Body Care - US - July 2010
The U.S. body care market, as sold through food, drug and mass channels, has been in slow decline since 2008, as the persisting effects of the recession tighten household budgets and the stream of new products runs thinly. The market is driven mostly by demographics, with women, as well as Hispanics and those aged 25-34, buying body care products the most. This report provides in-depth analysis of these factors, as well as close examination of the following:
- how drug stores dominate the FDMx market
- the ongoing competition between four main companies, each of which has two or more body care brands in its portfolio
- the diverse brand advertising approaches of these companies, from natural positioning, to health and wellness to beauty
- the rise of value-added products, such as Jergens Natural Glow and Aveeno Active Naturals.
This report also features detailed coverage of the body care consumer, including purchases, usage habits, product quality preferences, attitudes and motivations towards body care products, teen usage and the role of race/Hispanic origin in the market.
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