Breakfast Restaurant Trends - US - January 2015
“There is still room for expansion and improvements in the breakfast segment. Some of the biggest names in foodservice breakfast are still pushing the envelope in terms of beverages and food innovation. The biggest hurdle for operators is to keep up with the fast movement of the segment. Brands that can innovate and keep prices at a reasonable “sweet spot” will more than likely do well in the future.”
– Katrina Fajardo, Foodservice Analyst
This report discusses the following key topics:
- Can beverages become a viable driver of breakfast visits?
- Consumers are price-sensitive during breakfast
- Consumers want a little bit of everything in the morning
The breakfast daypart has enchanted, and disheartened, many operators, as some brands succeed in the very profitable daypart, and some falter. Due to consumers’ demands for affordable options with quality ingredients and more beverage options, the breakfast market still has room to grow. Yet operators often struggle to find the “sweet spot” of menu mix and pricing. This report explores the breakfast landscape, consumer desires, and how brands can better compete against other operators, as well as in-home breakfast options.
For the purposes of this report, Mintel defines the breakfast restaurant market as self-reported expenditure for “breakfast / brunch,” as well as traditional breakfast foods consumed during different dayparts. Expenditures at employer and school cafeterias, college boarding plans, and catered meals are excluded from the definition.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.