Bottled Water - US - November 2009
The bottled water category faces numerous challenges including the economics of the “new normal” and increased environmental concern, and as a result, understanding market dynamics has become essential to ensure continued success. Opportunities do remain, however, and this report seeks out and finds them. Some of the topics covered in this report include:
- How market forces are reshaping the bottled water category, suppressing sales in some segments and not in others
- Specific product ideas, strategies and tactics likely to be well received in this changing category, including: identification of overlooked demos, what types of bottled water products respondents want but are not available, and product suggestions for specific use
- How consumer attitudes are affecting category sales, and steps bottled water manufacturers can take to enhance their brands
- An analysis of why certain brands are succeeding in the market and why others are struggling
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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