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Breakfast Cereals - Global Annual Review - 2016

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Table of contents

  1. Overview

      • Figure 1: Breakfast cereal, retail market value (m $US), top five markets, 2015*
      • Figure 2: Breakfast cereal, per-capita consumption, top five markets, 2015
      • Figure 3: Breakfast cereal, new product launches, top claims, global, 2015
      • Figure 4: Cold and hot cereal, % of new product launches, top five countries, 2015
      • Figure 5: Breakfast cereal, global market performance
  2. The Big Stories

      • Can this category be saved?*
          • Figure 6: Reasons for eating less cereal, Canada, May 2015
          • Figure 7: Reasons for eating less cereal, US, May 2015
        • Health issues: gluten-free and other better-for-you efforts*
          • Figure 8: Reasons for eating gluten free food, US, July 2015
          • Figure 9: Top health-related claims, breakfast cereals, global, 2013-15
        • Granola and muesli gain in popularity*
          • Figure 10: Granola, top claims, global, 2013-15
      • Notable Products

        • Granola and muesli
          • Notable products of 2015 beyond granola
            • Cereal for kids
            • Looking to the Future

              • Will Western-style cereal ever really catch on in Asia?*
                • Figure 11: Breakfast cereal, per capita consumption (kg), select Asian markets, 2012-15
                • Figure 12: Breakfast food choices, by age, Japan, 2014
              • Reimagining cereal*
                  • Figure 13: Attitudes towards cereal, select European markets, 2015
                • How can companies keep loyalists engaged?*
                  • Figure 14: Perceptions of breakfast foods, UK, June 2015
                  • Figure 15: Top five factors when choosing a breakfast cereal, select European markets, 2015
              • The Analyst's View

                Companies Covered

                To learn more about the companies covered in this report please contact us.

                Breakfast Cereals - Global Annual Review - 2016

                £1,995.00 (Excl.Tax)