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British Lifestyles 2013: Examining the Legacy of the Economic Downturn - UK - April 2013

This report looks at British lifestyles in 2013 and examines the legacy of the economic downturn. The report looks at British lifestyles through the eyes of the consumer. It looks at the sectors where people spend more or less in the beginning on 2013 compared with the same time in 2012, as well as the underlying reasons for doing so, and how this shapes the way in which people shop in those markets.

The report looks further at the impact of the economic situation of the past five years on people’s spending habits and lifestyle, as well as trying to predict which habits, borne out of the downturn, are here to stay. The more prudent British consumer questions their spending priorities and existing brand relationships, opening up opportunities for agile and innovative companies and brands eager to capitalise on the new mood.

Although the recent fall in the unemployment rate will have boosted consumer confidence, the recovery in sentiment is ultimately based on households coming to terms with the current economic environment. This report shows that most people have learned how to cope with the new economic reality. It will examine behavioural changes across various markets, which point to an emergence of a more resilient British consumer.

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Table of contents

  1. Introduction

      • Methodology
        • Abbreviations
        • Executive Summary

            • Challenging fiscal conditions set to continue
              • Figure 1: The income squeeze – increases in the cost of living and the growth in average wages, January 2007-October 2012
            • Consumers tighten their belts
              • Figure 2: Changes in spending habits in 2013 compared with 2012, January 2013
            • Strong pent-up demand for holidays
              • Figure 3: How adults would spend a financial windfall, January 2013 and February 2008
            • Savvy shopping is becoming the default
              • Figure 4: Effect of recession on spending habits (selected attitudes), January 2013
            • Recession sees Brits go back to basics
              • Figure 5: Effect of recession on people’s lifestyles (selected attitudes), January 2013
          • Britain Today: The Economy

            • Key points
              • What we think
                • The state of the UK economy
                  • The economy remains flat…
                    • Figure 6: Quarterly change in UK GDP, Q1 2008-Q4 2012
                  • … but employment is up, and the income squeeze is easing
                    • Figure 7: The income squeeze – increases in the cost of living and the growth in average wages, January 2007-October 2012
                  • Consumers’ current financial situation
                    • Some sign of financial recovery…
                      • Figure 8: Household financial situation index, February 2009-December 2012
                    • … but the income squeeze is having an impact on consumers
                      • Spending priorities
                        • Safety first…
                          • Figure 9: Financial priorities for 2013 (any important), December 2012
                        • … but still room for some luxury spending
                          • Financial expectations
                            • Macroeconomic expectations
                              • Figure 10: Economic expectations, December 2012
                            • Personal financial expectations
                            • Britain Today: The People

                              • Key points
                                • Population trends
                                  • Figure 11: Population trends and projections, 2007-17
                                • Age structure
                                  • Figure 12: Trends in the age structure of the UK population, 2007-17
                                • Fertility rate
                                  • Figure 13: Total fertility rate for the United Kingdom, by UK born and non-UK born women, 2007-11
                                • Lifestage
                                  • Figure 14: Forecast adult population trends, by lifestage, 2007-17
                                • Household size trends
                                  • Figure 15: UK households, by size, 2007-17
                                • Families and children
                                  • Figure 16: Percentage of dependent children in the UK, by family type, 2002-12
                                • Employment
                                  • Figure 17: Employment and unemployment, by gender, 2007-17
                                • Socio-economic group
                                  • Figure 18: Forecast adult population trends, by socio-economic group, 2007-17
                              • Expenditure Overview

                                • Key points
                                  • Sector breakout
                                    • Figure 19: Consumer expenditure, by sector (£billion), 2012
                                  • Optimistic outlook for the next five years
                                    • Figure 20: Best- and worst-case forecast total value sales, 2007-17
                                  • Winners in the next five years
                                    • Figure 21: Fastest-growing consumer sectors, at current prices, by % growth, 2012-17 (est)
                                  • Slower growth sectors (2012-17)
                                    • Figure 22: Consumer sectors with weaker growth, at current prices, by % growth, 2012-17 (est)
                                • In-home Food

                                  • Key points
                                    • What we think
                                      • Winners and losers for 2013
                                        • Price hikes boost expenditure on in-home food
                                          • Figure 23: UK in-home food market value, 2007-12
                                        • Market is set for strong growth in the next five years
                                          • Figure 24: Best- and worst-case forecast value sales of in-home food, at current prices, 2007-17
                                        • Home-baking and crisps have benefited from the recession…
                                          • … while cakes and bread have struggled to maintain sales
                                            • Changing consumer spending habits
                                              • Figure 25: Changes in spending habits on in-home food in 2013 compared to 2012, January 2013
                                            • Reasons for changes to consumer spending habits
                                              • Figure 26: Reasons for spending more/less on in-home food over the past year, January 2013
                                          • Foodservice (Eating Out and Takeaways)

                                            • Key points
                                              • What we think
                                                • Winners and losers for 2013
                                                  • Eating out industry remains resilient despite economic downturn
                                                    • Figure 27: UK foodservice market value, 2007-12
                                                  • Foodservice will see modest growth in the next five years
                                                    • Figure 28: Best- and worst-case forecast value sales of eating out market, at current prices, 2007-17
                                                  • Product specialists have benefited from the recession
                                                    • Leisure venue catering has struggled to maintain sales
                                                      • Changing consumer spending habits
                                                        • Figure 29: Changes in spending habits on eating out and takeaways in 2013 compared to 2012, January 2013
                                                      • Reasons for changes to consumer spending habits
                                                        • Figure 30: Reasons for spending more/less on eating out and takeaways over the past year, January 2013
                                                    • Non-alcoholic Drinks

                                                      • Key points
                                                        • What we think
                                                          • Winners and losers for 2013
                                                            • Non-alcoholic drinks industry has grown steadily during economic downturn
                                                              • Figure 31: UK non-alcoholic drinks market value, 2007-12
                                                            • Strong growth forecast in the sector
                                                              • Figure 32: Best- and worst-case forecast value sales of non-alcoholic drinks market, at current prices, 2007-17
                                                            • Carbonated soft drinks have benefited from the recession
                                                              • Tea has struggled to maintain sales
                                                                • Changing consumer spending habits
                                                                  • Figure 33: Changes in spending habits on non-alcoholic drinks in 2013 compared to 2012, January 2013
                                                                • Reasons for changes to consumer spending habits
                                                                  • Figure 34: Reasons for spending more/less on non-alcoholic drinks in the past year, January 2013
                                                              • Alcoholic Drinks

                                                                • Key points
                                                                  • What we think
                                                                    • Winners and losers for 2013
                                                                      • In-home drinking remains buoyant despite economic downturn
                                                                        • Figure 35: UK alcoholic drinks market value, 2007-12
                                                                      • The out-of-home market bounces back but remains embattled
                                                                        • Forecast
                                                                          • Figure 36: Best- and worst-case forecast value sales of alcoholic drinks market, at current prices, 2007-17
                                                                        • Cider, wine and sparkling wines have benefited from the recession
                                                                          • Champagne and stout have struggled to maintain sales
                                                                            • Changing consumer spending habits
                                                                              • Figure 37: Changes in spending habits on alcoholic drinks in 2013 compared to 2012, January 2013
                                                                            • Reasons for changes to consumer spending habits
                                                                              • Figure 38: Reasons for spending more/less on alcoholic drinks over the past year, January 2013
                                                                          • Beauty and Personal Care

                                                                            • Key points
                                                                              • What we think
                                                                                • Winners and losers for 2013
                                                                                  • Beauty industry remains buoyant despite economic downturn
                                                                                    • Figure 39: UK beauty and personal care market value, 2007-12
                                                                                  • Strong growth projected in the market
                                                                                    • Figure 40: Best- and worst-case forecast value sales of the beauty and personal care market, at current prices, 2007-17
                                                                                  • Fragrances and the face have benefited from the recession
                                                                                    • Hair and body sectors struggled to grow sales
                                                                                      • Changing consumer spending habits
                                                                                        • Figure 41: Changes in spending habits on beauty products and toiletries in 2013 compared to 2012, January 2013
                                                                                      • Business as usual for personal hygiene
                                                                                        • Cautious approach for 11 million adults
                                                                                          • Reasons for changes to consumer spending habits
                                                                                            • Figure 42: Reasons for spending more/less on beauty products and toiletries over the past year, January 2013
                                                                                        • OTC and Pharmaceuticals

                                                                                          • Key points
                                                                                            • What we think
                                                                                              • Winners and losers for 2013
                                                                                                • OTC industry has been stable despite economic downturn
                                                                                                  • Figure 43: UK OTC and pharmaceuticals market value, 2007-12
                                                                                                • Growth projected in the next five years
                                                                                                  • Figure 44: Best- and worst-case forecast value sales of the OTC and pharmaceuticals market, at current prices, 2007-17
                                                                                                • Complementary medicine flourishes
                                                                                                  • Gastrointestinal remedies decline
                                                                                                    • Changing consumer spending habits
                                                                                                      • Figure 45: Changes in spending habits on OTC and pharmaceuticals in 2013 compared to 2012, January 2013
                                                                                                    • Reasons for changes to consumer spending habits
                                                                                                      • Figure 46: Reasons for spending more/less on OTC and pharmaceuticals over the past year, January 2013
                                                                                                  • Clothing and Accessories

                                                                                                    • Key points
                                                                                                      • What we think
                                                                                                        • Winners and losers for 2013
                                                                                                          • Fashion industry remains robust despite economic downturn
                                                                                                            • Figure 47: UK clothing and accessories market value, 2007-12
                                                                                                          • Modest growth expected in the sector
                                                                                                            • Figure 48: Best- and worst-case forecast value sales of the clothing and accessories market, at current prices, 2007-17
                                                                                                          • Fashion accessories have benefited from the recession…
                                                                                                            • … while precious metal jewellery and underwear have struggled
                                                                                                              • Changing consumer spending habits
                                                                                                                • Figure 49: Changes in spending habits on clothing and accessories in 2013 compared to 2012, January 2013
                                                                                                              • Men spend the same, while young spend more
                                                                                                                • Reasons for changes to consumer spending habits
                                                                                                                  • Figure 50: Reasons for spending more/less on clothing and accessories over the past year, January 2013
                                                                                                              • Household Care

                                                                                                                • Key points
                                                                                                                  • What we think
                                                                                                                    • Winners and losers for 2013
                                                                                                                      • Steady growth in sales despite economic downturn
                                                                                                                        • Figure 51: UK household care market value, 2007-12
                                                                                                                      • Modest growth is projected for the next five years
                                                                                                                        • Figure 52: Best- and worst-case forecast value sales of the household care market, at current prices, 2007-17
                                                                                                                      • Dishwashing has benefited from the recession
                                                                                                                        • Laundry detergents struggled to maintain sales
                                                                                                                          • Changing consumer spending habits
                                                                                                                            • Figure 53: Changes in spending habits on household care in 2013 compared to 2012, January 2013
                                                                                                                          • Reasons for changes to consumer spending habits
                                                                                                                            • Figure 54: Reasons for spending more/less on household care over the past year, January 2013
                                                                                                                        • Technology and Communications

                                                                                                                          • Key points
                                                                                                                            • What we think
                                                                                                                              • Winners and losers for 2013
                                                                                                                                • Technology industry is stable despite economic downturn
                                                                                                                                  • Figure 55: UK technology, communications and media market value, 2007-12
                                                                                                                                • Steady growth in the sector will continue
                                                                                                                                  • Figure 56: Best- and worst-case forecast value sales of the technology, communications and media market, at current prices, 2007-17
                                                                                                                                • Customised content services have benefited from the recession
                                                                                                                                  • Dedicated devices have struggled to maintain sales
                                                                                                                                    • Changing consumer spending habits
                                                                                                                                      • Figure 57: Changes in spending habits on technology and communications in 2013 compared to 2012, January 2013
                                                                                                                                    • Reasons for changes to consumer spending habits
                                                                                                                                      • Figure 58: Reasons for spending more/less on technology and communications in the past year, January 2013
                                                                                                                                  • Leisure and Entertainment

                                                                                                                                    • Key points
                                                                                                                                      • What we think
                                                                                                                                        • Winners and losers for 2013
                                                                                                                                          • Leisure and entertainment industry holds value in spite of economic downturn
                                                                                                                                            • Figure 59: UK leisure and entertainment market value, 2007-12
                                                                                                                                          • Forecast
                                                                                                                                            • Figure 60: Best- and worst-case forecast value sales of the leisure and entertainment market, at current prices, 2007-17
                                                                                                                                          • Days out attractions have benefited from the recession
                                                                                                                                            • Tenpin bowling has struggled to maintain sales
                                                                                                                                              • Changing consumer spending habits
                                                                                                                                                • Figure 61: Changes in spending habits on entertainment in 2013 compared to 2012, January 2013
                                                                                                                                              • Reasons for changes to consumer spending habits
                                                                                                                                                • Figure 62: Reasons for spending more/less on entertainment over the past year, January 2013
                                                                                                                                            • Home and Garden

                                                                                                                                              • Key points
                                                                                                                                                • What we think
                                                                                                                                                  • Winners and losers for 2013
                                                                                                                                                    • Home and garden sector one of the losers in the downturn
                                                                                                                                                      • Figure 63: UK home and garden market value, 2007-12
                                                                                                                                                    • Growth is expected to pick up somewhat in the next five years
                                                                                                                                                      • Figure 64: Best- and worst-case forecast value sales of the home and garden market, at current prices, 2007-17
                                                                                                                                                    • Domestic services a bright spot in the recession
                                                                                                                                                      • Floorcoverings have struggled to maintain sales
                                                                                                                                                        • Changing consumer spending habits
                                                                                                                                                          • Figure 65: Changes in spending habits on home and garden in 2013 compared to 2012, January 2013
                                                                                                                                                        • Reasons for changes to consumer spending habits
                                                                                                                                                          • Figure 66: Reasons for spending more/less on home and garden over the past year, January 2013
                                                                                                                                                      • Transport

                                                                                                                                                        • Key points
                                                                                                                                                          • What we think
                                                                                                                                                            • Winners and losers for 2013
                                                                                                                                                              • The personal transport industry resilient in the economic downturn
                                                                                                                                                                • Figure 67: UK transport market value, 2007-12
                                                                                                                                                              • The market is expected to remain stagnant
                                                                                                                                                                • Figure 68: Best- and worst-case forecast value sales of the transport market, at current prices, 2007-17
                                                                                                                                                              • Rail travel benefited from the recession
                                                                                                                                                                • New cars struggled to maintain sales
                                                                                                                                                                • Holidays

                                                                                                                                                                  • Key points
                                                                                                                                                                    • What we think
                                                                                                                                                                      • Winners and losers for 2013
                                                                                                                                                                        • Total holiday market recovers to pre-recessionary levels
                                                                                                                                                                          • Figure 69: UK holidays market value, 2007-12
                                                                                                                                                                        • Domestic holidays will drive the growth going forward
                                                                                                                                                                          • Figure 70: Best- and worst-case forecast value sales of the holidays market, at current prices, 2007-17
                                                                                                                                                                        • Domestic holidays benefitted
                                                                                                                                                                          • Overseas segment has suffered
                                                                                                                                                                            • Changing consumer spending habits
                                                                                                                                                                              • Figure 71: Changes in spending habits on holidays in 2013 compared to 2012, January 2013
                                                                                                                                                                            • Reasons for changes to consumer spending habits
                                                                                                                                                                              • Figure 72: Reasons for spending more/less on holidays in the past year, January 2013
                                                                                                                                                                          • Personal Finance

                                                                                                                                                                            • Key points
                                                                                                                                                                              • What we think
                                                                                                                                                                                • Winners and losers for 2013
                                                                                                                                                                                  • Personal finance spending remains well below pre-recessionary levels
                                                                                                                                                                                    • Figure 73: UK personal finance market value, 2007-12
                                                                                                                                                                                  • Gradual recovery is expected over the next five years
                                                                                                                                                                                    • Figure 74: Best- and worst-case forecast of personal finance market, at current prices, 2007-17
                                                                                                                                                                                  • Insurance spending has weathered the recession
                                                                                                                                                                                    • Consumer credit markets continue to struggle
                                                                                                                                                                                      • Some signs of improvement in consumer financial health
                                                                                                                                                                                        • Figure 75: Current financial situation, January 2012 vs. January 2013
                                                                                                                                                                                      • Most people don’t feel better-off compared to a year ago
                                                                                                                                                                                        • Figure 76: Financial position compared to a year ago, January 2012 vs. January 2013
                                                                                                                                                                                    • Housing

                                                                                                                                                                                      • Key points
                                                                                                                                                                                        • What we think
                                                                                                                                                                                          • A slight upturn in housing-related spending in 2012
                                                                                                                                                                                            • Figure 77: UK expenditure on housing, 2007-12
                                                                                                                                                                                          • Housing expenditure will continue to rise
                                                                                                                                                                                            • Figure 78: Best- and worst-case forecast value sales of the housing market, at current prices, 2007-17
                                                                                                                                                                                          • Mortgage-related spend shows slight increase
                                                                                                                                                                                            • Spending on rent continues to rise
                                                                                                                                                                                              • Hike in energy prices pushing up spending
                                                                                                                                                                                              • Newsagents’ Goods

                                                                                                                                                                                                • Key points
                                                                                                                                                                                                  • What we think
                                                                                                                                                                                                    • Newsagents goods market grew modestly
                                                                                                                                                                                                      • Figure 79: UK newsagents’ goods market value, 2007-12
                                                                                                                                                                                                    • Forecast
                                                                                                                                                                                                      • Figure 80: Best- and worst-case forecast of value sales of the newsagents’ goods market, at current prices, 2007-17
                                                                                                                                                                                                    • Cards may still be attractive, but people need less stationery
                                                                                                                                                                                                      • Tobacco sales remain resilient
                                                                                                                                                                                                        • Changing consumer spending habits
                                                                                                                                                                                                        • Miscellaneous Expenditure

                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                            • What we think
                                                                                                                                                                                                              • Winners and losers for 2013
                                                                                                                                                                                                                • Miscellaneous expenditure maintains steady growth despite economic downturn
                                                                                                                                                                                                                  • Figure 81: UK miscellaneous expenditure market value, 2007-12
                                                                                                                                                                                                                • Growth is expected to be much stronger in the next five years
                                                                                                                                                                                                                  • Figure 82: Best- and worst-case forecast value sales of the miscellaneous expenditure market, at current prices, 2007-17
                                                                                                                                                                                                                • Funerals have benefited from the recession
                                                                                                                                                                                                                  • As have disposable nappies and wipes
                                                                                                                                                                                                                    • Optical goods grew modestly
                                                                                                                                                                                                                    • The Consumer – Comparison of Spending Habits in 2012 and 2013

                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                        • Few are spending more relative to last year
                                                                                                                                                                                                                          • Figure 83: Changes in spending habits in 2013 compared with 2012, January 2013
                                                                                                                                                                                                                        • Higher income earners haven’t been affected
                                                                                                                                                                                                                          • Figure 84: Changes in spending habits in 2013 compared with 2012, by household income, January 2013
                                                                                                                                                                                                                        • Is spending more a choice?
                                                                                                                                                                                                                          • Figure 85: Number of categories where spending increased and decreased in 2013 compared with 2012, January 2013
                                                                                                                                                                                                                        • The better-off pay more to treat themselves
                                                                                                                                                                                                                          • Figure 86: Reasons for spending more across all categories in 2013 compared with 2012, by current financial situation relative to 2012, January 2013
                                                                                                                                                                                                                        • Expenditure varies by lifestage
                                                                                                                                                                                                                          • Trend application insight
                                                                                                                                                                                                                          • The Consumer – Reasons Why People Spent More

                                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                                              • Competitive pricing remains important in the food sector
                                                                                                                                                                                                                                • Figure 87: Reasons for spending more on food over the past year, January 2013
                                                                                                                                                                                                                              • Alcohol consumption is linked to lifestyle
                                                                                                                                                                                                                                • Figure 88: Reasons for spending more on drink over the past year, January 2013
                                                                                                                                                                                                                              • ‘Lipstick effect’ sustains the beauty and toiletries sector
                                                                                                                                                                                                                                • Figure 89: Reasons for spending more on beauty, personal care, healthcare, and household products over the past year, January 2013
                                                                                                                                                                                                                              • Technology sector benefits from discounting
                                                                                                                                                                                                                                • Figure 90: Reasons for spending more on clothing & accessories, technology and home & garden over the past year, January 2013
                                                                                                                                                                                                                              • Holidays seen as a treat, but less affordable for many
                                                                                                                                                                                                                                  • Figure 91: Reasons for spending more on leisure & entertainment and holidays over the past year, January 2013
                                                                                                                                                                                                                                • Finding ways to indulge
                                                                                                                                                                                                                                  • Figure 92: Number of categories where adults spent more over the past year, January 2013
                                                                                                                                                                                                                                • Who is more likely to spend on indulgences?
                                                                                                                                                                                                                                  • Figure 93: Demographics of adults who spent more in 3+ categories as a treat over the past year, January 2013
                                                                                                                                                                                                                                • Economic sentiment has greatest influence on discretionary spending
                                                                                                                                                                                                                                  • Figure 94: Number of categories where adults spent more to treat themselves, by current financial situation and sentiment for 2013, January 2013
                                                                                                                                                                                                                                • Price increases chip away at consumer confidence
                                                                                                                                                                                                                                  • Figure 95: Number of categories where adults spent more due to increase in prices, by current financial situation and sentiment for 2013, January 2013
                                                                                                                                                                                                                                • Debt reduction is a priority for those hit by rising prices
                                                                                                                                                                                                                                  • Figure 96: Activities undertaken in the past 3 months, by whether people spend more due to price increases or as a treat, January 2013
                                                                                                                                                                                                                                • Age cohort determines financial confidence
                                                                                                                                                                                                                                  • Figure 97: Current financial situation, sentiment for 2013, and effect of the downturn, by age, January 2013
                                                                                                                                                                                                                                • Trend application insight
                                                                                                                                                                                                                                • The Consumer – Reasons Why People Spent Less

                                                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                                                    • Taking shelter within home
                                                                                                                                                                                                                                        • Figure 98: Reasons for spending less on food over the past year, January 2013
                                                                                                                                                                                                                                      • Health concerns prompt cutting down on alcohol
                                                                                                                                                                                                                                        • Figure 99: Reasons for spending less on drink over the past year, January 2013
                                                                                                                                                                                                                                        • Figure 100: Other reasons for spending less on alcoholic drinks in-home over the past year, January 2013
                                                                                                                                                                                                                                      • Strong demand for ‘value’ beauty and toiletries
                                                                                                                                                                                                                                        • Figure 101: Reasons for spending less on beauty, personal care, healthcare, and household products over the past year, January 2013
                                                                                                                                                                                                                                      • Making things last longer
                                                                                                                                                                                                                                        • Figure 102: Reasons for spending less on clothing & accessories, technology and home & garden over the past year, January 2013
                                                                                                                                                                                                                                      • Leisure and holidays are the first on the chopping block
                                                                                                                                                                                                                                        • Figure 103: Reasons for spending less on leisure & entertainment and holidays over the past year, January 2013
                                                                                                                                                                                                                                      • The instinct for savings drives people to spend less
                                                                                                                                                                                                                                          • Figure 104: Number of categories where adults spent less over the past year, January 2013
                                                                                                                                                                                                                                        • Savvy shoppers in the family lifestage
                                                                                                                                                                                                                                          • Figure 105: Demographics of adults who spent less in 5 categories+ in order to save over the past year, January 2013
                                                                                                                                                                                                                                        • Everyone feeling the pinch
                                                                                                                                                                                                                                          • Figure 106: Number of categories where adults spent less owing to finding best over the past year, by current financial situation, January 2013
                                                                                                                                                                                                                                        • Trend application insight
                                                                                                                                                                                                                                        • The Consumer – Imagine You Won the Lottery…

                                                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                                                            • What people can afford to spend on…
                                                                                                                                                                                                                                              • Figure 107: Top ten things people spend their extra money on, January 2013
                                                                                                                                                                                                                                            • … and categories held in pent up demand
                                                                                                                                                                                                                                              • Figure 108: How adults would spend a financial windfall, January 2013 and February 2008
                                                                                                                                                                                                                                            • The need to get away from it all
                                                                                                                                                                                                                                              • Figure 109: How adults would spend their financial windfall, by lifestage, January 2013 and February 2008
                                                                                                                                                                                                                                            • Trend application insight
                                                                                                                                                                                                                                            • The Consumer – Effect of Recession on Spending Habits

                                                                                                                                                                                                                                              • Key points
                                                                                                                                                                                                                                                • 23 million adults now only buy if there is a need
                                                                                                                                                                                                                                                    • Figure 110: Effect of recession on spending habits, January 2013
                                                                                                                                                                                                                                                  • Discounts galore
                                                                                                                                                                                                                                                      • Figure 111: Effect of recession on spending habits, continued, January 2013
                                                                                                                                                                                                                                                    • Focusing on lower prices over better quality
                                                                                                                                                                                                                                                        • Figure 112: Effect of recession on spending habits, continued, January 2013
                                                                                                                                                                                                                                                      • Pensioners partial to British products
                                                                                                                                                                                                                                                          • Figure 113: Trends in attitudes towards shopping, 2008-12
                                                                                                                                                                                                                                                        • Conflicting views on buying British
                                                                                                                                                                                                                                                            • Figure 114: Attitudes towards buying British products, November 2012
                                                                                                                                                                                                                                                          • Rise in savvy shopping
                                                                                                                                                                                                                                                              • Figure 115: Trends in attitudes towards shopping, continued, 2008-12
                                                                                                                                                                                                                                                            • Even among the better-off spending habits vary by lifestage
                                                                                                                                                                                                                                                              • Figure 116: Attitudes towards shopping, by social group and lifestage, 2012
                                                                                                                                                                                                                                                            • Profound effect of recession on spending habits and attitudes
                                                                                                                                                                                                                                                                • Figure 117: Number of ways in which consumer spending habits have changed in response to recession, January 2013
                                                                                                                                                                                                                                                              • Quality and price - a balancing act
                                                                                                                                                                                                                                                                • Figure 118: Effect of recession on spending habits, by spending habits, January 2013
                                                                                                                                                                                                                                                              • Trend application insight
                                                                                                                                                                                                                                                              • The Consumer – Effect of Recession on Lifestyle

                                                                                                                                                                                                                                                                • Key points
                                                                                                                                                                                                                                                                  • Reining in the spend
                                                                                                                                                                                                                                                                    • Figure 119: Effect of recession on people’s lifestyles, January 2013
                                                                                                                                                                                                                                                                  • Spending more time at work
                                                                                                                                                                                                                                                                    • Figure 120: Effect of recession on people’s lifestyles, by age and financial situation compared with last year, January 2013
                                                                                                                                                                                                                                                                  • Rediscovering passion for cooking and baking
                                                                                                                                                                                                                                                                    • Figure 121: Effect of recession on people’s lifestyles, January 2013
                                                                                                                                                                                                                                                                  • Staying in is the new going out
                                                                                                                                                                                                                                                                      • Figure 122: Effect of recession on people’s lifestyles, by household income and presence of children, January 2013
                                                                                                                                                                                                                                                                    • ‘Greener’ and healthier lifestyles take a back seat
                                                                                                                                                                                                                                                                      • Figure 123: Effect of recession on people’s lifestyles, by age, January 2013
                                                                                                                                                                                                                                                                    • Deteriorating standards of living and family life
                                                                                                                                                                                                                                                                      • Figure 124: Trends in attitudes towards family, career and standard of living, 2008-12
                                                                                                                                                                                                                                                                    • Generational divide in living standards
                                                                                                                                                                                                                                                                      • Figure 125: Agreement with the statement ‘I am perfectly happy with my standard of living’, by lifestage, January 2013
                                                                                                                                                                                                                                                                    • Britons adapt to the ‘new normal’
                                                                                                                                                                                                                                                                        • Figure 126: Number of ways in which people changed their lifestyle in response to recession, January 2013
                                                                                                                                                                                                                                                                      • ‘Greener’ habits are better for the wallet
                                                                                                                                                                                                                                                                        • Figure 127: Effect of recession on people’s lifestyles, by changes in lifestyles, January 2013
                                                                                                                                                                                                                                                                      • Sentiment about the economy drives consumer spending
                                                                                                                                                                                                                                                                          • Figure 128: Effect of recession on lifestyles, by people who spent more or less on 5+ categories over the past year, January 2013
                                                                                                                                                                                                                                                                        • Trend application insight
                                                                                                                                                                                                                                                                        • The Consumer – Typologies

                                                                                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                                                                                              • Figure 129: Consumer typologies, January 2013
                                                                                                                                                                                                                                                                            • The Unaffected (44%)
                                                                                                                                                                                                                                                                              • Who are they?
                                                                                                                                                                                                                                                                                • The Price-Sensitive (34%)
                                                                                                                                                                                                                                                                                  • Who are they?
                                                                                                                                                                                                                                                                                    • Measured Spenders (23%)
                                                                                                                                                                                                                                                                                      • Who are they?
                                                                                                                                                                                                                                                                                      • Appendix – Expenditure Overview

                                                                                                                                                                                                                                                                                          • Figure 130: Best- and worst-case forecast for total consumer expenditure, 2012-17
                                                                                                                                                                                                                                                                                      • Appendix – In-home Food

                                                                                                                                                                                                                                                                                          • Figure 131: Best- and worst-case forecast value sales of in-home food, 2012-17
                                                                                                                                                                                                                                                                                      • Appendix – Foodservice (Eating Out and Takeaways)

                                                                                                                                                                                                                                                                                          • Figure 132: Best- and worst-case forecast value sales of foodservice, 2012-17
                                                                                                                                                                                                                                                                                      • Appendix – Non-alcoholic Drinks

                                                                                                                                                                                                                                                                                          • Figure 133: Best- and worst-case forecast value sales of non-alcoholic drinks, 2012-17
                                                                                                                                                                                                                                                                                      • Appendix – Alcoholic Drinks

                                                                                                                                                                                                                                                                                          • Figure 134: Best- and worst-case forecast value sales of alcoholic drinks, 2012-17
                                                                                                                                                                                                                                                                                      • Appendix – Beauty and Personal Care

                                                                                                                                                                                                                                                                                          • Figure 135: Best- and worst-case forecast value sales of beauty and personal care, 2012-17
                                                                                                                                                                                                                                                                                      • Appendix – OTC and Pharmaceuticals

                                                                                                                                                                                                                                                                                          • Figure 136: Best- and worst-case forecast value sales of OTC and pharmaceuticals, 2012-17
                                                                                                                                                                                                                                                                                      • Appendix – Clothing and Accessories

                                                                                                                                                                                                                                                                                          • Figure 137: Best- and worst-case forecast value sales of clothing and accessories, 2012-17
                                                                                                                                                                                                                                                                                      • Appendix – Household Care

                                                                                                                                                                                                                                                                                          • Figure 138: Best- and worst-case forecast value sales of household care, 2012-17
                                                                                                                                                                                                                                                                                      • Appendix – Technology and Communications

                                                                                                                                                                                                                                                                                          • Figure 139: Best- and worst-case forecast value sales of technology, communications and media, 2012-17
                                                                                                                                                                                                                                                                                      • Appendix – Leisure and Entertainment

                                                                                                                                                                                                                                                                                          • Figure 140: Best- and worst-case forecast value sales of leisure and entertainment, 2012-17
                                                                                                                                                                                                                                                                                      • Appendix – Home and Garden

                                                                                                                                                                                                                                                                                          • Figure 141: Best- and worst-case forecast value sales of home and garden, 2012-17
                                                                                                                                                                                                                                                                                      • Appendix – Transport

                                                                                                                                                                                                                                                                                          • Figure 142: Best- and worst-case forecast value sales of transport, 2012-17
                                                                                                                                                                                                                                                                                      • Appendix – Holidays

                                                                                                                                                                                                                                                                                          • Figure 143: Best- and worst-case forecast value sales of holidays, 2012-17
                                                                                                                                                                                                                                                                                      • Appendix – Personal Finance

                                                                                                                                                                                                                                                                                          • Figure 144: Best- and worst-case forecast of personal finance market, 2012-17
                                                                                                                                                                                                                                                                                      • Appendix – Housing

                                                                                                                                                                                                                                                                                          • Figure 145: Best- and worst-case forecast value sales of housing, 2012-17
                                                                                                                                                                                                                                                                                      • Appendix – Newsagents’ Goods

                                                                                                                                                                                                                                                                                          • Figure 146: Best- and worst-case forecast value sales of newsagents’ goods, 2012-17
                                                                                                                                                                                                                                                                                      • Appendix – Miscellaneous Expenditure

                                                                                                                                                                                                                                                                                          • Figure 147: Best- and worst-case forecast of miscellaneous expenditure, 2012-17
                                                                                                                                                                                                                                                                                      • Appendix – The Consumer: Comparison of Spending Habits in 2012 and 2013

                                                                                                                                                                                                                                                                                          • Figure 148: Comparison of spending habits on food (in home), by demographics, January 2013
                                                                                                                                                                                                                                                                                          • Figure 149: Comparison of spending habits on eating out, by demographics, January 2013
                                                                                                                                                                                                                                                                                          • Figure 150: Comparison of spending habits on alcoholic drinks (in home)*, by demographics, January 2013
                                                                                                                                                                                                                                                                                          • Figure 151: Comparison of spending habits on alcoholic drinks (out of home)*, by demographics, January 2013
                                                                                                                                                                                                                                                                                          • Figure 152: Comparison of spending habits on non-alcoholic drinks, by demographics, January 2013
                                                                                                                                                                                                                                                                                          • Figure 153: Comparison of spending habits on beauty products and toiletries, by demographics, January 2013
                                                                                                                                                                                                                                                                                          • Figure 154: Comparison of spending habits on healthcare products, by demographics, January 2013
                                                                                                                                                                                                                                                                                          • Figure 155: Comparison of spending habits on household care, by demographics, January 2013
                                                                                                                                                                                                                                                                                          • Figure 156: Comparison of spending habits on clothing and accessories (including footwear), by demographics, January 2013
                                                                                                                                                                                                                                                                                          • Figure 157: Comparison of spending habits on technology and communications, by demographics, January 2013
                                                                                                                                                                                                                                                                                          • Figure 158: Comparison of spending habits on holidays, by demographics, January 2013
                                                                                                                                                                                                                                                                                          • Figure 159: Comparison of spending habits on leisure/entertainment, by demographics, January 2013
                                                                                                                                                                                                                                                                                          • Figure 160: Comparison of spending habits on home and garden, by demographics, January 2013
                                                                                                                                                                                                                                                                                          • Figure 161: Number of categories consumers spent more in 2013 compared with 2013, by demographics, January 2013
                                                                                                                                                                                                                                                                                          • Figure 162: Number of categories consumers spent less on in 2013 compared with 2012, by demographics, January 2013
                                                                                                                                                                                                                                                                                      • Appendix – The Consumer: Reasons Why People Spent More

                                                                                                                                                                                                                                                                                          • Figure 163: Reasons for spending more, January 2013
                                                                                                                                                                                                                                                                                          • Figure 164: Reasons for spending more on food (in home), by demographics, January 2013
                                                                                                                                                                                                                                                                                        • Repertoire – spent more to treat themselves
                                                                                                                                                                                                                                                                                          • Figure 165: Number of categories where consumers spent more to treat themselves, January 2013
                                                                                                                                                                                                                                                                                          • Figure 166: Number of categories where consumers spent more to treat themselves, by demographics, January 2013
                                                                                                                                                                                                                                                                                        • Repertoire - spent more due to price increase
                                                                                                                                                                                                                                                                                          • Figure 167: Number of categories where consumers spent more due to increase in price, January 2013
                                                                                                                                                                                                                                                                                          • Figure 168: Number of categories where consumers spent more due to increase in price, by demographics, January 2013
                                                                                                                                                                                                                                                                                        • Repertoire – spent more due to change in circumstances
                                                                                                                                                                                                                                                                                          • Figure 169: Number of categories where consumer spent more due to change of circumstance, January 2013
                                                                                                                                                                                                                                                                                          • Figure 170: Number of categories where consumers spent more due to change of circumstance, by demographics, January 2013
                                                                                                                                                                                                                                                                                      • Appendix – The Consumer: Reasons Why People Spent Less

                                                                                                                                                                                                                                                                                          • Figure 171: Reasons for spending less, January 2013
                                                                                                                                                                                                                                                                                          • Figure 172: Reasons for spending less on food (in home), by demographics, January 2013
                                                                                                                                                                                                                                                                                          • Figure 173: Reasons for spending less on eating out, by demographics, January 2013
                                                                                                                                                                                                                                                                                          • Figure 174: Reasons for spending less on alcoholic drinks (in home), by demographics, January 2013
                                                                                                                                                                                                                                                                                          • Figure 175: Reasons for spending less on alcoholic drinks (out of home), by demographics, January 2013
                                                                                                                                                                                                                                                                                          • Figure 176: Reasons for spending less on non-alcoholic drinks, by demographics, January 2013
                                                                                                                                                                                                                                                                                          • Figure 177: Reasons for spending less on beauty products and toiletries, by demographics, January 2013
                                                                                                                                                                                                                                                                                          • Figure 178: Reasons for spending less on healthcare products, by demographics, January 2013
                                                                                                                                                                                                                                                                                          • Figure 179: Reasons for spending less on household care, by demographics, January 2013
                                                                                                                                                                                                                                                                                          • Figure 180: Reasons for spending less on clothing and accessories (including footwear), by demographics, January 2013
                                                                                                                                                                                                                                                                                          • Figure 181: Reasons for spending less on technology and communications, by demographics, January 2013
                                                                                                                                                                                                                                                                                          • Figure 182: Reasons for spending less on holidays, by demographics, January 2013
                                                                                                                                                                                                                                                                                          • Figure 183: Reasons for spending less on leisure/entertainment, by demographics, January 2013
                                                                                                                                                                                                                                                                                          • Figure 184: Reasons for spending less on home and garden, by demographics, January 2013
                                                                                                                                                                                                                                                                                        • Repertoire – spent less to save money
                                                                                                                                                                                                                                                                                          • Figure 185: Number of categories consumers spent less to save money, January 2013
                                                                                                                                                                                                                                                                                          • Figure 186: Number of categories consumers spent less to save money, by demographics, January 2013
                                                                                                                                                                                                                                                                                        • Repertoire – spent less due to looking for best deals
                                                                                                                                                                                                                                                                                          • Figure 187: Number of categories consumers spending less due to the best deals, January 2013
                                                                                                                                                                                                                                                                                          • Figure 188: Number of categories consumers spending less due to the best deals, by demographics, January 2013
                                                                                                                                                                                                                                                                                        • Repertoire – spent less due to change in circumstances
                                                                                                                                                                                                                                                                                          • Figure 189: Number of categories consumers spending less due to change of circumstance, January 2013
                                                                                                                                                                                                                                                                                          • Figure 190: Number of categories consumers spending less due to change of circumstance, by demographics, January 2013
                                                                                                                                                                                                                                                                                      • Appendix – The Consumer: Imagine You Won the Lottery

                                                                                                                                                                                                                                                                                          • Figure 191: How people would spend lottery winnings, by demographics, January 2013
                                                                                                                                                                                                                                                                                          • Figure 192: How people would spend lottery winnings, by demographics, continued, January 2013
                                                                                                                                                                                                                                                                                      • Appendix – The Consumer: Effect of Recession on Spending Habits

                                                                                                                                                                                                                                                                                          • Figure 193: Effect of recession on spending habits, January 2013
                                                                                                                                                                                                                                                                                          • Figure 194: Effect of recession on spending habits, by demographics, January 2013
                                                                                                                                                                                                                                                                                          • Figure 195: Effect of recession on spending habits, by demographics, continued, January 2013
                                                                                                                                                                                                                                                                                          • Figure 196: Effect of recession on spending habits, by demographics, continued, January 2013
                                                                                                                                                                                                                                                                                          • Figure 197: Effect of recession on spending habits, by demographics, continued, January 2013
                                                                                                                                                                                                                                                                                        • Repertoire of changes in spending habits
                                                                                                                                                                                                                                                                                          • Figure 198: Number of ways consumers spending habits have changed over the last five years or so, January 2013
                                                                                                                                                                                                                                                                                          • Figure 199: Number of ways consumers spending habits have changed over the last five years or so, by demographics, January 2013
                                                                                                                                                                                                                                                                                          • Figure 200: Effect of recession on spending habits, by number of categories where consumers spent more in 2013 compared with 2012, January 2013
                                                                                                                                                                                                                                                                                          • Figure 201: Effect of recession on spending habits, by number of categories where consumers spent less in 2013 compared with 2012, January 2013
                                                                                                                                                                                                                                                                                      • Appendix – The Consumer: Effect of Recession on Lifestyle

                                                                                                                                                                                                                                                                                          • Figure 202: Effect of recession on lifestyles, January 2013
                                                                                                                                                                                                                                                                                          • Figure 203: Effect of recession on lifestyles, by demographics, January 2013
                                                                                                                                                                                                                                                                                          • Figure 204: Effect of recession on lifestyles, by demographics, continued, January 2013
                                                                                                                                                                                                                                                                                          • Figure 205: Effect of recession on lifestyles, by demographics, continued, January 2013
                                                                                                                                                                                                                                                                                          • Figure 206: Effect of recession on lifestyles, by demographics, continued, January 2013
                                                                                                                                                                                                                                                                                        • Repertoire of changes in lifestyle
                                                                                                                                                                                                                                                                                          • Figure 207: Number of ways consumer lifestyle has changed over the last five years or so, January 2013
                                                                                                                                                                                                                                                                                          • Figure 208: Number of ways consumer lifestyle has changed over the last five years or so, by demographics, January 2013
                                                                                                                                                                                                                                                                                          • Figure 209: Effect of recession on lifestyles, by number of categories where consumers spent more in 2013 compared with 2012, January 2013
                                                                                                                                                                                                                                                                                          • Figure 210: Effect of recession on lifestyles, by number of categories where consumers spent less in 2013 compared with 2012, January 2013
                                                                                                                                                                                                                                                                                      • Appendix – The Consumer: Typologies

                                                                                                                                                                                                                                                                                          • Figure 211: Profile of target groups, by demographics, January 2013
                                                                                                                                                                                                                                                                                          • Figure 212: Comparison of spending habits in 2012 and 2013, by target groups, January 2013
                                                                                                                                                                                                                                                                                          • Figure 213: Effect of recession on spending habits, by target groups, January 2013
                                                                                                                                                                                                                                                                                          • Figure 214: Effect of recession on lifestyle, by target groups, January 2013
                                                                                                                                                                                                                                                                                          • Figure 215: What extra money is spent on, by target groups, January 2013

                                                                                                                                                                                                                                                                                      Companies Covered

                                                                                                                                                                                                                                                                                      To learn more about the companies covered in this report please contact us.

                                                                                                                                                                                                                                                                                      British Lifestyles 2013: Examining the Legacy of the Economic Downturn - UK - April 2013

                                                                                                                                                                                                                                                                                      £2,195.00 (Excl.Tax)