Burger and Chicken Restaurants - UK - September 2011
The main meal items are served hot, usually from a counter, with the emphasis on speed of service and consistency of product. The format is standardised, with the consumer being able to expect the same offering and standards throughout the country. Some of the smaller brands such as Wimpy have adopted table service as a point of differentiation.
In many leisure and retail park locations a drive-through facility often accompanies the main restaurant. As well as high street and shopping centre locations, transport hubs are an increasingly popular choice for chicken and burger outlets.
Although these outlets are characterised by the takeaway nature of the food, a significant proportion also offer an eat-in facility. The furniture and environment are all designed for speedy consumption of the food, delivering a fast turnover of customers.
Although small in number by comparison, some outlets in this market such as Nando’s offer a more sophisticated eat-in facility where this is the prime focus of their offer. Home delivery is not well established in this market.
For the purposes of this report, Mintel has excluded sales of drinks from the market size. Similarly, sales of chicken and burger meals through other outlets, such as pubs and cafés, are not included.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.