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Bodycare - Brazil - January 2016

"The Brazilian body care market retail sales had a drop in growth in 2015 due to austerity measures imposed by the government and the country’s fall into recession. Nevertheless, brands have a wide range of opportunities for progress, especially with products that help consumers save time when caring for their skin and feature innovative formats and textures."
– Juliana Martins, Beauty and Personal Care Analyst

This report discusses the following key topics:

  • How to attract consumers with long-lasting fragrances
  • How to boost the market of multifunctional body care products
  • How to handle the lack of time and influence consumers

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Table of contents

  1. Overview

      • Definition
      • Executive Summary

          • The market
            • Economic recession impacts body care market
              • Figure 1: Forecast of retail sales of body care products*, by value, Brazil, 2010-20
            • Market share
              • Market leaders have together almost half of retail sales share
                • Figure 2: Leading brands' retail sales share in the body care products* market, by value, Brazil, 2013-14
              • The consumer
                • Body oils can grow in the market by focusing on emotional benefits
                  • Figure 3: Occasions of using body care products, Brazil, November 2015
                • Body care products that absorb quickly appeal to Brazilians
                  • Figure 4: Behavior toward body care moisturizing products, Brazil, November 2015
                • High price is barrier for mature women when buying body care products
                  • Figure 5: Barriers for purchasing body care products, Brazil, November 2015
                • Products for specific times of the day can boost hand and foot creams
                  • Figure 6: Attitudes toward using body care products, Brazil, November 2015
                • What we think
                • Issues and Insights

                  • How to attract consumers with long-lasting fragrances
                    • The facts
                      • The implications
                        • How to boost the market of multifunctional body care products
                          • The facts
                            • The implications
                              • How to handle the lack of time and influence consumers
                                • The facts
                                  • The implications
                                  • The Market – What You Need to Know

                                    • Unemployment, inflation, and austerity impact the category
                                      • Launches of new body care products drop in 2015
                                        • Consumers are increasingly more aware about Brazil’s water shortage and are seeking emotional benefits when using their beauty products
                                        • Market Size and Forecast

                                          • The category of body care products feels the economic crisis
                                            • Figure 7: Retail sales of body care products*, by value, Brazil, 2010-20
                                            • Figure 8: Forecast of retail sales of body care products*, by value, Brazil, 2010-20
                                            • Figure 9: Retail sales of body care products*, by value, by segment, Brazil, 2013-14
                                        • Market Drivers

                                          • Water shortage creates opportunities for new products
                                            • Opportunities for cosmetics that act as mood influencers
                                            • Key Players – What You Need to Know

                                              • Natura launches new app and expects to open physical stores in 2016
                                                • Grupo Boticário has a 2.4 percentage points rise in market share
                                                  • Monange and Paixão are sold to French company Coty
                                                  • Market Share

                                                    • Natura and Grupo Boticário have, together, almost half of market share
                                                      • Figure 10: Leading brands' retail sales share in the body care products* market, by value, Brazil, 2013-14
                                                  • Who’s Innovating?

                                                    • “Long lasting” moisturizers can appeal to consumers
                                                      • Figure 11: Percentage of “long lasting” body care products launches in relation to the total launches of the category, by top five countries and Brazil, 2015
                                                    • Natural ingredients become priority for consumers
                                                        • Figure 12: Percentage of “natural”* body care products launches in relation to the total launches of the category, by country, India, France, US, UK and Brazil, 2015
                                                      • Other definitions can boost use of exfoliants and firming lotions
                                                          • Figure 13: Percentage of “exfoliant” and “firming action” body care products launches in relation to the total launches of the category, by country, UK, US, France, Germany, and Brazil, 2015
                                                      • The Consumer – What You Need to Know

                                                        • Body oils and products for hands and feet offer opportunities
                                                          • Rapid absorption into the skin is the most sought benefit
                                                            • Brands must invest in communication to win consumers’ confidence
                                                              • There is room in the market for products with new textures and formats
                                                              • Occasions of Using Body Care Products

                                                                • Body oils can grow in the market by exploiting emotional benefits
                                                                  • Figure 14: Occasions of using body care products, Brazil, November 2015
                                                                • Foot products with relaxing benefits can appeal to consumers
                                                                  • Figure 15: Occasions of using body care products, by time of the day, Brazil, November 2015
                                                                • Young men aged 16-24 can be attracted by post-sport products
                                                                    • Figure 16: Occasions of using body care products, by male gender and age, Brazil, November 2015
                                                                • Behavior toward Body Care Products

                                                                  • Body care products that absorb quickly appeal to Brazilians
                                                                    • Figure 17: Behavior toward body care products, Brazil, November 2015
                                                                  • Soft and refreshing ingredients appeal mainly to men
                                                                    • Figure 18: Behavior toward body care products, by gender, Brazil, November 2015
                                                                  • CC creams could appeal to younger women
                                                                    • Figure 19: Behavior toward body care products, by female gender and age, Brazil, November 2015
                                                                • Barriers for Purchasing More Body Care Products

                                                                  • High price is barrier for mature women when buying body care products
                                                                    • Figure 20: Barriers for purchasing more body care products, Brazil, November 2015
                                                                  • Free samples could attract men who don't believe in long-lasting benefits
                                                                    • Figure 21: Barriers for purchasing more body care products, by male gender and age, Brazil, November 2015
                                                                  • Miniature and instant effect products could appeal to younger women
                                                                    • Figure 22: Barriers for purchasing more body care products, by female gender and age, Brazil, November 2015
                                                                • Attitudes toward Using Body Care Products

                                                                  • Products for specific times of the day can boost hand and foot creams
                                                                    • Figure 23: Attitudes toward using body care products, Brazil, November 2015
                                                                  • Multifunctional products have room to attract more mature women
                                                                    • Figure 24: Attitudes toward using body care products, by female gender and age, Brazil, November 2015
                                                                  • Different formats appeal especially to women aged 25-34
                                                                    • Figure 25: Attitudes toward using body care products, by female gender and age, Brazil, November 2015
                                                                • Appendix – Market Size and Forecast

                                                                    • Figure 26: Retail sales of body care products*, by value, Brazil, 2010-20
                                                                    • Figure 27: Forecast of retail sales of body care products*, by value, Brazil, 2010-20
                                                                    • Figure 28: Retail sales of body care products*, by value and segment, Brazil, 2013-14
                                                                • Appendix – Methodology and Definitions

                                                                  • Fan chart forecast
                                                                    • Abbreviations

                                                                    Companies Covered

                                                                    To learn more about the companies covered in this report please contact us.

                                                                    Bodycare - Brazil - January 2016

                                                                    £3,277.28 (Excl.Tax)