Bottled Water - UK - May 2012
“Awareness of the importance of staying hydrated has grown, with more than half of consumers saying that this is an influencing factor when drinking bottled water, either in or out of the home, but there remains a need to remind consumers to increase their consumption.”
– Amy Lloyd, Senior Food and Drink Analyst
Some questions answered in this report include:
- How can the market boost frequency of usage?
- How can bottled water brands further leverage the convenience angle?
- How can British brands leverage provenance to drive sales?
- How can the market attract the growing group of older consumers?
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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