Bodycare - Brazil - January 2015
“With their hectic lives, today’s consumers try to optimize their time as much as they can. Multifunctional products were created out of necessity, and body care brands have a great opportunity to follow the multifunctional trend. Hand care products have low penetration in the Brazilian market, and are more associated with household chores: almost three in 10 Brazilians cite using hand cream after doing the washing up or another domestic chore. Considering Brazil’s hot and humid climate, products that refresh the skin have a good potential to appeal to Brazilian consumers.”
– Juliana Martins, Beauty and Personal Care Analyst
In this report, we will answer the following key questions:
- Could multifunctional body, hand, and footcare products, such as BB creams, attract more consumers?
- Could more practical formats, such as spray moisturizers, increase usage frequency among male consumers?
- Could scented products which provide a cooling sensation (eg, mint, aloe vera) generate a higher interest among Brazilians in body care products?
- Could new line extensions increase consumers’ loyalty to brands of body care products?
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