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British Lifestyles: Growing Tired of Austerity - UK - April 2016

Description

Britain’s economy growth has outstripped other major economies, employment is high (and unemployment is low) and wages have been rising above inflation. Yet, consumer sentiment has been slow to respond. Perhaps we will need to see a more sustained period of growth in earnings before Britons start feeling truly optimistic.

Whilst there has not been a big improvement in overall consumer confidence, better-off Britons are clearly pulling away from the rest; higher income earners feel more confident about their finances and show more willingness to spend across more indulgent categories, such as leisure, holidays and foodservice.

Whilst unemployment continues to decline, many of the jobs recently created are in self-employment or short-term and zero-hours contracts. Whilst these provide people with greater flexibility in terms of their working hours, the downside is lower financial security.

As people living longer and healthier lives will open up new markets across fashion, BPC (Beauty and personal care), leisure, to name a few, it will also put pressure on public budgets (eg healthcare, pensions, eldercare).

The reduction in the number of the under-5s will impact a number of markets from mother and baby clothes and accessories, to babies’ personal care, disposable nappies and wipes.

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Highlights:

- Economic growth slows

- Low inflation helping British households

- Growth in insecure jobs

- Britain’s population continues to age

What’s included

- Consumer Attitudes and Behaviour

- Market data

- Competitive analysis

- Risks and Opportunities

- What’s Next

- Market Trends

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What's included

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Table of contents

  1. Overview

    • What you need to know
    • Executive Summary

        • People are still cutting back, but less actively
          • Figure 1: Changes in spending habits in 2015, January 2016
        • Time to stop relying on promotions
          • Figure 2: Reasons why people spent less across all categories in 2015 (netted across all sectors), January 2016
        • Austerity fatigue is setting in
          • Figure 3: What people buy themselves as a treat, January 2016
        • The better off buck the savvy shopping trend
          • Figure 4: Attitudes towards spending, by household income, January 2016
        • What we think
        • Britain Today – What You Need to Know

          • Economic growth slows
            • Low inflation helping British households
              • Growth in insecure jobs
                • The better off are feeling the benefits of the recovery
                  • Britain’s population continues to age
                    • The baby boom subsides
                      • Multi-generational households on the rise
                      • The Economy

                        • Economic growth falters, but still fairly strong
                          • Figure 5: Quarterly % change in UK GDP, Q1 2009-Q4 2015
                          • Figure 6: UK GDP quarterly average compound growth, by industry grouping before and after the 2008/09 economic downturn
                        • Real wages are growing – but the rate of increase has fallen
                          • Figure 7: Employment, by gender, 2010-20
                        • Continued low inflation – a boon for households
                          • Figure 8: Headline CPI inflation (12-month percentage change), January 2009-January 2016
                        • Uneven benefits of recovery
                          • Figure 9: Share of GDP of employee earnings (including pension contributions) and private non-financial corporation gross operating surplus (corporate profitability), current prices, UK, Q1 2008-Q4 2015
                        • Only slow improvement in consumer confidence
                          • Figure 10: Trends in how people describe their financial situation (net of ‘Healthy’ and ‘OK’ responses are shown), February 2009-February 2016
                        • Higher income earners are pulling away from the rest
                          • Figure 11: Changes in financial situation compared with a year ago, by household income, February 2016
                          • Figure 12: Future financial confidence, by household income, February 2016
                        • Indulgent categories will benefit from the confidence of the better off
                          • Figure 13: Spending intent in the next three months, by household income, February 2016
                      • The People

                        • Population and age structure
                          • UK population continues to age
                            • Figure 14: Trends in the age structure of the UK population, 2010-20
                          • Shifting focus from newborns to older children
                            • Households’ wealth
                              • The over-55s open opportunities for new markets
                                • Figure 15: Distribution of household total wealth, by household type: Great Britain, July 2012-June 2014
                              • Fertility rate
                                • Public policies are affecting family planning
                                  • Figure 16: Total fertility rate and number of live births, England and Wales, 2009-14
                                • Household size trends
                                  • Multi-generational families becoming more common
                                    • Figure 17: UK households, by size, 2010-20
                                    • Figure 18: People in households (thousands), by type of family, UK, 2010 and 2015
                                  • One-person senior households on the rise
                                  • Consumer Expenditure – What You Need to Know

                                    • Total expenditure reaches new heights
                                      • Focus on health in in-home food and non-alcoholic drinks
                                        • The need to provide compelling experiences in foodservice
                                          • Quality over quantity in alcoholic drinks
                                            • Online channel offers opportunities in BPC
                                              • OTC sector benefits from a DIY approach
                                                • Focusing on ageing consumers in fashion
                                                  • Mixed fortunes in the technology sector
                                                    • Leisure and holidays benefit from rising consumer confidence
                                                      • Improvement in finances drives demand for financial products
                                                      • Expenditure Overview

                                                        • Sector breakout
                                                          • Figure 19: Consumer expenditure, by sector (£billion), 2015
                                                        • Outlook for the next five years
                                                          • Figure 20: Best- and worst-case forecast total value sales, 2010-20
                                                        • Winners in the next five years
                                                          • Figure 21: Fastest-growing market sectors, at current prices, by % growth, 2015-20
                                                        • Slower-growing sectors in the next five years
                                                          • Figure 22: Consumer sectors with weaker growth, at current prices, by % growth, 2015-20
                                                      • In-home Food

                                                        • What we think
                                                          • Market – past, present, future
                                                              • Figure 23: UK in-home food market value, 2010-15
                                                              • Figure 24: Best- and worst-case forecast value sales of the in-home food market, at current prices, 2010-20
                                                            • Mintel predictions
                                                              • Winners
                                                                • Chilled fish/shellfish
                                                                  • Herbs, spices and seasonings
                                                                    • Crisps, savoury snacks and nuts
                                                                      • Losers
                                                                        • Ambient wet cooking sauces
                                                                          • Prepacked bread
                                                                            • Spreads
                                                                              • Dairy drinks, milk and cream
                                                                                • Changing consumer habits
                                                                                  • Figure 25: Changes in spending habits on in-home food in 2015, January 2016
                                                                                • Key consumer findings
                                                                                  • Condiments, dressings and seasonings
                                                                                    • Food packaging
                                                                                      • Fish and shellfish
                                                                                        • World cuisines
                                                                                          • Healthy eating
                                                                                            • Dairy drinks, milk and cream
                                                                                            • Foodservice

                                                                                              • What we think
                                                                                                • Market – past, present, future
                                                                                                    • Figure 26: UK foodservice market value, 2010-15
                                                                                                    • Figure 27: Best- and worst-case forecast value sales of the foodservice market, at current prices, 2010-20
                                                                                                  • Mintel predictions
                                                                                                    • Winners
                                                                                                      • Chicken and burger bars
                                                                                                        • Pub catering
                                                                                                          • Losers
                                                                                                            • Mid-market operators
                                                                                                              • Pizza and pasta restaurants
                                                                                                                • Changing consumer habits
                                                                                                                  • Figure 28: Changes in spending habits on eating out in 2015, January 2016
                                                                                                                • Key consumer findings
                                                                                                                  • Menu flavours
                                                                                                                    • Pizza and pasta restaurants
                                                                                                                      • Burger and chicken restaurants
                                                                                                                      • Non-alcoholic Drinks

                                                                                                                        • What we think
                                                                                                                          • Market – past, present, future
                                                                                                                            • Figure 29: UK non-alcoholic drinks market value, 2010-15
                                                                                                                            • Figure 30: Best- and worst-case forecast value sales of the non-alcoholic drinks market, at current prices, 2010-20
                                                                                                                          • Mintel predictions
                                                                                                                            • Winners
                                                                                                                              • Bottled water
                                                                                                                                • Coffee pods
                                                                                                                                  • Fruit/herbal teas
                                                                                                                                    • Losers
                                                                                                                                      • Fruit juices and smoothies
                                                                                                                                        • Changing consumer habits
                                                                                                                                            • Figure 31: Changes in spending habits on non-alcoholic drinks in 2015, January 2016
                                                                                                                                          • Key consumer findings
                                                                                                                                            • Fruit juice, juice drinks and smoothies
                                                                                                                                              • Carbonated soft drinks
                                                                                                                                                • Tea
                                                                                                                                                  • Coffee
                                                                                                                                                    • Sports and energy drinks
                                                                                                                                                    • Alcoholic Drinks

                                                                                                                                                      • What we think
                                                                                                                                                        • Market – past, present, future
                                                                                                                                                          • Figure 32: UK alcoholic drinks market value, 2010-15
                                                                                                                                                          • Figure 33: Best- and worst-case forecast value sales of the alcoholic drinks market, at current prices, 2010-20
                                                                                                                                                        • Mintel predictions
                                                                                                                                                          • Winners
                                                                                                                                                            • Prosecco
                                                                                                                                                              • Beer
                                                                                                                                                                • Flavoured cider
                                                                                                                                                                  • Losers
                                                                                                                                                                    • White rum
                                                                                                                                                                      • RTDs
                                                                                                                                                                        • Rosé wine
                                                                                                                                                                          • Changing consumer habits
                                                                                                                                                                            • Figure 34: Changes in spending habits on alcoholic drinks in 2015, January 2016
                                                                                                                                                                          • Key consumer findings
                                                                                                                                                                            • Craft alcoholic drinks
                                                                                                                                                                              • Cider
                                                                                                                                                                                • Beer
                                                                                                                                                                                  • Gin
                                                                                                                                                                                    • Wine
                                                                                                                                                                                      • Dark spirits and liqueurs
                                                                                                                                                                                      • Beauty and Personal Care

                                                                                                                                                                                        • What we think
                                                                                                                                                                                          • Market – past, present, future
                                                                                                                                                                                              • Figure 35: UK beauty and personal care market value, 2010-15
                                                                                                                                                                                              • Figure 36: Best- and worst-case forecast value sales of the beauty and personal care market, at current prices, 2010-20
                                                                                                                                                                                            • Mintel predictions
                                                                                                                                                                                              • Winners
                                                                                                                                                                                                • Colour cosmetics
                                                                                                                                                                                                  • Soap, bath and shower
                                                                                                                                                                                                    • Losers
                                                                                                                                                                                                      • In-salon hair services
                                                                                                                                                                                                        • Suncare
                                                                                                                                                                                                          • Changing consumer habits
                                                                                                                                                                                                            • Figure 37: Changes in spending habits on beauty products and toiletries in 2015, January 2016
                                                                                                                                                                                                          • Key consumer findings
                                                                                                                                                                                                            • Colour cosmetics
                                                                                                                                                                                                              • Soap, bath and shower
                                                                                                                                                                                                                • In-salon hair services
                                                                                                                                                                                                                  • Suncare
                                                                                                                                                                                                                  • OTC and Pharmaceuticals

                                                                                                                                                                                                                    • What we think
                                                                                                                                                                                                                      • Market – past, present, future
                                                                                                                                                                                                                        • Figure 38: UK OTC and pharmaceuticals market value, 2010-15
                                                                                                                                                                                                                        • Figure 39: Best- and worst-case forecast value sales of the OTC and pharmaceuticals market, at current prices, 2010-20
                                                                                                                                                                                                                      • Mintel predictions
                                                                                                                                                                                                                        • Winners
                                                                                                                                                                                                                          • Analgesics and cold and flu remedies
                                                                                                                                                                                                                            • Gastrointestinal remedies
                                                                                                                                                                                                                              • Losers
                                                                                                                                                                                                                                • Vitamins and supplements
                                                                                                                                                                                                                                  • Sexual health
                                                                                                                                                                                                                                    • Changing consumer habits
                                                                                                                                                                                                                                      • Figure 40: Changes in spending habits on healthcare products in 2015, January 2016
                                                                                                                                                                                                                                    • Key consumer findings
                                                                                                                                                                                                                                      • Topical analgesics
                                                                                                                                                                                                                                        • Focus on diet and health
                                                                                                                                                                                                                                          • Price-conscious shopping
                                                                                                                                                                                                                                          • Clothing and Accessories

                                                                                                                                                                                                                                            • What we think
                                                                                                                                                                                                                                              • Market – past, present, future
                                                                                                                                                                                                                                                • Figure 41: UK clothing and accessories market value, 2010-15
                                                                                                                                                                                                                                                • Figure 42: Best- and worst-case forecast value sales of the clothing and accessories market, at current prices, 2010-20
                                                                                                                                                                                                                                              • Mintel predictions
                                                                                                                                                                                                                                                • Winners
                                                                                                                                                                                                                                                  • Men’s clothing
                                                                                                                                                                                                                                                    • Footwear
                                                                                                                                                                                                                                                      • Sportswear
                                                                                                                                                                                                                                                        • Losers
                                                                                                                                                                                                                                                          • Handbags
                                                                                                                                                                                                                                                            • Jewellery
                                                                                                                                                                                                                                                              • Changing consumer habits
                                                                                                                                                                                                                                                                • Figure 43: Changes in spending habits on clothing and accessories in 2015, January 2016
                                                                                                                                                                                                                                                              • Key consumer findings
                                                                                                                                                                                                                                                                • Womenswear
                                                                                                                                                                                                                                                                  • Sports fashion
                                                                                                                                                                                                                                                                    • Fashion accessories
                                                                                                                                                                                                                                                                      • Clothing retail
                                                                                                                                                                                                                                                                      • Household Care

                                                                                                                                                                                                                                                                        • What we think
                                                                                                                                                                                                                                                                          • Market – past, present, future
                                                                                                                                                                                                                                                                            • Figure 44: UK household care market value, 2010-15
                                                                                                                                                                                                                                                                            • Figure 45: Best- and worst-case forecast value sales of the household care market, at current prices, 2010-20
                                                                                                                                                                                                                                                                          • Mintel predictions
                                                                                                                                                                                                                                                                            • Winners
                                                                                                                                                                                                                                                                              • Air care
                                                                                                                                                                                                                                                                                • Losers
                                                                                                                                                                                                                                                                                  • Toilet tissue
                                                                                                                                                                                                                                                                                    • Changing consumer habits
                                                                                                                                                                                                                                                                                      • Figure 46: Changes in spending habits on household care products in 2015, January 2016
                                                                                                                                                                                                                                                                                    • Key consumer findings
                                                                                                                                                                                                                                                                                      • Household paper products
                                                                                                                                                                                                                                                                                        • Air care
                                                                                                                                                                                                                                                                                          • Environmentally friendly household care
                                                                                                                                                                                                                                                                                          • Technology and Communications

                                                                                                                                                                                                                                                                                            • What we think
                                                                                                                                                                                                                                                                                              • Market – past, present, future
                                                                                                                                                                                                                                                                                                • Figure 47: UK technology and communications market value, 2010-15
                                                                                                                                                                                                                                                                                                • Figure 48: Best- and worst-case forecast value sales of the technology and communications market, at current prices, 2010-20
                                                                                                                                                                                                                                                                                              • Mintel predictions
                                                                                                                                                                                                                                                                                                • Winners
                                                                                                                                                                                                                                                                                                  • Video games and games consoles
                                                                                                                                                                                                                                                                                                    • Telecom providers
                                                                                                                                                                                                                                                                                                      • Televisions
                                                                                                                                                                                                                                                                                                        • Losers
                                                                                                                                                                                                                                                                                                          • Tablet computers
                                                                                                                                                                                                                                                                                                            • CDs and DVDs
                                                                                                                                                                                                                                                                                                              • Changing consumer habits
                                                                                                                                                                                                                                                                                                                • Figure 49: Changes in spending habits on technology and communications in 2015, January 2016
                                                                                                                                                                                                                                                                                                              • Key consumer findings
                                                                                                                                                                                                                                                                                                                • PC and mobile use
                                                                                                                                                                                                                                                                                                                  • Desktop and laptop PCs
                                                                                                                                                                                                                                                                                                                  • Leisure and Entertainment

                                                                                                                                                                                                                                                                                                                    • What we think
                                                                                                                                                                                                                                                                                                                      • Market – past, present, future
                                                                                                                                                                                                                                                                                                                        • Figure 50: UK leisure and entertainment market value, 2010-15
                                                                                                                                                                                                                                                                                                                        • Figure 51: Best- and worst-case forecast value sales of the leisure and entertainment market, at current prices, 2010-20
                                                                                                                                                                                                                                                                                                                      • Mintel predictions
                                                                                                                                                                                                                                                                                                                        • Winners
                                                                                                                                                                                                                                                                                                                          • Cinemas
                                                                                                                                                                                                                                                                                                                            • Music concerts, festivals and spectator sports
                                                                                                                                                                                                                                                                                                                              • Losers
                                                                                                                                                                                                                                                                                                                                • Health and fitness clubs, leisure centres and swimming pools
                                                                                                                                                                                                                                                                                                                                  • Changing consumer habits
                                                                                                                                                                                                                                                                                                                                    • Figure 52: Changes in spending habits on leisure and entertainment in 2015, January 2016
                                                                                                                                                                                                                                                                                                                                  • Key consumer findings
                                                                                                                                                                                                                                                                                                                                    • Deal-seeking
                                                                                                                                                                                                                                                                                                                                      • Cinemas
                                                                                                                                                                                                                                                                                                                                        • Leisure centres and swimming pools
                                                                                                                                                                                                                                                                                                                                          • Health and fitness clubs
                                                                                                                                                                                                                                                                                                                                          • Home and Garden

                                                                                                                                                                                                                                                                                                                                            • What we think
                                                                                                                                                                                                                                                                                                                                              • Market – past, present, future
                                                                                                                                                                                                                                                                                                                                                • Figure 53: UK home and garden market value, 2010-15
                                                                                                                                                                                                                                                                                                                                                • Figure 54: Best- and worst-case forecast value sales of the home and garden market, at current prices, 2010-20
                                                                                                                                                                                                                                                                                                                                              • Mintel predictions
                                                                                                                                                                                                                                                                                                                                                • Winners
                                                                                                                                                                                                                                                                                                                                                  • Losers
                                                                                                                                                                                                                                                                                                                                                    • Changing consumer habits
                                                                                                                                                                                                                                                                                                                                                      • Figure 55: Changes in spending habits on home and garden products in 2015, January 2016
                                                                                                                                                                                                                                                                                                                                                    • Key consumer findings
                                                                                                                                                                                                                                                                                                                                                      • Furniture purchases
                                                                                                                                                                                                                                                                                                                                                        • Bathrooms
                                                                                                                                                                                                                                                                                                                                                          • Garden products
                                                                                                                                                                                                                                                                                                                                                          • Transport

                                                                                                                                                                                                                                                                                                                                                            • What we think
                                                                                                                                                                                                                                                                                                                                                              • Market – past, present, future
                                                                                                                                                                                                                                                                                                                                                                  • Figure 56: UK transport market value, 2010-15
                                                                                                                                                                                                                                                                                                                                                                  • Figure 57: Best- and worst-case forecast value sales of the transport market, at current prices, 2010-20
                                                                                                                                                                                                                                                                                                                                                                • Mintel predictions
                                                                                                                                                                                                                                                                                                                                                                  • Winners
                                                                                                                                                                                                                                                                                                                                                                    • Cars and motorcycles
                                                                                                                                                                                                                                                                                                                                                                      • Car hire
                                                                                                                                                                                                                                                                                                                                                                        • Air travel
                                                                                                                                                                                                                                                                                                                                                                          • Rail travel
                                                                                                                                                                                                                                                                                                                                                                            • Losers
                                                                                                                                                                                                                                                                                                                                                                              • Used cars
                                                                                                                                                                                                                                                                                                                                                                                • Sea/tunnel travel
                                                                                                                                                                                                                                                                                                                                                                                  • Key consumer findings
                                                                                                                                                                                                                                                                                                                                                                                    • Car purchases
                                                                                                                                                                                                                                                                                                                                                                                      • Air travel
                                                                                                                                                                                                                                                                                                                                                                                        • Car hire
                                                                                                                                                                                                                                                                                                                                                                                        • Holidays

                                                                                                                                                                                                                                                                                                                                                                                          • What we think
                                                                                                                                                                                                                                                                                                                                                                                            • Market – past, present, future
                                                                                                                                                                                                                                                                                                                                                                                              • Figure 58: UK holidays market value, 2010-15
                                                                                                                                                                                                                                                                                                                                                                                              • Figure 59: Best- and worst-case forecast value sales of the holidays market, at current prices, 2010-20
                                                                                                                                                                                                                                                                                                                                                                                            • Mintel predictions
                                                                                                                                                                                                                                                                                                                                                                                              • Winners
                                                                                                                                                                                                                                                                                                                                                                                                • Beach holidays
                                                                                                                                                                                                                                                                                                                                                                                                  • Short city breaks
                                                                                                                                                                                                                                                                                                                                                                                                    • Losers
                                                                                                                                                                                                                                                                                                                                                                                                      • Staycations
                                                                                                                                                                                                                                                                                                                                                                                                        • Tourism to the US
                                                                                                                                                                                                                                                                                                                                                                                                          • Changing consumer habits
                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 60: Changes in spending habits on holidays in 2015, January 2016
                                                                                                                                                                                                                                                                                                                                                                                                          • Key consumer findings
                                                                                                                                                                                                                                                                                                                                                                                                            • Holiday outlook
                                                                                                                                                                                                                                                                                                                                                                                                              • Beach holidays
                                                                                                                                                                                                                                                                                                                                                                                                                • Customer journey
                                                                                                                                                                                                                                                                                                                                                                                                                • Personal Finance

                                                                                                                                                                                                                                                                                                                                                                                                                  • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                    • Market – past, present, future
                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 61: UK personal finance market value, 2010-15
                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 62: Best- and worst-case forecast value sales of the personal finance market, at current prices, 2010-20
                                                                                                                                                                                                                                                                                                                                                                                                                    • Mintel predictions
                                                                                                                                                                                                                                                                                                                                                                                                                      • Winners
                                                                                                                                                                                                                                                                                                                                                                                                                        • Consumer credit
                                                                                                                                                                                                                                                                                                                                                                                                                          • Investments
                                                                                                                                                                                                                                                                                                                                                                                                                            • Losers
                                                                                                                                                                                                                                                                                                                                                                                                                              • Cash-based savings
                                                                                                                                                                                                                                                                                                                                                                                                                                • Changing consumer habits
                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 63: Likelihood to switch provider if existing provider moved services online, December 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                • Key consumer findings
                                                                                                                                                                                                                                                                                                                                                                                                                                  • Low engagement in cash savings market
                                                                                                                                                                                                                                                                                                                                                                                                                                    • Appetite for borrowing
                                                                                                                                                                                                                                                                                                                                                                                                                                      • Attitudes towards general insurance products
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Consumer payment preferences
                                                                                                                                                                                                                                                                                                                                                                                                                                          • Interest in use of robo-advice in retirement planning
                                                                                                                                                                                                                                                                                                                                                                                                                                          • Housing

                                                                                                                                                                                                                                                                                                                                                                                                                                            • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                              • Market – past, present, future
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 64: UK housing market value, 2010-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 65: Best- and worst-case forecast value sales of the housing market, at current prices, 2010-20
                                                                                                                                                                                                                                                                                                                                                                                                                                              • Changing consumer habits
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Key consumer findings
                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Interest in buy-to-let investment
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Struggles to get onto the property ladder
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Renting – a lifestyle choice
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Newsagents’ Goods

                                                                                                                                                                                                                                                                                                                                                                                                                                                        • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Market – past, present, future
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Greetings cards
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Cigarettes
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 66: UK newsagents’ goods market value, 2010-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 67: Best- and worst-case forecast value sales of the newsagents’ goods market, at current prices, 2010-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Key consumer findings
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • E-cigarettes
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Greetings cards
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Miscellaneous Expenditure

                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Market – past, present, future
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 68: UK miscellaneous expenditure market value, 2010-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 69: Best- and worst-case forecast value sales of the miscellaneous expenditure market, at current prices, 2010-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Winners
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Funerals
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Private healthcare
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Losers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Disposable nappies and wipes
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Pet food, care and accessories
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Key consumer findings
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Pet food, care and accessories
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Disposable nappies and wipes
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Private healthcare
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • The Consumer – What You Need to Know

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • People are starting to throw caution to the wind…
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • …but savvy shopping habits die hard
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Rising costs of utilities have the biggest impact on finances
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Discounted fashion as a favourite treat
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • A food-loving nation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Discounts encourage shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Higher income earners will lead the way
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Changes in Spending Habits

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Spending patterns are stable
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 70: Changes in spending habits in 2015, January 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Proportions spending less are shrinking
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 71: Difference between proportions of people spending more and less, January 2015 and January 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Reasons Why People Spent Less

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Consumers are still focused on savings…
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 72: Reasons why people spent less across all categories in 2015 (netted across all sectors), January 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • …but discounts are starting to lose their appeal
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 73: Reasons why people spent less in 2015, January 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Focus on value subdued in beauty markets
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Fashion retailers suffer from widespread discounting
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Spending on leisure and eating out still weak
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Demand for holidays suffers from changing circumstances
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Factors Impacting Financial Wellbeing

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Falling oil/gas prices fail to trickle down to households
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 74: Factors that had the biggest impact on people’s financial situation in the past year, January 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Low interest rates hit retirement savings
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • The Sandwich Generation are financially stretched
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Benefit cuts increase inequality
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • How People Treat Themselves

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Fashion – the ultimate treat
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 75: What people buy themselves as a treat, January 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • A nation of food lovers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Spending on holidays set to resume in earnest
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 76: What people buy themselves as a treat – Holidays, by age and household income, January 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • ‘Lipstick effect’ – no more
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 77: What people buy themselves as a treat – Beauty and personal care products, by gender and age, January 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Current Mood of British Consumers

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Cautious mood prevails
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 78: Attitudes towards spending, January 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Scrimping and saving is still in vogue
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 79: Attitudes towards spending, January 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Brits remain keen bargain hunters
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 80: Attitudes towards spending, January 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Unlocking the spending power of the better off
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 81: Attitudes towards spending, by household income, January 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Methodology
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Abbreviations
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Definitions
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Generations
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Appendix – Expenditure Overview

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 82: Best- and worst-case forecast for total consumer expenditure, 2015-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Appendix – In-home Food

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 83: Best- and worst-case forecast for in-home food, 2015-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Appendix – Foodservice

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 84: Best- and worst-case forecast for foodservice, 2015-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Appendix – Non-alcoholic Drinks

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 85: Best- and worst-case forecast for non-alcoholic drinks, 2015-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Appendix – Alcoholic Drinks

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 86: Best- and worst-case forecast for alcoholic drinks, 2015-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Appendix – Beauty and Personal Care

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 87: Best- and worst-case forecast for beauty and personal care, 2015-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Appendix – OTC and Pharmaceuticals

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 88: Best- and worst-case forecast for OTC and pharmaceuticals, 2015-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Appendix – Clothing and Accessories

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 89: Best- and worst-case forecast for clothing and accessories, 2015-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Appendix – Household Care

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 90: Best- and worst-case forecast for household care, 2015-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Appendix – Technology and Communications

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 91: Best- and worst-case forecast for technology and communications, 2015-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Appendix – Leisure and Entertainment

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 92: Best- and worst-case forecast for leisure and entertainment, 2015-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Appendix – Home and Garden

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 93: Best- and worst-case forecast for home and garden, 2015-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Appendix – Transport

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 94: Best- and worst-case forecast for transport, 2015-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Appendix – Holidays

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 95: Best- and worst-case forecast for holidays, 2015-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Appendix – Personal Finance

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 96: Best- and worst-case forecast for personal finance, 2015-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Appendix – Housing

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 97: Best- and worst-case forecast for housing, 2015-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Appendix – Newsagents’ Goods

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 98: Best- and worst-case forecast for newsagents’ goods, 2015-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Appendix – Miscellaneous Expenditure

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 99: Best- and worst-case forecast for miscellaneous expenditure, 2015-20

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Companies Covered

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      To learn more about the companies covered in this report please contact us.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      British Lifestyles: Growing Tired of Austerity - UK - April 2016

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      £2,195.00 (Excl.Tax)