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US Breakfast Foods Market - September 2012

This report builds on the analysis presented in Mintel’s Entrées and Sandwiches—U.S., November 2010 Foods—U.S., November 2009, as well as Breakfast Foods: The Market—U.S., November 2008 and the October 2006 report of the same title.

For the purposes of this report, the breakfast food market is covered as per the following definitions:

  • Sweet breakfast breads and pastries, including shelf-stable, fresh, refrigerated, and frozen doughnuts, muffins, coffeecakes, snack cakes, toaster pastries and tarts, Danishes, pastries, and mixes to make such products.
  • Breakfast meats, including bacon and breakfast sausage.
  • Waffles, pancakes, French toast, and toaster pastries.
  • Breakfast entrées (refrigerated and frozen).

 Breakfast categories included in 2012 and/or 2013 reports and NOT included in the current Breakfast Foods—U.S., September 2012 report:

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Sales data
            • Consumer survey data
              • Advertising creative
                • Abbreviations and terms
                  • Abbreviations
                    • Terms
                    • Executive Summary

                        • The market and forecast
                          • Breakfast foods experience positive performance; trend expected to continue
                            • Figure 1: Total U.S. sales and fan chart forecast of breakfast foods, at current prices, 2007-17
                          • Two segments dominate together, owning 80% of the market
                            • Figure 2: Rate of change in current dollar sales, breakfast foods, by segment, 2012-17
                          • Market factors
                            • The aging American population could pose a challenge for breakfast foods companies
                              • Declines in households with children also could impact sales negatively
                                • Multicultural groups are forecast to grow at a faster rate than whites, total population
                                  • Companies, brands, and innovations
                                    • Market very fragmented; private label and smaller brands control half the market
                                      • Figure 3: Selected manufacturer FDMx share of breakfast foods, 2012*
                                    • Innovation focused on health and convenience
                                      • Figure 4: Interest in new breakfast foods products, May 2012
                                    • The consumer
                                      • Consumption is low for some breakfast foods
                                        • Figure 5: Consumption of top seven breakfast foods, by types and when eaten, May 2012
                                      • Households with children over index on all breakfast foods consumption
                                        • Figure 6: Consumption of breakfast foods by top five types eaten, by presence of children, May 2012
                                      • Low cholesterol/heart healthy is most important health-related attribute
                                        • Figure 7: Top five important health-related attributes when selecting breakfast foods, May 2012
                                      • Breakfast at restaurants continues to pose a threat
                                        • Figure 8: Attitudes toward breakfast eating and restaurant breakfast foods, May 2012
                                      • Value remains important to consumers
                                        • Figure 9: Attitudes toward breakfast foods purchase behavior, May 2012
                                      • Consumers shop at multiple channels
                                        • Figure 10: Purchase locations for breakfast foods, May 2012
                                      • What we think
                                      • Issues in the Market

                                          • How can breakfast foods companies increase consumption?
                                            • How can breakfast foods better compete with restaurants offerings?
                                            • Insights and Opportunities

                                              • Extending usage occasions beyond breakfast
                                                • Figure 11: Attitudes toward breakfast foods eating occasions and purchase behavior, by gender, May 2012
                                                • Figure 12: Attitudes toward breakfast foods eating occasions, by presence of children in household, May 2012
                                              • Leverage interest in “ethnic-inspired” breakfast foods
                                                • Figure 13: Interest in new breakfast foods products, by age, May 2012
                                              • Vegetarian options in demand; opportunities exist
                                                • Figure 14: Attitudes toward interest in new breakfast products and purchase behavior, by age, May 2012
                                                • Figure 15: Interest in new breakfast food products, by age, May 2012
                                            • Trend Applications

                                                • Trend: A Simple Balance for Health
                                                  • Figure 16: Attitudes toward breakfast eating, by gender, May 2012
                                                • Trend: Slow It All Down
                                                  • Figure 17: Attitudes toward breakfast eating and restaurant breakfast foods, by gender, May 2012
                                                • 2015 Trend: Brand Intervention
                                                • Market Size and Forecast

                                                  • Key points
                                                    • Breakfast foods post strong performance; continued growth expected
                                                      • Figure 18: Attitudes toward breakfast foods purchase behavior, by age, May 2012
                                                    • Sales and forecast of breakfast foods
                                                      • Figure 19: Total U.S. retail sales and forecast of breakfast foods, at current prices, 2007-17
                                                      • Figure 20: Total U.S. retail sales and forecast of breakfast foods, at inflation-adjusted prices, 2007-17
                                                    • Fan chart forecast
                                                        • Figure 21: Total U.S. sales and fan chart forecast of breakfast foods, at current prices, 2007-17
                                                      • Walmart sales
                                                      • Market Drivers

                                                        • Key points
                                                          • Feeble economic climate keeps consumers in frugal mindset
                                                            • Consumer sentiment rises, but not consistent
                                                              • 2012 drought to cause significant food price increases in 2013
                                                                • Gas prices surging; trend expected to continue
                                                                  • More than a fifth of Americans work at their home office
                                                                    • Health: a pressing issue for adults, children; likely to continue
                                                                      • Health-related conditions are growing in the U.S.
                                                                        • Figure 22: Attitudes toward personal health and nutrition, by gender, May 2012
                                                                      • Current children’s health condition and diet habits: an indication of future adult patterns
                                                                        • Breakfast continues to be the most important meal of the day
                                                                          • Figure 23: Attitudes toward breakfast, by gender, January 2011-March 2012
                                                                        • Demographic changes likely to affect the breakfast foods market
                                                                          • Households with children to remain important despite expected decline; number of children per household growing
                                                                            • Multicultural groups remain important for the breakfast foods category
                                                                              • The older population is increasing at the highest rate
                                                                              • Competitive Context

                                                                                • Breakfast eaten at restaurants continues to pose a threat
                                                                                  • Figure 24: Eating locations by weekday and weekend, May 2012
                                                                                  • Figure 25: Attitudes toward restaurant breakfast foods, by age, May 2012
                                                                                • Other healthful breakfast options present competition
                                                                                • Segment Performance

                                                                                  • Key points
                                                                                    • A two-horse race dominates the breakfast foods category
                                                                                      • Figure 26: Usage of private label and brands, by types of breakfast foods, May 2012
                                                                                    • Total U.S. sales of breakfast foods, by segment
                                                                                      • Figure 27: Total U.S. sales of breakfast foods, segmented by type, 2010 and 2012
                                                                                  • Segment Performance—Sweet Breakfast Breads and Pastries

                                                                                    • Key points
                                                                                      • A blend of “mini,” “wholesome,” yet indulgent
                                                                                        • Figure 28: Attitudes toward personal health and nutrition, by gender, May 2012
                                                                                      • Sales and forecast of sweet breakfast breads and pastries
                                                                                        • Figure 29: Total U.S. sales and forecast of sweet breakfast breads and pastries, at current prices, 2007-17
                                                                                    • Segment Performance—Breakfast Meats

                                                                                      • Key points
                                                                                        • Breakfast meats continue to enjoy much popularity
                                                                                          • Sales and forecast of breakfast meats
                                                                                            • Figure 30: Total U.S. sales and forecast of breakfast meats, at current prices, 2007-17
                                                                                        • Segment Performance—Waffles/Pancakes/French Toast/Toaster Pastries

                                                                                          • Key points
                                                                                            • Healthful offerings without compromising taste
                                                                                              • Sales and forecast of waffles/pancakes/French toast/toaster pastries
                                                                                                • Figure 31: Total U.S. sales and forecast of waffles/pancakes/French toast/toaster pastries, at current prices, 2007-17
                                                                                            • Segment Performance—Frozen Breakfast Entrées

                                                                                              • Key points
                                                                                                • Frozen entrées able to achieve prerecession growth
                                                                                                  • Sales and forecast of frozen breakfast entrées
                                                                                                    • Figure 32: Total U.S. sales and forecast of frozen breakfast entrées, at current prices, 2007-17
                                                                                                • Segment Performance—Refrigerated Breakfast Entrées

                                                                                                  • Key points
                                                                                                    • Sales and forecast of refrigerated breakfast entrées
                                                                                                      • Figure 33: Total U.S. sales and forecast of refrigerated breakfast entrées, at current prices, 2007-17
                                                                                                  • Retail Channels

                                                                                                    • Key points
                                                                                                      • A tale of two retail channels in a very close race
                                                                                                          • Figure 34: Purchase locations for breakfast foods, by age, May 2012
                                                                                                        • Sales of breakfast foods, by retail channel
                                                                                                          • Figure 35: Total retail sales of breakfast foods, by channel, at current prices, 2010-12
                                                                                                      • Retail Channels—Supermarkets

                                                                                                        • Key points
                                                                                                          • Supermarkets benefit from certain breakfast foods segments
                                                                                                            • Creative merchandising and marketing plans help retain loyalty
                                                                                                              • Supermarket sales of breakfast foods
                                                                                                                • Figure 36: Supermarket sales of breakfast foods, at current prices, 2007-12
                                                                                                            • Retail Channels—Other Retail Channels

                                                                                                              • Key points
                                                                                                                • Other channels pose greater competition with expanded food offerings
                                                                                                                  • Other retail channel sales of breakfast foods
                                                                                                                    • Figure 37: U.S. sales of breakfast foods, through other channels, at current prices, 2007-12
                                                                                                                • Retail Channels—Natural Supermarkets

                                                                                                                  • Key points
                                                                                                                    • Insights
                                                                                                                      • Sales of breakfast foods in the natural channel
                                                                                                                        • Figure 38: Natural supermarket sales of breakfast foods, at current prices, 2009-11*
                                                                                                                        • Figure 39: Natural supermarket sales of breakfast foods, at inflation-adjusted prices, 2009-11*
                                                                                                                      • Natural channel sales of breakfast foods by segment
                                                                                                                        • Figure 40: Natural supermarket sales of breakfast foods, by segment, 2009 and 2011*
                                                                                                                      • Natural channel sales of breakfast foods by organic
                                                                                                                        • Figure 41: Natural supermarket sales of breakfast foods, by organic, 2009 and 2011*
                                                                                                                      • Natural channel sales of selected breakfast food segments by gluten-free
                                                                                                                        • Figure 42: Natural supermarket sales of bread, by gluten-free, 2009 and 2011*
                                                                                                                    • Leading Companies

                                                                                                                      • Key points
                                                                                                                        • Kellogg brands’ makeover pays off
                                                                                                                          • Smithfield Foods banks on healthful launches, posts highest jump
                                                                                                                            • Grupo Bimbo leverages minis and bite sizes and succeeds
                                                                                                                              • Hostess files for bankruptcy; sales drop
                                                                                                                                • Private label posts dollar sales growth, maintaining strong presence
                                                                                                                                  • Manufacturer FDMx sales of breakfast foods
                                                                                                                                    • Figure 43: Manufacturer FDMx sales of breakfast foods, 2011* and 2012*
                                                                                                                                • Brand Share—Breakfast Meats

                                                                                                                                  • Key points
                                                                                                                                    • Oscar Mayer sales slip; Smithfield Foods sees largest jump in sales
                                                                                                                                      • Many brands focus on developing healthier alternatives
                                                                                                                                        • Selected FDMx manufacturer and brand sales of breakfast meats
                                                                                                                                          • Figure 44: Selected FDMx manufacturer and brand sales of breakfast meats, 2011 and 2012
                                                                                                                                      • Brand Share—Sweet Breakfast Breads and Pastries

                                                                                                                                        • Key points
                                                                                                                                          • Private label maintains; Entenmann’s shows most growth; others lose
                                                                                                                                            • Manufacturer and brand sales of sweet breads and pastries
                                                                                                                                              • Figure 45: Selected FDMx manufacturer and brand sales of sweet breakfast breads and pastries, 2011-12
                                                                                                                                          • Brand Share—Waffles/Pancakes/French Toast/Toaster Pastries

                                                                                                                                            • Key points
                                                                                                                                              • Kellogg dominates with biggest brand rejuvenation in its history
                                                                                                                                                • Selected FDMx manufacturer, brand sales of waffles/pancakes/French toast/toaster pastries
                                                                                                                                                  • Figure 46: Selected FDMx manufacturer and brand sales of waffles/pancakes/French toast/toaster pastries, 2011* and 2012*
                                                                                                                                              • Brand Share—Frozen Breakfast Entrées

                                                                                                                                                • Key points
                                                                                                                                                  • Sara Lee, with Jimmy Dean, still in the lead; but sales slide
                                                                                                                                                    • Selected FDMx manufacturer, brand sales of frozen breakfast entrées
                                                                                                                                                      • Figure 47: Selected FDMx manufacturer and brand sales of frozen breakfast entrées, 2011* and 2012*
                                                                                                                                                  • Brand Share—Refrigerated Breakfast Entrées

                                                                                                                                                    • Key point
                                                                                                                                                      • Lack of innovation causes sales drop
                                                                                                                                                        • Selected FDMx manufacturer, brand sales of refrigerated breakfast entrées
                                                                                                                                                          • Figure 48: Selected FDMx manufacturer and brand sales of refrigerated breakfast entrées, 2011 and 2012
                                                                                                                                                      • Innovations and Innovators

                                                                                                                                                        • Manufacturers continue focus on health and convenience
                                                                                                                                                          • Figure 49: Interest in new breakfast foods products, by gender, May 2012
                                                                                                                                                        • Breakfast sweet breads and pastries focus on mini versions
                                                                                                                                                          • Packaged breakfast meats innovate with flavor, “low in,” substitutes
                                                                                                                                                            • Waffles/pancakes/French toast/toaster pastries
                                                                                                                                                              • Frozen breakfast entrées
                                                                                                                                                                • Figure 50: Interest in new breakfast foods products, by gender, May 2012
                                                                                                                                                            • Marketing Strategies

                                                                                                                                                              • Overview of the brand landscape
                                                                                                                                                                • Kellogg revamps brands, ups ad spend
                                                                                                                                                                  • Kellogg’s Eggo touts nutrition, convenience and taste
                                                                                                                                                                    • Figure 51: Kellogg Eggo Nutri-Grain, “Simply Delicious,” TV ad, 2011
                                                                                                                                                                    • Figure 52: Brand analysis of Kellogg Nutri-Grain, 2012
                                                                                                                                                                    • Figure 53: Kellogg Eggo Wafflers, “Pack Flavors,” TV ad, 2012
                                                                                                                                                                    • Figure 54: Brand analysis for Kellogg Eggo Wafflers, 2012
                                                                                                                                                                  • Pop-Tarts deliver fun to dull mornings
                                                                                                                                                                    • Figure 55: Kellogg Pop-Tarts Wildlicious Fruit, “Fruity Morning,” TV ad, 2012
                                                                                                                                                                    • Figure 56: Brand analysis of Pop-Tarts Wildlicious Fruit, 2012
                                                                                                                                                                    • Figure 57: Kellogg Pop-Tarts Mini Crisps, “Volcanic Eruption,” TV ad, 2012
                                                                                                                                                                    • Figure 58: Brand analysis of Kellogg Pop-Tarts Mini Crisps, 2012
                                                                                                                                                                  • Kellogg goes digital
                                                                                                                                                                    • Kellogg creates a world of Pop-Tarts
                                                                                                                                                                      • Smithfield Foods bets on bacon
                                                                                                                                                                        • Farmland launches marketing blitz
                                                                                                                                                                          • Figure 59: Farmland bacon, “Sizzle,” TV ad, 2012
                                                                                                                                                                          • Figure 60: Brand analysis of Farmland bacon, 2012
                                                                                                                                                                        • Smithfield Foods doubles down on corporate social responsibility
                                                                                                                                                                          • Smithfield Foods leverages consumers’ common interests
                                                                                                                                                                            • Jimmy Dean reaches for the sun
                                                                                                                                                                              • TV campaign emphasizes convenience and taste appealing for families
                                                                                                                                                                                • Figure 61: Jimmy Dean “Repeat Everything,” TV ad, 2012
                                                                                                                                                                                • Figure 62: Brand analysis of Jimmy Dean Sausage, 2012
                                                                                                                                                                              • Jimmy Dean goes social
                                                                                                                                                                                • Oscar Mayer says “Yes” to Selects
                                                                                                                                                                                  • Wienermobile gets digital and has real-life followers
                                                                                                                                                                                  • Breakfast Restaurant Trends

                                                                                                                                                                                    • Key points
                                                                                                                                                                                      • Burritos and wraps experience the largest growth from 2009-12
                                                                                                                                                                                          • Figure 63: Top breakfast dishes on menus, 2009-12
                                                                                                                                                                                        • Bacon continues in the lead; turkey bacon sees significant growth
                                                                                                                                                                                          • Figure 64: Top 20 breakfast dishes on menus, by protein source, 2009-12
                                                                                                                                                                                        • Nutritional claims increase in number, but still in small number
                                                                                                                                                                                          • Figure 65: Number of nutritional claims, 2009-12
                                                                                                                                                                                      • Consumption of Breakfast Foods

                                                                                                                                                                                        • Key points
                                                                                                                                                                                          • Convenient and speedy items are sought during the week
                                                                                                                                                                                            • Figure 66: Consumption of breakfast foods, by types during the week and weekend, May 2012
                                                                                                                                                                                          • Older consumers under index on usage for most breakfast foods listed
                                                                                                                                                                                            • Figure 67: Consumption of breakfast foods by types, by age, May 2012
                                                                                                                                                                                          • Households with children over index on most breakfast items surveyed
                                                                                                                                                                                              • Figure 68: Consumption of breakfast foods by types and when eaten, by presence of children, May 2012
                                                                                                                                                                                          • Important Health-Related Attributes

                                                                                                                                                                                            • Key points
                                                                                                                                                                                              • More younger consumers deem important organic, gluten free, dairy free
                                                                                                                                                                                                • Figure 69: Important health-related attributes when selecting breakfast foods, by age, May 2012
                                                                                                                                                                                                • Figure 70: Interest in new breakfast foods products, by age, May 2012
                                                                                                                                                                                              • Certain health attributes need more focus from manufacturers
                                                                                                                                                                                                • Figure 71: Consumption and frequency of consumption of breakfast foods by types during the week, by Important health-related attributes, May 2012
                                                                                                                                                                                                • Figure 72: Consumption and frequency of consumption of breakfast foods by types during the week, by Important health-related attributes, May 2012
                                                                                                                                                                                            • Impact of Race/Hispanic Origin

                                                                                                                                                                                              • Key points
                                                                                                                                                                                                • Multicultural groups tend to over index on usage of most breakfast foods
                                                                                                                                                                                                  • Figure 73: Consumption of breakfast foods by types, by race/Hispanic origin, May 2012
                                                                                                                                                                                                • More Hispanics socialize with friends for breakfast on the weekends
                                                                                                                                                                                                  • Figure 74: Attitudes toward breakfast eating, restaurant breakfast foods, by race/Hispanic origin, May 2012
                                                                                                                                                                                                • More Asians, Hispanics desire healthful, ethnic, organic products
                                                                                                                                                                                                  • Figure 75: Interest in new breakfast foods products, by race/Hispanic origin, May 2012
                                                                                                                                                                                              • IRI/Builders—Key Household Purchase Measures

                                                                                                                                                                                                  • Overview of breakfast meats
                                                                                                                                                                                                    • Refrigerated bacon
                                                                                                                                                                                                      • Consumer insights on key purchase measures
                                                                                                                                                                                                        • Brand map
                                                                                                                                                                                                          • Figure 76: Brand map, selected brands of refrigerated bacon buying rate, by household penetration, 2011*
                                                                                                                                                                                                        • Key purchase measures
                                                                                                                                                                                                          • Figure 77: Key purchase measures for the top brands of refrigerated bacon, by household penetration, 2011*
                                                                                                                                                                                                        • Refrigerated breakfast sausage/ham
                                                                                                                                                                                                          • Consumer insights on key purchase measures
                                                                                                                                                                                                            • Brand map
                                                                                                                                                                                                              • Figure 78: Brand map, selected brands of refrigerated breakfast sausage/ham buying rate, by household penetration, 2011*
                                                                                                                                                                                                            • Key purchase measures
                                                                                                                                                                                                              • Figure 79: Key purchase measures for the top brands of refrigerated breakfast sausage/ham, by household penetration, 2011*
                                                                                                                                                                                                            • Overview of pastry/doughnuts
                                                                                                                                                                                                              • Pastry/Danish/coffeecakes
                                                                                                                                                                                                                • Consumer insights on key purchase measures
                                                                                                                                                                                                                  • Brand map
                                                                                                                                                                                                                    • Figure 80: Brand map, selected brands of pastry/Danish/coffeecakes, by household penetration, 2011*
                                                                                                                                                                                                                  • Brand leader characteristics
                                                                                                                                                                                                                    • Key purchase measures
                                                                                                                                                                                                                      • Figure 81: Key purchase measures for the top brands of pasty/Danish/coffeecakes, by household penetration, 2011*
                                                                                                                                                                                                                    • Doughnuts
                                                                                                                                                                                                                      • Consumer insights on key purchase measures
                                                                                                                                                                                                                        • Brand map
                                                                                                                                                                                                                          • Figure 82: Brand map, selected brands of doughnuts buying rate, by household penetration, 2011*
                                                                                                                                                                                                                        • Key purchase measures
                                                                                                                                                                                                                          • Figure 83: Key purchase measures for the top brands of doughnuts, by household penetration, 2011*
                                                                                                                                                                                                                        • Overview of frozen breakfast food
                                                                                                                                                                                                                          • Frozen waffles
                                                                                                                                                                                                                            • Consumer insights on key purchase measures
                                                                                                                                                                                                                              • Brand map
                                                                                                                                                                                                                                • Figure 84: Brand map, selected brands of frozen waffles buying rate, by household penetration, 2011*
                                                                                                                                                                                                                              • Brand leader characteristics
                                                                                                                                                                                                                                • Key purchase measures
                                                                                                                                                                                                                                  • Figure 85: Key purchase measures for the top brands of frozen waffles, by household penetration, 2011*
                                                                                                                                                                                                                                • Frozen breakfast entrées
                                                                                                                                                                                                                                  • Consumer insights on key purchase measures
                                                                                                                                                                                                                                    • Brand map
                                                                                                                                                                                                                                      • Figure 86: Brand map, selected brands of frozen breakfast entrées, by household penetration, 2011*
                                                                                                                                                                                                                                    • Brand leader characteristics
                                                                                                                                                                                                                                      • Key purchase measures
                                                                                                                                                                                                                                        • Figure 87: Key purchase measures for the top brands of frozen breakfast entrées, by household penetration, 2011*
                                                                                                                                                                                                                                    • Appendix—Other Useful Consumer Tables

                                                                                                                                                                                                                                        • Figure 88: Attitudes toward breakfast foods eating occasions and purchase behavior, by age, May 2012
                                                                                                                                                                                                                                        • Figure 89: Important health-related attributes when selecting breakfast foods, by gender, May 2012
                                                                                                                                                                                                                                        • Figure 90: Important health-related attributes when selecting breakfast foods, by presence of children in household, May 2012
                                                                                                                                                                                                                                        • Figure 91: Attitudes toward breakfast foods eating occasions and purchase behavior, by race/Hispanic origin, May 2012
                                                                                                                                                                                                                                        • Figure 92: Attitudes toward breakfast foods eating occasions and purchase behavior, by race/Hispanic origin, May 2012
                                                                                                                                                                                                                                        • Figure 93: Purchase locations for frozen snacks, by race/Hispanic origin, May 2012
                                                                                                                                                                                                                                        • Figure 94: Attitudes toward personal health and nutrition, by race/Hispanic origin, May 2012
                                                                                                                                                                                                                                        • Figure 95: Eating locations by weekday and weekend—Any eat locations, by race/Hispanic origin, May 2012
                                                                                                                                                                                                                                        • Figure 96: Real personal disposable income, January 2007-May 2012
                                                                                                                                                                                                                                        • Figure 97: Consumer sentiment index rate change, 2007-12
                                                                                                                                                                                                                                        • Figure 98: Population, by age, 2006-16
                                                                                                                                                                                                                                        • Figure 99: Age-adjusted prevalence of being overweight, obese, or extremely obese, among adults aged 20 or older, 1988-2008
                                                                                                                                                                                                                                        • Figure 100: Prevalence of obesity among children/teens aged 2-19, 1976-2008
                                                                                                                                                                                                                                        • Figure 101: Households, by presence of children younger than 18, 2001-11
                                                                                                                                                                                                                                        • Figure 102: Population, by race and Hispanic origin, 2006-16
                                                                                                                                                                                                                                        • Figure 103: Average number of children in household, by race/Hispanic origin of householder, 2011
                                                                                                                                                                                                                                        • Figure 104: Employed persons working at home by full- and part-time status and gender, 2011 annual averages
                                                                                                                                                                                                                                        • Figure 105: Households with and without presence of children, by percentage of total, 2001-11
                                                                                                                                                                                                                                        • Figure 106: Population percentage change, by race and Hispanic origin, 2006-16
                                                                                                                                                                                                                                    • Appendix—SymphonyIRI Builders Panel Data Definitions

                                                                                                                                                                                                                                        • SymphonyIRI Consumer Network Metrics
                                                                                                                                                                                                                                        • Appendix—Trade Associations

                                                                                                                                                                                                                                          Companies Covered

                                                                                                                                                                                                                                          • Cosi Inc.
                                                                                                                                                                                                                                          • Entenmann's Inc
                                                                                                                                                                                                                                          • Grupo Bimbo S.A.
                                                                                                                                                                                                                                          • Hormel
                                                                                                                                                                                                                                          • Kellogg Company
                                                                                                                                                                                                                                          • Kraft Foods Inc. (U.S.A.)
                                                                                                                                                                                                                                          • McKee Foods Corporation
                                                                                                                                                                                                                                          • Sara Lee Corporation
                                                                                                                                                                                                                                          • Smithfield Foods Inc.
                                                                                                                                                                                                                                          • Tyson Foods Inc.
                                                                                                                                                                                                                                          • Walmart Stores (USA)
                                                                                                                                                                                                                                          • Whole Foods Market Inc

                                                                                                                                                                                                                                          US Breakfast Foods Market - September 2012

                                                                                                                                                                                                                                          US $3,995.00 (Excl.Tax)