Breakfast Foodservice Trends - US - February 2009
The restaurant industry is no stranger to the recession, and economic woes mean that restaurant patrons are going to restaurants less, going to cheaper restaurants and spending less. However, eating out is still considered the primary way consumers spend extra money, and the breakfast daypart is ready to serve with a more economical solution to the eating out dilemma.
While convenience remains at the core of importance for time-harried weekday breakfast, three distinct rallying calls are being heard: value, health and expanded hours of service.
This report details how to heed those calls as well as:
- Which breakfast patrons are most affected by the faltering economy and what it will take to continue to lure them in
- The demographics that are “ripe fruit,” and what they want to see on menus
- Menu items that are leading the call to battle and differentiating from the “same old, same old”
- How major chains are “taking the reins” and driving efforts that send ripples across the industry
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.