Breakfast Eating Habits - UK - July 2016
"Breakfast is an almost universal occasion. While 55% of people eat it at home every day, almost half (49%) sometimes eat breakfast out of home. That 28% do so once a week or more demonstrates that this is an established habit for a sizeable minority.
"Barriers remain, however, with the cost of eating breakfast out of home still seen to be the main deterrent to more frequent uptake: almost seven in ten (68%) people who eat breakfast say it is too expensive to eat breakfast out of home often. The low cost of in-home breakfast options therefore remains a key selling point to leverage."
– Amy Price, Senior Food and Drink Analyst
This Report covers the following areas:
- Convenience appeals to today's time-pressed breakfast eater
- A desire for variety is changing the breakfast occasion
- Sugar remains an issue
This Report looks at consumer breakfast eating habits and attitudes, in order to understand what this means for marketers, retailers and suppliers.
This Report discusses foods for breakfast consumed both at home and out of home (eg at work, at a coffee shop), with the focus being primarily on the retail channel.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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