Bread and Baked Goods - UK - January 2012
“To more effectively compete with own-label, brands need to emotionally engage with consumers, extolling the virtues of their expertise and – in the case of the older bakeries – heritage. But they are likely to struggle to achieve this without a stronger media presence.”
– Alex Beckett, Senior Food Analyst
Some questions answered in this report include:
- How can bread brands win back share from own-label?
- How can the bread market re-engage with the ABs?
- How can manufacturers entice more 16-24s into the wrapped sliced bread market?
- Which bakery areas should branded manufacturers venture into?
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