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Bodycare and Depilatories - Europe - April 2011

This report covers a range of products designed specifically for use on the body. The following are included:

  • body lotions/creams including those containing a mild tanning agent, such as Johnson’s Holiday Skin, and those that match or are line extensions to female fragrances
  • body moisturisers in formats other than lotion and cream, including sprays
  • emollients such as E45 Cream
  • general purpose products, such as Nivea Crème
  • exfoliant products for body use, eg polishing grains, scrubs
  • anti-cellulite, toning and firming products
  • bust-firming gels, creams and lotions
  • fragrance treatment sprays.

depilatories and hair lightening products, including hair removing creams, gels and foams, hot and cold wax and wax strips, sugar, mitts and bleaches.

The report excludes sales through salons, professional treatments, beauty devices such as IPL equipment

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Table of contents

  1. Introduction

      • Key points
        • Definition
          • Consumer research
          • Market in Brief

            • Germany leads bodycare, Italy is No1 for depilatories
              • Green beauty
                • Moisture essentials
                  • Body basics
                    • Luxury goods
                      • Mother and baby
                        • Marine marvels
                          • Hair be gone
                          • European Market Size and Forecast

                            • Key points
                              • Bodycare
                                • Figure 1: Retail value sales of bodycare, by country, 2005-15
                                • Figure 2: Retail value sales of depilatories, by country, 2005-14
                                • Figure 3: Bodycare and depilatory spend per capita, by country, 2005-10
                            • Market Segmentation

                              • Key points
                                • Bodycare
                                  • Figure 4: Market segmentation, by value, France, 2010
                                  • Figure 5: Market segmentation, by value, Germany, 2010
                                  • Figure 6: Market segmentation, by value, Italy, 2010
                                  • Figure 7: Market segmentation, by value, Spain, 2010
                                  • Figure 8: Market segmentation, by value, UK, 2010
                                  • Figure 9: Market segmentation, by value, Russia, 2010
                                • Depilatories
                                  • Figure 10: Market segmentation, by value, France, 2010
                                  • Figure 11: Market segmentation, by value, Germany, 2010
                                  • Figure 12: Market segmentation, by value, Italy, 2010
                                  • Figure 13: Market segmentation, by value, Spain, 2010
                                  • Figure 14: Market segmentation, by value, UK, 2010
                                  • Figure 15: Market segmentation, by value, Russia, 2010
                              • Companies and Product Innovation

                                • Key points
                                  • Global region
                                    • Figure 16: % of new product launches, by region, 2010
                                  • European region
                                    • Figure 17: % of new product launches, by European country, 2010
                                  • New product launches by leading claims
                                    • Figure 18: Top ten claims in European bodycare launches, 2010
                                    • Figure 19: % of new product launches by top five claims, by the Big 5 European countries 2010
                                  • France – bodycare
                                    • Competitive landscape
                                      • Figure 20: Top ten claims in new product development, France, 2008-10
                                    • General purpose
                                      • Leg work
                                        • O is for organic
                                          • Slim pickings
                                            • Helping hair removal
                                              • Germany - bodycare
                                                • Competitive landscape
                                                  • Figure 21: Top ten claims in new product development, Germany, 2008-10
                                                • Natural and organic
                                                  • Sensitive souls
                                                    • Warm waxes
                                                      • Italy - bodycare
                                                        • Competitive landscape
                                                          • Figure 22: Top ten claims in new product development, Italy, 2008-10
                                                        • Anti-cellulite answers
                                                          • Anti-ageing body care
                                                            • Showering with moisture
                                                              • Fat friend
                                                                • Gentle, but effective
                                                                  • Spain – bodycare
                                                                    • Competitive landscape
                                                                      • Figure 23: Top ten claims in new product development, Spain, 2008-10
                                                                    • Firm favourites
                                                                      • Fruity formulations
                                                                        • Gently does it
                                                                          • UK - bodycare
                                                                            • Competitive landscape
                                                                              • Figure 24: Top ten claims in new product development, UK, 2008-10
                                                                            • To sleep, perchance to moisturise
                                                                              • Natural moisture
                                                                                • Colour corrector
                                                                                  • Apathetic anti-cellulite products
                                                                                    • Reducing hair growth
                                                                                    • The Consumer

                                                                                      • Key points
                                                                                        • Body creams and lotions
                                                                                          • Figure 25: Trends in frequency of use of body creams and lotions (excluding slimming and firming creams), France, 2009-10
                                                                                          • Figure 26: Trends in what body creams and lotions (excluding slimming and firming creams) are used for, France, 200910
                                                                                          • Figure 27: Trends in frequency of use of body creams and lotions (excluding slimming and firming creams), Germany, 2009-10
                                                                                          • Figure 28: Trends in what body creams and lotions (excluding slimming and firming creams) are used for, Germany, 2009-10
                                                                                          • Figure 29: Trends in frequency of use of body creams and lotions (excluding slimming and firming creams), Spain, 2009-10
                                                                                          • Figure 30: Trends in what body creams and lotions (excluding slimming and firming creams) are used for, Spain, 200910
                                                                                          • Figure 31: Trends in frequency of use of body creams and lotions (excluding slimming and firming creams), GB, 2009-10
                                                                                          • Figure 32: Trends in what body creams and lotions (excluding slimming and firming creams) are used for, GB, 2009-10
                                                                                        • Slimming products
                                                                                          • Figure 33: Trends in frequency of use of slimming products, France, 2009-10
                                                                                          • Figure 34: Trends in frequency of use of slimming products, Spain, 2009-10
                                                                                        • Hair removers and razors
                                                                                          • Figure 35: Trends in frequency of use of hair removers/razors, France, 2009-10
                                                                                          • Figure 36: Trends in method of hair removers/razors used, France, 2009-10
                                                                                          • Figure 37: Trends in frequency of use of hair removers/razors, Germany, 2009-10
                                                                                          • Figure 38: Trends in method of hair removers/razors used, Germany, 2009-10
                                                                                          • Figure 39: Trends in frequency of use of hair removers/razors, Spain, 2009-10
                                                                                          • Figure 40: Trends in frequency of use of hair removers/razors, GB, 2009-10
                                                                                          • Figure 41: Trends in method of hair removers/razors used, GB, 2009-10
                                                                                      • Consumer Attitudes to Physical Appearance

                                                                                        • Key points
                                                                                            • Figure 42: Trends in agreement with selected lifestyle statements, France, 2009-10
                                                                                            • Figure 43: Trends in agreement with selected lifestyle statements, Germany, 2009-10
                                                                                            • Figure 44: Trends in agreement with selected lifestyle statements, Spain, 2009-10
                                                                                            • Figure 45: Trends in agreement with selected lifestyle statements, GB, 2009-10
                                                                                        • Consumer Attitudes to Brands

                                                                                          • Key points
                                                                                              • Figure 46: Trends in agreement with selected lifestyle statements, France, 2009-10
                                                                                              • Figure 47: Trends in agreement with selected lifestyle statements, Germany, 2009-10
                                                                                              • Figure 48: Trends in agreement with selected lifestyle statements, Spain, 2009-10
                                                                                              • Figure 49: Trends in agreement with selected lifestyle statements, GB, 2009-10
                                                                                          • Consumer Purchasing Behaviour

                                                                                            • Key points
                                                                                                • Figure 50: Trends in agreement with selected lifestyle statements, France, 2009-10
                                                                                                • Figure 51: Trends in agreement with selected lifestyle statements, Germany, 2009-10
                                                                                                • Figure 52: Trends in agreement with selected lifestyle statements, Spain, 2009-10
                                                                                                • Figure 53: Trends in agreement with selected lifestyle statements, GB, 2009-10
                                                                                            • Consumer Attitudes to Products

                                                                                              • Key points
                                                                                                  • Figure 54: Trends in agreement with selected lifestyle statements, France, 2009-10
                                                                                                  • Figure 55: Trends in agreement with selected lifestyle statements, Germany, 2009-10
                                                                                                  • Figure 56: Trends in agreement with selected lifestyle statements, Spain, 2009-10
                                                                                                  • Figure 57: Trends in agreement with selected lifestyle statements, GB, 2009-10
                                                                                              • Appendix

                                                                                                  • Figure 58: Frequency of use of body creams and lotions (excluding slimming and firming creams), by demographics, France, 2010
                                                                                                  • Figure 59: Frequency of use of body creams and lotions (excluding slimming and firming creams), by demographics, Germany, 2010
                                                                                                  • Figure 60: Frequency of use of body creams and lotions (excluding slimming and firming creams), by demographics, Spain, 2010
                                                                                                  • Figure 61: Frequency of use of body creams and lotions (excluding slimming and firming creams), by demographics, GB, 2010
                                                                                                  • Figure 62: Frequency of use of slimming products, by demographics, France, 2010
                                                                                                  • Figure 63: Frequency of use of slimming products, by demographics, Spain, 2010
                                                                                                  • Figure 64: Frequency of use of hair removers/razors, by demographics, France, 2010
                                                                                                  • Figure 65: Frequency of use of hair removers/razors, by demographics, Germany, 2010
                                                                                                  • Figure 66: Frequency of use of hair removers/razors, by demographics, Spain, 2010
                                                                                                  • Figure 67: Frequency of use of hair removers/razors, by demographics, GB, 2010
                                                                                                  • Figure 68: All method of hair removers/razors used, by demographics, France, 2010
                                                                                                  • Figure 69: Most often method of hair removers/razors used, by demographics, France, 2010
                                                                                                  • Figure 70: Other methods of hair removers/razors used, by demographics, France, 2010
                                                                                                  • Figure 71: All method of hair removers/razors used, by demographics, Germany, 2010
                                                                                                  • Figure 72: Most often method of hair removers/razors used, by demographics, Germany, 2010
                                                                                                  • Figure 73: Other methods of hair removers/razors used, by demographics, Germany, 2010
                                                                                                  • Figure 74: All method of hair removers/razors used, by demographics, GB, 2010
                                                                                                  • Figure 75: Most often method of hair removers/razors used, by demographics, GB, 2010
                                                                                                  • Figure 76: Other methods of hair removers/razors used, by demographics, GB, 2010
                                                                                                  • Figure 77: Suffer from Varicose veins, by demographics, France, 2010
                                                                                                  • Figure 78: Suffer from Varicose veins, by demographics, Germany, 2010
                                                                                                  • Figure 79: Suffer from Varicose veins, by demographics, GB, 2010
                                                                                                  • Figure 80: Frequency of visiting beauty salons, by demographics, France, 2010
                                                                                                  • Figure 81: Frequency of visiting beauty salons, by demographics, Germany, 2010
                                                                                                  • Figure 82: Frequency of visiting beauty salons, by demographics, GB, 2010
                                                                                                  • Figure 83: Running to keep health fit, by demographics, France, 2009
                                                                                                  • Figure 84: Jogging to keep health fit, by demographics, France, 2009
                                                                                                  • Figure 85: Exercises at a gym to keep health fit, by demographics, France, 2009
                                                                                                  • Figure 86: Massage to keep health fit, by demographics, France, 2009
                                                                                                  • Figure 87: Running to keep health fit, by demographics, Germany, 2010
                                                                                                  • Figure 88: Jogging to keep health fit, by demographics, Germany, 2010
                                                                                                  • Figure 89: Exercises at a gym to keep health fit, by demographics, Germany, 2010
                                                                                                  • Figure 90: Massage to keep health fit, by demographics, Germany, 2010
                                                                                                  • Figure 91: Running to keep health fit, by demographics, Spain, 2010
                                                                                                  • Figure 92: Jogging to keep health fit, by demographics, Spain, 2010
                                                                                                  • Figure 93: Exercises at a gym to keep health fit, by demographics, Spain, 2010
                                                                                                  • Figure 94: Massage to keep health fit, by demographics, Spain, 2010
                                                                                                  • Figure 95: Go To saltwater treatment centres (talasoterapia) to keep health fit, by demographics, Spain, 2010
                                                                                                  • Figure 96: Go to the sauna to keep health fit, by demographics, Spain, 2010
                                                                                                  • Figure 97: Go To spas to keep health fit, by demographics, Spain, 2010
                                                                                                  • Figure 98: Running to keep health fit, by demographics, GB, 2010
                                                                                                  • Figure 99: Jogging to keep health fit, by demographics, GB, 2010
                                                                                                  • Figure 100: Exercises at a gym to keep health fit, by demographics, GB, 2010
                                                                                                  • Figure 101: Massage to keep health fit, by demographics, GB, 2010
                                                                                                  • Figure 102: Overweight, by demographics, France, 2010
                                                                                                  • Figure 103: Overweight, by demographics, Germany, 2010
                                                                                                  • Figure 104: Overweight, by demographics, Spain, 2010
                                                                                                  • Figure 105: Overweight, by demographics, GB, 2010
                                                                                                  • Figure 106: Frequency of diet to slim/lose weight, by demographics, France, 2009
                                                                                                  • Figure 107: Frequency of diet to slim/lose weight, by demographics, Germany, 2010
                                                                                                  • Figure 108: Frequency of diet to slim/lose weight, by demographics, Spain, 2010
                                                                                                  • Figure 109: Agreement with selected lifestyle statements, by demographics, France, 2010
                                                                                                  • Figure 110: Agreement with selected lifestyle statements, by demographics, France, 2010
                                                                                                  • Figure 111: Agreement with selected lifestyle statements, by demographics, France, 2010
                                                                                                  • Figure 112: Agreement with selected lifestyle statements, by demographics, France, 2010
                                                                                                  • Figure 113: Agreement with selected lifestyle statements, by demographics, France, 2010
                                                                                                  • Figure 114: Agreement with selected lifestyle statements, by demographics, Germany, 2010
                                                                                                  • Figure 115: Agreement with selected lifestyle statements, by demographics, Germany, 2010
                                                                                                  • Figure 116: Agreement with selected lifestyle statements, by demographics, Germany, 2010
                                                                                                  • Figure 117: Agreement with selected lifestyle statements, by demographics, Germany, 2010
                                                                                                  • Figure 118: Agreement with selected lifestyle statements, by demographics, Germany, 2010
                                                                                                  • Figure 119: Agreement with selected lifestyle statements, by demographics, Spain, 2010
                                                                                                  • Figure 120: Agreement with selected lifestyle statements, by demographics, Spain, 2010
                                                                                                  • Figure 121: Agreement with selected lifestyle statements, by demographics, Spain, 2010
                                                                                                  • Figure 122: Agreement with selected lifestyle statements, by demographics, Spain, 2010
                                                                                                  • Figure 123: Agreement with selected lifestyle statements, by demographics, GB, 2010
                                                                                                  • Figure 124: Agreement with selected lifestyle statements, by demographics, GB, 2010
                                                                                                  • Figure 125: Agreement with selected lifestyle statements, by demographics, GB, 2010
                                                                                                  • Figure 126: Agreement with selected lifestyle statements, by demographics, GB, 2010
                                                                                                  • Figure 127: Agreement with selected lifestyle statements, by demographics, GB, 2010

                                                                                              Companies Covered

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                                                                                              Bodycare and Depilatories - Europe - April 2011

                                                                                              £1,877.00 (Excl.Tax)