Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Burger and Chicken Concepts - US - August 2015

As Americans continue to gravitate toward chicken and sandwich concepts, operators are answering their desire for premium and better-for-you products that are natural and highly customized. More restaurants are focusing on making a better burger and chicken sandwich through high quality meats, cheeses, and toppings. International flavors have also made an appearance on these sandwiches as the trend of consumers trying new ethnic ingredients continues to grow.

This report looks at the following areas:

  • Consumers are eschewing QSRs and moving to fast casuals
  • Healthy eating is a growing concern for many Americans
  • At home dining is taking a greater share of consumers’ stomachs

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • The issues
          • Consumers are eschewing QSRs and moving to fast casuals
            • Figure 1: LSR burger and chicken concept usage, by type, 2014 vs. 2015, May 2015
          • Healthy eating is a growing concern for many Americans
            • Figure 2: LSR burger and chicken concepts: consumers ordering healthy items “more” compared to last year, May 2015
          • At home dining is taking a greater share of consumers’ stomachs
            • Figure 3: LSR burger and chicken concepts: Consumers preparing food at home “more” compared to last year, May 2015
          • The opportunities
            • Consumers are willing to pay more for premium ingredients
              • Figure 4: LSR burger and chicken concepts: customers willing to pay more for premium toppings by segment visitation, May 2015
            • Burger and chicken LSRs can make consumers feel good about their food
              • Figure 5: LSR burger and chicken concepts: most important factors, May2015
            • Highly customized options give something to everyone
              • Figure 6: LSR burger and chicken concepts: most important factors, “customization”, May 2015
            • What it means
            • The Market – What you need to know

              • Fast casuals will grow the limited service market
                • Consumers are turning to food from the home
                  • Raising beef prices can drive restaurant traffic
                  • Market Size and Forecast

                    • Historic and projected sales performance
                      • Figure 7: Total US sales and fan chart forecast of limited service restaurants at current prices, 2009-19
                      • Figure 8: Total U.S. sales and forecast of limited service restaurants, at current prices, 2009-19
                      • Figure 9: Total U.S. market share of restaurants and other eating places, by segment, at current prices, 2014
                  • Market Factors

                    • Food at retail is the greatest challenge for burger and chicken sandwich LSR’s
                      • Figure 10: LSR burger and chicken concepts: preparing food at home more, May 2015
                    • Consumer confidence is still in flux
                      • Figure 11: consumer confidence index, January 2007-May 2015
                    • The price of both beef and poultry continues to rise
                    • Key Players – What You Need to Know

                      • Premium offerings define the new burger/chicken sandwich restaurant
                        • American staples go global
                          • Have it your way-customization is key
                          • What’s Working?

                            • Spicy is still the “hot” trend
                              • Figure 12: attitudes/ opinions about foods cooked with lots of spices; agree, May 2015
                            • High-quality concepts propel burgers and chicken sandwiches
                              • Figure 13: LSR burger and chicken concepts: willing to pay more for premium toppings, May 2015
                            • Burger Winners
                              • Burger Strugglers
                                • Chicken Winners
                                  • Chicken Strugglers
                                    • Menu Insights: Burgers are growing on fine dining menus
                                      • Figure 14: incidence of burgers on menus, Q1 2012-2015
                                    • Any way you want it customization
                                    • What’s Next?

                                      • Consumers demand healthy items when dining out
                                        • Smoky burgers and chicken
                                          • International flair
                                          • The Consumer – What You Need to Know

                                            • Hispanics are contributing to the growth of fast casuals
                                              • There is no “one size fits all” for providing values and deals
                                                • Older Millennials are the trend setters
                                                  • The importance of burger and chicken sandwich factors varies by gender
                                                  • QSR and Fast Casual Visitation

                                                    • QSR’s are still the most visited LSR, but fast casuals are poised to grow
                                                      • Figure 15: LSR burger and chicken concepts: segment visitation in the past month, May 2015
                                                  • Efficacy of Deals and Discounts Depends on Age

                                                    • Millennials respond to social media, Boomers to print
                                                      • Figure 16: LSR burger and chicken concepts: deals, discounts, and programs consumers most like to use, May 2015
                                                  • What Reaches Men vs Women

                                                    • Women want health while men go for trends
                                                      • Figure 17: LSR burger and chicken concepts: statement agreement, “any agree”, May 2015
                                                  • Healthy Eating is in the Mind of the Consumer

                                                    • Parents are particularly interested in heathy offerings
                                                        • Figure 18: LSR burger and chicken concepts: consumers ordering “more” healthy items compared to last year, May 2015
                                                      • Perception of health is subjective
                                                          • Figure 19: McDonald’s and Shake Shack nutrition comparison, July 2015
                                                      • Portion Control Offers Bite-Sized Premium Indulgences

                                                        • Both men and women are interested in smaller portion sizes
                                                          • Figure 20: LSR burger and chicken concepts: respondents interested in smaller portions of foods “any agree”, May 2015
                                                      • Marketing to Older Millennials

                                                        • Older Millennials are the trendsetters
                                                          • Figure 21: LSR burger and chicken concepts: most important considerations, May 2014
                                                      • Ethics and Millennials

                                                        • Millennials desire “feel good” attributes
                                                          • Figure 22: LSR burger and chicken concepts: most important factors May 2015
                                                        • Ethical Claims: Menu Insights and restaurant examples
                                                        • Globalization of Burgers and Chicken Sandwiches

                                                          • Older Millennials want innovative burgers
                                                            • Figure 23: LSR burger and chicken concepts: respondents interested in international varieties of familiar foods “any agree”, May 2015
                                                          • Examples of international burgers and chicken
                                                          • Customization is Something All Demographics Seek

                                                            • Reach all generations through customized options
                                                              • Figure 24: LSR burger and chicken concepts: statement agreement “any agree”, May 2015
                                                          • Reaching the High Income Consumer

                                                            • More affluent consumers order healthier menu items
                                                              • Figure 25: LSR burger and chicken concept usage, May 2015
                                                              • Figure 26: LSR burger and chicken concepts: consumers ordering “more” healthy items compared to last year, May 2015
                                                          • Tech Innovations Should Target Urbanites

                                                            • Urbanites are using more restaurant and payment apps
                                                              • Figure 27: LSR burger and chicken concepts: consumers using technology such as mobile payments or mobile ordering “more”, May 2015
                                                          • Appendix – Data Sources and Abbreviations

                                                            • Fan chart forecast
                                                              • Consumer survey data
                                                                • Mintel Menu Insights
                                                                  • Abbreviations and terms
                                                                    • Abbreviations
                                                                      • Terms
                                                                      • Appendix – Market

                                                                          • Figure 28: Total US sales and forecast of market, at inflation-adjusted prices, 2009-19
                                                                          • Figure 29: Total U.S. sales and forecast of limited-service eating places, at current prices, 2009-19
                                                                      • Appendix – Consumer

                                                                          • Figure 30: Attitudes/ Opinions About foods cooked with lots of spices; “agree”
                                                                      • Appendix – Top Burger and Chicken Sandwich Ingredients

                                                                        • Burgers: Top 10 ingredients on menus
                                                                          • Chicken Sandwich: Top 10 ingredients on menus

                                                                          Companies Covered

                                                                          To learn more about the companies covered in this report please contact us.

                                                                          Burger and Chicken Concepts - US - August 2015

                                                                          £3,199.84 (Excl.Tax)