Burger and Chicken Restaurants - UK - August 2017
“Parents are vital to burger and chicken restaurants as the population of 0-14 year-olds grows. Brands are focusing on non-core items to boost snacking occasions, while diners want to see less sugar, fat and salt in burger and chicken meals. Yet the sector is experiencing the halo effect, with diners interested in gourmet chicken. Meanwhile, daily deals, loyalty cards and late-night openings can nudge more diners to visit.”
– Trish Caddy, Foodservice Analyst
This Report looks at the following areas:
- It’s vital to engage parents of under-16s
- There’s scope to cater to older diners
- Non-core items are important in their own way
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