analysis of the Black haircare market, including an analysis of trends in Black hairstyles and how this is impacting Black haircare sales through a variety of outlets. Mintel’s own consumer research highlights the attitudes of Black men and women toward the importance of the appearance of their hair, both on a personal as well as a professional level.
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