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Bodycare - Europe - December 2010

Bodycare has always been the poor relation in comparison to facial skincare, with only the hands on view year-round. Bodycare sales are highly seasonal and, viewed by many as an indulgence, are high on the running order of products that can be crossed off the shopping list when times get tough.

It is not surprising, then, that the bodycare market has gone through a dry patch in recent years. Last year saw the category decline in the UK and Germany at a time when other beauty categories managed to turn in growth, and in some cases dynamic growth. Elsewhere, France, Italy and Spain recorded only slender gains.

The bodycare market has a number of important hurdles to overcome if it is to return to growth. Consumers remain relatively cynical about added value claims and are, therefore, reluctant to spend more money on bodycare products in the current economic climate.

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Table of contents

  1. Issues in the Market

      • Key points
        • Definition
          • Consumer research
            • Abbreviations
            • Market in Brief

              • Summertime blues
                • Multifunctionals hurt the bottom line
                  • Body lotions benefit
                    • A personal trainer in a bottle
                      • Anti-ageing all over
                        • Exfoliants suffer
                          • So do gradual tanning products
                            • Different consumer groups, different demands
                              • Hand care
                                • Feet first
                                  • Building confidence
                                    • Pregnant pause
                                    • European Market Size and Forecast

                                      • Key points
                                        • Bodycare
                                          • Figure 1: Retail value sales of bodycare, by country, 2005-14
                                          • Figure 2: Retail value sales of bodycare, by country, 2004-14
                                          • Figure 3: Spend per capita, by country, 2005-10
                                      • Market Segmentation

                                        • Key points
                                          • Bodycare
                                            • Figure 4: Market segmentation, by value, France, 2009
                                            • Figure 5: Market segmentation, by value, Germany, 2009
                                            • Figure 6: Market segmentation, by value, Italy, 2009
                                            • Figure 7: Market segmentation, by value, Spain, 2009
                                            • Figure 8: Market segmentation, by value, UK, 2009
                                            • Figure 9: Market segmentation, by value, Russia, 2009
                                        • Companies and Product Innovation

                                          • Key points
                                            • Figure 10: Percentage of new product launches, by region, 2009
                                            • Figure 11: Percentage of new product launches, by European country, 2009
                                            • Figure 12: Percentage of new product launches, by sub-category, by the ‘Big 5’ European countries, 2009
                                            • Figure 13: Percentage of new product launches, by top five claims, by the ‘Big 5’ European countries 2009
                                            • Figure 14: Percentage of new product launches, by price, in France and the UK, 2009
                                          • Focus on ingredients
                                            • France – Bodycare
                                              • Figure 15: Percentage of new product development, by sub-category, France, 2006-09
                                              • Figure 16: Top five claims on new product development, France, 2006-09
                                            • Most innovative products
                                              • All in good time
                                                • Tattoo too
                                                  • Mature approach
                                                    • Fat busters
                                                      • Germany – Bodycare
                                                        • Figure 17: Percentage of new product development, by sub-category, Germany, 2006-09
                                                        • Figure 18: Top five claims on new product development, Germany, 2006-09
                                                      • Most innovative products
                                                        • Night care
                                                          • Dry spell
                                                            • Striking oil
                                                              • Boob job
                                                                • Doubling up
                                                                  • Italy – Bodycare
                                                                    • Figure 19: Percentage of new product development, by sub-category, Italy, 2006-09
                                                                    • Figure 20: Top five claims on new product development, Italy, 2006-09
                                                                  • Most innovative products
                                                                    • Sonic boom
                                                                      • Man power
                                                                        • Sensual body care
                                                                          • Boob job
                                                                            • Hands at night
                                                                              • Spain – Bodycare
                                                                                • Figure 21: Percentage of new product development, by sub-category, Spain, 2006-09
                                                                                • Figure 22: Top five claims on new product development, Spain, 2006-09
                                                                              • Most innovative products
                                                                                • Five a day
                                                                                  • Summer loving
                                                                                    • Post-pregnancy care
                                                                                      • Extreme cellulite treatments
                                                                                        • UK – Bodycare
                                                                                          • Figure 23: Percentage of new product development, by sub-category, UK, 2006-09
                                                                                          • Figure 24: Top five claims on new product development, UK, 2006-09
                                                                                        • Most innovative products
                                                                                          • Trimming the bottom line
                                                                                            • Leg work
                                                                                              • Ab Fab
                                                                                                • Decolleté products
                                                                                                  • Bright spot
                                                                                                  • The Consumer

                                                                                                    • Key points
                                                                                                        • Figure 25: Use of hand and body lotions, June 2010
                                                                                                      • Body creams and lotions
                                                                                                        • Figure 26: Use of body creams and lotions, by country, 2009
                                                                                                        • Figure 27: Frequency of use of body creams and lotions, by country, 2009
                                                                                                        • Figure 28: Types of body creams and lotions used, by country, 2009
                                                                                                        • Figure 29: Use of body creams and lotions, France, 2005-09
                                                                                                        • Figure 30: Frequency of use of body creams and lotions, France, 2005-09
                                                                                                        • Figure 31: Types of body creams and lotions used, France, 2006-09
                                                                                                        • Figure 32: Use of body creams and lotions, Germany, 2005-09
                                                                                                        • Figure 33: Frequency of use of body creams and lotions, Germany, 2005-09
                                                                                                        • Figure 34: Types of body creams and lotions used, Germany, 2006-09
                                                                                                        • Figure 35: Use of body creams and lotions, Spain, 2005-09
                                                                                                        • Figure 36: Frequency of use of body creams and lotions, Spain, 2005-09
                                                                                                        • Figure 37: Types of body creams and lotions used, Spain, 2009
                                                                                                        • Figure 38: Use of body creams and lotions, GB, 2005-09
                                                                                                        • Figure 39: Frequency of use of body creams and lotions, GB, 2005-09
                                                                                                        • Figure 40: Types of body creams and lotions used, GB, 2006-09
                                                                                                      • Hand creams and lotions
                                                                                                        • Figure 41: Use of hand creams and lotions, by country, 2009
                                                                                                        • Figure 42: Frequency of use of hand creams and lotions, by country, 2009
                                                                                                        • Figure 43: Types of hand creams and lotions used, by country, 2009
                                                                                                        • Figure 44: Use of hand creams and lotions, France, 2005-09
                                                                                                        • Figure 45: Frequency of use of hand creams and lotions, France, 2005-09
                                                                                                        • Figure 46: Types of hand creams and lotions used, France, 2006-09
                                                                                                        • Figure 47: Use of hand creams and lotions, Germany, 2005-09
                                                                                                        • Figure 48: Frequency of use of hand creams and lotions, Germany, 2005-09
                                                                                                        • Figure 49: Types of hand creams and lotions used, Germany, 2006-09
                                                                                                        • Figure 50: Use of hand creams and lotions, Spain, 2005-09
                                                                                                        • Figure 51: Frequency of use of hand creams and lotions, Spain, 2005-09
                                                                                                        • Figure 52: Use of hand creams and lotions, GB, 2005-09
                                                                                                        • Figure 53: Frequency of use of hand creams and lotions, GB, 2005-09
                                                                                                        • Figure 54: Types of hand creams and lotions used, GB, 2006-09
                                                                                                    • Concerns About Body Condition

                                                                                                      • Key points
                                                                                                          • Figure 55: Top women’s concerns about the body and general appearance, 2009
                                                                                                          • Figure 56: Top men’s concerns about the body and general appearance, 2009
                                                                                                      • Requirements of Bodycare Products

                                                                                                        • Key points
                                                                                                          • Figure 57: Top requirements of body lotion users, June 2010
                                                                                                          • Figure 58: Top requirements of female body lotion users, June 2010
                                                                                                          • Figure 59: Top requirements of male body lotion users, June 2010
                                                                                                      • Attitudes to Use of Bodycare Products

                                                                                                        • Key points
                                                                                                          • Figure 60: Attitudes to bodycare usage, June 2010
                                                                                                          • Figure 61: Attitudes to female bodycare usage, June 2010
                                                                                                      • Appendix – Market Size and Forecast Data

                                                                                                          • Figure 62: Retail value sales of bodycare, by country, 2005-14
                                                                                                          • Figure 63: Retail value sales of bodycare, by country, 2004-14
                                                                                                          • Figure 64: Spend per capita, by country, 2005-10

                                                                                                      Companies Covered

                                                                                                      To learn more about the companies covered in this report please contact us.

                                                                                                      Bodycare - Europe - December 2010

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