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Butter, Yellow Fats and Oils - Europe - July 2010

Butter markets across Europe tend to be mature and stable, growing only slowly. Butter is regaining ground, as consumers regain trust and taste for a product that was once vilified for its unhealthiness. People are moving away from the old style of calorie-counting towards a more holistic understanding of health, within which taste and natural wholesomeness can play a part. The convenience of new spreadable butter lines also helps.

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Table of contents

  1. Issues in the Market

      • Key themes
        • Definition
          • Consumer research
            • Abbreviations
            • Market in Brief

              • A comeback for butter
                • Convenience of spreadability
                  • High number of organic, and healthier, launches
                    • France has highest penetration of butter, Germany leads for spreads
                    • European Market Size and Forecast

                      • Key points
                        • Overall
                          • Butter
                            • Figure 1: Retail value sales of butter, by country, 2004-13
                            • Figure 2: Retail value sales of butter, by country, 2004-13
                            • Figure 3: Retail volume sales of butter, by country, 2004-13
                            • Figure 4: Retail volume sales of butter, by country, 2004-13
                            • Figure 5: Retail volume sales of butter, by country, 2004-13
                            • Figure 6: Spend per capita, by country, 2004-08
                          • Fats and spreads
                            • Figure 7: Retail value sales of margarine. UK, 2004-14
                            • Figure 8: Spend on Margarine per capita, UK, 2004-09
                            • Figure 9: Retail value sales of margarine, France, 2004-13
                            • Figure 10: Retail volume sales of margarine, France, 2004-13
                            • Figure 11: Spend per capita on margarine, France, 2004-08
                        • Market Segmentation

                          • Key points
                            • Butter
                                • Figure 12: Market segmentation, by volume, France, 2008
                                • Figure 13: Market segmentation, by volume, Germany, 2008
                                • Figure 14: Market segmentation, by volume, Italy, 2008
                                • Figure 15: Market segmentation, by volume, Spain, 2008
                                • Figure 16: Market segmentation, by value, UK, 2008
                              • Fats and spreads
                                • Figure 17: Market segmentation, by value, UK, 2009
                                • Figure 18: Market segmentation, by volume, France, 2008
                            • Companies and Product Innovation

                              • Key points
                                • Figure 19: Percentage of new product launches, by region, 2009
                                • Figure 20: Percentage of new product launches, by European country, 2009
                                • Figure 21: Percentage of new product launches, by sub-category, by country, 2009
                                • Figure 22: Percentage of new product launches, by top five claims by the ‘Big 5’ European countries, 2009
                              • France – Butter, yellow fats and oils
                                • Figure 23: Percentage of new product launches, by sub-category, France, 2006-09
                                • Figure 24: Top five claims in new product development, France, 2006-09
                              • Most innovative products
                                • Germany – Butter, yellow fats and oils
                                  • Figure 25: Percentage of new product launches, by sub-category, Germany, 2006-09
                                  • Figure 26: Top five claims on new product development, Germany, 2006-09
                                • Most innovative products
                                  • Italy – Butter, yellow fats and oils
                                    • Figure 27: Percentage of new product launches, by sub-category, Italy, 2006-09
                                    • Figure 28: Top five claims on new product development, Italy, 2006-09
                                  • Most innovative products
                                    • Spain – Butter, yellow fats and oils
                                      • Figure 29: Percentage of new product launches, by sub-category, Spain, 2006-09
                                      • Figure 30: Top five claims on new product development, Spain, 2006-09
                                    • Most innovative products
                                      • UK – Butter, yellow fats and oils
                                        • Figure 31: Percentage of new product launches, by sub-category, UK, 2006-09
                                        • Figure 32: Top five claims on new product development, UK, 2006-09
                                      • Most innovative products
                                      • The Consumer

                                        • Key points
                                            • Figure 33: Penetration and frequency of eating butter and margarine and low fat/dairy spreads, by country, 2009
                                            • Figure 34: Types of butter, by country, 2009
                                          • Trends
                                            • Figure 35: Trends in penetration of eating butter and margarine and low fat/dairy spreads, France, 2005-09
                                            • Figure 36: Trends in penetration of eating butter and margarine and low fat/dairy spreads, Germany, 2005-09
                                            • Figure 37: Trends in penetration of eating butter and margarine and low fat/dairy spreads, GB, 2005-09
                                            • Figure 38: Trends in penetration of eating butter and margarine and low fat/dairy spreads, Spain, 2005-09
                                          • Demographic analysis
                                            • Figure 39: France demographics, 2009
                                            • Figure 40: France demographics, 2009
                                            • Figure 41: Germany demographics, 2009
                                            • Figure 42: Germany demographics, 2009
                                            • Figure 43: GB demographics, 2009
                                            • Figure 44: GB demographics, 2009
                                            • Figure 45: Spain demographics, 2009
                                            • Figure 46: Spain demographics, 2009
                                          • Attitudes
                                            • Figure 47: Attitudes towards eating, by country, 2009
                                        • Appendix – Market Segmentation Data

                                            • Figure 48: Market segmentation, by volume, Austria, 2008
                                            • Figure 49: Market segmentation, by value, Austria, 2008
                                            • Figure 50: Market segmentation, by volume, Czech Republic, 2008
                                            • Figure 51: Market segmentation, by volume, Hungary, 2006
                                            • Figure 52: Market segmentation, by value, Ireland, 2008
                                            • Figure 53: Market segmentation, by volume, Netherlands, 2008
                                            • Figure 54: Market segmentation, by value, Romania, 2008
                                            • Figure 55: Market segmentation, by volume, Russia, 2008
                                            • Figure 56: Market segmentation, by volume, Slovak Republic, 2008
                                            • Figure 57: Market segmentation, by volume, Sweden, 2008
                                            • Figure 58: Market segmentation, by volume, Switzerland, 2008
                                        • Appendix – Market Size and Forecast Data

                                            • Figure 59: Retail value sales of butter, by country, 2004-13
                                            • Figure 60: Retail value sales of butter, by country, 2004-13
                                            • Figure 61: Retail volume sales of butter, by country, 2004-13
                                            • Figure 62: Retail volume sales of butter, by country, 2004-13
                                            • Figure 63: Retail volume sales of butter, by country, 2004-13
                                            • Figure 64: Spend per capita, by country, 2004-08
                                            • Figure 65: Retail value sales of margarine. UK, 2004-14
                                            • Figure 66: Spend on Margarine per capita, UK, 2004-09
                                            • Figure 67: Retail value sales of margarine, France, 2004-13
                                            • Figure 68: Retail volume sales of margarine, France, 2004-13
                                            • Figure 69: Spend per capita on margarine, France, 2004-08

                                        Companies Covered

                                        To learn more about the companies covered in this report please contact us.

                                        Butter, Yellow Fats and Oils - Europe - July 2010

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