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Britain's Pet Owners - UK - August 2015

“The bond between a pet and their owner is starting to resemble very closely that between a parent and a child. Such shifting attitudes pave the way for new industries to develop and grow around pet doting and pampering, as pet parents seek to demonstrate how dedicated they are to their non-human companions.”
– Ina Mitskavets, Senior Consumer and Lifestyles Analyst

This report discusses the following key topics:

  • Making travelling with pets easier
  • Reversing pet obesity
  • Going beyond bricks-and-mortar to promote pet food and supplies

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Table of contents

  1. Overview

    • What you need to know
    • Executive Summary

        • Pets are increasingly viewed as family members
          • Figure 1: Reasons for owning a pet, May 2015
        • Pampered pets
          • Figure 2: Shopping habits of pet owners, May 2015
        • Pet owners search for better deals in supermarkets
          • Figure 3: Sources of information for buying new things for pets, May 2015
        • Female owners show a strong attachment to their pets
          • Figure 4: Attitudes towards pets’ health and welfare, May 2015
        • What we think
        • Issues and Insights

          • Making travelling with pets easier
            • The facts
              • The implications
                • Reversing pet obesity
                  • The facts
                    • The implications
                      • Going beyond bricks-and-mortar to promote pet food and supplies
                        • The facts
                          • The implications
                          • The Market – What You Need to Know

                            • Pet ownership declines
                              • Children a major driver of pet ownership
                                • Affluent households most likely to have a pet
                                  • Pet obesity – A growing problem
                                  • Market Drivers

                                    • Pet ownership declines
                                      • Figure 5: Pet ownership, May 2014 and May 2015
                                    • Number of pets owned
                                      • Figure 6: Number of pets owned, May 2015
                                    • Pet ownership rises in families with kids…
                                      • Figure 7: Pet ownership, by presence of children under the age of 16 in the household, May 2015
                                    • …and declines in smaller households
                                      • Figure 8: Pet ownership, by household size, May 2015
                                    • Affluence drives pet ownership
                                      • Figure 9: Pet ownership, by annual household income, May 2015
                                    • Pet obesity – A growing problem
                                      • Figure 10: Agreement with the statement ‘It is important to spoil my pet with snacks and treats’, May 2015
                                      • Figure 11: Example posters from the #GetPetsFit campaign by PFMA, July 2015
                                  • The Consumer – What You Need to Know

                                    • Majority of Britons get a pet for company
                                      • Lack of time and money prevents people from getting a pet
                                        • Affluent pet owners spend the most on their pets
                                          • Female pet owners shoulder more responsibility for pet care
                                            • Vets could play a bigger role in recommending healthier food and treats
                                              • High demand for easier travel with pets
                                                • Pampered pets
                                                  • Female pet owners show a stronger bond with their pets
                                                  • Reasons for Owning a Pet

                                                    • Most people get a pet for companionship
                                                      • Figure 12: Reasons for owning a pet, May 2015
                                                    • Reasons for getting a pet vary by lifestage
                                                      • Figure 13: Reasons for owning a pet, by age, May 2015
                                                  • Reasons for Not Having a Pet

                                                    • Lack of time and finances are biggest barriers to getting a pet
                                                      • Figure 14: Reasons for not having a pet, May 2015
                                                    • The over-55s still in mourning for their previous pet
                                                      • Figure 15: Reasons for not having a pet, by age, May 2015
                                                    • A quarter of non-owners are planning on getting a pet in the future
                                                      • Figure 16: Future plans to get a pet, May 2015
                                                      • Figure 17: Screenshot from the front page of Lady Dinah’s website, July 2015
                                                  • Expenditure on Pets

                                                    • Pet food is the biggest outlay for owners
                                                      • Figure 18: Monthly expenditure on pet food/treats and pet accessories/supplies, by age, May 2015
                                                    • Millennials are biggest spenders on pet food and accessories
                                                      • Expanding the scope of veterinary services
                                                        • Figure 19: Annual expenditure on pets, by household income, May 2015
                                                    • Pet Care Responsibilities

                                                      • Women shoulder more responsibility for pets in their home
                                                        • Figure 20: Pet care responsibilities, May 2015
                                                      • Caring for pets can teach children important life skills
                                                      • Sources of Information

                                                        • Pet owners search for value in supermarkets
                                                            • Figure 21: Sources of information for buying new things for pets, May 2015
                                                          • Opportunities for multi-channel campaigns in pet markets
                                                            • Figure 22: Pedigree dog food ‘sniffable’ campaign poster, July 2015
                                                          • Vets are under-utilised by pet owners
                                                            • More opportunities for promotion of pet toys and accessories
                                                              • Figure 23: Number of sources of information for buying new things for pets, May 2015
                                                          • Usage and Interest in Pet Services

                                                            • Pet loss industry on the rise
                                                              • Figure 24: Usage and interest in pet services, May 2015
                                                            • Holidaying with pets is becoming easier
                                                                • Figure 25: Planned resort for dogs at JFK, July 2015
                                                              • Keeping pets fit
                                                              • Shopping Habits of Pet Owners

                                                                • Pets as the new kids
                                                                    • Figure 26: Shopping habits of pet owners, May 2015
                                                                  • Responding to pet owners’ time pressures
                                                                    • Figure 27: Screenshot from the PetGiftBox website, July 2015
                                                                  • Ethically-minded pet owners
                                                                    • Reasons for getting a pet drive future behaviour of owners
                                                                      • Figure 28: Shopping habits of pet owners, by reasons for owning a pet, May 2015
                                                                  • Attitudes towards Pets’ Health and Welfare

                                                                    • The rise of pet parents
                                                                      • Figure 29: Attitudes towards pets’ health and welfare, May 2015
                                                                      • Figure 30: Example of an Iams’ ‘I am not a pet’ print ad, July 2015
                                                                    • Making pets’ health a priority
                                                                        • Figure 31: Attitudes towards pets’ health and welfare, May 2015
                                                                        • Figure 32: Screenshot of Whistle mobile app, July 2015
                                                                      • Female owners exhibit a stronger attachment to their pets
                                                                        • Figure 33: Attitudes towards pets’ health and welfare, by gender, May 2015
                                                                        • Figure 34: PetChatz system, July 2015
                                                                      • Pets are a vital source of companionship for people living alone
                                                                        • Figure 35: Selected attitudes towards pets’ health and welfare, by household size, May 2015
                                                                    • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                      • Definitions
                                                                        • Generations
                                                                          • Data sources
                                                                            • Abbreviations
                                                                            • Appendix – Market Drivers

                                                                                • Figure 36: Trends in the age structure of the UK population, 2010-20
                                                                                • Figure 37: Trends in UK household size, 2010-20

                                                                            Companies Covered

                                                                            To learn more about the companies covered in this report please contact us.

                                                                            Britain's Pet Owners - UK - August 2015

                                                                            US $2,914.30 (Excl.Tax)