Budget Shopper - UK - April 2011
Out of the economic uncertainty rises the smart shopper, one that is well informed and more thoughtful when it comes to making purchases. Research for this report has found that budgeting is common practice amongst the majority of adults; even those that do not budget still keep a track of their spending. Whether out of necessity or more just as a rewarding pastime, the thrill of bagging a bargain is apparent. People are looking for value without sacrificing quality, however, as the austerity measures continue to tighten their grip, will shoppers be forced to shift their focus more to cost alone?
The new mobile shopping culture heralds a major change on the high street; people are equipped with a wealth of information at their fingertips enabling in-aisle price comparisons, access to product information and opportunities to purchase. Mobile phone technology provides further opportunities for retailers to engage with people but also demands a greater need for price transparency and flexibility where possible.
For the purpose of this report the term ‘Budget Shopper’ is defined as someone who has a budget or who looks to purchase the cheap or basic ranges of shopping for whatever reason.
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