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  • Mintel GNPD

    Global product launch activity in consumer packaged goods

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    Consumer trends and their business application

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The breakfast cereal market generated an estimated $10.2 billion in total U.S. sales for 2011. While the market is substantial in size, the most pressing concern for marketers is that it has been in decline since 2009. This is due in part to the fact that with a household penetration rate in ...