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Bottled Water - Europe - August 2010

Sales of bottled water have benefited from a general health and wellness trend, and the key European markets for bottled water have only been slightly affected by the economic recession. While Italy remains the largest market in volume terms, Germany is the largest market in terms of value.

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Table of contents

  1. Issues in the Market

      • Key themes
        • Definition
          • Consumer research
            • Abbreviations
            • Market in Brief

              • Italy and Germany lead
                • Varying penetration rates
                  • Continued growth
                    • Health trend
                      • Limited editions
                      • European Market Size and Forecast

                        • Key points
                          • Italy the largest market in Europe
                            • Figure 1: Retail value sales of bottled water, by country, 2004-13
                            • Figure 2: Retail value sales of bottled water, by country, 2004-13
                            • Figure 3: Retail value sales of bottled water, by country, 2004-13
                            • Figure 4: Retail volume sales of bottled water, by country, 2004-13
                            • Figure 5: Retail volume sales of bottled water, by country, 2004-13
                            • Figure 6: Retail volume sales of bottled water, by country, 2004-13
                            • Figure 7: Retail volume sales of bottled water, by country, 2004-13
                            • Figure 8: Spend per capita, by country, 2004-08
                        • Market Segmentation

                          • Key points
                            • Distinct preference for still water
                              • Figure 9: Market segmentation, by volume, France, 2008
                              • Figure 10: Market segmentation, by volume, Germany, 2008
                              • Figure 11: Market segmentation, by volume, Italy, 2008
                              • Figure 12: Market segmentation, by volume, Spain, 2008
                              • Figure 13: Market segmentation, by value, Spain, 2008
                              • Figure 14: Market segmentation, by volume, UK, 2009
                              • Figure 15: Market segmentation, by value, UK, 2009
                          • Companies and Product Innovation

                            • Key points
                              • Global region
                                • Figure 16: Percentage of new product launches, by region, 2009
                              • European region
                                • Figure 17: Percentage of new product launches, by top ten European countries, 2009
                              • Bottled water by top five claims
                                • Figure 18: Percentage of new product launches, by top five claims, by the ‘Big 5’ European countries, 2009
                              • Bottled water by top five flavours
                                • Figure 19: Percentage of new product launches, by top five flavours, by the ‘Big 5’ European countries, 2009
                              • France – Bottled water
                                • Figure 20: Percentage of new product launches, France, 2006-09
                                • Figure 21: Top claims on new product development, France, 2006-09
                                • Figure 22: Top flavours in new product development, France, 2006-09
                              • Increasingly specific target groups
                                • Drinking for beauty
                                  • Collector editions
                                    • Environmentally-friendly packaging
                                      • Germany – Bottled water
                                        • Figure 23: Percentage of new product launches, Germany, 2006-09
                                        • Figure 24: Top claims on new product development, Germany, 2006-09
                                        • Figure 25: Top flavours in new product development, Germany, 2006-09
                                      • Water and oxygen
                                        • Children’s products
                                          • Designer waters
                                            • Innovative flavours
                                              • Pure water
                                                • Italy – Bottled water
                                                  • Figure 26: Percentage of new product launches, Italy, 2006-09
                                                  • Figure 27: Top claims on new product development, Italy, 2006-09
                                                  • Figure 28: Top flavours in new product development, Italy, 2006-09
                                                • Low carbonation and low sodium waters
                                                  • Health matters
                                                    • Purity sells
                                                      • New looks
                                                        • Spain – Bottled water
                                                          • Figure 29: Percentage of new product launches, Spain, 2006-09
                                                          • Figure 30: Top claims on new product development, Spain, 2006-09
                                                          • Figure 31: Top flavours in new product development, Spain, 2006-09
                                                        • Less sodium
                                                          • Evian’s eye-catchers
                                                            • Message in a bottle
                                                              • Convenient packaging
                                                                • UK – Bottled water
                                                                  • Figure 32: Percentage of new product launches, UK, 2006-09
                                                                  • Figure 33: Top claims on new product development, UK, 2006-09
                                                                  • Figure 34: Top flavours in new product development, UK, 2006-09
                                                                • For a good cause
                                                                  • Heritage waters
                                                                    • Sustainable packaging
                                                                      • Lunchbox fillers
                                                                      • The Consumer

                                                                        • Key points
                                                                          • Britons’ take-up of bottled water low in European terms
                                                                            • Figure 35: Penetration of bottled water, by country, 2009
                                                                            • Figure 36: Frequency of drinking bottled water, by country, 2009
                                                                          • Still or sparkling?
                                                                            • Figure 37: Types of bottled water, by country, 2009
                                                                          • Size matters
                                                                            • Figure 38: Package types of bottled water, by country, 2009
                                                                          • Flavoured water remains on the sidelines
                                                                            • Figure 39: Penetration of flavoured water, by country, 2009
                                                                            • Figure 40: Frequency of drinking flavoured water, by country, 2009
                                                                            • Figure 41: Package types of flavoured water, by country, 2009
                                                                          • Trends in product penetration
                                                                            • Figure 42: Trends in penetration of bottled water, France, 2005-09
                                                                            • Figure 43: Trends in penetration of bottled water, Germany, 2005-09
                                                                            • Figure 44: Trends in penetration of bottled water, Spain, 2005-09
                                                                            • Figure 45: Trends in penetration of bottled water, GB, 2005-09
                                                                          • Product use by demographics
                                                                            • Figure 46: Use bottled water, by demographics, France, 2009
                                                                            • Figure 47: Use bottled water, by demographics, Germany, 2009
                                                                            • Figure 48: Use bottled water, by demographics, Spain, 2009
                                                                            • Figure 49: Use bottled water, by demographics, GB, 2009
                                                                            • Figure 50: Use flavoured water, by demographics, France, 2009
                                                                            • Figure 51: Use flavoured water, by demographics, Germany, 2009
                                                                            • Figure 52: Use flavoured water, by demographics, GB, 2009
                                                                          • Consumer attitudes
                                                                            • Figure 53: Attitudinal statements, by country, 2009
                                                                        • Appendix – Market Segmentation

                                                                            • Figure 54: Market segmentation, by volume, Austria, 2008
                                                                            • Figure 55: Market segmentation, by volume, Belgium, 2008
                                                                            • Figure 56: Market segmentation, by volume, Bulgaria, 2008
                                                                            • Figure 57: Market segmentation, by volume, Czech Republic, 2008
                                                                            • Figure 58: Market segmentation, by volume, Denmark, 2008
                                                                            • Figure 59: Market segmentation, by volume, Finland, 2008
                                                                            • Figure 60: Market segmentation, by volume, Greece, 2008
                                                                            • Figure 61: Market segmentation, by volume, Hungary, 2008
                                                                            • Figure 62: Market segmentation, by volume, Ireland, 2008
                                                                            • Figure 63: Market segmentation, by value, Ireland, 2008
                                                                            • Figure 64: Market segmentation, by volume, Netherlands, 2008
                                                                            • Figure 65: Market segmentation, by volume, Norway, 2008
                                                                            • Figure 66: Market segmentation, by volume, Poland, 2008
                                                                            • Figure 67: Market segmentation, by volume, Portugal, 2008
                                                                            • Figure 68: Market segmentation, by volume, Russia, 2008
                                                                            • Figure 69: Market segmentation, by volume, Sweden, 2008
                                                                            • Figure 70: Market segmentation, by volume, Switzerland, 2008
                                                                            • Figure 71: Market segmentation, by volume, Turkey, 2008
                                                                            • Figure 72: Market segmentation, by volume, Ukraine, 2008
                                                                        • Appendix – Market Size and Forecast Data

                                                                            • Figure 73: Retail value sales of bottled water, by country, 2004-13
                                                                            • Figure 74: Retail value sales of bottled water, by country, 2004-13
                                                                            • Figure 75: Retail value sales of bottled water, by country, 2004-13
                                                                            • Figure 76: Retail volume sales of bottled water, by country, 2004-13
                                                                            • Figure 77: Retail volume sales of bottled water, by country, 2004-13
                                                                            • Figure 78: Retail volume sales of bottled water, by country, 2004-13
                                                                            • Figure 79: Retail volume sales of bottled water, by country, 2004-13
                                                                            • Figure 80: Spend per capita, by country, 2004-08

                                                                        Companies Covered

                                                                        To learn more about the companies covered in this report please contact us.

                                                                        Bottled Water - Europe - August 2010

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