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Bottled Water - Europe - February 2011

Thanks partly to a greater premium orientation, France is Europe’s most valuable bottled water market, accounting for €7.4 billion in 2010. When it comes to volume sales, however, Italy is the undisputed leader. Volume sales of 11.5 billion litres were recorded, thanks to a per capita consumption that is twice as high as the European average.

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Table of contents

  1. Issues in the Market

      • Key points
        • Definition
          • Consumer research
            • Abbreviations
            • Market in Brief

              • France rules by value, Italy by volume
                • Eco issues
                  • Healthy does it
                    • Usage patterns reveal a GB anomaly
                      • Germans are the keenest on bottled water thanks to their dislike of tap water
                      • European Market Size and Forecast

                        • Key points
                          • The ‘Big 5’
                            • Figure 1: Bottled water: Value in local currency, 2004-14
                            • Figure 2: Bottled water: Volume, 2004-14
                            • Figure 3: Bottled water: Spend per capita (population), 2004-14
                            • Figure 4: Bottled water: Volume consumption per capita (population), 2004-14
                          • Other European countries
                            • Figure 5: Bottled water: Value in local currency, 2004-14
                            • Figure 6: Bottled water: Volume, 2004-14
                            • Figure 7: Bottled water: Spend per capita (population), 2004-14
                            • Figure 8: Bottled water: Volume consumption per capita (population), 2004-14
                        • Market Segmentation

                          • Key points
                            • The ‘Big 5’
                              • France
                                • Figure 9: France: Bottled water: Market segmentation, by volume, 2009
                                • Figure 10: France: Bottled water: Market segmentation, by value, 2009
                              • Germany
                                • Figure 11: Germany: Bottled water: Market segmentation, by volume, 2009
                                • Figure 12: Germany: Bottled water: Market segmentation, by value, 2009
                              • Italy
                                • Figure 13: Italy: Bottled water: Market segmentation, by volume, 2009
                                • Figure 14: Italy: Bottled water: Market segmentation, by value, 2009
                              • Spain
                                • Figure 15: Spain: Bottled water: Market segmentation, by volume, 2009
                                • Figure 16: Spain: Bottled water: Market segmentation, by value, 2009
                              • UK
                                • Figure 17: UK: Bottled water: Market segmentation, by volume, 2009
                                • Figure 18: UK: Bottled water: Market segmentation, by value, 2009
                              • Other European countries
                                • Austria
                                  • Figure 19: Austria: Bottled water: Market segmentation, by volume, 2009
                                  • Figure 20: Austria: Bottled water: Market segmentation, by value, 2009
                                • Belgium
                                  • Figure 21: Belgium: Bottled water: Market segmentation, by volume, 2009
                                  • Figure 22: Belgium: Bottled water: Market segmentation, by value, 2009
                                • Finland
                                  • Figure 23: Finland: Bottled water: Market segmentation, by volume, 2009
                                  • Figure 24: Finland: Bottled water: Market segmentation, by value, 2009
                                • Poland
                                  • Figure 25: Poland: Bottled water: Market segmentation, by volume, 2009
                                  • Figure 26: Poland: Bottled water: Market segmentation, by value, 2009
                                • Portugal
                                  • Figure 27: Portugal: Bottled water: Market segmentation, by volume, 2009
                                  • Figure 28: Portugal: Bottled water: Market segmentation, by value, 2009
                                • Sweden
                                  • Figure 29: Sweden: Bottled water: Market segmentation, by volume, 2009
                                  • Figure 30: Sweden: Bottled water: Market segmentation, by value, 2009
                                • Ukraine
                                  • Figure 31: Ukraine: Bottled water: Market segmentation, by volume, 2009
                                  • Figure 32: Ukraine: Bottled water: Market segmentation, by value, 2009
                              • Companies and Product Innovation

                                • Key points
                                  • Global region
                                    • Figure 33: % of new product launches, by region, March 2010-February 2011
                                  • European region
                                    • Figure 34: % of new product launches, by top ten European countries, March 2010-February 2011
                                    • Figure 35: % of new product launches, by the ‘Big 5’ countries, March 2010-February 2011
                                    • Figure 36: % of new product launches by top five claims, by the ‘Big 5’ European countries, 2009
                                  • France
                                    • Figure 37: Number of new product launches, France, 2008-11
                                    • Figure 38: Top five claims on new product development, France, 2008-11
                                  • Additive- and preservative-free
                                    • Ayurvedic inspiration
                                      • Novel packaging
                                        • Germany
                                          • Figure 39: Number of new product launches, Germany, 2007-10*
                                          • Figure 40: Top five claims on new product development, Germany, 2007-10*
                                        • Functional waters
                                          • Exotic flavours
                                            • Carbonic acid concerns
                                              • Italy
                                                • Figure 41: Number of new product launches, Italy, 2007-10*
                                                • Figure 42: Top five claims on new product development, Italy, 2007-10*
                                              • Low in sodium
                                                • Eco-friendly packaging
                                                  • Seasonal editions
                                                    • Spain
                                                      • Figure 43: Number of new product launches, Spain, 2007-10*
                                                      • Figure 44: Top five claims on new product development, Spain, 2007-10*
                                                    • Eye-catching packaging designs
                                                      • Kid appeal
                                                        • Marginal flavoured water
                                                          • UK
                                                            • Figure 45: Number of new product launches, UK, 2007-10
                                                            • Figure 46: Top five claims on new product development, UK, 2008-11
                                                          • More natural contents
                                                            • Beauty in a bottle
                                                              • Ethical products
                                                              • The Consumer

                                                                • Key points
                                                                  • Bottled mineral water
                                                                    • France
                                                                      • Figure 47: Trends in use of bottled mineral water, France, 2006-10
                                                                      • Figure 48: Trends in frequency of use of bottled mineral water, France, 2006-10
                                                                      • Figure 49: Trends in types of bottled mineral water drunk most often, France, 2006-10
                                                                      • Figure 50: Size of bottled mineral water drunk, France, 2010
                                                                      • Figure 51: Size of bottled mineral water drunk, France 2007-09
                                                                    • Germany
                                                                      • Figure 52: Trends in use of bottled mineral water, Germany, 2006-10
                                                                      • Figure 53: Trends in frequency of use of bottled mineral water, Germany, 2006-10
                                                                      • Figure 54: Trends in types of bottled mineral water drunk most often, Germany, 2006-10
                                                                      • Figure 55: Size of bottled mineral water drunk, Germany, 2007-10
                                                                    • Spain
                                                                      • Figure 56: Trends in use of bottled mineral water, Spain, 2006-10
                                                                      • Figure 57: Trends in frequency of use of bottled mineral water, Spain, 2006-10
                                                                      • Figure 58: Trends in types of bottled mineral water drunk most often, Spain, 2006-09
                                                                    • GB
                                                                      • Figure 59: Trends in use of bottled mineral water, GB, 2006-10
                                                                      • Figure 60: Trends in frequency of use of bottled mineral water, GB, 2006-10
                                                                      • Figure 61: Trends in types of bottled mineral water drunk most often, GB, 2006-10
                                                                      • Figure 62: Size of bottled mineral water drunk, GB, 2007-10
                                                                    • Flavoured water
                                                                      • France
                                                                        • Figure 63: Trends in use of flavoured water, France, 2006-10
                                                                        • Figure 64: Trends in frequency of use of flavoured water, France, 2006-10
                                                                        • Figure 65: Size of flavoured water drunk, France, 2010
                                                                        • Figure 66: Trends in size of flavoured water drunk most often, France, 2007-09
                                                                      • Germany
                                                                        • Figure 67: Trends in use of flavoured water, Germany, 2006-10
                                                                        • Figure 68: Trends in frequency of use of flavoured water, Germany, 2006-10
                                                                        • Figure 69: Size of flavoured water drunk, Germany, 2007-10
                                                                      • GB
                                                                        • Figure 70: Trends in use of flavoured water, GB, 2006-10
                                                                        • Figure 71: Trends in frequency of use of flavoured water, GB, 2006-10
                                                                        • Figure 72: Size of flavoured water drunk, GB, 2008-10
                                                                      • Fizzy minerals/mixers for alcohol in Great Britain
                                                                        • Figure 73: Trends in frequency of use of fizzy minerals/mixers for alcohol, GB, 2006-10
                                                                        • Figure 74: Trends in frequency of use of fizzy minerals/mixers for alcohol, GB, 2006-10
                                                                        • Figure 75: Trends in types of flavours of fizzy minerals/mixers for alcohol used most often, GB, 2007-10
                                                                      • Ownership of water filter jugs
                                                                        • Figure 76: Ownership of water filter jug, France, 2007-10
                                                                        • Figure 77: Ownership of water filter jug, Germany, 2007-10
                                                                        • Figure 78: Ownership of water filter jug, Spain, 2010
                                                                        • Figure 79: Ownership of water filter jug, GB, 2007-10
                                                                    • Appendix – Demographic Data

                                                                        • Figure 80: Frequency of use of bottled mineral water, by demographics, France, 2010
                                                                        • Figure 81: Frequency of use of bottled mineral water, by demographics, Germany, 2010
                                                                        • Figure 82: Frequency of use of bottled mineral water, by demographics, Spain, 2010
                                                                        • Figure 83: Frequency of use of bottled mineral water, by demographics, GB, 2010
                                                                        • Figure 84: Size of bottled mineral water drunk, by demographics, France, 2010
                                                                        • Figure 85: Size of bottled mineral water drunk most often, by demographics, Germany, 2010
                                                                        • Figure 86: Size of bottled mineral water drunk most often, by demographics, GB, 2010
                                                                        • Figure 87: Frequency of use of flavoured water, by demographics, France, 2010
                                                                        • Figure 88: Frequency of use of flavoured water, by demographics, Germany, 2010
                                                                        • Figure 89: Frequency of use of flavoured water, by demographics, GB, 2010
                                                                        • Figure 90: Size of flavoured water drunk, by demographics, France, 2010
                                                                        • Figure 91: Size of flavoured water drunk most often, by demographics, Germany, 2010
                                                                        • Figure 92: Size of flavoured water drunk most often, by demographics, GB, 2010
                                                                        • Figure 93: Frequency of use of fizzy minerals/mixers for alcohol, by demographics, GB, 2010
                                                                        • Figure 94: Ownership of water filter jug, by demographics, France, 2010
                                                                        • Figure 95: Ownership of water filter jug, by demographics, Germany, 2010
                                                                        • Figure 96: Ownership of water filter jug, by demographics, Spain, 2010
                                                                        • Figure 97: Ownership of water filter jug, by demographics, GB, 2010
                                                                    • Appendix – Market Size and Forecast Data

                                                                        • Figure 98: Bottled water: Value in local currency, 2004-14
                                                                        • Figure 99: Bottled water: Volume, 2004-14
                                                                        • Figure 100: Bottled water: Spend per capita (population), 2004-14
                                                                        • Figure 101: Bottled water: Volume consumption per capita (population), 2004-14
                                                                        • Figure 102: Bottled water: Value in local currency, 2004-14
                                                                        • Figure 103: Bottled water: Volume, 2004-14
                                                                        • Figure 104: Bottled water: Spend per capita (population), 2004-14
                                                                        • Figure 105: Bottled water: Volume consumption per capita (population), 2004-14

                                                                    Companies Covered

                                                                    To learn more about the companies covered in this report please contact us.

                                                                    Bottled Water - Europe - February 2011

                                                                    £1,407.00 (Excl.Tax)