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Business Traveller - UK - July 2016

“Brands – whether travel management companies or direct suppliers – need to increasingly respond to the personalised needs and preferences of business travellers, particularly the travel-literate and tech-savvy Millennial generation who are the core business travel demographic.”
– John Worthington, Senior Analyst

This report discusses the following key topics:

  • ‘Bleisure’ breaks can be offered by employers/travel brands as rewards for high performance
  • Brands can develop positive interventions to address growing wellness concerns
  • Positioning business travel as a conduit for career networking

Business travel – particularly trips abroad – has been in a period of strong recovery since the start of 2015, apparently bringing to an end a long period of cost cutting by firms in the years since the last recession. However, the 23 June Referendum and its aftermath have now opened a new chapter of economic uncertainty.

Meanwhile, in terms of its internal dynamics, the market is being increasingly consumerised, with growing opportunities in areas such as mobile app tools aimed at the business traveller, health and wellness products, business/leisure hybrid breaks and even new lifestyle choices for mobile workers, as well as international social networking and career building away from home.

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Table of contents

  1. Overview

    • What you need to know
      • Covered in this Report
      • Executive Summary

          • Uncertainty likely to interrupt business travel revival
            • Figure 1: Forecast volume of total business trips by UK residents (overseas and domestic overnight), 2011-21
            • Figure 2: Forecast value* of total business trips by UK residents (overseas and domestic overnight), 2011-21
          • UAE enters top 10 business travel destinations abroad
            • Figure 3: Volume of overseas business trips taken by UK residents, by top 10 countries visited, 2015
          • Non-EU business travel could accelerate post-Brexit
            • Long-term infrastructure should boost travel beyond London
              • TMCs retain important role
                • Direct booking trend
                  • P2P moving from leisure to business
                    • 3-percentage point rise in percentage of business travellers since 2014
                      • Figure 4: Business trips taken in the past 12 months, May 2014 versus May 2016
                    • Direct journeys and free Wi-Fi are most important transport features
                      • Figure 5: Important features/services when travelling on business, May 2016
                    • Business and leisure
                      • Figure 6: Agreement with statements on business travel attitudes, May 2016
                    • What we think
                    • Issues and Insights

                      • ‘Bleisure’ breaks can be offered by employers/travel brands as rewards for high performance
                        • The facts
                          • The implications
                            • Brands can develop positive interventions to address growing wellness concerns
                              • The facts
                                • The implications
                                  • Positioning business travel as a conduit for career networking
                                    • The facts
                                      • The implications
                                      • The Market – What You Need to Know

                                        • Referendum likely to interrupt business travel revival
                                          • Falling Pound could be double-edged for business travel
                                            • UAE enters top 10 business travel destinations abroad
                                              • Non-EU business travel could accelerate post-Brexit
                                                • Eurostar capacity boost
                                                  • Long-term infrastructure should boost travel beyond London
                                                    • Wi-Fi on track and in sky
                                                    • Market Size and Forecast

                                                      • Business travel recovery in 2015
                                                        • Figure 7: Total volume and value of business trips taken by UK residents (overseas and domestic overnight), 2011-21
                                                      • Overseas revival gathers pace Jan-April 2016…
                                                        • Figure 8: Volume of business trips taken by UK residents, overseas versus domestic, 2011-21
                                                        • Figure 9: Value of business trips taken by UK residents, overseas versus domestic, 2011-21
                                                      • …but Referendum likely to disrupt growth trend
                                                        • Forecast
                                                          • Figure 10: Forecast volume of total business trips by UK residents (overseas and domestic overnight), 2011-21
                                                          • Figure 11: Forecast value* of total business trips by UK residents (overseas and domestic overnight), 2011-21
                                                          • Figure 12: Forecast volume of overseas business trips by UK residents, 2011-21
                                                          • Figure 13: Forecast value* of overseas business trips by UK residents, 2011-21
                                                          • Figure 14: Forecast volume of domestic overnight business trips by UK residents, 2011-21
                                                          • Figure 15: Forecast value* of domestic overnight business trips by UK residents, 2011-21
                                                      • Segment Performance

                                                        • Fare reductions and budget airlines stimulate rise in air travel
                                                            • Figure 16: Volume of overseas business trips taken by UK residents, by transport method, 2011-15
                                                          • Airline competition to boost transatlantic travel
                                                            • Growing risks of business travel
                                                              • Figure 17: Volume of overseas business trips taken by UK residents, by region visited, 2011-15
                                                            • France/Germany remain top business travel destinations
                                                              • Figure 18: Volume of overseas business trips taken by UK residents, by top 10 countries visited, 2014 and 2015
                                                            • Long-term need to regenerate northern economy could boost business travel outside London
                                                              • Figure 19: Volume of domestic overnight business trips taken by UK residents, by region visited, 2011-15
                                                              • Figure 20: Top 10 most visited cities in England for overnight business trips, three-year annual average, 2013-15
                                                          • Market Background

                                                            • UK economy enters period of uncertainty…
                                                              • …but falling Pound could be double-edged for business travel…
                                                                • Figure 21: UK Pound versus euro and US Dollar, annual average currency rates, 2010-15, and spot rates as of 27 June 2016
                                                              • …and oil price is still helping to reduce travel costs
                                                                • Figure 22: European Brent Crude Oil monthly average spot price (US$ per barrel), January 2014-May 2016
                                                              • Post-Brexit trading patterns could impact on business travel
                                                                  • Figure 23: UK top 10 trading partners in goods and services, value of exports and imports at current prices, 2014
                                                                • Transport infrastructure developments await political go-ahead
                                                                  • Eurostar expands capacity and goes online
                                                                    • Wi-Fi in the sky
                                                                    • Key Players – What You Need to Know

                                                                      • TMCs retain an important role
                                                                        • Trend towards direct booking
                                                                          • TMCs get personal
                                                                            • Lounge Lizards
                                                                              • P2P moving from leisure to business
                                                                              • Booking Trends

                                                                                • Growing challenge to TMCs
                                                                                  • Open booking trend to continue
                                                                                    • Big three TMCs still dominate
                                                                                      • TMCs responding to consumerisation of business travel
                                                                                      • Launch Activity and Innovation

                                                                                        • Lounge lizards
                                                                                          • Business travel embraces sharing economy
                                                                                            • With Uber…
                                                                                              • …and Airbnb
                                                                                                • Scope for other P2P business services
                                                                                                  • When in Roam
                                                                                                    • Female-friendly business travel
                                                                                                      • Business travel and social responsibility
                                                                                                      • The Consumer – What You Need to Know

                                                                                                        • 3-point rise in percentage of business travellers since 2014
                                                                                                          • Direct journeys and free Wi-Fi are most important transport features
                                                                                                            • Road warriors head for the lounge
                                                                                                              • Journey planning including onward connections are most popular app tools
                                                                                                                • Career-building opportunity
                                                                                                                  • Mixing business and pleasure
                                                                                                                    • Staying healthy on business
                                                                                                                    • Participation in Business Travel

                                                                                                                      • 3-point rise in business traveller population
                                                                                                                        • Figure 24: Business trips taken in the past 12 months, May 2014 versus May 2016
                                                                                                                        • Figure 25: Business trips taken in the past 12 months, May 2016
                                                                                                                      • Profile of the business traveller
                                                                                                                        • Figure 26: Demographic profile of business travellers, May 2016
                                                                                                                      • Overseas travellers are more frequent
                                                                                                                        • Figure 27: Number of business trips taken in the past 12 months, May 2016
                                                                                                                      • Profile of frequent and occasional travellers
                                                                                                                        • Figure 28: Demographic profile of ‘occasional’ versus ‘frequent’ business travellers, May 2016
                                                                                                                    • The Business Travel Journey

                                                                                                                      • Younger travellers use rail/older travellers use car
                                                                                                                        • Figure 29: Transport used for business trips in the past 12 months, May 2014 versus May 2016
                                                                                                                        • Figure 30: Transport used for business trips in the UK in the past 12 months, May 2016
                                                                                                                        • Figure 31: Transport used for business trips abroad in the past 12 months, May 2016
                                                                                                                      • Work and play in transit
                                                                                                                        • Figure 32: How people spend the journey when travelling on business, May 2016
                                                                                                                      • Top features of journey for business travellers
                                                                                                                          • Figure 33: Important features/services when travelling on business, May 2016
                                                                                                                          • Figure 34: Important features/services when travelling on business (any ranking), by gender, May 2016
                                                                                                                        • Rewarding loyal business travellers
                                                                                                                          • Figure 35: Important features/services when travelling on business (any ranking), occasional versus frequent travellers, May 2016
                                                                                                                      • Tools for the Business Traveller

                                                                                                                        • Journey planning including onward connections are most popular app tools
                                                                                                                          • Leisure & social tools for younger business travel generation
                                                                                                                              • Figure 36: Preferred features in a business travel app, May 2016
                                                                                                                              • Figure 37: Preferred features in a business travel app, UK versus overseas travellers, May 2016
                                                                                                                          • Attitudes towards Business Travel

                                                                                                                            • Mixing business and pleasure
                                                                                                                              • Family-friendly business travel
                                                                                                                                • Figure 38: Agreement with statements on business travel attitudes, May 2016
                                                                                                                              • Health costs of business travel
                                                                                                                                • Only connect
                                                                                                                                  • Business travel as lifestyle choice
                                                                                                                                    • P2P potential
                                                                                                                                    • Appendix

                                                                                                                                      • Definitions
                                                                                                                                        • Abbreviations

                                                                                                                                        Companies Covered

                                                                                                                                        To learn more about the companies covered in this report please contact us.

                                                                                                                                        Business Traveller - UK - July 2016

                                                                                                                                        £1,995.00 (Excl.Tax)