Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

British Lifestyles - The Emotional Impact of Economic Uncertainty - August 2011

The underlying focus of the report highlights the rising cost of living, and more specifically getting less for money as is highlighted in key sectors such as transportation and household utilities, for example. The rising cost of food also sees people getting less for their money on the grocery shop. Our exclusive consumer research looks at how happy people are with their lives and the role that their financial situation has in their sense of wellbeing. It also examines how their overall outlook and financial circumstances influence sensitivity to the rising cost of living and how they respond to this in terms of their budgeting and self-treating behaviour. An understanding of what people treat themselves to when they need a pick-me-up also offers some insight into how cautious people are with their spending even when making impulse purchases.

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Issues in the Market

      • Definition
        • Mintel’s fan charts
          • Research methodology
            • Abbreviations
            • Executive Summary

                • What is it all about?
                  • A weak recovery
                    • Figure 1: Unemployment rate in the UK (all: aged 16+) seasonally adjusted, 1988-2011
                    • Figure 2: Budgeting habits, February and June 2011
                  • Factors affecting wellbeing
                    • Figure 3: Top five factors that had an impact on people’s financial wellbeing in the past year, June 2011
                  • How happy are people?
                    • Figure 4: Satisfaction with life, June 2011
                  • Brand loyalty suffers
                    • Thrifty measures deployed
                      • Figure 5: Attitudes towards bargain hunting and shopping for best price, June 2011
                  • Britain Today: The People

                    • Key points
                      • Population
                        • Population trends
                          • Figure 6: Population trends and projections, 2006-16
                        • Age structure and growth projections
                          • Figure 7: Population trends and projections, 2006-16
                        • Marital status
                          • Figure 8: Trends in the number of UK marriages and divorces, 2000-10
                        • Lifestage
                          • Figure 9: Forecast adult population trends, by lifestage, 2006-16
                        • Ethnicity
                          • Figure 10: UK population, by ethnic group, 2001-09
                        • Household trends – numbers and size
                          • Figure 11: UK households, by size, 2006-16
                        • Employment
                          • Figure 12: Employment and unemployment, by gender, 2006-16
                        • Socio-economic group
                          • Figure 13: Forecast adult population trends, by socio-economic group, 2006-16
                        • Boomerangs
                          • Figure 14: Mix-adjusted average house prices, by type of buyer, UK, 2006-11
                      • Britain Today: The Economy

                        • Key points
                          • A strategy that has worked – but at a cost
                            • An unconvincing recovery
                              • Figure 15: The change in UK GDP at constant prices, Q1 2007-Q2 2011
                            • An international problem...
                              • ...but any recovery in consumer spending will be muted
                                • Figure 16: PDI and consumer expenditure, at current and constant 2006 prices, 2006-16
                              • Unemployment – stable but worrying
                                • Figure 17: Unemployment rate in the UK (all: aged 16+) seasonally adjusted, 1988-2011
                              • Interest rates are low, but they can’t remain so forever
                                • Figure 18: Average UK base rates and UK inflation*, 1989-2011
                              • Inflation – a lurking problem
                                • The squeeze on incomes
                                  • Figure 19: Inflation and wages growth, 2008-11
                                • House prices
                                  • Figure 20: House prices and consumer confidence, 2007-11
                                  • Figure 21: Willingness to spend on furniture and house prices, November 2009-May 2011
                                • Economic confidence and the recession
                                  • Figure 22: Consumer confidence, 1985-2011
                                  • Figure 23: Consumer confidence, 2007-11
                                • Confidence drives consumer spending
                                  • Figure 24: Consumer confidence and household spending (seasonally adjusted), 1985-2011
                                • Tough times ahead for all consumer sections
                                  • Financial security causes concern
                                    • Figure 25: Consumer savings ratio, 1985-2011
                                    • Figure 26: Savings ratio and house prices, 2004-11
                                    • Figure 27: Consumer savings, at current 2005 prices, 2006-16
                                • Expenditure Overview

                                  • Key points
                                    • Sector breakout
                                      • Figure 28: Consumer expenditure, by sector (£m), 2010
                                      • Figure 29: Consumer expenditure, by major category, 2000-10
                                    • Baby food shows strong growth
                                      • Figure 30: The 25 fastest-growing consumer markets, at current prices, by % growth, 2006-10
                                    • Technology sector expands in real terms
                                      • Figure 31: The 25 fastest-growing consumer markets (constant prices), by % growth, 2006-10
                                    • Mortgage crisis
                                      • Figure 32: The top 25 contracting or stagnating consumer markets, at current prices, by % growth, 2006-10
                                    • Real-term contraction hits mortgages
                                      • Figure 33: The top 25 contracting consumer markets (constant prices), by % growth, 2006-10
                                    • Market size and trends
                                      • Figure 34: Consumer expenditure, by major category, 2011-16
                                      • Figure 35: Forecast growth of consumer expenditure in major sectors, 2011-16
                                  • In-Home Food

                                    • Key points
                                      • Sector breakout
                                        • Figure 36: Sector breakout for in-home food (£m), 2010
                                        • Figure 37: Market value for in-home foods, 2000-10
                                      • Meat, fish and seafood
                                        • Fruit and vegetables
                                          • Confectionery and desserts
                                            • Dairy products
                                              • Bread and morning goods
                                                • Foreign and ethnic foods
                                                  • Snacks
                                                    • Ready meals
                                                      • Baby food
                                                        • Market size and trends
                                                          • Figure 38: Value sales for total in-home food market, 2006-16
                                                          • Figure 39: Best- and worst-case forecast value sales of in-home food market, at current prices, 2006-16
                                                        • Risers and sliders (sectors)
                                                          • Figure 40: Historical growth of the in-home food market, by sector, at current and constant prices, 2006-10
                                                          • Figure 41: Forecast growth of the in-home food market, by sector, at current and constant prices, 2011-16
                                                        • Key consumer findings
                                                          • Switching to cheaper variants
                                                            • Buying on promotion
                                                              • Price rises and transparency
                                                                • Evenings in/home cooking
                                                                  • Health
                                                                    • Treats
                                                                      • Premiumisation/added value
                                                                      • Foodservice (Eating Out and Takeaways)

                                                                        • Key points
                                                                          • Sector breakout
                                                                            • Figure 42: Sector breakout for the UK foodservice market, (£m), 2010
                                                                            • Figure 43: Market value for the UK foodservice market, 2000-10
                                                                          • Market size and trends
                                                                            • Figure 44: Value sales for the UK foodservice market, 2006-16
                                                                            • Figure 45: Best- and worst-case forecast value sales of eating out market, at current prices, 2006-16
                                                                          • Risers and sliders (sectors)
                                                                            • Figure 46: Historical growth of the UK foodservice market, by sector, at current and constant prices, 2006-10
                                                                            • Figure 47: Forecast growth of the UK foodservice market, by sector, at current and constant prices, 2011-16
                                                                          • Key consumer findings
                                                                          • Drink (Non-alcoholic)

                                                                            • Key points
                                                                              • Sector breakout
                                                                                • Figure 48: Sector breakout for non-alcoholic drinks (£m), 2010
                                                                                • Figure 49: Market value for non-alcoholic drinks, 2000-10
                                                                              • Market size and trends
                                                                                • Figure 50: Value sales for total non-alcoholic drinks, 2006-16
                                                                                • Figure 51: Best- and worst-case forecast value sales of the non-alcoholic drinks market, at current prices, 2006-16
                                                                              • Risers and sliders (sectors)
                                                                                • Figure 52: Historical growth of the non-alcoholic drinks market, by sector, at current and constant prices, 2006-10
                                                                                • Figure 53: Forecast growth of the non-alcoholic drinks market, by sector, at current and constant prices, 2011-16
                                                                              • Key consumer findings
                                                                              • Drink (Alcoholic)

                                                                                • Key points
                                                                                  • Sector breakout
                                                                                    • Figure 54: Sector breakout for alcoholic drinks (£m), 2010
                                                                                    • Figure 55: Market value for alcoholic drinks, 2000-10
                                                                                  • Market size and trends
                                                                                    • Figure 56: Value sales for total alcoholic drinks market, 2006-16
                                                                                    • Figure 57: Best- and worst-case forecast value sales of the total alcoholic drinks market, at current prices, 2006-16
                                                                                  • Risers and sliders (sectors)
                                                                                    • Figure 58: Historical growth of the alcoholic drinks market, by sector, at current and constant prices, 2006-10
                                                                                    • Figure 59: Forecast growth of the alcoholic drinks market, by sector, at current and constant prices, 2011-16
                                                                                  • Key consumer findings
                                                                                  • Beauty and Personal Care

                                                                                    • Key points
                                                                                      • Sector breakout
                                                                                        • Figure 60: Sector breakout for beauty and personal care (£m), 2010
                                                                                        • Figure 61: Market value for beauty and personal care, 2000-10
                                                                                      • Hairdressing salons and personal grooming establishments
                                                                                        • Haircare
                                                                                          • Oral hygiene
                                                                                            • Soap, bath and shower products
                                                                                              • Shaving products and depilatories, and men’s grooming products and toiletries
                                                                                                • Deodorants and bodysprays
                                                                                                  • Make-up
                                                                                                    • Facial skincare
                                                                                                      • Women’s fragrances
                                                                                                        • Women’s bodycare and suncare preparation
                                                                                                          • Market size and trends
                                                                                                            • Figure 62: Value sales for total beauty and personal care products market, 2006-16
                                                                                                            • Figure 63: Best- and worst-case forecast sales of beauty and personal care products, at current prices, 2006-16
                                                                                                          • Risers and sliders (sectors)
                                                                                                            • Figure 64: Historical growth of the beauty and personal care market, by sector, at current and constant prices, 2006-10
                                                                                                            • Figure 65: Forecast growth of the beauty and personal care market, by sector, at current and constant prices, 2011-16
                                                                                                          • Key consumer findings
                                                                                                            • Haircare
                                                                                                              • Oral hygiene
                                                                                                                • Men’s grooming products and toiletries
                                                                                                                  • Soap, bath and shower products
                                                                                                                    • Shaving products and depilatories
                                                                                                                      • Deodorants and bodysprays
                                                                                                                        • Facial skincare
                                                                                                                          • Women’s fragrances
                                                                                                                            • Women’s bodycare
                                                                                                                              • Suncare preparation
                                                                                                                              • OTC and Pharmaceuticals

                                                                                                                                • Key points
                                                                                                                                  • Sector breakout
                                                                                                                                    • Figure 66: Sector breakout for OTC and pharmaceuticals (£m), 2010
                                                                                                                                    • Figure 67: Market value for OTC and pharmaceuticals, by sector, 2000-10
                                                                                                                                  • Minor ailment remedies
                                                                                                                                    • Analgesics
                                                                                                                                      • Vitamins, dietary supplements and tonics
                                                                                                                                        • Cold & cough/throat remedies and decongestants
                                                                                                                                          • Gastrointestinal remedies
                                                                                                                                            • Complementary medicines
                                                                                                                                              • Other pharmaceutical products
                                                                                                                                                • Market size and trends
                                                                                                                                                  • Figure 68: Value sales for total OTC and pharmaceuticals market, 2006-16
                                                                                                                                                  • Figure 69: Best- and worst-case forecast value sales of the OTC and pharmaceuticals market, at current prices, 2006-16
                                                                                                                                                • Risers and sliders (sectors)
                                                                                                                                                  • Figure 70: Historical growth of the OTC and pharmaceuticals market, by sector, at current and constant prices, 2006-10
                                                                                                                                                  • Figure 71: Forecast growth of the OTC and pharmaceuticals market, by sector, at current and constant prices, 2011-16
                                                                                                                                                • Key consumer findings
                                                                                                                                                  • Analgesics
                                                                                                                                                    • Minor ailment remedies
                                                                                                                                                      • Vitamins and supplements
                                                                                                                                                        • Cold and flu remedies
                                                                                                                                                          • Complementary medicines
                                                                                                                                                          • Clothing and Adornment

                                                                                                                                                            • Key points
                                                                                                                                                              • Sector breakout
                                                                                                                                                                • Figure 72: Sector breakout for clothing and adornment (£m), 2010
                                                                                                                                                                • Figure 73: Market value for clothing and adornment, 2000-10
                                                                                                                                                              • Men’s and women’s outerwear
                                                                                                                                                                • Men’s and women’s underwear
                                                                                                                                                                  • Childrenswear
                                                                                                                                                                    • Footwear
                                                                                                                                                                      • Nightwear
                                                                                                                                                                        • Accessories
                                                                                                                                                                          • Jewellery and watches
                                                                                                                                                                            • Market size and trends
                                                                                                                                                                              • Figure 74: Value sales for total clothing and adornment market, 2006-16
                                                                                                                                                                              • Figure 75: Best- and worst-case forecast value sales of clothing and adornment, 2006-16
                                                                                                                                                                            • Risers and sliders
                                                                                                                                                                              • Figure 76: Historical growth of the clothing and adornment market, by sector, at current and constant prices, 2006-10
                                                                                                                                                                              • Figure 77: Forecast growth of the clothing and adornment market, by sector, at current and constant prices, 2011-16
                                                                                                                                                                            • Key consumer findings
                                                                                                                                                                              • Women’s outerwear
                                                                                                                                                                                • Men’s outerwear
                                                                                                                                                                                  • Men’s and women’s underwear
                                                                                                                                                                                    • Childrenswear
                                                                                                                                                                                      • Footwear
                                                                                                                                                                                        • Nightwear
                                                                                                                                                                                          • Accessories
                                                                                                                                                                                            • Watches and jewellery
                                                                                                                                                                                            • Technology and Communications

                                                                                                                                                                                              • Key points
                                                                                                                                                                                                • Sector breakout
                                                                                                                                                                                                  • Figure 78: Sector breakout for technology (£m), 2010
                                                                                                                                                                                                  • Figure 79: Market value for technology, 2000-10
                                                                                                                                                                                                • Market size and trends
                                                                                                                                                                                                  • Figure 80: Value sales for total technology market, 2006-16
                                                                                                                                                                                                  • Figure 81: Best- and worst-case forecast value sales of the total technology market, 2006-16
                                                                                                                                                                                                • Communications
                                                                                                                                                                                                  • Computing and gaming
                                                                                                                                                                                                    • Audio visual
                                                                                                                                                                                                      • Music and video
                                                                                                                                                                                                        • Other technology
                                                                                                                                                                                                          • Risers and sliders (sectors)
                                                                                                                                                                                                            • Figure 82: Historical growth of the technology market, by sector, at current and constant prices, 2006-10
                                                                                                                                                                                                            • Figure 83: Forecast growth of the technology market, by sector, at current and constant prices, 2011-16
                                                                                                                                                                                                          • Communications
                                                                                                                                                                                                            • Computing and gaming
                                                                                                                                                                                                              • Audio visual
                                                                                                                                                                                                                • Music and video
                                                                                                                                                                                                                  • Other technology
                                                                                                                                                                                                                    • Key consumer findings
                                                                                                                                                                                                                      • Communications
                                                                                                                                                                                                                        • Computing and gaming
                                                                                                                                                                                                                          • Audio visual
                                                                                                                                                                                                                            • Music and video
                                                                                                                                                                                                                              • Other technology
                                                                                                                                                                                                                              • Entertainment

                                                                                                                                                                                                                                • Key points
                                                                                                                                                                                                                                  • Sector breakout
                                                                                                                                                                                                                                    • Figure 84: Sector breakout for entertainment (£m), 2010
                                                                                                                                                                                                                                    • Figure 85: Market value for entertainment, 2000-10
                                                                                                                                                                                                                                  • Market size and trends
                                                                                                                                                                                                                                    • Figure 86: Value sales for total entertainment market, 2006-16
                                                                                                                                                                                                                                    • Figure 87: Best- and worst-case forecast value sales of the entertainment goods market, at current prices, 2006-16
                                                                                                                                                                                                                                  • Risers and sliders (sectors)
                                                                                                                                                                                                                                    • Figure 88: Historical growth of the entertainment market, by sector, at current and constant prices, 2006-10
                                                                                                                                                                                                                                    • Figure 89: Forecast growth of the entertainment market, by sector, at current and constant prices, 2011-16
                                                                                                                                                                                                                                  • Key consumer findings
                                                                                                                                                                                                                                  • Home and Garden

                                                                                                                                                                                                                                    • Key points
                                                                                                                                                                                                                                      • Sector breakout
                                                                                                                                                                                                                                        • Figure 90: Sector breakout for home and garden (£m), 2010
                                                                                                                                                                                                                                        • Figure 91: Market value for home and garden, 2000-10
                                                                                                                                                                                                                                      • Market size and trends
                                                                                                                                                                                                                                        • Figure 92: Value sales for total home and garden market, 2006-16
                                                                                                                                                                                                                                        • Figure 93: Best- and worst-case forecast value sales of the home and garden market, at current prices, 2006-16
                                                                                                                                                                                                                                      • Risers and sliders (sectors)
                                                                                                                                                                                                                                        • Figure 94: Historical growth of the home and garden market, by sector, at current and constant prices, 2006-10
                                                                                                                                                                                                                                        • Figure 95: Forecast growth of the home and garden market, by sector, at current and constant prices, 2011-16
                                                                                                                                                                                                                                      • Key consumer findings
                                                                                                                                                                                                                                        • General statements – Home lifestyles
                                                                                                                                                                                                                                          • Furniture
                                                                                                                                                                                                                                            • Bathrooms
                                                                                                                                                                                                                                              • Kitchens
                                                                                                                                                                                                                                                • Garden products
                                                                                                                                                                                                                                                  • Floorcoverings
                                                                                                                                                                                                                                                    • Fridges and freezers
                                                                                                                                                                                                                                                      • Small kitchen appliances
                                                                                                                                                                                                                                                        • Lighting
                                                                                                                                                                                                                                                          • Tableware
                                                                                                                                                                                                                                                          • Transport

                                                                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                                                                              • Sector breakout
                                                                                                                                                                                                                                                                • Figure 96: Sector breakout for transport (£m), 2010
                                                                                                                                                                                                                                                                • Figure 97: Consumer expenditure on transport, 2000-10
                                                                                                                                                                                                                                                              • Personal transport
                                                                                                                                                                                                                                                                • New and used cars
                                                                                                                                                                                                                                                                  • Public transport
                                                                                                                                                                                                                                                                    • Airlines
                                                                                                                                                                                                                                                                      • Other travel
                                                                                                                                                                                                                                                                        • Market size and trends
                                                                                                                                                                                                                                                                          • Figure 98: Consumer expenditure on transport, 2006-16
                                                                                                                                                                                                                                                                          • Figure 99: Best- and worst-case forecast consumer expenditure on transport, at current prices, 2006-16
                                                                                                                                                                                                                                                                        • Risers and sliders (sectors)
                                                                                                                                                                                                                                                                          • Figure 100: Historical growth of the transport market, by sector, at current and constant prices, 2006-10
                                                                                                                                                                                                                                                                          • Figure 101: Forecast growth of the transport market, by sector, at current and constant prices, 2011-16
                                                                                                                                                                                                                                                                        • Key consumer findings
                                                                                                                                                                                                                                                                          • Personal transport
                                                                                                                                                                                                                                                                            • New and used cars
                                                                                                                                                                                                                                                                              • Public transport
                                                                                                                                                                                                                                                                                • Coach travel
                                                                                                                                                                                                                                                                                  • Airlines
                                                                                                                                                                                                                                                                                  • Housing

                                                                                                                                                                                                                                                                                    • Key points
                                                                                                                                                                                                                                                                                      • Sector breakout
                                                                                                                                                                                                                                                                                        • Figure 102: Sector breakout for housing (£m), 2010
                                                                                                                                                                                                                                                                                        • Figure 103: Market value for housing, 2000-10
                                                                                                                                                                                                                                                                                      • Mortgage capital repayments and interest
                                                                                                                                                                                                                                                                                        • Rent
                                                                                                                                                                                                                                                                                          • Household energy
                                                                                                                                                                                                                                                                                            • Sales through DIY retailers
                                                                                                                                                                                                                                                                                              • Market size and trends
                                                                                                                                                                                                                                                                                                • Figure 104: Value sales for the housing market, 2006-16
                                                                                                                                                                                                                                                                                                • Figure 105: Best- and worst-case forecast value sales of the housing market, at current prices, 2006-16
                                                                                                                                                                                                                                                                                              • Risers and sliders (sectors)
                                                                                                                                                                                                                                                                                                • Figure 106: Historical growth in the housing market, by sector, at current and constant prices, 2006-10
                                                                                                                                                                                                                                                                                                • Figure 107: Forecast growth of the housing market, by sector, at current and constant prices, 2011-16
                                                                                                                                                                                                                                                                                              • Key consumer findings
                                                                                                                                                                                                                                                                                                • Mortgages
                                                                                                                                                                                                                                                                                                  • Household energy
                                                                                                                                                                                                                                                                                                    • Sales by DIY retailers
                                                                                                                                                                                                                                                                                                    • Holidays

                                                                                                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                                                                                                        • Sector breakout
                                                                                                                                                                                                                                                                                                          • Figure 108: Sector breakout for holidays (£m), 2010
                                                                                                                                                                                                                                                                                                          • Figure 109: Market value for holidays, 2000-10
                                                                                                                                                                                                                                                                                                        • Market size and trends
                                                                                                                                                                                                                                                                                                          • Figure 110: Value sales for holidays, 2006-16
                                                                                                                                                                                                                                                                                                          • Figure 111: Best- and worst-case forecast consumer expenditure on holidays, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                        • Risers and sliders (sectors)
                                                                                                                                                                                                                                                                                                          • Figure 112: Historical growth of the holidays market, by sector, at current and constant prices, 2006-10
                                                                                                                                                                                                                                                                                                          • Figure 113: Forecast growth of the holidays market, by sector, at current and constant prices, 2011-16
                                                                                                                                                                                                                                                                                                        • Key consumer findings
                                                                                                                                                                                                                                                                                                        • Personal Finance

                                                                                                                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                                                                                                                            • Sector breakout
                                                                                                                                                                                                                                                                                                              • Figure 114: Sector breakdown for personal finance (£m), 2010
                                                                                                                                                                                                                                                                                                            • Market size and trends
                                                                                                                                                                                                                                                                                                              • Figure 115: Value of total personal finance market, 2006-16
                                                                                                                                                                                                                                                                                                              • Figure 116: Best- and worst-case forecast value sales of the financial services sector, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                              • Figure 117: The UK personal finance market, 2000-10
                                                                                                                                                                                                                                                                                                            • Risers and sliders (sectors)
                                                                                                                                                                                                                                                                                                              • Figure 118: Historical growth of the personal finance market, by sector, at current and constant prices, 2006-10
                                                                                                                                                                                                                                                                                                              • Figure 119: Forecast growth of the personal finance market, by sector, at current and constant prices, 2011-16
                                                                                                                                                                                                                                                                                                            • Key consumer findings
                                                                                                                                                                                                                                                                                                              • Consumers under pressure
                                                                                                                                                                                                                                                                                                                • Paying more
                                                                                                                                                                                                                                                                                                                  • Re-assessing finances
                                                                                                                                                                                                                                                                                                                  • Newsagents’ Goods

                                                                                                                                                                                                                                                                                                                    • Key points
                                                                                                                                                                                                                                                                                                                      • Sector breakout
                                                                                                                                                                                                                                                                                                                        • Figure 120: Sector breakout for newsagents’ goods (£m), 2010
                                                                                                                                                                                                                                                                                                                        • Figure 121: Market value for newsagents’ goods, 2000-10
                                                                                                                                                                                                                                                                                                                      • Cigarettes and tobacco
                                                                                                                                                                                                                                                                                                                        • Cards and stationery
                                                                                                                                                                                                                                                                                                                          • Books and spoken word
                                                                                                                                                                                                                                                                                                                            • Newspapers
                                                                                                                                                                                                                                                                                                                              • Magazines and comics
                                                                                                                                                                                                                                                                                                                                • Market size and trends
                                                                                                                                                                                                                                                                                                                                  • Figure 122: Value sales for total newsagents’ goods market, 2006-16
                                                                                                                                                                                                                                                                                                                                  • Figure 123: Best- and worst-case forecast value sales of the newsagents’ goods market, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                • Risers and sliders (sectors)
                                                                                                                                                                                                                                                                                                                                  • Figure 124: Historical growth of the newsagent goods market, by sector, at current and constant prices, 2006-10
                                                                                                                                                                                                                                                                                                                                  • Figure 125: Forecast growth of the newsagent goods market, by sector, at current and constant prices, 2011-16
                                                                                                                                                                                                                                                                                                                                • Key consumer findings
                                                                                                                                                                                                                                                                                                                                  • Cigarettes
                                                                                                                                                                                                                                                                                                                                    • Cards
                                                                                                                                                                                                                                                                                                                                      • Magazines
                                                                                                                                                                                                                                                                                                                                        • Newspapers
                                                                                                                                                                                                                                                                                                                                          • Books
                                                                                                                                                                                                                                                                                                                                          • Miscellaneous

                                                                                                                                                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                                                                                                                                                              • Sector breakout
                                                                                                                                                                                                                                                                                                                                                • Figure 126: Sector breakout for miscellaneous expenditure (£m), 2010
                                                                                                                                                                                                                                                                                                                                                • Figure 127: Market value for miscellaneous expenditure, 2000-10
                                                                                                                                                                                                                                                                                                                                              • Optical goods
                                                                                                                                                                                                                                                                                                                                                • Pet food, care and accessories
                                                                                                                                                                                                                                                                                                                                                  • Disposable nappies and baby wipes
                                                                                                                                                                                                                                                                                                                                                    • Luggage
                                                                                                                                                                                                                                                                                                                                                      • Market size and trends
                                                                                                                                                                                                                                                                                                                                                        • Figure 128: Value sales for total miscellaneous expenditure market, 2006-16
                                                                                                                                                                                                                                                                                                                                                        • Figure 129: Best- and worst-case forecast value sales of the miscellaneous expenditure market, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                      • Risers and sliders (sectors)
                                                                                                                                                                                                                                                                                                                                                        • Figure 130: Historical growth of the miscellaneous expenditure market, by sector, at current and constant prices, 2006-10
                                                                                                                                                                                                                                                                                                                                                        • Figure 131: Forecast growth of the miscellaneous expenditure market, by sector, at current and constant prices, 2011-16
                                                                                                                                                                                                                                                                                                                                                      • Key consumer findings
                                                                                                                                                                                                                                                                                                                                                        • Nappies and wipes
                                                                                                                                                                                                                                                                                                                                                          • Pet food
                                                                                                                                                                                                                                                                                                                                                            • Optical goods
                                                                                                                                                                                                                                                                                                                                                              • Toys and games
                                                                                                                                                                                                                                                                                                                                                                • Medical services
                                                                                                                                                                                                                                                                                                                                                                • The Consumer – Happiness

                                                                                                                                                                                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                                                                                                                                                                                    • Satisfaction with life
                                                                                                                                                                                                                                                                                                                                                                      • Figure 132: Satisfaction with life, June 2011
                                                                                                                                                                                                                                                                                                                                                                    • Age of content
                                                                                                                                                                                                                                                                                                                                                                      • Happiness and wealth
                                                                                                                                                                                                                                                                                                                                                                        • Figure 133: Satisfaction with life (Any True), by annual household income, June 2011
                                                                                                                                                                                                                                                                                                                                                                        • Figure 134: Confidence in future financial situation, by general satisfaction with life, 2011
                                                                                                                                                                                                                                                                                                                                                                      • Self-soothing (a nation of comfort eaters)
                                                                                                                                                                                                                                                                                                                                                                        • Figure 135: Top five things people buy to cheer themselves up, June 2011
                                                                                                                                                                                                                                                                                                                                                                      • Finances impact on treat preferences
                                                                                                                                                                                                                                                                                                                                                                        • The generation gap
                                                                                                                                                                                                                                                                                                                                                                          • Gender skew to comforting treats
                                                                                                                                                                                                                                                                                                                                                                            • Figure 136: Things people definitely buy to cheer themselves up, by gender, June 2011
                                                                                                                                                                                                                                                                                                                                                                          • Inspire insight
                                                                                                                                                                                                                                                                                                                                                                          • The Consumer – Current Economic Situation

                                                                                                                                                                                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                                                                                                                                                                                              • Current financial situation
                                                                                                                                                                                                                                                                                                                                                                                • No improvement since last year
                                                                                                                                                                                                                                                                                                                                                                                  • Figure 137: Current financial situation, 2010 and 2011
                                                                                                                                                                                                                                                                                                                                                                                • The young and the affluent have a ‘rosy’ outlook
                                                                                                                                                                                                                                                                                                                                                                                  • Figure 138: Current financial situation, by age, June 2011
                                                                                                                                                                                                                                                                                                                                                                                • Future financial situation
                                                                                                                                                                                                                                                                                                                                                                                  • Figure 139: Expected financial situation in next year, by household income, June 2011
                                                                                                                                                                                                                                                                                                                                                                                • Optimism breeds confidence
                                                                                                                                                                                                                                                                                                                                                                                  • Figure 140: Confidence in future financial situation, by current financial situation, June 2011
                                                                                                                                                                                                                                                                                                                                                                                • Inspire insight
                                                                                                                                                                                                                                                                                                                                                                                • The Consumer – Impact of the Economic Slowdown

                                                                                                                                                                                                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                                                                                                                                                                                                    • Budgeting habits
                                                                                                                                                                                                                                                                                                                                                                                        • Figure 141: Budgeting habits, February and June 2011
                                                                                                                                                                                                                                                                                                                                                                                      • Healthy finances owing to prudence
                                                                                                                                                                                                                                                                                                                                                                                        • Figure 142: Budgeting habits, by personal financial situation, June 2011
                                                                                                                                                                                                                                                                                                                                                                                      • Factors affecting people’s financial wellbeing
                                                                                                                                                                                                                                                                                                                                                                                          • Figure 143: Top five factors that had an impact on people’s financial wellbeing in the past year, June 2011
                                                                                                                                                                                                                                                                                                                                                                                        • Changes to spending habits
                                                                                                                                                                                                                                                                                                                                                                                          • Figure 144: Changes in spending habits compared to last year across selected sectors, June 2011
                                                                                                                                                                                                                                                                                                                                                                                        • ‘Cocooning’ on the rise
                                                                                                                                                                                                                                                                                                                                                                                          • Basics first
                                                                                                                                                                                                                                                                                                                                                                                            • Price versus quality
                                                                                                                                                                                                                                                                                                                                                                                              • Figure 145: Sectors where price is prioritised before quality, June 2011
                                                                                                                                                                                                                                                                                                                                                                                            • Inspire insight
                                                                                                                                                                                                                                                                                                                                                                                            • The Consumer – Perceptions of the Cost of Living

                                                                                                                                                                                                                                                                                                                                                                                              • Key points
                                                                                                                                                                                                                                                                                                                                                                                                • Perceptions of the rising cost of living
                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 146: Perceptions of change to the price of goods, June 2011
                                                                                                                                                                                                                                                                                                                                                                                                  • Transport takes its toll
                                                                                                                                                                                                                                                                                                                                                                                                    • Feeling the pinch within food
                                                                                                                                                                                                                                                                                                                                                                                                      • Electronics perceived as costing less
                                                                                                                                                                                                                                                                                                                                                                                                        • Reactions towards price changes
                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 147: Attitudes towards the rising cost of living, June 2011
                                                                                                                                                                                                                                                                                                                                                                                                          • Loyalty costs
                                                                                                                                                                                                                                                                                                                                                                                                            • Price-rise resentment
                                                                                                                                                                                                                                                                                                                                                                                                              • Cynicism towards the retailers and service providers
                                                                                                                                                                                                                                                                                                                                                                                                                • Attitudes towards best price and bargain shopping
                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 148: Attitudes towards bargain hunting and shopping for best price, June 2011
                                                                                                                                                                                                                                                                                                                                                                                                                • Tactics to avoid paying full price
                                                                                                                                                                                                                                                                                                                                                                                                                  • Attitudes towards budgeting
                                                                                                                                                                                                                                                                                                                                                                                                                    • Trading off now versus then and quality versus price
                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 149: Attitudes towards spending money, June 2011
                                                                                                                                                                                                                                                                                                                                                                                                                      • Consumers are compartmentalising
                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 150: Attitudes towards spending money, June 2011
                                                                                                                                                                                                                                                                                                                                                                                                                        • Attitudes towards treating
                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 151: Attitudes towards treating, June 2011
                                                                                                                                                                                                                                                                                                                                                                                                                          • Inspire insight
                                                                                                                                                                                                                                                                                                                                                                                                                          • The Consumer – Typologies

                                                                                                                                                                                                                                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 152: Target groups in order of conformity, June 2011
                                                                                                                                                                                                                                                                                                                                                                                                                              • The Conformists
                                                                                                                                                                                                                                                                                                                                                                                                                                • Financial situation and outlook
                                                                                                                                                                                                                                                                                                                                                                                                                                  • Who are they?
                                                                                                                                                                                                                                                                                                                                                                                                                                    • Simply the Best
                                                                                                                                                                                                                                                                                                                                                                                                                                      • Financial situation and outlook
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Who are they?
                                                                                                                                                                                                                                                                                                                                                                                                                                          • Shelf Stalkers
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Financial situation and outlook
                                                                                                                                                                                                                                                                                                                                                                                                                                              • Who are they?
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Habitual Shoppers
                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Financial situation and outlook
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Who are they?
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • The Individualists
                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Financial situation and outlook
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Who are they?
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Appendix – Total Consumer Expenditure

                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 153: Best- and worst-case forecast for total consumer expenditure, 2011-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Total consumer expenditure
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 154: Best- and worst-case forecast growth of total consumer expenditure, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Appendix – Food (In home)

                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 155: Best- and worst-case forecast for food (in home), 2011-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Meat, fish and seafood
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 156: Best- and worst-case forecast growth of meat, fish and seafood market, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Fruit and vegetables
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 157: Best- and worst-case forecast growth of fruit and vegetables market, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Confectionery
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 158: Best- and worst-case forecast growth of confectionery market, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Dairy products
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 159: Best- and worst-case forecast growth of dairy products market, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Bread and morning goods
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 160: Best- and worst-case forecast growth of bread and morning goods market, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Storecupboard basics
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 161: Best- and worst-case forecast growth of storecupboard basics market, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Desserts
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 162: Best- and worst-case forecast growth of desserts market, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Foreign/ethnic foods
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 163: Best- and worst-case forecast growth of foreign/ethnic foods market, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Snacks
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 164: Best- and worst-case forecast growth of snacks market, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Ready meals
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 165: Best- and worst-case forecast growth of ready meals market, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Baby food
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 166: Best- and worst-case forecast growth of baby food market, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Appendix – Foodservice (Eating Out and Takeaways)

                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 167: Best- and worst-case forecast for foodservice (eating out and takeaways), at current prices, 2011-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Fast food
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 168: Best- and worst-case forecast growth of fast food market, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Pub catering
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 169: Best- and worst-case forecast growth of pub catering market, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Restaurant meals
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 170: Best- and worst-case forecast growth of restaurant meals market, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Other (including cafés, coffee shops and other retail outlets)
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 171: Best- and worst-case forecast growth of other market, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Appendix – Drink (Non-alcoholic)

                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 172: Best- and worst-case forecast for non-alcoholic drinks market, at current prices, 2011-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Soft drinks
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 173: Best- and worst-case forecast growth of soft drinks market, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Fruit juice
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 174: Best- and worst-case forecast growth of fruit juice market, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Hot beverages
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 175: Best- and worst-case forecast growth of hot beverages market, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Appendix – Drink (Alcoholic)

                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 176: Best- and worst-case forecast for alcoholic drinks market, at current prices, 2011-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Beer and cider
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 177: Best- and worst-case forecast growth of the beer and cider market, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Spirits and liqueurs
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 178: Best- and worst-case forecast growth of the spirits and liqueurs market, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Wine
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 179: Best- and worst-case forecast growth of the wine market, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • RTD
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 180: Best- and worst-case forecast growth of the RTD market, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Other alcoholic drinks (including fortified wine, low/non-alcoholic)
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 181: Best- and worst-case forecast growth of other alcoholic drinks, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Appendix – Beauty and Personal Care

                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 182: Best- and worst-case forecast for beauty and personal care market, at current prices, 2011-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Hairdressing salons and personal grooming establishments
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 183: Best- and worst-case forecast growth of hairdressing salons and personal grooming establishments, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Haircare
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 184: Best- and worst-case forecast growth of haircare, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Oral hygiene
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 185: Best- and worst-case forecast growth of oral hygiene, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Men’s grooming products and toiletries
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 186: Best- and worst-case forecast growth of men’s grooming products and toiletries, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Soap, bath and shower products
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 187: Best- and worst-case forecast growth of soap, bath and shower products, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Shaving products and depilatories
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 188: Best- and worst-case forecast growth of shaving products and depilatories, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Deodorants and bodysprays
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 189: Best- and worst-case forecast growth of deodorants and bodysprays, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Make up
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 190: Best- and worst-case forecast growth of make-up, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Facial skincare
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 191: Best- and worst-case forecast growth of facial skincare, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Women’s fragrances
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 192: Best- and worst-case forecast growth of women’s fragrances, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Women’s bodycare
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 193: Best- and worst-case forecast growth of women’s bodycare, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Suncare preparation
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 194: Best- and worst-case forecast growth of suncare preparation, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Appendix – OTC and Pharmaceuticals

                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 195: Best- and worst-case forecast for OTC and pharmaceutical, at current prices, 2011-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Minor ailment remedies
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 196: Best- and worst-case forecast growth of minor ailment remedies market, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Analgesics
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 197: Best- and worst-case forecast growth of analgesics market, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Vitamins, dietary supplements and tonics
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 198: Best- and worst-case forecast growth of vitamins, dietary supplements and tonics market, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Cold & cough/throat remedies & decongestants
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 199: Best- and worst-case forecast growth of cold & cough/throat remedies & decongestants market, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Gastrointestinal remedies
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 200: Best- and worst-case forecast growth of gastrointestinal remedies market, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Complementary medicines
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 201: Best- and worst-case forecast growth of complementary medicines market, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Other
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 202: Best- and worst-case forecast growth of other market, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Appendix – Clothing and Adornment

                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 203: Best- and worst-case forecast for clothing and adornment, at current prices, 2011-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Men’s and women’s outerwear
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 204: Best- and worst-case forecast growth of men’s and women’s outerwear, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Men’s and women’s underwear
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 205: Best- and worst-case forecast growth of men’s and women’s underwear, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Childrenswear
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 206: Best- and worst-case forecast growth of childrenswear, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Footwear
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 207: Best- and worst-case forecast growth of footwear, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Nightwear
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 208: Best- and worst-case forecast growth of nightwear, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Accessories
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 209: Best- and worst-case forecast growth of accessories, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Jewellery and watches
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 210: Best- and worst-case forecast growth of jewellery and watches, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Appendix – Technology and Communications

                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 211: Best- and worst-case forecast for technology and communications, at current prices, 2011-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Music and video
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 212: Best- and worst-case forecast growth of music and video, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Audio visual
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 213: Best- and worst-case forecast growth of audio visual, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Computing and gaming
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 214: Best- and worst-case forecast growth of computing and gaming, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Communications
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 215: Best- and worst-case forecast growth of communications, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Other technology (including photography, in-car technology)
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 216: Best- and worst-case forecast growth of other technology, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Appendix – Entertainment

                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 217: Best- and worst-case forecast for entertainment, at current prices, 2011-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Gambling
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 218: Best- and worst-case forecast growth of gambling, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Health and fitness clubs
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 219: Best- and worst-case forecast growth of health and fitness clubs, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Days out attractions
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 220: Best- and worst-case forecast growth of days out attractions, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Music concerts/festivals
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 221: Best- and worst-case forecast growth of music concerts/festivals, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Nightclubs
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 222: Best- and worst-case forecast growth of nightclubs, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Public leisure centres/pools
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 223: Best- and worst-case forecast growth of public leisure centres/pools, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Cinema
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 224: Best- and worst-case forecast growth of cinema, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Theatre
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 225: Best- and worst-case forecast growth of theatre, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Tenpin bowling
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 226: Best- and worst-case forecast growth of tenpin bowling, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Sports participation
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 227: Best- and worst-case forecast growth of sports participation, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Spectator sports
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 228: Best- and worst-case forecast growth of spectator sports, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Sports equipment
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 229: Best- and worst-case forecast growth of sports equipment, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Appendix – Home and Garden

                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 230: Best- and worst-case forecast for home & garden, at current prices, 2011-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Floorcoverings
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 231: Best- and worst-case forecast growth of floorcoverings, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Furniture
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 232: Best- and worst-case forecast growth of furniture, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Domestic services
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 233: Best- and worst-case forecast growth of domestic services, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Household maintenance
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 234: Best- and worst-case forecast growth of household maintenance, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Garden products
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 235: Best- and worst-case forecast growth of garden products, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Household appliances
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 236: Best- and worst-case forecast growth of household appliances, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Soft furnishings and lighting
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 237: Best- and worst-case forecast growth of soft furnishings and lighting, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Kitchen and diningware
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 238: Best- and worst-case forecast growth of kitchen and diningware, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Appendix – Transport

                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 239: Best- and worst-case forecast for transport, at current prices, 2011-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Personal transport
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 240: Best- and worst-case forecast growth of personal transport, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Consumer expenditure on new cars
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 241: Best- and worst-case forecast growth of consumer expenditure on new car sales, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Consumer expenditure on used cars
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 242: Best- and worst-case forecast growth of consumer expenditure on used cars, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Petrol, oil and antifreeze
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 243: Best- and worst-case forecast growth of petrol, oil and antifreeze, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Two-wheelers
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 244: Best- and worst-case forecast growth of two-wheelers, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Car and van hire
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 245: Best- and worst-case forecast growth of car and van hire, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Other transport and motor vehicle running costs
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 246: Best- and worst-case forecast growth of other transport and vehicle running costs, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Public transport
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 247: Best- and worst-case forecast growth of public transport, at current prices2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Airlines
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 248: Best- and worst-case forecast growth of airlines, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Coach and bus travel
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 249: Best- and worst-case forecast growth of coach and bus travel, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Rail travel
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 250: Best- and worst-case forecast growth of rail travel, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Other transport
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 251: Best- and worst-case forecast growth of other transport, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Appendix – Housing

                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 252: Best- and worst-case forecast for housing, at current prices, 2011-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Mortgage (capital repayments)
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 253: Best- and worst-case forecast growth of mortgage (capital repayments), at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Mortgage (interest)
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 254: Best- and worst-case forecast growth of mortgage (interest), at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Rent
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 255: Best- and worst-case forecast growth of rent, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Household energy (including batteries)
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 256: Best- and worst-case forecast growth of household energy (including batteries), at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Other housing expenditure
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 257: Best- and worst-case forecast growth of other housing expenditure, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Sales through DIY retailers
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 258: Best- and worst-case forecast growth of sales through DIY retailers, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Appendix – Holidays

                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 259: Best- and worst-case forecast for holidays market, at current prices, 2011-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Domestic (UK) holidays
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 260: Best- and worst-case forecast growth of domestic (UK) holidays, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Holidays abroad
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 261: Best- and worst-case forecast growth of holidays abroad, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Appendix – Personal Finance

                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 262: Best- and worst-case forecast for personal finances, at current prices, 2011-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Insurances
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 263: Best- and worst-case forecast growth of insurances, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Charity donations
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 264: Best- and worst-case forecast growth of charity donations, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Other financial services including FISIM
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 265: Best- and worst-case forecast growth of other financial services, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Appendix – Newsagents’ goods

                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 266: Best- and worst-case forecast for newsagents’ goods, at current prices, 2011-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Cigarettes and tobacco
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 267: Best- and worst-case forecast growth of the cigarettes & tobacco market, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Books and spoken word
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 268: Best- and worst-case forecast growth of the books & spoken word market, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Newspapers
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 269: Best- and worst-case forecast growth of the newspapers market, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Magazines and comics
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 270: Best- and worst-case forecast growth of the magazines & comics market, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Cards and stationery
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 271: Best- and worst-case forecast growth of the cards & stationery market, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Appendix – Miscellaneous

                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 272: Best- and worst-case forecast for miscellaneous, at current prices, 2011-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Education
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 273: Best- and worst-case forecast growth of the education market, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Medical services
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 274: Best- and worst-case forecast growth of the medical services market, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Optical goods
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 275: Best- and worst-case forecast growth of the optical goods market, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Pet food, care and accessories
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 276: Best- and worst-case forecast growth of the pet food, care and accessories market, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Funerals
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 277: Best- and worst-case forecast growth of the funerals market, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Disposable nappies and wipes
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 278: Best- and worst-case forecast growth of the disposable nappies & wipes market, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Other toys and games
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 279: Best- and worst-case forecast growth of the other toys & games market, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Luggage
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 280: Best- and worst-case forecast growth of the luggage market, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Other services
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 281: Best- and worst-case forecast growth of the other services, at current prices, 2006-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Appendix – The Consumer: Happiness

                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Satisfaction with life
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 282: Agreement with ‘I am satisfied with my life’, by demographics, June 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Life achievements
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 283: Agreement with ‘I have achieved the important things I want in life’, by demographics, June 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Contentment
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 284: Agreement with ‘In life, I always want more than I have’, by demographics, June 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 285: General satisfaction with life, by current personal financial situation, June 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 286: Confidence in future financial situation, by general satisfaction with life, June 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Things people buy to cheer themselves up
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 287: Things people buy to cheer themselves up, June 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Definitely buy
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 288: Things people definitely buy to cheer themselves up, by demographics, June 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 289: Things people definitely buy to cheer themselves up, by demographics, June 2011 (continued)
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Appendix – The Consumer – Impact of the Economic Slowdown

                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Current personal financial situation
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 290: Current personal financial situation, by demographics, June 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Confidence in future financial situation
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 291: Confidence in future financial situation, by demographics, June 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Budgeting habits
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 292: Budgeting habits, by demographics, June 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Changes to spending in the last year
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Spent less
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 293: Sectors where people spent less in the last year, by demographics, June 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 294: Sectors where people spent less in the last year, by demographics, June 2011 (continued)
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Spent the same
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 295: Sectors where people spent the same as last year, by demographics, June 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 296: Sectors where people spent the same as last year, by demographics, June 2011 (continued)
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Spent more
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 297: Sectors where people spent more in the last year, by demographics, June 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 298: Sectors where people spent more in the last year, by demographics, June 2011 (continued)
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Price versus quality
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Price is always/mainly prioritised over quality
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 299: Sectors in which price is always/mainly prioritised over quality, by demographics, June 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 300: Sectors in which price is always/mainly prioritised over quality, by demographics, June 2011 (continued)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Price balanced with quality
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 301: Sectors in which price is balanced with quality, by demographics, June 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 302: Sectors in which price is balanced with quality, by demographics, June 2011 (continued)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Price not so much/not at all prioritised over quality
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 303: Sectors in which price is not so much/not at all prioritised over quality, by demographics, June 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 304: Sectors in which price is not so much/not at all prioritised over value, by demographics, June 2011 (continued)
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Appendix – The Consumer: Perceptions of the Cost of Living

                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 305: Perceptions of change to the price of goods, June 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Reactions towards price changes
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Disagreement
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 306: Disagreement on reactions towards price changes, by demographics, June 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 307: Disagreement on reactions towards price changes, by demographics, June 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Somewhat agree
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 308: Somewhat agree on reactions towards price changes, by demographics, June 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 309: Somewhat agree on reactions towards price changes, by demographics, June 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Agree
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 310: Agree on reactions towards price changes, by demographics, June 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 311: Agree on reactions towards price changes, by demographics, June 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Attitudes towards best price and bargain shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Attitudes towards budgeting
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 312: Attitudes towards bargain hunting and shopping for best price, June 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Trading off now versus then and quality versus price
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 313: Attitudes towards bargain hunting and shopping for best price, June 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Consumers are compartmentalising
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 314: Attitudes towards bargain hunting and shopping for best price, June 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Attitudes towards treating
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 315: Attitudes towards bargain hunting and shopping for best price, June 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Appendix – The Consumer – Typologies

                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 316: Target groups, by demographics, June 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Financial situation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 317: Current personal financial situation, by target groups, June 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 318: Confidence in future financial situation, by target groups, June 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Budgeting habits
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 319: Budgeting habits, by target groups, June 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Changes to spending habits
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 320: Spending changes in the last year, by target groups, June 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Price versus quality
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 321: Price versus quality, by target groups, June 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Perceptions of the rising cost of living
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 322: Perceptions of the rising cost of living (food in home), by target groups, June 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 323: Perceptions of the rising cost of living (food eating out), by target groups, June 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 324: Perceptions of the rising cost of living (food takeaways), by target groups, June 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 325: Perceptions of the rising cost of living (drink alcoholic), by target groups, June 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 326: Perceptions of the rising cost of living (personal care and healthcare products), by target groups, June 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 327: Perceptions of the rising cost of living (clothing and adornment), by target groups, June 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 328: Perceptions of the rising cost of living (technology and communications), by target groups, June 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 329: Perceptions of the rising cost of living (entertainment/leisure eg cinema), by target groups, June 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 330: Perceptions of the rising cost of living (home and garden eg furnishings), by target groups, June 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 331: Perceptions of the rising cost of living (transport eg train, bus, cost of running a car), by target groups, June 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 332: Perceptions of the rising cost of living (housing eg mortgage, rent), by target groups, June 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 333: Perceptions of the rising cost of living (holidays), by target groups, June 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Attitudes towards spending
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 334: Attitudes towards spending money, by target groups, June 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Satisfaction with life
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 335: General satisfaction with life, by target groups, June 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Things people buy to cheer themselves up
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 336: Things people cheer themselves up with, by target groups, June 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Reactions towards price changes
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 337: Reactions towards price changes, by target groups, June 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Factors affecting financial wellbeing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 338: Factors impacting people's financial wellbeing over the past year, by target groups, June 2011

                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Companies Covered

                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Waitrose Ltd

                                                                                                                                                                                                                                                                                                                                                                                                                                                                  British Lifestyles - The Emotional Impact of Economic Uncertainty - August 2011

                                                                                                                                                                                                                                                                                                                                                                                                                                                                  £2,195.00 (Excl.Tax)