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Bread and Baked Goods - Brazil - August 2015

“The bread and baked goods market is still developing as consumers are eating more packaged bread although not necessarily eating less freshly baked bread from bakeries. Companies must invest in innovation, especially those regarding flavors and freshness.”
Andre Euphrasio, Research Analyst

This report covers the following areas:

  • Increasing consumption of packaged bread among over-55s
  • Using freshness as a way to bring in more consumers

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Table of contents

  1. Introduction

      • Definitions
        • Excluded from the market size
          • Terms
            • Abbreviations
            • Executive Summary

                • The market
                  • Figure 1: Forecast of Brazil retail sales of bread and baked goods, by value, 2010-20
                • Market drivers
                  • Companies, brands, and innovation
                    • Figure 2: Value shares in the bread and bread products retail market, 2013-14
                    • Figure 3: Top five new product launches, by company, 2013-15
                  • The consumer
                    • Bread presents high consumption in Brazil
                      • Eating bread with a spread or as a snack is popular
                        • Figure 4: Ways of consuming bread and baked goods, April 2015
                      • Price is fundamental when purchasing bread
                        • Freshly baked bread is still preferred
                          • What we think
                          • Issues and Insights

                            • Increasing consumption of packaged bread among over-55s
                              • The facts
                                • The implications
                                  • Figure 5: Frequency of eating bread and baked goods, eaten at least once a week, April 2015
                                  • Figure 6: Low/no/reduced carb bread products, worldwide
                                • Using freshness as a way to bring in more consumers
                                  • The facts
                                    • The implications
                                      • Figure 7: Products with resealable packaging, worldwide
                                      • Figure 8: Frozen bread, Brazil
                                      • Figure 9: Bread products divided into portions, worldwide
                                  • Market Drivers

                                    • Key points
                                      • Healthful products
                                        • Decrease in trans fats
                                          • Reduction in sodium content
                                            • Sugar reduction could be the next step
                                              • Drought and devalued currency affecting prices
                                                • Changes in labels to include allergens
                                                • Who’s Innovating?

                                                  • Key points
                                                    • Grupo Bimbo leads in new product launches
                                                      • Figure 10: Top five new product launches, by company, 2013-15
                                                      • Figure 11: New product launches by Bimbo, Brazil
                                                      • Figure 12: New product launches by Pandurata (Bauducco), Brazil
                                                    • Supermarket own-labels are investing in the category
                                                      • Figure 13: New product launches by supermarket own-labels, Brazil
                                                    • The majority of new launches are still unflavored
                                                      • Figure 14: New product launches, by flavor, 2013-15
                                                      • Figure 15: New flavored-bread launches, Brazil
                                                    • Adding color to stand out
                                                      • Figure 16: Colored bread products, Brazil, 2014
                                                  • Market Size, Forecast, and Segment Performance

                                                    • Key points
                                                      • Worldwide bread and baked goods market
                                                        • Figure 17: Worldwide bread and baked goods markets of selected countries, CAGR retail value and consumption per capita
                                                      • Exports of processed bread are on the rise
                                                        • Bread and baked goods on path of constant growth
                                                          • Figure 18: Retail sales of bread and baked goods in Brazil, by value, 2010-14
                                                          • Figure 19: Retail sales of bread and baked goods in Brazil, by volume, 2010-14
                                                        • Plain white bread leads the market
                                                          • Figure 20: Retail market segmentation of bread and baked goods, by value, 2013-14
                                                          • Figure 21: Retail market segmentation of bread and baked goods, by volume, 2013-14
                                                        • Market forecast
                                                          • Figure 22: Forecast of Brazil retail sales of bread and baked goods, by value, 2010-20
                                                          • Figure 23: Forecast of Brazil retail sales of bread and baked goods, by volume, 2010-20
                                                        • Forecast methodology
                                                        • Market Share

                                                          • Key points
                                                            • The four biggest players account for more than 70% of the market
                                                              • Figure 24: Value shares in the bread and bread products retail market, 2013-14
                                                              • Figure 25: Volume shares in the bread and bread products retail market, 2013-14
                                                          • Companies and Brands

                                                            • Grupo Bimbo
                                                              • Product range
                                                                • Wickbold & Nosso Pão Indústrias Alimentícias
                                                                  • Product range
                                                                    • Lua Nova Ind. e Com. de Prods. Alimentícios (Panco)
                                                                      • Product range
                                                                        • Ind. de Alimentos Kodama (Seven Boys)
                                                                          • Product range
                                                                          • The Consumer – Frequency of Eating Bread and Baked Goods

                                                                            • Key points
                                                                              • Bread presents high consumption in Brazil
                                                                                  • Figure 26: Frequency of eating bread and baked goods, April 2015
                                                                                  • Figure 27: Frequency of eating bread and baked goods, by socioeconomic group, April 2015
                                                                                • White bread has chances to grow in the North and North-East
                                                                                  • Figure 28: Frequency of eating bread and baked goods, by region, April 2015
                                                                                  • Figure 29: Packaged bread containing mixed products, Marks & Spencer, UK
                                                                                • Artisanal and freshness have potential to bring in more customers
                                                                                    • Figure 30: Packaged bread and baked goods with an artisanal feeling, worldwide
                                                                                • The Consumer – Ways of Consuming Bread and Baked Goods

                                                                                  • Key points
                                                                                    • Eating bread with a spread or as a snack is popular
                                                                                      • Figure 31: Ways of consuming bread and baked goods, April 2015
                                                                                    • Snacks for Millennials
                                                                                      • Figure 32: Ways of consuming bread and baked goods, by age, April 2015
                                                                                      • Figure 33: Mini-breads varieties
                                                                                    • Boosting salads and soups
                                                                                      • Figure 34: Ways of consuming bread and baked goods, by age, April 2015
                                                                                  • The Consumer – Influencing Factors when Purchasing Bread and Baked Goods

                                                                                    • Key points
                                                                                      • Price is fundamental when purchasing bread
                                                                                        • Figure 35: Influencing factors when purchasing bread and baked goods, April 2015
                                                                                      • Brand is more important than health benefits
                                                                                        • Added nutrients and low/reduced attributes appeal more to older consumers
                                                                                          • Figure 36: Influencing factors when purchasing bread and baked goods, April 2015
                                                                                          • Figure 37: New added/high fiber products, Brazil
                                                                                          • Figure 38: Kingmill’s Great White, UK
                                                                                          • Figure 39: Half & half products, UK
                                                                                          • Figure 40: New product launches, by claims, 2013-15
                                                                                          • Figure 41: New products containing reduced sodium, Brazil
                                                                                          • Figure 42: New products containing reduced sugar, Brazil
                                                                                        • Salvador is more health driven than the rest of the country
                                                                                          • Figure 43: Influencing factors when purchasing bread and baked goods in Salvador, April 2015
                                                                                        • Catering for those interested in different flavors
                                                                                          • Figure 44: Influencing factors when purchasing bread and baked goods in Salvador, April 2015
                                                                                          • Figure 45: Varieties of cheese bread products
                                                                                          • Figure 46: Varieties of flavored-bread, worldwide
                                                                                        • Asian flavors for more exotic varieties
                                                                                            • Figure 47: Flavored-bread, worldwide
                                                                                        • The Consumer – Attitudes and Behavior toward Bread and Baked Goods

                                                                                          • Key points
                                                                                            • Freshly baked bread still preferred
                                                                                              • Figure 48: Attitudes and behavior toward bread and baked goods, April 2015
                                                                                            • Clear nutritional information is a good attractive
                                                                                              • Figure 49: Attitudes and behavior toward bread and baked goods, April 2015
                                                                                            • Vegetable and fruit added to breads to maintain a healthful diet
                                                                                                • Figure 50: Bread products with added vegetables
                                                                                              • Sweet-flavored breads to increase consumption
                                                                                                • Figure 51: Sweet bread innovations worldwide
                                                                                              • Gluten-free still needs to prove its efficiency
                                                                                                • Figure 52: Attitudes and behavior toward bread and baked goods, April 2015
                                                                                                • Figure 53: Gluten-free launches, Brazil and worldwide, 2010-15
                                                                                                • Figure 54: Gluten-free products in Brazil
                                                                                                • Figure 55: Cheese bread made with tofu by Nutriente Alimentos Funcionais, January 2014
                                                                                                • Figure 56: Gluten-free products worldwide

                                                                                            Companies Covered

                                                                                            To learn more about the companies covered in this report please contact us.

                                                                                            Bread and Baked Goods - Brazil - August 2015

                                                                                            £3,199.84 (Excl.Tax)